The use of music in television advertising to successfully target the audience. A John Lewis case study.

The use of music in television advertising to successfully target the audience. A John Lewis case study.

John Lewis Partnership lessons in logical incrementalism and organic growth: a case study and interview with the Chairman, Mr Charlie Mayfield

Purpose – The purpose of this paper is to demonstrate how strategy is developed and implemented in an organisation with an unusual ownership model. Partnerships are not a prevalent form of ownership but as this case demonstrates they can be extremely effective. Furthermore this case demonstrates how logical incrementalism can be used to implement major strategic decisions. Design/methodology/approach – The paper draws on company documentary evidence and a semi-structured interview with Mr Charlie Mayfield, Chairman of John Lewis Partnership. A chairman has a helicopter view of business whose perspectives are rarely captured by strategy researchers. This case study offers an insight into strategic thinking of a chairman and chief executive of a successful company. Research limitations/implications – The case study and interview offer a unique insight into the rationale behind strategic decisions within a successful partnership that has grown organically in a highly competitive retail market without high gearing. Originality/value – This case study sheds light on strategic moves within partnership. Furthermore, very few case studies offer insight into the thinking of a chief executive who has successfully managed a business in a turbulent environment.

John Chase, University of Michigan football captain, 1880

Cropped from 1879 team photo.

Conspiracy of the Spaniards against Venice, and of John Lewis Fiesco against Genoa.

Conspiracy of the Spaniards against Venice / abbé Real -- Conspiracy of John Lewis Fiesco against Genoa / cardinal Retz.

Travels in Arabia, comprehending an account of those territories in Hedjaz which the Mohammedans regard as sacred. By the late John Lewis Burckhardt. Published by authority of the Association for Promoting the Discovery of the Interior of Africa. In two volumes. ...

Mode of access: Internet.

Travels in Nubia : by the late John Lewis Burckhardt /

"Life and travels of John Lewis Burckhardt": p. [iii]-xcviii.