750 resultados para Learning community


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The development of techniques for scaling up classifiers so that they can be applied to problems with large datasets of training examples is one of the objectives of data mining. Recently, AdaBoost has become popular among machine learning community thanks to its promising results across a variety of applications. However, training AdaBoost on large datasets is a major problem, especially when the dimensionality of the data is very high. This paper discusses the effect of high dimensionality on the training process of AdaBoost. Two preprocessing options to reduce dimensionality, namely the principal component analysis and random projection are briefly examined. Random projection subject to a probabilistic length preserving transformation is explored further as a computationally light preprocessing step. The experimental results obtained demonstrate the effectiveness of the proposed training process for handling high dimensional large datasets.

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A sense of community as a resource for developing university teaching and learning The aim of this doctoral research was to determine how a sense of community can be a resource for developing university teaching and learning. The theoretical background is linked to social sciences, social psychology, university pedagogy and educational sciences. The thesis is comprised of two separate studies. Study I consisted of an action research project in which a model of cooperatively developing a teaching and learning culture was created and tested. The focus of study I was the university pedagogy programme of the Faculty of Agriculture and Forestry. The results demonstrated that the theoretical framework and the methods of cooperative learning provide useful tools for developing an academic learning and teaching culture. The approach helps to create a benevolent learning atmosphere. The cooperative learning culture used in the action research project reflected the traditional academic learning culture and also caused a collision between the two cultures. The aim of study II was to determine how Open University students and Bachelor’s degree students experience their teaching-learning environment and the importance of the learning community and peer support to their studies. The results indicated that, with the exception of support from other students, the Open University students experienced their teaching-learning environments on average more positively than the Bachelor’s degree students. According to the Open University students, their own motivation and interest was the most important factor that enhanced studying. Furthermore, the most common factors delaying their studies were their life situation and a lack of time. The sense of community and social relations mainly promoted studying. Open University students experienced that they were supported by their teachers, tutors, other students, the working community, family and hobbies. The research demonstrated that the methods that make good use of communal resources are negotiation of shared goals and rules, working in various small groups, emphasis on shared and individual responsibilities and assessment of the product and the process of learning. The resources of the academic community can be developed if the members of the community develop, in addition to the communal working methods, their communal sensitivity. In other words, they should have an understanding of social psychological and sociological concepts that they can use for observing communal phenomena.

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In this Master's Thesis I study guidance practises, which facilitate first year students' integration into the university. Besides formal guidance, for example tutoring and peer tutoring, general student advising and introduction courses, I address my research to informal everyday guidance practices. I aim to highlight existing supportive practices, which are meaningful from the university students' perspective. My aim is to study what kind of guidance practises exists in university and how these practises support first year student. The aim of the guidance practises is to facilitate new university student to integrate into the academic community. I study the implementation of this aim as a development of an academic identity, which requires that students have an opportunity for guided participation in academic practises. The research is based on phenomenological-hermeneutic research tradition, and my aim is to produce information of students' everyday experiences and meanings. My informants were students of agriculture and forestry at University of Helsinki. I gathered research material utilizing the critical incident technique in 11 theme interviews, which I carried out with individuals, pairs or small groups. During interviews I asked the students to describe and evaluate their first year guidance experiences, especially those that were extreme positive or negative. Based on my research I specified four meaningful guidance practices: care of students, transparency of the practises of the learning community, presence of guidance in everyday activities of a student and communal reflection to studies. I represent the character and components of the guidance practises, and I also describe the meaning of those practises to university students. Keywords: Guidance practices, guidance, first year studies, academic community, integration, academic identity,critical incidents

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[eus] Bizkaiko ikastetxe batean proiektuak egin izan dira, ikasleriaren interesak kontuan hartu gabe. Interes horiek kontuan izateko, ikaskuntza komunitate birtuala sortzea erabaki zen. Birtuala izanik, teknologia berrien erabilera sustatzea espero zen. Ikaskuntza komunitate birtuala web orrialde batean sortu zen, non partaide ororen artean proiektu bat diseinatzeaz gain, ekintzetan erabiltzeko baliabideak eratzeko aukera ematen zen bertan. Webguneak hasierako zirriborrotik aldaketak izan zituen, aztertzen ziren gabeziak edota beharrak asetzeko. Ikaskuntza komunitate birtuala prest egonda ere, ez zen aurrera eraman denbora faltagatik. Horrela, web orrialdean proiektua diseinatzeko eta partaideek diseinatutako proiektua burutu ahal izateko, ikasturte hasieratik diseinatu beharko litzateke.

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The aim was to explore the predictive ability of sources of stress and a range of dispositional and coping behaviours on student satisfaction and motivation. Most research exploring sources of stress and coping in students construes stress as psychological distress, with little attempt to consider positive experiences of stress. A questionnaire was administered to 120 first-year UK psychology students. Questions were asked which measured sources of stress when rated as likely to contribute to distress (a hassle) and likely to help one achieve (an uplift). The sources of stress were amended from the UK National Student Survey (NSS, 2011). Support, control, self-efficacy, personality and coping style were also measured, along with their potential affect on
course satisfaction, motivation and feeling part of a learning community. The sources of stress likely to lead to distress were more often significant than sources of stress likely to lead to positive, eustress states. Ironically,
factors one would consider would help students, such as the university support facilities, only did so when rated as a hassle, not as an uplift. Published university league tables draw heavily on student course satisfaction but this negatively correlated with intellectual motivation and feeling part of a learning
community. This suggests course satisfaction alone reveals an incomplete picture of the student experience. Course educators need to consider how course experiences contribute not just to potential distress but to
potential eustress. Teaching quality, effective support and work-life balance are key to student satisfaction and motivation. How educators interact with their students and the opportunities they create in and outside the class to promote peer support are likely to enhance satisfaction and motivation.

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Este estudo pretende ser uma contribuição para a resposta aos apelos desafiadores de diversos autores e organizações internacionais, em particular das Nações Unidas, ao reconhecerem a importância da educação para a sustentabilidade através da proposta da Década da Educação para o Desenvolvimento Sustentável (2005-2014). A formação contínua de professores desenvolvida em comunidades de aprendizagem interdisciplinares, constituídas por professores de Ciências e de Filosofia, foi assumida nesta investigação com um instrumento que pode potenciar o incremento da interdisciplinaridade entre estas áreas do saber e promover o desenvolvimento profissional dos professores. O estudo realizado centra-se em três fases: Fase I – Diagnóstico de concepções de professores de Ciências e de Filosofia acerca da pertinência que atribuem às interacções intergrupais (Ciências/Filosofia) como contributo para a melhoria das suas práticas pedagógicas e das aprendizagens dos alunos no âmbito da educação para a sustentabilidade. Fase II – Concepção e implementação de um programa de formação contínua numa comunidade de aprendizagem interdisciplinar, constituída por professores de Ciências e de Filosofia de uma escola. Fase III – Avaliação das percepções dos professores/formandos sobre os impactes do programa de formação no incremento da interdisciplinaridade, na leccionação da temática Sustentabilidade na Terra, no desenvolvimento profissional dos participantes e nas práticas de formação contínua de professores. A Fase I incide sobre o diagnóstico de concepções de professores de Ciências e de Filosofia, para o qual foi concebido um questionário, aplicado em dezoito escolas do Ex-CAE de Viseu, e ao qual responderam 185 professores. Os indicadores obtidos revelam que os professores de Ciências e de Filosofia reconhecem a relevância das suas próprias áreas disciplinares para a formação dos alunos. No entanto, a interdisciplinaridade entre as Ciências e a Filosofia é escassa, apesar dos professores considerarem que pode ser útil na planificação das actividades lectivas. Consideram, também, que pode promover a implementação de estratégias de ensino mais diversificadas e contribuir para o incremento de uma cultura de colaboração nas escolas. Os professores de Ciências e de Filosofia reconhecem que a abordagem da temática Sustentabilidade na Terra necessita de conceitos para além dos que são abordados individualmente nas disciplinas leccionadas e pode ser facilitada se forem implementados materiais didácticos construídos com colegas do seu e de outros grupos disciplinares. A Fase II parte das concepções diagnosticadas, dos indicadores da investigação em Didáctica, das actuais perspectivas de ensino e de aprendizagem preconizadas para os Ensinos Básico e Secundário e de um modelo de formação reflexiva, crítica e ecológica (Bronfenbrenner, 1979; Alarcão, 1996; Sá-Chaves, 1997; Schön, 2000) e elabora-se um programa de formação contínua de professores de cariz interdisciplinar (Ciências e Filosofia). Este programa de formação foi implementado a vinte e quatro professores de Ciências e de Filosofia de uma Escola Secundária da região Centro-Norte de Portugal, durante o ano lectivo de 2008/2009 e teve a duração de cinquenta horas presenciais e cinquenta horas não presenciais. Nele aprofundam-se conhecimentos no âmbito da educação em Ciência e em Filosofia, promovendo a ligação entre ambas e facilitando, deste modo, a sua transposição didáctica. Promove-se a articulação entre a investigação e as práticas pedagógicas e proporciona-se a análise e o aprofundamento de temáticas transversais às Ciências e à Filosofia. Procura-se, deste modo, potenciar a especificidade das áreas do saber envolvidas e promover o enriquecimento de perspectivas nos participantes. Das dinâmicas estabelecidas emergem percursos formativos que permitem a construção de materiais didácticos, estruturados numa perspectiva construtivista de cariz interdisciplinar, para a temática Sustentabilidade da Terra, leccionada nas disciplinas de Ciências (Ensino Básico e Secundário) e de Filosofia (Ensino Secundário). Estes materiais didácticos são, posteriormente, implementados pelos professores de Ciências e Filosofia no contexto de sala de aula. Na Fase III desta investigação avaliam-se as percepções sobre os impactes do programa de formação no incremento da interdisciplinaridade entre os professores de Ciências e de Filosofia, na leccionação da temática Sustentabilidade na Terra, no desenvolvimento profissional dos professores que nele participaram e na melhoria das práticas de formação contínua de professores. Os indicadores obtidos apontam no sentido de que o processo formativo experienciado contribuiu para: - ajudar a derrubar barreiras disciplinares existentes entre os professores de Ciências e de Filosofia; - a construção, numa lógica interdisciplinar, de materiais didácticos diversificados para a temática Sustentabilidade na Terra, que foram reconhecidos pelos alunos como inovadores e importantes para a vivência de aprendizagens activas e contextualizadas; - a modificação de algumas práticas pedagógicas dos professores participantes; - a identificação de potencialidades das comunidades de aprendizagem interdisciplinares na formação contínua de professores. As conclusões obtidas nesta investigação levam a considerar que há necessidade de serem trilhados novos caminhos no campo da formação contínua de professores, procurando criar mecanismos de trabalho e de cooperação que permitam uma efectiva partilha de saberes e de valores entre professores de diferentes áreas disciplinares, que informem novas atitudes, reais e consentâneas com uma prática pedagógica reflexiva e interdisciplinar. Deste modo, considera-se que a adopção de um modelo reflexivo de formação contínua de professores, baseado na constituição de comunidades de aprendizagem interdisciplinares, ajuda os professores a terem uma visão mais integradora dos saberes e a reconhecerem as potencialidades da interdisciplinaridade entre as Ciências e a Filosofia na melhoria das práticas pedagógicas. Pode, também, constituir-se como resposta aos desafios da educação no século XXI, facilitando o exercício de uma cidadania de responsabilidade e participativa e apontando perspectivas para a resolução de problemas da sociedade actual, entre os quais se incluem os relacionados com a sustentabilidade do planeta Terra.

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Dissertação apresentada para obtenção do grau de Mestre em Educação Matemática na Educação Pré-Escolar e nos 1º e 2º Ciclos do Ensino Básico na especialidade de Didática da Matemática

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Background: An asynchronous eLearning system was developed for radiographers in order to promote a better knowledge about senology and mammography. Objectives: to assess the learners’ satisfaction. Methods: Target population included radiographers and radiogr aphy students, in order to assess eLearning satisfaction according to different experience levels in breast imaging. Satisfaction was measured through a questionnaire developed especially for eLearning systems, using a seven - point Likert scale. Main topics related are content, interface, personalization and learning community. Results: Overall, 85% of learners were satisfied with the course and 87,5% considered that the course is successful. Main areas that were evaluated by most learners in a positive way were interface and content (between six and seven - point); on the other hand, learning community presented a wider distribution of answers . Conclusions: The course provides an overall high degree of learner satisfaction, thus providing more effective knowle dge gain on breast imaging for radiographers.

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This qualitative narrative inquiry was driven by my desire to further explore my personal discovery that my utilization of educational technologies in teaching and learning environments seemed to heighten a sense of creativity, which in turn increased reflective practice and authenticity in my teaching. A narrative inquiry approach was used as it offered the opportunity to uncover the deeper meanings of authenticity and reflection as participants' personal experiences were coconstructed and reconstructed in relationship with me and in relationship to a social milieu. To gain further insight into this potential phenomenon, I engaged in 2 conversational interviews with 2 other teachers from an Ontario College in a large urban centre who have utilized educational technologies in their teaching and learning communities and I maintained a research journal, constructed during the interview process, to record my own emerging narrative accounts, reflections, insights and further questions. The field texts consisted of transcriptions of the interviews and my reflective journal. Research texts were developed as field texts were listened to multiple times and texts were examined for meanings and themes. The educational technologies that both women focused on in the interview were digital video of children as they play, learn and develop and the use of an audible teacher voice in online courses. The invitation given to students to explore and discover meaning in videos of children as they watched them with the teacher seemed to be a catalyst for authenticity and a sense of synergy in the classroom. The power of the audible teacher voice came through as an essential component in online learning environments to offer students a sense of humanness and connection with the teacher. Relationships in both online and face to face classrooms emerged as a necessary and central component to all teaching and learning communities. The theme of paradox also emerged as participants recognized that educational technologies can be used in ways that enhance creativity, authenticity, reflection and relationships or in ways that hinder these qualities in the teaching and learning community. Knowledge of the common experiences of college educators who utilize educational technologies, specifically digital video of children to educate early childhood educators, might give meaning and insight to inform the practice of other teachers who seek authentic, reflexive practice in the classroom and in on line environments.

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This action research assesses a framework that assists business educators in promoting leadership within a classroom. It is designed to better prepare students to assume leadership and fill the "leadership gap" in business. Two classes of 2nd-year community college business students participated in running and managing their own business community as teams of sales professionals by developing and practicing their own individual leadership for 28 weeks during their sales courses. The intent was to assess the development of leadership resulting from the implementation of the "Business Leadership in the Classroom" framework. This framework balances leadership principles to simulate a business environment with the practical elements of a learning community under the facilitation of an experienced business educator. The action research approach was used to assess and adjust approaches to business leadership on a continuous basis throughout the research. Data were collected from 61 students based on journals, surveys, peer group reviews, and my (facilitator) reflective journal.The findings reveal that both individual and collective business leadership views and practical skills developed over time. A business leadership mind-set evolved that ranged from a general awareness of the importance of leadership, to a conscious and deliberate use of individual leadership. Areas important in building a progression of leadership included: leadership teams, membership roles, weekly leadership teams, peer feedback, and activity-based learning. Emerging themes included leadership, leadership style, teamwork, as well as influence and motivation. The research framework was effective in supporting the development of business leadership but required some adjustments. These included increased structure and feedback mechanisms. Interpretation of the findings demonstrates the importance of real-world practical education in the classroom. Results show how focusing on a single mind-set such as business leadership, can result in enormous individual growth and development. When business students are encouraged to act as real businesspeople, managing their own learning, the results are effective in preparing them for the business world. All participants expressed their leadership in different ways based on personality and individual strengths. There was an overwhelming and, in some cases, passionate interest in leadership. The use of action research with a range of data collection methods provides a way to measure and track individual student learning and to generate adjustments to the research framework design and learning approaches. The findings generate implications and recommendations to continue this research further. Key recommendations center around how to ensure leadership development is sustained, including improved approaches to heighten the real-world feel of the classroom. Specifically, the use of leadership goals and action plans for each individual participant and an active use of outside business resource people as contacts for participants is recommended.

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This qualitative inquiry used case study methodology to explore the change processes of 3 primary-grade teachers throughout their participation in 7 -month professional learning initiative focused on reading assessment and instruction. Participants took part in semimonthly inquiry-based professional learning community sessions, as well as concurrent individualized classroom-based literacy coaching. Each participant's experiences were first analyzed as a single case study, followed by cross-case analyses. While their patterns of professional growth differed, findings documented how all participants altered their understandings of the roles and relevancy of individual components of reading instruction (e.g., comprehension, decoding) and instructional approaches to scaffold students' growth (e.g., levelled text, strategy instruction), and experienced some form of conceptual change. Factors identified as affecting their change processes included; motivation, professional knowledge, professional beliefs (self-efficacy and theoretical orientation), resources (e.g., time, support), differentiated professional learning with associated goal-setting, and uncontrollable influences, with the affect of each factor compounded by interaction with the others. Comparison of participants' experiences to the Cognitive-Affective Model of Conceptual Change (CAMCC) and the Interconnected Model of Teacher Professional Growth (IMTPG) demonstrated the applicability of using both conceptual models, with the IMTPG providing macrolevel insights over time and the CAMCC microlevel insights at each change intervaL Recommendations include the provision of differentiated teacher professional learning opportunities, as well as research documenting the effects of teacher mentorship programs and the professional growth of teacher educators. ii

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Le système de santé est aujourd’hui marqué d’une complexité attribuable aux maladies chroniques, dont la hausse anticipée de la prévalence génère l’urgence d’une organisation et d’une approche différentes des services dispensés. Ce réaménagement des soins de santé fait appel à un changement de paradigme basé sur la collaboration interprofessionnelle et l’ouverture à l’incertitude, aptes à favoriser une mise en commun des connaissances. Dans cette perspective, les communautés de pratique (CdeP) semblent un moyen qui favorise le développement de la collaboration interprofessionnelle et le partage des connaissances. Elles apparaissent donc comme une formule qui mérite une investigation, à savoir si elles peuvent favoriser une telle collaboration et faciliter la co-construction de connaissances permettant une pratique évolutive, centrée sur le patient. Notre recherche s’inscrit dans cette optique et s’intéresse aux expériences, rapportées dans la littérature, de collaboration interprofessionnelle au sein de communautés de pratique centrées sur le patient atteint de maladie chronique. Pour ce faire, nous avons d’abord développé un cadre conceptuel visant à identifier les fondements théoriques et conceptuels de la notion de communauté de pratique. Ceci nous a amené à : 1) analyser l’évolution du concept de CdeP dans les principales œuvres de Wenger et de ses collaborateurs; 2) positionner les CdeP eu égard à d’autres formules de travail collaboratif (communauté, communauté d’apprentissage, communauté apprenante, organisation apprenante, communauté épistémique); 3) comparer le concept de collaboration avec d’autres s’en rapprochant (coopération notamment), de même que les notions d’interdisciplinarité et d’interprofessionnalité souvent associées à celle de CdeP; 4) étayer les dimensions cognitive et collaborative inhérentes aux expériences de CdeP; et 5) identifier les avancées et les limites attribuées à la mise en application du concept de CdeP dans le domaine de la santé. La métasynthèse (Beaucher et Jutras, 2007) dans une approche « compréhensive interprétative », s’est imposée comme méthode appropriée à notre intention de mieux saisir les expériences de collaboration interprofessionnelle menées dans le cadre des CdeP dans le domaine de la santé. La métasynthèse nous a ainsi permis d’obtenir une vue d’ensemble de la littérature portant sur les CdeP dans le domaine de la santé et de catégoriser les 194 articles rassemblés, pour ensuite retenir 13 articles traitant d’une réelle expérience de CdeP. Ainsi, dans une perspective contributoire, basée sur notre cadre conceptuel, l’analyse des principaux résultats de la métasynthèse, nous a permis 1) d’identifier les flous conceptuels liés aux expériences de CdeP rapportées, ainsi que 2) de dégager les retombées et les difficultés de leur mise en application dans le domaine de la santé et, enfin, 3) de démontrer la nécessité de mener des recherches visant l’étude du processus de développement de CdeP sur le terrain de la pratique de soins, notamment mais non exclusivement, lorsqu’il s’agit de maladies chroniques.

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This research is aimed at developing an instrument for measuring human resource quality in organizations. The researcher has developed the instrument for measuring HRQ based on extensive literature survey and expert opinion. Statistical validity of the Instrument has also been established. This instrument was used to measure the changes in Human Resource Quality in selected organizations wherein quality management practices are being implemented. Data collected was analyzed and presented in this thesis. It has been found that there are significant changes in all the indicators of Human Resource Quality. There is improvement in Cultural Change Index(CCI), Quality of Work Life Index(QWLI) and Employee Satisfaction Index(ESI). The Human Resource Quality index has also increased significantly in all the organizations. It has been observed from the study that implementation of TQM leads to significant changes in Human Resource Quality. This instrument is capable of measuring minor variations in each indicator of HRQ and can be used to identify areas of weakness and strength in the case of Human Resource Quality. The instrument can further be modified by future research. This research work provided excellent opportunities for the researcher for self-development and has made him confident to undertake such activities for the benefit of the learning community.

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In ihrer Arbeit "Mobiles Lernen. Analyse des Wissenschaftsprozesses der britischen und deutschsprachigen medienpädagogischen und erziehungswissenschaftlichen Mobile-Learning-Diskussion." zeichnet Judith Seipold die Phasen und Entwicklungslinien der bisherigen und naturwüchsigen Diskussion um das Mobile Lernen nach. Dabei eröffnet sie mit ihrer Analyse des vornehmlich britischen Wissenschaftsprozesses des Mobilen Lernens ab Beginn des 21. Jahrhunderts den Blick auf die Struktur der medienpädagogischen und erziehungswissenschaftlichen Mobile-Learning-Diskussion, auf deren Kontexte, Bezugspunkte, Perspektiven und theoretische Schwerpunkte, aber auch Erfolge und Problembereiche in der praktischen Umsetzung des Lernens mit Mobiltechnologien in formalisierten Lernkontexten wie dem des Schulunterrichts. Auf diese Weise liefert die Autorin eine Systematik, die nicht nur die britische Diskussion für die deutschsprachige Medienpädagogik verfügbar macht, sondern auch eine neue und systematisch begründete Reflexionsebene für eine aktuelle medienpädagogische Entwicklung – das Mobile Lernen – bildet. Zunächst widmet sich die Autorin der Analyse des Wissenschaftsprozesses der bisherigen britischen und teils auch der deutschsprachigen Mobile-Learning-Diskussion. Um diesen Prozess in seiner Struktur greifbar zu machen, skizziert sie die Bezugsdisziplinen, aus denen die medienpädagogische und erziehungswissenschaftliche Mobile-Learning-Forschung schöpft, arbeitet die Legitimationsbasis auf, auf die sich Mobiles Lernen stützt, zeichnet die historische Entwicklung der Diskussion nach, die sowohl Alltagsnutzung von Mobiltechnologien als auch den Fachdiskurs einschließt, und erläutert innerhalb ihres Modells der Phasen und Entwicklungslinien Mobilen Lernens Theorien, Konzepte und Modelle, die in der Mobile-Learning-Community als zentral für Analyse und Planung Mobilen Lernens erachtet werden. Konzepte und Modelle, die in der Mobile-Learning-Diskussion die Rolle der Lernenden in das Zentrum der Betrachtungen rücken und eine explizite Handlungsorientierung unterstützen, sind Kernbereich des theoriebasierten Teils der Arbeit. Überlegungen zu einer „Sozio-kulturellen Ökologie Mobilen Lernens“, zu „user-generated contexts“ und zu einer „kulturökologisch informierten Didaktik des Mobilen Lernens“ sind dabei sowohl reflektierende Einordnung aktueller Konzepte und Modelle als auch theoretische und konzeptionelle Basis für die praktische Umsetzung Mobilen Lernens. Um die Rolle der Handlungskompetenzen, kulturellen Praktiken und Strukturen der Lerner bei der Nutzung von Mobiltechnologien für Lernen analytisch zu fassen, finden im Praxis-Kapitel Planungs- und Analyseschemata unter Rückgriff auf Beispiele aus der Praxisforschung und der Implementierung mobilen Lernens in den Schulunterricht Anwendung. Ihre Erörterungen rahmt die Autorin abschließend kritisch und weist zum einen auf bildungspolitische, strukturelle und handlungspraktische Implikationen hin, die sich aus der Mobile-Learning-Diskussion ergeben; zum anderen lenkt sie das Augenmerk auf Gegensätze und Dialektiken des Mobilen Lernens, die sich im Spannungsfeld zwischen alltäglicher mobiler Mediennutzung und der teils theoretisch informierten schulischen Verwendung von Mobiltechnologien zum Lernen entfalten. Sie gilt es, im weiteren Verlauf der Diskussion zu hinterfragen und aufzulösen.

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La necesidad de involucrar el concepto de comunidad y sus estrategias con el sector salud, generan el problema de investigación de determinar ¿Cuál es la utilidad de la relación estratégica comunitaria y el marketing en empresas del sector salud? El sector salud ha apartado las actividades relacionales con sus clientes, el cual es caracterizado por la atracción, desarrollo y mantenimiento de relaciones con los clientes. El objetivo de la investigación es determinar cuál es la utilidad de la relación estratégica comunitaria y el marketing en empresas del sector salud y los objetivos específicos son: describir el uso de comunidad e Identificar la utilidad de aplicar las estrategias comunitarias en el sector. La metodología es la investigación y análisis de caso, estudiando una organización relevante dentro del sector salud, anexando fuentes de información secundarias como que aporten a los resultados. El análisis arroja una brecha entre la teoría y la utilización de comunidad, donde la organización la define como sus clientes y empleados. Posteriormente cabe determinar si son aplicadas las estrategias comunitarias por la compañía, donde se encontró que algunas lo son. Al encontrar el uso de estrategias cabe estudiar si generan utilidad a los resultados demostrando que conservar y mejorar relaciones con los clientes es de beneficio para la compañía, sin dejar de atraer nuevos clientes para ampliar las posibilidades de ser una compañía rentable y perdurable. Finalmente se establece un eje estratégico que genere un impacto positivo a la empresa - comunidad para crear relaciones más efectivas y rentables.