Eleições, pesquisas e estratégias de marketing: a campanha eleitoral de Micarla de Sousa em Natal (2008)

From the importance that the political science and the social sciences began to give the electoral programs on TV, were examined in that work academic the effects of research in electoral marketing strategies in Gratuitous Timetable of the Electoral Publicity of the marketing year the candidate Micarla de Sousa (PV) in 2008 for the prefecture of Natal. To analyze the marketing strategies of electoral candidate Micarla de Sousa were used three sources of data: the HGPE on the first part, The interview with the coordinator's marketing campaign of Micarla de Sousa, José Ivan and the quantitative research carried out by the Office IBOPE before and during the period of HGPE. In the analysis of electoral programs, was used the qualitative and quantitative approach, taking as objective to verify whether there was some change in marketing strategy in the candidate Micarla HGPE. So the electoral programs that candidate were transcribed and analyzed and then faced with the results of researches electoral IBOPE carried out in the same period. The interview with the coordinator's marketing campaign the candidate Micarla de Sousa brought relevant information on the construction of public image at the time pre-electoral and electoral. In search of IBOPE, socioeconomic variables were regarded assex, age, education and income. With the collection of this data, there was an intersection of information about the voting intentions of Micarla candidate for mayor of Natal and it was checked how his candidacy has increased or decreased within the surveyed segments and how these oscillations marketing strategies directed at the candidate's HGPE for any specific audience. Also, do not forget that the electoral process is influenced by various factors, because this process is dynamic

Literatura e história na recepção crítica do conto de Inglês de Sousa

Procura-se fazer um estudo das relações entre Literatura e História na recepção crítica dos contos de Inglês de Souza. No primeiro momento, foi feita uma síntese da contextualização literária do autor, dando ênfase ao Realismo-Naturalismo e à etnografia inglesiana. No segundo momento, foi abordada a concepção de leitor e a Estética da recepção, com ênfase sobre a idéia de leitor, a construção de sentidos, o efeito e a recepção, o leitor na conceituação Jauss, segundo Regina Zilberman. No terceiro momento, foi destacado o movimento da Cabanagem. No quarto momento, fez-se a análise da recepção dos Contos Amazônicos, com destaque para a leitura dos contos, "A Quadrilha de Jacó Patacho" e "O Rebelde", os mosaicos da crítica e a análise dos contos. Por fim, através desta pesquisa, buscase contemplar o cenário da vida amazônica a partir da natureza, dos mitos e de tantas outras cenas da Região Amazônica

Reduto de São José: história e memória de um bairro operário (1920-1940)

O Reduto é uma área contígua ao centro da cidade de Belém surgida na segunda metade do século XVIII com a construção de uma fortificação militar. Foi efetivamente ocupado durante o século XIX, quando viveu um período de intensa atividade comercial resultante da economia da borracha. Na primeira década do século XX com a implantação de um projeto modernizador surgiram obras na cidade que forçaram uma reestruturação do espaço urbano. Enquanto o restante da cidade era embelezado, a área do Reduto, para atender aos interesses capitalistas da economia exportadora, sofria uma descaracterização no seu espaço original: o aterramento da sua doca e a quebra do seu movimentado comércio. Entretanto, novas formas espaciais foram surgindo no bairro. Ocupando uma posição conveniente, a margem imediata da baía, o Reduto tornou-se uma área atrativa para a instalação de fábricas e foi pouco a pouco assumindo ares de bairro industrial. Funcionários, comerciantes e empresários de várias nacionalidades, ou simplesmente operários em busca de trabalho deram ao Reduto até meados do século XX características bem particulares que ficaram marcadas no imaginário coletivo da cidade e ainda hoje são presentes na memória dos seus antigos moradores.

Raça e educação na América Latina: um estudo comparado do pensamento de José Veríssimo (Brasil/1857-1916) e José Ingenieros (Argentina/1877-1925)

O presente estudo teve como objeto de pesquisa o pensamento de José Veríssimo (Brasil) e José Ingenieros (Argentina) sobre raça e educação. Trata-se de uma proposta circunscrita num estudo comparado deste pensamento entre esses dois intelectuais. Problematizou-se como questão central: de que forma o pensamento de José Veríssimo e José Ingenieros articula a relação entre raça e educação na América Latina do final século XIX e início do século XX? Como objetivo geral, desejou-se analisar, por meio de um estudo comparado, o pensamento de José Veríssimo e de José Ingenieros sobre educação, dando destaque às interações destes com o conceito de raça na América Latina do século XIX. Como objetivos específicos, pretende-se: 1) destacar o contexto histórico do pensamento educacional de José Veríssimo e José Ingenieros; 2) identificar nas obras destes autores as relações entre raça e educação, assim como correlacionar o pensamento de José Veríssimo e de José Ingenieros sobre raça e educação com a história do pensamento intelectual latino-americano. Metodologicamente, inscreve-se o estudo no campo da História Intelectual e da História Cultural. O corpus da pesquisa está composto de duas obras de cada autor. De José Veríssimo, trabalhou-se com As Populações indígenas e mestiças da Amazônia: sua linguagem, suas crenças e seus costumes (1887) e Educação nacional (1906). De José Ingenieros, cotejou-se El hombre medíocre (1913) e Las fuerças morales (obra póstuma). Os resultados do estudo indicam que o modo como as teorias da raça chegam a América Latina são fundamentais para a compreensão do pensamneto dos autores. Nesse sentido, foi preciso realizar uma breve reflexão sobre as discussões teóricas que o tema raça suscitou na América Latina do século XIX, já que tanto José Veríssimo quanto José Ingenieiros nasceram e viveram parte de suas vidas nesse período. O primeiro nasceu no extremo norte do Brasil, no Estado do Pará, e viveu entre 1857 e 1916. Dedicou-se ao estudo da Crítica Literária e refletiu sobre a educação, colocando-a como instrumental necessário para a elevação da população mestiça do país à condição de civilizada. O segundo nasceu em Palermo, na Itália, mas migrou para a Argentina ainda criança, tornando-se cidadão argentino. Dedicou-se ao estudo da Psiquiatria, mas enveredouse, em particular, pela área da Antropologia Criminológica. Ao discutir as perturbações mentais dos indivíduos na sociedade argentina, José Ingenieros se reporta à colonização e às condições materiais dos sujeitos. Para ele, no final do século XIX as raças inferiores continuavam a representar um entrave para o desenvolvimento da Argentina. À princípio, identifica-se que o homem medíocre de Ingenieiros muito se assemelha ao homem indolente de Veríssimo. Ambos os estados – medíocre e indolente – representavam, para estes intelectuais, um estado atrasado que não se via mais presente no homem civilizado. Desse modo, defendem condições externas objetivas diferentes para que, tanto na Argentina quanto no Brasil, as mudanças internas determinadas pela raça, que resultaram no homem medíocre e indolente, fossem superadas. Dentre essas condições externas, a educação desponta como elemento necessário para a superação da indolência e da mediocridade.

O PAPEL DA COMUNICAÇÃO FACE A FACE NAS ORGANIZAÇÕES NO CONTEXTO DA SOCIEDADE MIDIATIZADA

Este estudo trata da comunicação face a face nas organizações sob diferentes abordagens teóricas. Considera a perspectiva da simultaneidade dos meios, já que as empresas utilizam diversos canais para dialogar com seus públicos de interesse. Leva em conta o fenômeno da midiatização, que reestrutura o modo como as pessoas se relacionam na sociedade contemporânea. O objetivo geral da pesquisa é sistematizar papeis potencialmente exercidos pela interação face a face e conhecer algumas circunstâncias que envolvem sua prática nas organizações. Por se tratar de uma tese teórica, a pesquisa bibliográfica se apresenta como um dos principais procedimentos metodológicos; análises de casos empíricos e um estudo de caso desenvolvido na Embrapa Pantanal constituem situações ilustrativas. Conclui-se que a comunicação face a face nas empresas ocorre de forma simultânea e combinada a outros canais de comunicação, porém, ela proporciona resultados práticos e filosóficos ainda pouco explorados. É rara a utilização estratégica de contatos presenciais como mecanismo para estabelecer relacionamentos, conhecer as reações alheias e ajustar a comunicação, aliar o discurso corporativo às práticas empresariais e avaliar o contexto onde se desenvolvem as interações, o que pode ser decisivo para a comunicação organizacional.

Collecção de poezias, commentadas a prosa, que fez, e consagrou a sua magestade o Sr. D. Miguel, Premeiro Rei de Portugal, e dos Algarves : dedicadas ao Illm. e Exm. Snr. Ayres Pinto de Sousa /

Mode of access: Internet.

O amor de patria e do bem publico do Sr. J. Joaquim Penna Penalta, ou Resposta aos aleives por este senhor dirigidos ao senhor joão Baptista Moreira, consul geral de Portugal na côrte do Rio de Janeiro.

Mode of access: Internet.

Las estatuas-menhir noroccidentales en contexto: conectividad y conexiones materiales durante el Bronce Tardío/Final

Este artículo analiza las estatuas-menhir noroccidentales que se distribuyen en el área comprendida entre los valles del río Duero y el río Miño, pero que descubrimientos recientes han extendido a regiones fuera de este área nuclear. Partiendo de tres aspectos claves para su interpretación (la cronología, su relación con el paisaje y su sentido iconográfico), se examinan las relaciones entre estas formas materiales y un paisaje socio-material de acción específico (las formas socio-materiales de interacción propias del Bronce final atlántico). Para ello, se tiene en cuenta diferentes conexiones materiales (presencia, encuentro, coexistencia, hibridación, etc.) que permiten contextualizar las estatuasmenhir dentro de un proceso histórico particular: la integración del noroeste de la península Ibérica en un contexto de relaciones mediterráneo-atlánticas, en la segunda mitad del II milenio a.C.

Clarice Lispector no século XXI na Espanha: um diagnóstico dos processos de construção de sua imagem nos campos editorial e acadêmico-científico

Este trabajo tiene como objetivo dar a conocer cómo se está construyendo la imagen de la escritora brasileña Clarice Lispector en España en el siglo XXI. Mediante la compresión de que esta imagen es el resultado de la manifestación de una serie de dinámicas que interactúan, elaboraremos un diagnóstico de los campos editorial y académico-científico para indicar cómo su funcionamiento contribuye en ese proceso de construcción.

Esprit Futur : Le Corbusier and José Oubrerie at Saint-Pierre De Firminy, Firminy-Vert, France, 1968–2006

What is the secret mesmerism that death possesses and under the operation of which a modern architect – strident, confident, resolute – becomes rueful, pessimistic, or melancholic?1 Five years before Le Corbusier’s death at sea in 1965, the architect reluctantly agreed to adopt the project for L’Église Saint-Pierre de Firminy in Firminy-Vert (1960–2006), following the death of its original architect, André Sive, from leukemia in 1958.2 Le Corbusier had already developed, in 1956, the plan for an enclave in the new “green” Firminy town, which included his youth and culture center and a stadium and swimming pool; the church and a “boîte à miracles” near the youth center were inserted into the plan in the ’60s. (Le Corbusier was also invited, in 1962, to produce another plan for three Unités d’Habitation outside Firminy-Vert.) The Saint-Pierre church should have been the zenith of the quartet (the largest urban concentration of works by Le Corbusier in Europe, and what the architect Henri Ciriani termed Le Corbusier’s “acropolis”3) but in the early course of the project, Le Corbusier would suffer the diocese’s serial objections to his vision for the church – not unlike the difficulties he experienced with Notre Dame du Haut at Ronchamp (1950–1954) and the resistance to his proposed monastery of Sainte-Marie de la Tourette (1957–1960). In 1964, the bishop of Saint-Étienne requested that Le Corbusier relocate the church to a new site, but Le Corbusier refused and the diocese subsequently withdrew from the project. (With neither the approval, funds, nor the participation of the bishop, by then the cardinal archbishop of Lyon, the first stone of the church was finally laid on the site in 1970.) Le Corbusier’s ambivalence toward the project, even prior to his quarrels with the bishop, reveals...

La modernización entre cafetales : San José, Costa Rica, 1880-1930

This work examines the urban modernization of San José, Costa Rica, between 1880 and 1930, using a cultural approach to trace the emergence of the bourgeois city in a small Central American capital, within the context of order and progress. As proposed by Henri Lefebvre, Manuel Castells and Edward Soja, space is given its rightful place as protagonist. The city, subject of this study, is explored as a seat of social power and as the embodiment of a cultural transformation that took shape in that space, a transformation spearheaded by the dominant social group, the Liberal elite. An analysis of the product built environment allows us to understand why the city grew in a determined manner: how the urban space became organized and how its infrastructure and services distributed. Although the emphasis is on the Liberal heyday from 1880-1930, this study also examines the history of the city since its origins in the late colonial period through its consolidation as a capital during the independent era, in order to characterize the nineteenth century colonial city that prevailed up to 1890 s. A diverse array of primary sources including official acts, memoirs, newspaper sources, maps and plans, photographs, and travelogues are used to study the initial phase of San Jose s urban growth. The investigation places the first period of modern urban growth at the turn of the nineteenth century within the prevailing ideological and political context of Positivism and Liberalism. The ideas of the city s elite regarding progress were translated into and reflected in the physical transformation of the city and in the social construction of space. Not only the transformations but also the limits and contradictions of the process of urban change are examined. At the same time, the reorganization of the city s physical space and the beginnings of the ensanche are studied. Hygiene as an engine of urban renovation is explored by studying the period s new public infrastructure (including pipelines, sewer systems, and the use of asphalt pavement) as part of the Saneamiento of San José. The modernization of public space is analyzed through a study of the first parks, boulevards and monuments and the emergence of a new urban culture prominently displayed in these green spaces. Parks and boulevards were new public and secular places of power within the modern city, used by the elite to display and educate the urban population into the new civic and secular traditions. The study goes on to explore the idealized image of the modern city through an analysis of European and North American travelogues and photography. The new esthetic of theatrical-spectacular representation of the modern city constructed a visual guide of how to understand and come to know the city. A partial and selective image of generalized urban change presented only the bourgeois facade and excluded everything that challenged the idea of progress. The enduring patterns of spatial and symbolic exclusion built into Costa Rica s capital city at the dawn of the twentieth century shed important light on the long-term political social and cultural processes that have created the troubled urban landscapes of contemporary Latin America.

Toxoplasmosis in Indo-Pacific humpbacked dolphins (Sousa chinensis) from Queensland

Objective: To describe the clinical signs, gross pathology, serology, bacteriology, histopathology, electron microscopy and immunohistochemistry findings associated with toxoplasmosis in four Indo-Pacific humpbacked dolphins (Sousa chinensis) that stranded in Queensland in 2000 and 2001. Design: Clinical assessment, gross necropsy, and laboratory examinations. Procedure: Necropsies were performed on four S chinensis to determine cause of death. Laboratory tests including serology, bacteriology, histopathology and transmission electron microscopy were done on the four dolphins. lmmunohistochemistry was done on the brain, heart, liver, lung, spleen and adrenal gland from various dolphins to detect Toxoplasma gondii antigens. Results: Necropsies showed all of four S chinensis that stranded in Queensland in 2000 and 2001 had evidence of predatory shark attack and three were extremely emaciated. Histopathological examinations showed all four dolphins had toxoplasmosis with tissue cysts resembling T gondii in the brain. Tachyzoite stages of T gondii were detected in the lungs, heart, liver, spleen and adrenal gland, variously of all four dolphins. Electron microscopy studies and immunohistochemistry confirmed the tissues cysts were those of Tgondii. All four dolphins also had intercurrent disease including pneumonia, three had peritonitis and one had pancreatitis. Conclusion: Four S chinensis necropsied in Queensland in 2000 and 2001 were found to be infected with toxoplasmosis. It is uncertain how these dolphins became infected and further studies are needed to determine how S chinensis acquire toxoplasmosis. All four dolphins stranded after periods of heavy rainfall, and coastal freshwater runoff may be a risk factor for T gondii infection in S chinensis. This disease should be of concern to wildlife managers since S chinensis is a rare species and its numbers appear to be declining.

Jos heti lataa kaiken ja osoittaa sormella, ei ne nuoret tule mukaan. Järjestöjen mahdollisuudet vaikuttaa nuorten ruokatottumuksiin.

Aims: The older the youngsters are, the more important role hobbies and leisure time activities have in their life. That is why various activities organized by the non-profit organizations have an important role concerning the development of food habits of youngsters. This study has three main themes. The themes and their respective study questions are: 1. The youngsters' conceptions on healthy eating and food choice: What kind of food do youngsters consider as healthy? How do they see their own eating habits from this point of view? 2. The youngsters and the significance of everyday food-related information: How do the youngsters perceive the role of different actors and these actors' role regarding their own food habits and food choice? 3. The possibilities of the organizations that work with youngsters to improve their food habits: What kind of role do the non-profit organizations have on the youngsters' food habits and healthy food choice? Methods: This study comprises of two types of data. First, a quantitative internet-based survey (N=582) was used to collect data on the 9th graders conceptions and understandings. The data was analyzed with the SPSS-program. Means, cross-tabulations, Pearson´s correlations and t-test were calculated from the data. The qualitative data was collected using interviews. The respondents were 12 experts from non-profit organizations. The interviews were analyzed with the qualitative content analysis. Results and conclusions: The non-profit organizations studied have good possibilities to communicate with youngsters through their hobbies. As part of their activities these organizations are able to influence on health-promoting lifestyle and food habits of youngsters. In order to reach more youngsters, these organizations should actively act e.g. in virtual societies of youngsters. Youngsters will participate when activities are voluntary and exhilarating. From the point of food habits doing, learning and identifying are the most important factors to engage the young. Also the models of peers and adults are important. Non-profit organizations should offer youngsters activities but these organizations should also influence on society.

Jos olisin viisas niin siivoisin : Lasten luovat prosessit päiväkodissa

It has been found usually to talk in the early childhood education in connection with the creativity about arts and skills and about play. In this treatise, the creativity is approached besides play but also from the point of view of the creativity of the everyday. The starting point for the study is the view according to which the creativity is complex interaction between a creative person and an environment. The theoretical body of the study is the Componential theory of creativity of Amabile (1996). The process which is open and product which is new and suitable or acceptable were defined creative. In the opinion of many researchers, the creativity is a phenomenon that has determined in a certain time and place so the creativity is examined from the point of view of the social constructionism. As creative processes in the day nursery it has been defined pretend play, child´s involvement and children´s agentive perception which is based on the Children´s agentive perception theory of Reunamo (2007). The purpose of the study is to clarify how the child's personal factors and the social environment affect the creative processes of children in the day nursery. This Master's thesis is based on the Children' s agentive perception uncovered study led by Jyrki Reunamo (2010) which was carried out in the spring of 2010 in Keski-Uusimaa and in Hämeenlinna and Taiwan. From the study, a name has also been used "on the sources of Orientation", a research project and development project. The study includes the children's evaluation sector, the observation sector, the children's interview sector and the evaluation sector of the pedagogic environment. 891 Children 1-7 year-old by age participated in the study. All the sectors which belong to the study of Reunamo were utilized in this treatise and the Finnish day nurseries or preschool groups which had participated in the study were marked off as the target group. The main component analysis, sum variables, the correlation coefficients, Mann-Whitney s U-test and Kruskall-Wallas test were used for the statistical examination of the quantitative material. In this treatise it was noticed, both the personal properties of the child and a social environment, that they affected all the examined creative processes which also had a significant connection with each other statistically. The definition of creativity was filled best by the participative answers. However, the number of the participative answers was only 8% in the questions concerning adults. That raised the question whether an attempt should be made to have effect so that the children's better participation also in the interaction with the adults would be possible in the educational culture of the day nursery. In the further study, the conscious building of the social environment which supports the creativity from a social constructionism point of view could indeed be an interesting task. The treatise is suitable for an examination of the interaction between the child's person and a social environment especially from the point of view of the creativity.