191 resultados para Helakisa, Kaarina


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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Ajankohtaista: raportti.

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The first objective of this master's thesis is to find out how the concepts solution and solution marketing are defined in the literature. In order to do so, solution marketing literature is reviewed widely. Another target is to identify the characteristics of solution marketing and to explain how solution marketing can be carried out. The final objective is to determine how well the described solution marketing practices are executed in the target company, and this will be studied with a survey. A solution can be described as a co-created and customized combination of products and services. Solution marketing aims at developing and anticipating customer's business needs and it involves close collaboration between customer and supplier. Solution marketing communication is targeted to a specific audience. It entails deep customer intimacy and is focused on understanding customer's business problem. Solution marketing also requires close collaboration between sales and marketing as well as customer focused mindset. Solution marketing can be executed by promoting thought leadership, presenting solution offering, creating close customer relationships and treating customers as individuals. Solution provider's whole organization must engage customer focus.

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Kirjallisuusarvostelu

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Soitinnus: huilu.

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Soitinnus: piano.

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu