Digital storytelling: emotions in higher education

The results presented in the article are part of a wider PhD project developed under the Doctoral program in Multimedia in Education from the University of Aveiro. The project, which sought to understand student ID in Higher education through the use of Digital Storytelling, was made possible through the Doctoral Grant awarded by Fundação para a Ciência e Tecnologia (FCT).

The role of humor in television advertisement: A study regarding Portuguese consumers’ emotions and reactions

The purpose of this study is to explore the humorous side of television advertisement and its impact on Portuguese consumers’ hearts, minds and wallets. Both qualitative (through in-depth interviews) and quantitative (through an on-line survey and subsequent statistical data analysis) methods were used, guaranteeing a more consistent, strong and valid research. Twenty-five interviews with randomly chosen consumers were conducted face-to-face and three interviews via e-mail with marketers and television advertisers were performed in order to explore profoundly the subject. Moreover, 360 people have answered the on-line survey. Through the analysis of the data collected humor perception was found to be positively correlated with persuasion and intention to purchase the product; intention to share the advert; message comprehension; product liking and development of positive feelings towards the brand and brand credibility variables. The main implication of these findings relies on the fact that humor in advertising is able to boost its effectiveness.

The impact of in-store activations (communication) in the consumer's emotions

Consumer behavior: Sport Zone. The analysis of "The impact of in-store activations (communication) in the consumer's emotions" Several studies have been conducted on the consumer behavior. This study aims to analyze and understand which factors are important to consumers’ emotions when the purchase decision occurs, the brand awareness, brand loyalty and the campaigns/activations’ impact in the above factors. Two research surveys were conducted to realize this study, the first online and the other was an interview to the Agency Up Partner who conceived and put into practice this Fitness campaign. First of all, was the consumer’s survey, a survey with 100 answers, to understand which factors are taken into account when a campaign in-store is held, in which the atmosphere is mainly used to arouse consumer’s desire to purchase, and also emotions. Second, the interview with the agency was realized to find out on what they were based on when they delineate it, and if the raise of emotions was taken into account in the origin of it. Concluding, emotions have a significant impact on formation of consumer in-store behavior, satisfaction and loyalty. As we could assay through of how this Fitness campaign was carried out as well as the optimal feedback received by consumers, improved attention over in-store marketing activity strongly influences consumer behavior at the point of purchase. “Sport Zone: A new store concept where the love for sports is combined with functionality”

Children's rights and parenting beliefs : a study of attitudes, values and emotions

The conceptualization of childhood has changed over the centuries and appears to be undergoing further change in our post-modern culture. While the United Nations Convention on the Right of the Child is designed to give children everywhere basic human rights while taking into consideration their special needs, no recent research has examined adult attitudes toward those rights. In an attempt to understand the attitudes adults hold regarding autonomy rights and to look for some factors that could predict those attitudes, the current study considers values, parenting style, emotions and the issue of parent status as possible predictor variables. A total of 90 participants took part in the research, which had both written and interview components. Results generally failed to establish a reliable set of predictors. However, some interesting information was obtained regarding the endorsement of children's autonomy rights and some general conclusions were reached about our view of children and their rights at the end of the twentieth century.

A Temporal Analysis of Emotions in Girls' Secondary School Physical Education Games and Fitness Classes

Female enthusiasm towards engaging in physical education (PE) significantly decreases with age as it provides females with positive and negative emotional experiences. This study examined emotions within four grade nine female PE soccer and fitness classes (N = 67). Emotional patterns were studied over time and across two units of instruction and in relation to student grades. A mixed-method approach was utilized assessing the state emotions of shame, enjoyment, anxiety, and social physique anxiety (SPA). Results revealed unsatisfactory internal consistency for shame and thus it was removed. Statistical analysis revealed no significant changes in emotions over time, whereas qualitative analysis found that state emotions were inconsistent. Statistical analysis indicated that students in the fitness classes reported significantly higher levels of anxiety and SPA on the final class (p < .01). Qualitative analysis signaled different origins and themes of students‟ emotions. No predictive relationship between emotion and students‟ grade was found.

“This wasn’t supposed to happen” : making sense of emotions in the face of expectation breach

Des recherches antérieures sur les émotions en contexte organisationnel, notamment autour des notions de travail émotionnel, de contrat psychologique et d'équité, ont souvent soulevé la question de la rationalité et du caractère approprié ou non des manifestations émotionnelles, ainsi que sur les mécanismes utilisés pour contrôler et modérer celles-ci. Cependant, peu de recherche empirique a été effectuée sur la façon dont les employés eux-mêmes font sens de leurs émotions au travail et le processus par lequel ils parviennent à rendre celle-ci compréhensibles et légitimes, à la fois pour eux-mêmes et pour autrui. Au cours des dernières années, un courant de recherche émergent tend toutefois à mettre de côté la perspective normative / rationaliste pour soulever ce type de questions. Ainsi, au lieu d'être considérées comme des expériences strictement subjectives, privées, voire inaccessibles, les émotions y sont envisagées à travers les discours et les mises en récits dont elles font l’objet. Les émotions apparaissent ainsi non seulement exprimées dans le langage et la communication, mais construites et négociées à travers eux. La recherche présente développe empiriquement cette perspective émergente, notamment en faisant appel aux théories du sensemaking et de la narration, à travers l’analyse détaillée des récits de quatre employés chargés du soutien à la vente pour un revendeur de produits informatiques. En demandant à mes sujets de parler de leurs expériences émotionnelles et en analysant leurs réponses selon une méthodologie d’analyse narrative, cette recherche explore ainsi la façon dont les employés parviennent à construire le sens et la légitimité de leurs expériences émotionnelles. Les résultats suggèrent entre autres que ces processus de construction de sens sont très étroitement liés aux enjeux d’identité et de rôle.

The Influence of Parental Socialization of Emotions on Emotional Experience in Adulthood: An Exploratory Study.

Essai doctoral présenté à la Faculté des arts et des sciences en vue de l’obtention du grade de doctorat en psychologie clinique (D.Psy.)

Intelligent Use of Emotions in Personal Selling: A Study into the Effect of Emotional Intelligence on the Performance of Sales Executives

School of Management Studies, Cochin University of Science and Technology

La importancia de las emociones en los períodos sensibles del desarrollo = The importance of emotions in sensitive developmental periods

Investigaciones recientes sugieren que en la adolescencia tienen lugar importantes cambios en la estructura, bioquímica y fisiología del cerebro que podrían explicar la dificultad que experimentan los adolescentes en el control de sus emociones así como también otros rasgos de su comportamiento inestable. En este artículo presentamos algunas investigaciones que establecen, asimismo, una correlación entre las reorganizaciones cerebrales que tienen lugar en el primer año de vida con signos de irritabilidad y desazón emocional que muestra el bebé durante este periodo. En ambos casos la dificultad de controlar los impulsos emocionales es susceptible de afectar la relación de los padres con el niño o joven. Discutimos la posible relevancia de esta coincidencia dentro de una perspectiva evolucionista así como la posible vulnerabilidad de estos períodos. Finalmente, apuntamos la necesidad de una teoría integradora del desarrollo humano y ofrecemos algunos puntos de debate

emotions

emotions

Mortality salience, political orientation and minimization of terrorists??? secondary emotions

Resumen tomado de la publicaci??n