Destinos turísticos transfronteiriços: uma abordagem ao consumidor

Tourism activities are among the most relevant drivers for economical growth and development in various economies. Every year, competition increases tourist destinations (Farhangmehr & Simões, 1999), making it an increasingly complex and geographically diverse range of activities (Pearce, 1991).Such relevance is reflected in the proliferation of studies in the overall area known as tourism, under various perspectives and backgrounds. Previous studies conducted in such contexts suggest that cross-border regions are an attractive and desirable idea, yet requiring further theoretical and empirical research (Studzieniecki & Mazurek, 2007). The new configuration of many cross-border regions calls for a debate on issues concerning its development, raising up important dimensions, such as, organization and planning of common tourism destinations. In particular, there is still a gap in the understanding of destination management in cross-border regions and the customer profile and motivations. Overall this research aims at attaining a deeper understanding of the profile and behavior of consumers in tourism settings, addressing the predisposition for the destination. To address our question we will take an interdisciplinary perspective bringing together inputs from areas, such as, marketing, tourism and local/regional economics. We developed a theoretical model entailing the following constructs: involvement, place attachment, destination satisfaction and loyalty. We then establish potential the relationships among these variables. We suggest that involvement has a positive and direct effect in the two dimensions of place attachment, as well as indirectly, through the construct of satisfaction. Additionally, satisfaction has a direct effect on destination loyalty. Implications for future research are presented.

A relevância do relatório de auditoria para os investidores institucionais, analistas financeiros e analistas de crédito

In the 70s, a new line of research focused on the study of the influence of the audit report on the decision process of investors, financial analysts and credit analysts. Notwithstanding the numerous studies that have been carried out, results have not been consistent. Given the above, and considering the lack, in Portugal, of a research of this nature, it seems urgent to carry out a study that allows the analysis of the use of the audit report, as well as its influence on the decision making process of Portuguese stakeholders. For that purpose, in the light of the positivist research paradigm, a questionnaire was designed, which was administered by mail and on the Survey Monkey platform to a sample of institutional investors, financial analysts and credit analysts. The statistical analysis of the data obtained was undertaken with resource to the Statistical Package for the Social Sciences and SmartPLS 2.0. Corroborating the literature review and the assumptions of the Agency Theory and the Stakeholder Theory, used in the theoretical framework of analysis, empirical evidence has shown that the audit report influences the decision of institutional investors, financial analysts and credit analysts, and that the opinion expressed in that document is the most determinant factor of this influence. In addition to this factor, it was found that the degree of utilization of the audit report, as well as the value ascribed to this document, determine its influence in the decision process of research groups studied. Only in the case of institutional investors, the results did not reveal a correlation between the utility ascribed to the audit report and the influence of this document in their decision making process. In turn, the statistical inference of the model explaining the degree of use of the audit report revealed that it is conditioned by the perceived quality of the information enclosed in the audit report, the utility assigned to the audit report on the decision process, as well as the relevance of the other sources of information used by stakeholders. Therefore, this study allowed proving the importance of the audit report to its users. As a result, we believe to have filled a gap in national literature and to have contributed to the enhancement of international literature. The importance that this document has for the development of any country is, therefore, shown, and it is urgent to maintain rigor in the selection of its staff, in the development of its standards, and especially in the development of audits. Moreover, we also consider that this research may contribute to the improvement of the audit report, insofar as it will help professional bodies to understand the information needs and perceptions of stakeholders.

Comportamento do consumidor versus estratégias de operações: a ponte cliente-empresa

Análise das relações que existem entre o comportamento do consumidor e a elaboração de estratégias de operações de uma empresa.

Quantificação e precificação de risco de crédito através do modelo de opções

O trabalho está dividido em duas partes. Na primeira, são desenvolvidos os conceitos fundamentais para o entendimento do modelo de Black e Scholes com exemplos de sua utilização. Na segunda, inicialmente discute­se o conceito de risco das empresas. A seguir, através de uma aplicação, demonstra-se como uma empresa pode alterar favoravelmente o equilíbrio de risco e retorno: aceitando mais risco, aumentando seu débito ou pagando dividendos extras para os acionistas. Finalmente, mostra-se como os credores podem defender-se dessas mano­bras alterando adequadamente a taxa de juros, de forma a compensar o maior risco assumido e, assim, manter a posição de equilíbrio inicial entre risco e retorno.

Pesquisa: o comportamento do consumidor nos supermercados

O autor mostra os principais resultados de uma pesquisa, realizada para sua tese de doutorado, sobre o comportamento dos consumidores nos supermercados. Analisa a importância da orientação dos esforços para o melhor atendimento dos consumidores e oportunidades de aprimoramento dos supermercados, particularmente no que diz respeito a atendimento e qualidade em produtos perecíveis.

Sistemas de gerenciamento ambiental, tecnologia limpa e consumidor verde: a delicada relação empresa-meio ambiente no ecocapitalismo

O texto sustenta o argumento de que a ISO 14000 não resolverá a complexa problemática ambiental brasileira. Postulamos aqui que a sua incorporação na empresa não representa ainda uma mudança paradigmática em direção à sustentabilidade, mas sim uma mudança da cultura empresarial provocada mais pelas transformações político-econômicas mundiais do que por uma possível conscientização ambiental. Apesar de a tecnologia limpa ser apontada como a maior vantagem competitiva contemporânea no atual cenário de desregulamentação governamental, seu alcance ainda é limitado devido à sua intrínseca dependência da demanda de um significativo mercado verde.

Um tour pelas medidas de satisfação do consumidor

Este artigo tem por objetivo realizar ampla análise comparativa sobre os métodos de avaliação da Satisfação do Consumidor e da Qualidade Percebida. Mediante revisão detalhada da literatura que trata dos modelos de mensuração de ambos os construtos, três grupos principais foram categorizados: a) modelos baseados no Paradigma da Desconformidade; b) modelos fundamentados na multiplicidade de Indicadores da Satisfação; c) modelos apoiados em Métodos de Equações Estruturais. Essa tipologia permitiu a avaliação de vantagens e desvantagens de cada abordagem, discutindo em que situações a aplicação de cada uma delas pode ser mais viável.