868 resultados para Cidades e vilas - Marketing


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This academic report presents results of the research developed between 2012 and 2015, and it had as main goal the development of new mapping possibilities of the central areas of the cities of Marília/SP, São Carlos/SP and São José do Rio Preto/SP. We developed this research using mostly the database from Cadastro Nacional de Endereços Para Fins Estatísticos (CNEFE), and after processing the information, it was added the typology established in the Cadastro Nacional de Atividades Econômicas (CNAE). This database, after the final treatment process, provided us information that made possible the production of thematic maps which are used to study central areas, allowing the analysis of spatial logics of companies, the identification of concentration and dispersion of economic activities, arrangement of specialized axis, expansion of the central area, reorganization of the city, among other process and phenomena

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This papper aims to discuss Ribeirão Preto as a switched-over intermediate city classification, contrastating with the concept of Metropolitan Region of Ribeirão Preto. The agribusiness sector will be analysed as the main responsible for the representation of Ribeirão Preto city as an Agribusiness Center. Due to this fact, Sertãozinho city example will be presented as Agribusiness City, where acctually concentrates the agro-industrial complex of sugarcane production, while Ribeirão Preto is in fact centralizes management activities. According to the balance of trade analysis, other elements showed up and fortifies the role of this cities. These elements unfolded the analysis of higher education guideline and shopping malls. We also analyzed the urban network of Ribeirão Preto under the concept of the Região de Influência das Cidades (REGIC) and the creation of the project Metropolitan Region of Ribeirão Preto in order to strengthen the central hypothesis as a switched-over medium sized city. In order to reach this point, besides the analysis of the data we had t literature review of the Medium Sized Cities and Urban Network concepts and Spatial Interactions and Switched- over terms

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We aim to contribute to studies on the restructuring of the city with a focus on consumption. In the context where cities become the main place of action of man, a deep set of transformations has occurred. We are interested in understanding the redefinition of the logical production and appropriation of urban spaces for consumption of materials and services. For the analysis of delimitation of those commercial and service areas was made to compare the reality observed on the ground and indirectly through data acquisition and mapping obtained from the National Address List for Statistical Purposes, with the boundaries established by zoning and / or by municipal director plans of the cities studied, together with the classification of commercial establishments and in accordance with the standards of the National Classification of Economic Activities Services. We believe the importance of analyzing the process of concentration and dispersion of stores and / or services of Londrina (PR), Presidente Prudente (SP) and Ribeirão Preto (SP)...

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This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This paper aims to discuss the current issues involving urban water courses and, subsequently through the design of an urban park qualify the Permanent Preservation Area of the Córrego dos Macacos, locate in the city of São José do Rio Preto - São Paulo, seeking the population recognition on this living hydric resource and therefore achieve urbanity. For that purpose, we studied the urbanistic planning of the city of São José do Rio Preto regarding the proposed theme and the area of the Córrego dos Macacos valley, one of the segments of the Parque Setorial, in two previous moments as well as some key concepts, starting from a methodology of bibliographic studies analysis. After this analysis, it were determined some general guidelines for the entire extension of the stream, and finally it was chosen a specific segment to formulate proposals for a planned and design space according to the characteristics of the place

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The housing issue in Brazil is'nt a recent problem and has been discussed, worked and questioned in the institutional framework, especially with regard to the critical considerations on the topic and urban problems involved. We as milestones in the Brazilian housing policy the National Housing Bank - BNH, 1964, the height of the military regime in Brazil, and the Minha Casa, Minha Vida, in 2009. Both have questions that approach and distance themselves regarding changes in the Brazilian housing policy, where we have the emergence of new forms of knowledge production and housing consumption. Thus we have a number of advances in ways of acquiring social housing, even at different times, it is characterized as capitalist forms of this issue. Thus the spatial process of housing developments arising from these programs reflect the change in space - time that they lay down, turning the urban space of the cities in this case the city of Presidente Prudente / SP

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The housing issue in Brazil is'nt a recent problem and has been discussed, worked and questioned in the institutional framework, especially with regard to the critical considerations on the topic and urban problems involved. We as milestones in the Brazilian housing policy the National Housing Bank - BNH, 1964, the height of the military regime in Brazil, and the Minha Casa, Minha Vida, in 2009. Both have questions that approach and distance themselves regarding changes in the Brazilian housing policy, where we have the emergence of new forms of knowledge production and housing consumption. Thus we have a number of advances in ways of acquiring social housing, even at different times, it is characterized as capitalist forms of this issue. Thus the spatial process of housing developments arising from these programs reflect the change in space - time that they lay down, turning the urban space of the cities in this case the city of Presidente Prudente / SP

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The average cities inserted in the areas of the Brazilian Cerrado are restructuring in the rural and urban areas in recent decades as a result of agricultural investments. Representative of this process, we chose Rio Verde due to two processes: to develop socioeconomically depending on agricultural production restructuring Cerrado after 1970 and offer average city features regional centrality and intra-urban contradictions. So we have as the problem situation the fact of Rio Verde be inserted in an agricultural region, where the restructured field creates cooperation with the agricultural industry and the tertiary sector, structuring a regional agribusiness success. However, let us doubts about the effects of the restructuring process in socio-economic and environmental terms, in relation to the field and the city. Therefore, the aim of this thesis is to contribute to the discussion about the medium- sized Cerrado cities whose functions are linked to agribusiness, and understand the logic and the effects of the restructuring process in rural and urban areas, having Rio Verde – GO as the reference for studying. Regarding the methodological practice research, it is a qualitative research, developed based on three pillars: theoretical, documentary and field. We conclude the thesis stating that the modern field, the result of agricultural production restructuring, fomented an economy specialized in agribusiness, which led to the enrichment of the field, the formation of agro-industrial complex and the formation of an average city, specializing in agribusiness, whose centrality exceeds its micro-region. In terms of effects, we conclude that process agricultural production restructuring, generated positive impacts for the insertion of Savannahs in the national economy, and to the cities inserted in the modern field. On the other hand, country and city inserted in agricultural regions, masked under the agribusiness speech, perverse effects of socioeconomic and environmental order, is an inviting system to invest and exclusionary, when there is nothing to offer. Thus, the problems are choked on site, leaving only the speech of wealth to be disclosed in the national order.

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This research objective is to analyze the historical aspects of the city ―Capela de Nossa Senhora da Piedade de Campo Formoso‖, located in the micro region Pires do Rio, southeast of Goiás in the period of the First Republic, 1989-1930. To understand a city is to try to understand the individuals who inhabit it, as they are the ones who are responsible for the structures that forms that space. Therefore this thesis brings to the historiography a study of the city of Capela de Nossa Senhora da Piedade de Campo Formoso through various mechanisms as oral sources, official documents of the municipality collected in public bodies of the city made available in town halls, municipal public and archive file of the prefecture. These sources have helped us to make the knowledge of the place approached. The Republic has brought to different places of Brazil expectations and/or solutions, of innovations that modernized in order to erase the marks the old colonial system. The cities to be created would be part of the molds republicans and this way, should follow models ready coming, basically, from European countries. However, the city of the Capela de Nossa Senhora da Piedade de Campo Formoso is outside of this process moderniser, having been relegated by several years to difficulties of a distant region and without resources. The historiography of Goiás summarizes the period of the arrival of the railroad in the southern region of the State, such as a time of progress in all the sectors of the life of this society. Then, to understand the specificity of Campo Formoso, we approached from the documentary sources exist various elements constitutor city history: its political constitution formed by the most affluent of the city, the strength of the colonels, the role of the Church as a political power. These power relations in the region were decisive for the deviation of the railroad. In this way, also we sought to analyze how the process of urbanization has occurred and which represented for the history of the city Capela de Nossa Senhora da Piedade de Campo Formoso the passage of the Railroad Goiás not within its limits. In the meantime we situate the special policies of a city in the interior of Goiás, which is on the edge of a project set up as amodernizer moved by the First Republic.

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Dissertação para obtenção do grau de Mestre em Arquitetura, apresentada na Universidade de Lisboa - Faculdade de Arquitetura.

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Trata-se de um estudo sobre a história da educação rural no Pará, entre 1889-1897. A intenção última é conhecer, a partir da pesquisa histórica, como se deu a educação rural do Pará na Primeira República, tendo como foco os governos provisórios de Justo Chermont e Huert Bacelar e o governo constitucional de Lauro Sodré. Nosso objetivo geral é entender como a educação para homens e mulheres do interior do Pará foi pensada e operacionalizada no plano governamental. Especificamente, estabelecemos quatro objetivos: a) Levantar os investimentos feitos nas escolas rurais no período em questão; b) Descrever como eram concebidas as escolas rurais do estado do Pará na Primeira República; c) Entender quais os procedimentos utilizados, através dos documentos oficiais, para formar o cidadão das escolas rurais; d) Compreender os objetivos da formação educacional da população rural. Duas questões nortearam a investigação: 1º) Que intenções permeavam a educação destinada às populações das áreas rurais do Pará nos governos do período de 1889 a 1897? 2º) O que foi realizado, no plano governamental, para a concretização desses objetivos? As fontes documentais foram coletadas no Arquivo Público do Estado do Pará, na biblioteca Arthur Vianna e nos Setor de Obras Raras do Centro Cultural do Pará Tancredo Neves (CENTUR). O corpus da pesquisa está composto de: relatórios dos governadores; mensagens, ofícios, abaixo-assinados, circulares e requerimentos; relatórios de diretores da Instrução Pública; relatórios de visitadores; relatórios de grupo escolares; cadernos de Leis do período. Metodologicamente, operamos a análise em três momentos: 1) momento da heurística; 2) momento da crítica; 3) momento da interpretação. O texto está composto de introdução, três seções e considerações finais. O trabalho realizado indica que os governos estaduais na Primeira República pouco fizeram pela formação do homem do interior do estado, apesar do uso político acentuado da educação como prioridade para estes. Identificamos que os investimentos com a Instrução Pública tiveram seu limite estabelecido pela ideologia do regime republicano que entendia a população rural como uma gente de segunda ou de terceira, que precisava ser “lapidada” para o trabalho. Por extensão, o espaço rural é compreendido como o lugar do atraso, da incivilidade e que, portanto, um pouco de formação à sua população era o suficiente para transformar homens rudes em cidadãos, ainda que de categoria inferior.

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Dissertação de Mestrado, Ciências Económicas e Empresariais, 19 de Julho de 2016, Universidade dos Açores.