The Role of Electronic Word of Mouth in Shaping Consumer Attitudes

The purpose of this research was to investigate the role of electronic word of mouth (eWOM) in shaping consumer attitudes towards various products and services with concentration on the consumer attitude change. eWOM has long been proven to play an important role in influencing consumer attitudes and has been researched from a variety of perspectives. This study attempts to look deeper into the process of consumer attitude change by applying as the central theory of the study the Elaboration Likelihood Model of Persuasion by Petty and Cacioppo. In the processes of examining the background academic and empirical research the Internet and Web 2.0 are closely depicted in order to understand how throughout the past centuries technology allowed the rise of various mediums where consumers can not only share their opinions online about products and services but also communicate with other consumers. Manuel Castel’s Internet Galaxy, Gildin’s, Carl and Noland’s, Hennig-Thurau, Gwinner, Walsh and Gremler’s researches on eWOM are the central works that helped to shape both the theoretical and empirical parts of this study. The mixed method approach was chosen as a research method for this study. An online survey was conducted via the Surveymonkey.com platform and eight qualitative in-depth interviews were conducted. The results of the study show that central route queues as text quality and text argumentativeness are more prominent among the research subjects and the peripheral route queues: source credibility and source expertise did not show considerable significance. Also more experience and participation consumers have with user-rating websites and applications more inclined they are to elaborate on the central route cues and are more likely to search for opinions that they consider rational and credible. Also these respondents are less inclined to search for ratings that confirm their existing beliefs about products or services. Less experience/participation they have about eWOM more likely they are to search for reviews confirmatory to their own.

Online Handwritten Kannada Word Recognizer with Unrestricted Vocabulary

In this paper, we propose a novel heuristic approach to segment recognizable symbols from online Kannada word data and perform recognition of the entire word. Two different estimates of first derivative are extracted from the preprocessed stroke groups and used as features for classification. Estimate 2 proved better resulting in 88% accuracy, which is 3% more than that achieved with estimate 1. Classification is performed by statistical dynamic space warping (SDSW) classifier which uses X, Y co-ordinates and their first derivatives as features. Classifier is trained with data from 40 writers. 295 classes are handled covering Kannada aksharas, with Kannada numerals, Indo-Arabic numerals, punctuations and other special symbols like $ and #. Classification accuracies obtained are 88% at the akshara level and 80% at the word level, which shows the scope for further improvement in segmentation algorithm

Language identification using parallel sub-word recognition

Parallel sub-word recognition (PSWR) is a new model that has been proposed for language identification (LID) which does not need elaborate phonetic labeling of the speech data in a foreign language. The new approach performs a front-end tokenization in terms of sub-word units which are designed by automatic segmentation, segment clustering and segment HMM modeling. We develop PSWR based LID in a framework similar to the parallel phone recognition (PPR) approach in the literature. This includes a front-end tokenizer and a back-end language model, for each language to be identified. Considering various combinations of the statistical evaluation scores, it is found that PSWR can perform as well as PPR, even with broad acoustic sub-word tokenization, thus making it an efficient alternative to the PPR system.

Efficient Regular Expression Pattern Matching for Network Intrusion Detection Systems using Modified Word-based Automata

Network Intrusion Detection Systems (NIDS) intercept the traffic at an organization's network periphery to thwart intrusion attempts. Signature-based NIDS compares the intercepted packets against its database of known vulnerabilities and malware signatures to detect such cyber attacks. These signatures are represented using Regular Expressions (REs) and strings. Regular Expressions, because of their higher expressive power, are preferred over simple strings to write these signatures. We present Cascaded Automata Architecture to perform memory efficient Regular Expression pattern matching using existing string matching solutions. The proposed architecture performs two stage Regular Expression pattern matching. We replace the substring and character class components of the Regular Expression with new symbols. We address the challenges involved in this approach. We augment the Word-based Automata, obtained from the re-written Regular Expressions, with counter-based states and length bound transitions to perform Regular Expression pattern matching. We evaluated our architecture on Regular Expressions taken from Snort rulesets. We were able to reduce the number of automata states between 50% to 85%. Additionally, we could reduce the number of transitions by a factor of 3 leading to further reduction in the memory requirements.

Power-law transformation for enhanced recognition of born-digital word images

In this paper, we discuss the issues related to word recognition in born-digital word images. We introduce a novel method of power-law transformation on the word image for binarization. We show the improvement in image binarization and the consequent increase in the recognition performance of OCR engine on the word image. The optimal value of gamma for a word image is automatically chosen by our algorithm with fixed stroke width threshold. We have exhaustively experimented our algorithm by varying the gamma and stroke width threshold value. By varying the gamma value, we found that our algorithm performed better than the results reported in the literature. On the ICDAR Robust Reading Systems Challenge-1: Word Recognition Task on born digital dataset, as compared to the recognition rate of 61.5% achieved by TH-OCR after suitable pre-processing by Yang et. al. and 63.4% by ABBYY Fine Reader (used as baseline by the competition organizers without any preprocessing), we achieved 82.9% using Omnipage OCR applied on the images after being processed by our algorithm.

Language models for online handwritten Tamil word recognition

N-gram language models and lexicon-based word-recognition are popular methods in the literature to improve recognition accuracies of online and offline handwritten data. However, there are very few works that deal with application of these techniques on online Tamil handwritten data. In this paper, we explore methods of developing symbol-level language models and a lexicon from a large Tamil text corpus and their application to improving symbol and word recognition accuracies. On a test database of around 2000 words, we find that bigram language models improve symbol (3%) and word recognition (8%) accuracies and while lexicon methods offer much greater improvements (30%) in terms of word recognition, there is a large dependency on choosing the right lexicon. For comparison to lexicon and language model based methods, we have also explored re-evaluation techniques which involve the use of expert classifiers to improve symbol and word recognition accuracies.

Benchmarking recognition results on camera captured word image data sets

We have benchmarked the maximum obtainable recognition accuracy on five publicly available standard word image data sets using semi-automated segmentation and a commercial OCR. These images have been cropped from camera captured scene images, born digital images (BDI) and street view images. Using the Matlab based tool developed by us, we have annotated at the pixel level more than 3600 word images from the five data sets. The word images binarized by the tool, as well as by our own midline analysis and propagation of segmentation (MAPS) algorithm are recognized using the trial version of Nuance Omnipage OCR and these two results are compared with the best reported in the literature. The benchmark word recognition rates obtained on ICDAR 2003, Sign evaluation, Street view, Born-digital and ICDAR 2011 data sets are 83.9%, 89.3%, 79.6%, 88.5% and 86.7%, respectively. The results obtained from MAPS binarized word images without the use of any lexicon are 64.5% and 71.7% for ICDAR 2003 and 2011 respectively, and these values are higher than the best reported values in the literature of 61.1% and 41.2%, respectively. MAPS results of 82.8% for BDI 2011 dataset matches the performance of the state of the art method based on power law transform.

NESP: Nonlinear enhancement and selection of plane for optimal segmentation and recognition of scene word images

In this paper, we report a breakthrough result on the difficult task of segmentation and recognition of coloured text from the word image dataset of ICDAR robust reading competition challenge 2: reading text in scene images. We split the word image into individual colour, gray and lightness planes and enhance the contrast of each of these planes independently by a power-law transform. The discrimination factor of each plane is computed as the maximum between-class variance used in Otsu thresholding. The plane that has maximum discrimination factor is selected for segmentation. The trial version of Omnipage OCR is then used on the binarized words for recognition. Our recognition results on ICDAR 2011 and ICDAR 2003 word datasets are compared with those reported in the literature. As baseline, the images binarized by simple global and local thresholding techniques were also recognized. The word recognition rate obtained by our non-linear enhancement and selection of plance method is 72.8% and 66.2% for ICDAR 2011 and 2003 word datasets, respectively. We have created ground-truth for each image at the pixel level to benchmark these datasets using a toolkit developed by us. The recognition rate of benchmarked images is 86.7% and 83.9% for ICDAR 2011 and 2003 datasets, respectively.

Adbi'ilu : an arab at Babylon (BM 78912)

An unpublished tablet from the archive of Šumā descendant of Nappāu contains a possible Arabic personal name. The treatment of non-Babylonian personal names in this tablet and CTMMA 3 6 from the same archive differs from the treatment of Babylonian names suggesting that the scribe distinguished between the kin-groupaffiliated Babylonians and the non-Babylonians who lacked such affiliations.