Marketing público y marketing universitario : la orientación de las universidades hacia la satisfacción de demandas de conocimiento de la sociedad

La idea del marketing público se genera durante el siglo XX estableciendo un intercambio entre Estado y Sociedad. La Administración Pública diseña programas, bienes y servicios, como contraparte, los ciudadanos ofrecen apoyos mediante impuestos y costos de desplazamiento, tiempo y oportunidad. El marketing universitario, propone un intercambio entre las universidades y los alumnos para satisfacer las demandas de conocimiento y formación técnica-profesional. La problemática abordada en esta propuesta es la satisfacción de necesidades públicas a través del marketing público y, en este contexto, el marketing universitario y las demandas de conocimiento de la sociedad.

Optimización de la transferencia de riesgos en los contratos de infraestructuras y servicios públicos

En este trabajo se desarrolla un modelo basado en la teoría de los incentivos para analizar la asignación óptima de los riesgos en los contratos de infraestructuras y servicios públicos, en un entorno de información asimétrica entre principal (Administración Pública) y agente(socio privado), y de aversión al riesgo de este último. La principal conclusión del trabajo es que, en un contrato óptimo, la transferencia del riesgo de demanda al socio privado será mayor, frente al riesgo de disponibilidad, en la medida en que tengan mayor incidencia aquellas dimensiones de la calidad del servicio que puedan ser observadas por los usuarios pero no verificadas por la Administración.

Bulletin /

Each no. has also a distinctive title.

Bulletin series.

Title from inside front cover.

Analysis of the international competitiveness of the U.S. commercial shipbuilding and repair industries.

Mode of access: Internet.

Ein Neu : Nutzlich- und Lustigs Colloquium von etlichen Reichstags-Puncten : insonderheit die Reformation der Zöllen Zinsszahlung vnd verbesserung der Matricul antreffend : Colloquenten seyn Doctor, Edelmann, Burger, Baur /

Attributed to Philipp Pflaumer by Holzmann.

Frameworks for Systemic and Structural Analysis of Financial Innovations in Infrastructure

Financial innovations have emerged globally to close the gap between the rising global demand for infrastructures and the availability of financing sources offered by traditional financing mechanisms such as fuel taxation, tax-exempt bonds, and federal and state funds. The key to sustainable innovative financing mechanisms is effective policymaking. This paper discusses the theoretical framework of a research study whose objective is to structurally and systemically assess financial innovations in global infrastructures. The research aims to create analysis frameworks, taxonomies and constructs, and simulation models pertaining to the dynamics of the innovation process to be used in policy analysis. Structural assessment of innovative financing focuses on the typologies and loci of innovations and evaluates the performance of different types of innovative financing mechanisms. Systemic analysis of innovative financing explores the determinants of the innovation process using the System of Innovation approach. The final deliverables of the research include propositions pertaining to the constituents of System of Innovation for infrastructure finance which include the players, institutions, activities, and networks. These static constructs are used to develop a hybrid Agent-Based/System Dynamics simulation model to derive propositions regarding the emergent dynamics of the system. The initial outcomes of the research study are presented in this paper and include: (a) an archetype for mapping innovative financing mechanisms, (b) a System of Systems-based analysis framework to identify the dimensions of Systems of Innovation analyses, and (c) initial observations regarding the players, institutions, activities, and networks of the System of Innovation in the context of the U.S. transportation infrastructure financing.

Commodification of health care systems: The Catalan case

Commodification of the public healthcare system has been a growing process in recent decades, especially in universal healthcare systems and in high-income countries like Spain.  There are substantial differences in the healthcare systems of each autonomous region of Spain, among which Catalonia is characterized by having a mixed healthcare system with complex partnerships and interactions between the public and private healthcare sectors.  Using a narrative review approach, this article addresses various aspects of the Catalan healthcare system, characterizing the privatization and commodification of health processes in Catalonia from a historical perspective with particular attention to recent legislative changes and austerity measures.  The article approximates, the eventual effects that commodification and austerity measures will have on the health of the population and on the structure, accessibility, effectiveness, equity and quality of healthcare services.

The impact of political and economic crisis on the polarization of the Spanish media

In this paper the characteristics of the cyclical political polarization of the Spanish media system are defined. From this study, a prospective analysis raises doubts about this scenario remains unchanged because of the political and economic crisis. It seeks to define the role played by political and media actors in polarization focusing on the two legislatures where the tension reached higher levels (1993-1996 and 2004-2008) and compares it with the developments faced by them in the current economical and political context of crisis. To achieve these aims, it has been performed an analysis of media content (since 1993) and looked through primary sociological sources and the scientific literature about polarization. This is an exploratory, critical and descriptive case analysis.

Health Survey Northern Ireland First Results 2014/15

Statistics and research for the Department of Health, Social Services and Public Safety is provided by Information Analysis Directorate (IAD). This report presents results from the 2014/15 Health Survey Northern Ireland. It includes information on general health, mental health and wellbeing, diet and nutrition, breastfeeding, oral health, medicines, obesity, smoking, and sexual health. Only differences that are statistically significant at the 95% confidence level are reported. The fieldwork for this survey was conducted between April 2014 and March 2015. Results are based on responses from 4,144 individuals, with a response rate of 64% achieved.

Measurement of the Ocean Economy From National Income Accounts to the Sustainable Blue Economy

The widespread efforts to incorporate the economic values of oceans into national income accounts have reached a stage where coordination of national efforts is desirable. A symposium held in 2015 began this process by bringing together representatives from ten countries. The symposium concluded that a definition of core ocean industries was possible but beyond that core the definition of ocean industries is in flux. Better coordination of ocean income accounts will require addressing issues of aggregation, geography, partial ocean industries, confidential, and imputation is also needed. Beyond the standard national income accounts, a need to incorporate environmental resource and ecosystem service values to gain a complete picture of the economic role of the oceans was identified. The U.N. System of Environmental and Economic Accounts and the Experimental Ecosystem Service Accounts provide frameworks for this expansion. This will require the development of physical accounts of environmental assets linked to the economic accounts as well as the adaptation of transaction and welfare based economic valuation methods to environmental resources and ecosystem services. The future development of ocean economic data is most likely to require cooperative efforts at development of metadata standards and the use of multiple platforms of opportunity created by policy analysis, economic development, and conservation projects to both collect new economic data and to sustain ocean economy data collection into the future by building capacity in economic data collection and use..

Relatório de estágio

Este relatório de estágio tem como objectivos: • Descrever de forma sucinta as actividades realizadas durante o estágio do Curso de Enfermagem, Especialidade em Saúde Comunitária; • Analisar as actividades realizadas na comunidade no âmbito das funções inerentes à categoria de Enfermeiro Especialista em Enfermagem Comunitária e de Saúde Pública, como previsto no Regulamento n.º 128 / 2011 de 18 de Fevereiro. O estágio em Enfermagem Comunitária realizado surge na sequência da elaboração de um Diagnóstico de Saúde, onde identificámos e caracterizámos os principais problemas de saúde da população em estudo, de modo a planear e justificar as medidas a tomar. Neste contexto, e após os resultados obtidos, o planeamento em saúde é uma metodologia de trabalho fundamental da tomada de decisão, que permitiu a racionalização dos recursos de saúde, tendo em conta a existência de uma articulação intra-sectorial e intersectorial. Surgiu então a necessidade de criar um projecto. Esse projecto exigiu planeamento a longo prazo. O presente trabalho encontra-se fundamentalmente dividido em duas partes. A primeira parte é composta pelo enquadramento teórico. Na segunda parte é feita a descrição das actividades com base no Planeamento em Saúde, no fim, será feita uma análise das intervenções realizadas à luz das competências do Enfermeiro Especialista em Saúde Comunitária. A metodologia do Planeamento em Saúde utilizada foi fundamentada essencialmente em Imperatori e Giraldes

Relatório de estágio

Este relatório de estágio tem como objectivos: Descrever de forma sucinta as actividades realizadas durante os referidos estágios; Analisar as actividades realizadas na comunidade no âmbito das funções inerentes à categoria de Enfermeiro Especialista em Enfermagem Comunitária e de Saúde Pública, como previsto no Regulamento n.º 128 / 2011 de 18 de Fevereiro. O estágio em Enfermagem Comunitária realizado surge na sequência da elaboração de um Diagnóstico de Saúde, onde identificámos e caracterizámos os principais problemas de saúde da população em estudo, de modo a planear e justificar as medidas a tomar. Neste contexto, e após os resultados obtidos, o planeamento em saúde é uma metodologia de trabalho fundamental da tomada de decisão, que permitiu a racionalização dos recursos de saúde, tendo em conta a existência de uma articulação intra-sectorial e intersectorial. Surgiu então a necessidade de criar um projecto. Esse projecto exigiu planeamento a longo prazo. O presente trabalho encontra-se fundamentalmente dividido em duas partes. A primeira parte é composta pelo enquadramento teórico. Na segunda parte é feita a descrição das actividades com base no Planeamento em Saúde, no fim, será feita uma análise das intervenções realizadas à luz das competências do Enfermeiro Especialista em Saúde Comunitária. A metodologia do planeamento em saúde utilizada foi fundamentada essencialmente em Imperatori e Giraldes