1000 resultados para Software marketing


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In this thesis, the components important for testing work and organisational test process are identified and analysed. This work focuses on the testing activities in reallife software organisations, identifying the important test process components, observing testing work in practice, and analysing how the organisational test process could be developed. Software professionals from 14 different software organisations were interviewed to collect data on organisational test process and testing‐related factors. Moreover, additional data on organisational aspects was collected with a survey conducted on 31 organisations. This data was further analysed with the Grounded Theory method to identify the important test process components, and to observe how real‐life test organisations develop their testing activities. The results indicate that the test management at the project level is an important factor; the organisations do have sufficient test resources available, but they are not necessarily applied efficiently. In addition, organisations in general are reactive; they develop their process mainly to correct problems, not to enhance their efficiency or output quality. The results of this study allows organisations to have a better understanding of the test processes, and develop towards better practices and a culture of preventing problems, not reacting to them.

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The problem of software (SW) defaults is becoming more and more topical because of increasing amount of the SW and its complication. The majority of these defaults are founded during the test part that consumes about 40-50% of the development efforts. Test automation allows reducing the cost of this process and increasing testing effectiveness. In the middle of 1980 the first tools for automated testing appeared and the automated process was implemented in different kinds of SW testing. In short time, it became obviously, automated testing can cause many problems such as increasing product cost, decreasing reliability and even project fail. This thesis describes automated testing process, its concept, lists main problems, and gives an algorithm for automated test tools selection. Also this work presents an overview of the main automated test tools for embedded systems.

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The value and benefits of user experience (UX) are widely recognized in the modern world and UX is seen as an integral part of many fields. This dissertation integrates UX and understanding end users with the early phases of software development. The concept of UX is still unclear, as witnessed by more than twenty-five definitions and ongoing argument about its different aspects and attributes. This missing consensus forms a problem in creating a link between UX and software development: How to take the UX of end users into account when it is unclear for software developers what UX stands for the end users. Furthermore, currently known methods to estimate, evaluate and analyse UX during software development are biased in favor of the phases where something concrete and tangible already exists. It would be beneficial to further elaborate on UX in the beginning phases of software development. Theoretical knowledge from the fields of UX and software development is presented and linked with surveyed and analysed UX attribute information from end users and UX professionals. Composing the surveys around the identified 21 UX attributes is described and the results are analysed in conjunction with end user demographics. Finally the utilization of the gained results is explained with a proof of concept utility, the Wizard of UX, which demonstrates how UX can be integrated into early phases of software development. The process of designing, prototyping and testing this utility is an integral part of this dissertation. The analyses show statistically significant dependencies between appreciation towards UX attributes and surveyed end user demographics. In addition, tests conducted by software developers and industrial UX designer both indicate the benefits and necessity of the prototyped Wizard of UX utility. According to the conducted tests, this utility meets the requirements set for it: It provides a way for software developers to raise their know-how of UX and a possibility to consider the UX of end users with statistical user profiles during the early phases of software development. This dissertation produces new and relevant information for the UX and software development communities by demonstrating that it is possible to integrate UX as a part of the early phases of software development.

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Conduziu-se este trabalho com o objetivo de avaliar o desempenho de um sistema de irrigação a baixa pressão, bubbler, em condições de campo. A avaliação consistiu de um estudo dividido em duas fases, em que, na primeira, foi elaborado o dimensionamento hidráulico do sistema de irrigação, com uso do programa computacional Bubbler versão 1.1, enquanto, na segunda fase, ocorreram a instalação e os testes de campo. Estabeleceram-se as alturas de 0,77; 0,71; 0,68 e 0,67 m na saída das mangueiras emissoras no campo, conforme recomendação do programa. Foram feitas as avaliações de vazão em cada mangueira emissora, para determinar o Coeficiente de Uniformidade de Christiansen (CUC), a Uniformidade de Distribuição (UD) e a Eficiência de Aplicação (EA). Os testes mostraram CUC igual a 96,64%, UD igual a 95,85% e EA igual a 86,98%. O sistema no campo proporcionou vazão média de 64,8 L h-1 contra os 79,2 L h-1 estabelecidos pelo programa. Os valores encontrados de vazão diferiram dos valores projetados pelo aplicativo, em conseqüência da variação dos diâmetros e das perdas de carga (linear e localizada) que apresentaram desvio-padrão de 0,23 m.

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O desenvolvimento de técnicas que permitam o aumento da eficiência de práticas de conservação do solo é necessário frente aos grandes prejuízos causados pela erosão. Nesse sentido, elaborou-se um software que utiliza bases de dados geradas em um Sistema de Informações Geográficas e que permite o dimensionamento de sistemas de terraceamento em nível de maneira mais racional, considerando as variações espaciais existentes no terreno. Como dados de entrada ao software, devem ser fornecidas imagens de elevação e declividade e, ainda, características de tipo, uso e manejo do solo, a metodologia para o cálculo do espaçamento entre terraços e a recomendação para a escolha do tipo de terraço mais aconselhado. Como resultados, o software fornece uma imagem com o sistema de terraceamento locado, que pode ser salva em diferentes formatos, bem como um relatório, que poderá ser impresso e usado juntamente com a imagem para a implantação do sistema.

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O presente trabalho teve por objetivo desenvolver softwares e hardwares para aplicação ao monitoramento e controle automático para a irrigação de precisão usando sistemas do tipo pivô central. O trabalho foi desenvolvido no Departamento de Engenharia Rural - LER, da Escola Superior de Agricultura "Luiz de Queiroz" - ESALQ, da Universidade de São Paulo - USP, em Piracicaba - SP. Foram utilizados componentes eletrônicos discretos, circuitos integrados diversos, módulos de radiofreqüência, microcontroladores da família Basic Step e um microcomputador. Foram utilizadas as linguagens Delphi e TBasic. O hardware é constituído de dois circuitos eletrônicos, sendo um deles para "interface" com o computador e o outro para monitoramento e transmissão da leitura de tensiômetros para o computador via radiofreqüência. Foram feitas avaliações do alcance e da eficiência na transmissão de dados dos módulos de radiofreqüência e do desempenho do software e do hardware. Os resultados mostraram que tanto os circuitos quanto os aplicativos desenvolvidos apresentaram funcionamento satisfatório. Os testes de comunicação dos rádios indicaram que esses possuem alcance máximo de 50 m. Concluiu-se que o sistema desenvolvido tem grande potencial para utilização em sistemas de irrigação de precisão usando pivô central, bastando para isso que o alcance dos rádios seja aumentado.

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Markkinointisuunnitelmatutkimukset koostuvat pääosin tuotantoalalle tai suurille yrityksille tehdyistä markkinointisuunitelmista. Vaikuttaa siltä, että pienet yritykset tekevät suunnitelmansa ilman nimenomaisesti heille suunniteltua mallia, jos tekevät suunnitelmaa ollenkaan. Kuten sanottu, sovellukset palveluyrityksille ja pk-yrityksille puuttuvat markkinointisuunnitelmiin kohdistuvasta tutkimuksesta, mikä lisää tämän tutkimuksen arvoa keskittyen juuri kyseisiin markkinointisuunnitelman osa-alueisiin. Tutkimusta sovelletaan uuteen palvelukonseptiin, jota case-yritys Taksipalvelu MPS Oy on lanseeraamassa. Palvelu on kohdistettu venäläisille matkailijoille sekä Lappeenrannan alueella eläville venäläisille, ja se perustuu ennen kaikkea korkeaan laatuun. Tutkimus on tärkeä, sillä taksiala on hyvin säännelty, mutta säännöstelyn piirissä on todennäköisesti paljon potentiaalia palveluiden differentaatioon. Segmentointi ja palveluiden kohdistus tiettyihin asiakasryhmiin on taksialalla myös hyvin minimaalista. Tutkimalla kohdistetun palvelun kysyntää ja arvoa saadaan selville olisiko tällainen toiminta kannattavaa vai ei. Venäläisten asiakkaiden määrä on kasvanut Lappeenrannan alueella paljon, minkä potentiaalia ei ole ehkä vielä täysin hyödynnetty. Tutkimuksen tarkoituksena on luoda hyödyllinen markkinointisuunnitelma case-yritykselle kiinnittäen erityisesti huomiota toimialaan ja kohdeasiakasryhmään. Tarkoituksena on antaa suuntaviivoja kuinka lähestyä kohdeasiakkaita ja kuinka markkinoida palvelua oikein. Tavoitteena on myös selvittää onko valitulla asiakassegmentillä kysyntää vai tulisiko kohdistaminen tehdä toisia määritteitä käyttäen.

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Increase of computational power and emergence of new computer technologies led to popularity of local communications between personal trusted devices. By-turn, it led to emergence of security problems related to user data utilized in such communications. One of the main aspects of the data security assurance is security of software operating on mobile devices. The aim of this work was to analyze security threats to PeerHood, software intended for performing personal communications between mobile devices regardless of underlying network technologies. To reach this goal, risk-based software security testing was performed. The results of the testing showed that the project has several security vulnerabilities. So PeerHood cannot be considered as a secure software. The analysis made in the work is the first step towards the further implementation of PeerHood security mechanisms, as well as taking into account security in the development process of this project.

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O software PRAPRAG é uma ferramenta de escolha de máquinas e implementos agrícolas que apresentam o menor custo por área ou por quantidade produzida, bem como, faz o planejamento de aquisição das máquinas para a propriedade agrícola, do ponto de vista técnico e econômico. Foi utilizada a linguagem de programação Borland Delphi 3.0 e, a partir de prospectos das máquinas e implementos, criou-se um banco de dados onde o usuário pode cadastrar e modificar suas características de uso. O software mostrou-se uma ferramenta útil e uso amigável. O software proporciona maior rapidez, segurança e confiabilidade ao processo produtivo e econômico das propriedades, na seleção e aquisição de conjuntos mecanizados agrícolas, e na determinação de custos com a mão de obra utilizada.

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The purpose of the Thesis was to evaluate the business environment of electrical vehicle charging equipment (EVSE) in USA, find the key issues of entering the US EVSE markets and to form a marketing plan for possible market entry. The external market research analyzed the environment, customers, competitors and demand of EVSEs. In the internal analysis the focus was on resources and capabilities, offering, performance, business relations and US related issues. The research about the business environment was done using already available information from market studies and seminars. In external analysis there were also two semi-structured interviews from market experts used. The internal analysis was done mostly by interviews, but also company’s internal data sources were used. The interviews were semi-constructed and included eight interviewees from each part of EVSE value chain. The research findings were analyzed using SWOT analysis, which was converted to a so called TOWS matrix for extracting strategies. As a result of the Thesis, valuable information about the US markets and their requirements for EVSEs was gained. By matching the strengths of the case company and market requirements, customer segmentation and targeting were done and a marketing plan was constructed for the case company to help their management to evaluate the feasibility of possible market entry and investments to USA.

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A seleção e a otimização de sistemas mecanizados são os principais objetivos da mecanização racional. Não é suficiente uma compra adequada do maquinário agrícola se sua utilização não for controlada em aspectos operacionais e financeiros. Neste trabalho, é descrito o desenvolvimento de software para estimativa do custo operacional de máquinas agrícolas (MAQCONTROL), utilizando o ambiente de desenvolvimento Borland Delphi e o banco de dados Firebird. Os custos operacionais foram divididos em fixos e variáveis. Nos custos fixos, foram estimadas as despesas com depreciação, juros, alojamento e seguros. Nos custos variáveis, foi dada ênfase aos custos de manutenção como: óleos lubrificantes, filtros, pneus, graxa, combustível, pequenos reparos e troca de peças. Os resultados demonstraram a eficiência do software para os objetivos propostos. Assim, o MAQCONTROL pode ser uma importante ferramenta no processo de administração rural, pois reduz os custos da informação e agiliza a determinação precisa dos custos operacionais de máquinas agrícolas.

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The theme of the research is the development of the domain of marketing knowledge in the design of agricultural machinery. It is developed throughout the design of agricultural machinery in order to identify the corporate and customers needs and to develop strategies to satisfy these needs. The central problem of the research questions which marketing tools to apply on pre-development process of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitive advantage to the manufacturers of agricultural machinery. As methodology, it was developed bibliographical research and multicase study of the development process of agricultural machinery developed by small, medium and large companies and the academy. As a result, a marketing reference model was elaborated for the pre-development stage of agricultural machinery, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning of agricultural machinery manufacturers, contributing to explain the explicit knowledge in the marketing field.

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It is presented a software developed with Delphi programming language to compute the reservoir's annual regulated active storage, based on the sequent-peak algorithm. Mathematical models used for that purpose generally require extended hydrological series. Usually, the analysis of those series is performed with spreadsheets or graphical representations. Based on that, it was developed a software for calculation of reservoir active capacity. An example calculation is shown by 30-years (from 1977 to 2009) monthly mean flow historical data, from Corrente River, located at São Francisco River Basin, Brazil. As an additional tool, an interface was developed to manage water resources, helping to manipulate data and to point out information that it would be of interest to the user. Moreover, with that interface irrigation districts where water consumption is higher can be analyzed as a function of specific seasonal water demands situations. From a practical application, it is possible to conclude that the program provides the calculation originally proposed. It was designed to keep information organized and retrievable at any time, and to show simulation on seasonal water demands throughout the year, contributing with the elements of study concerning reservoir projects. This program, with its functionality, is an important tool for decision making in the water resources management.