994 resultados para Publicidade comercial, regulação


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A solução HTK (histidina, triptofano e cetoglutarato) foi especialmente desenvolvida para preservar a heterogeneidade morfológica e bioquímica dos órgãos destinados ao transplante. Contém exclusivamente substâncias existentes no organismo tais como cloretos de sódio, potássio e magnésio, histidina, triptofano, manitol e cetoglutarato de potássio. Sua composição promove a inibição de todos os processos de ativação muscular, nervosa ou endócrina nas estruturas estimuláveis das membranas. Nos compêndios oficiais encontram-se métodos de análise qualitativa e quantitativa para matérias primas. Análises das matérias primas foram realizadas nos Laboratórios de Controle de Qualidade da faculdade de Farmácia e Laboratório de Eletroanalitica (NDcom) do Instituto de Química aplicando os métodos preconizados nos códigos oficiais. Os resultados obtidos com as matérias primas foram satisfatórios e confiáveis. Os mesmos métodos não possibilitaram a análise da Solução HTK acabada como proposto inicialmente. Esses métodos não apresentaram sensibilidade suficiente para a determinação das matérias primas empregadas no preparo desta solução, pois estas se encontram em concentrações bastante reduzidas, necessitando métodos mais sensíveis que realizem análise de traços de eletrólitos.

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In Brazil, The power generation has always depended on the rivers, in other words, there are moments that the power generation can vary, which can cause variations in energy supply and even blackout according to the level of water in the reservoirs of the hydroelectric plants. For this reason, many options has been studied, like our example, which is about a combined cycle power plant in Canas. The use of combined cycle is interesting from the point o view of energy, because its efficiency is between 50 and 60%, and from the point of view of environment, because it can burn natural gas, which is cleaner than coal, it reduces the emission of gases that influence on the greenhouse effect. This work aims to perform a technical analysis of a case study of a power plant proposed to be built in Canas by the AES/AES Tietê Group. For the analysis will be used the commercial software GateCycle 6.0.0 from GE, this software has the power of simulating power generation cycles (nuclear, combined, etc.). The energy department of UNESP has the license, which makes possible the academic use of this tool. Two combined cycles were simulated, one using one pressure level HRSG, and another one closer to the real power plant, which is a combined cycle with a three pressure level HRSG. The results were close to expected, for the combined cycle with one pressure HRSG the power was 513,9 MW and a efficiency of 53,27%, in the case with the three pressure level HRSG the power was 517,1 MW and a efficiency of 53,5%. We conclude that the software requires that the user must have the knowledge about the subjects involved in the use of GateCycle in problems resolutions

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The development of medium-sized cities in recent decade, caused, partly, by the industrial deconcentration process generated, beyond benefits, several problems for these cities population. The unplanned rapid growth of these cities, together with the capitalist model of production collaborated for the increase of socioeconomics questions in these locations. The urban mobility became one of these problems, embarrassing citizen’s lives, especially in downtown area. Therefore, the State began looking for solutions to improve urban mobility of the population, contributing to their quality of life and also to adapt the city to new market demand. In these work, we analyzed the situation of Brazilian medium-sized cities downtown area, as well as its growth process, tanking as an example the case of the city of Rio Claro – SP and it´s Public Administration proposal to improve the flow and urban mobility in a particular street in the town´s commercial centre

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Pós-graduação em Fisioterapia - FCT

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It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

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Pós-graduação em Engenharia Mecânica - FEG

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This article presents a reflection on the historical aspects and legislation on Distance Learning (DL). For this, a bibliographic and documentary research was performed with the goal of raising the necessary notes for discussion. The text begins with the characterization of the current society, the Information Society, which supports the modern distance education, which uses information and communication technologies (ICTs) to establish the process of learning teaching. Five stages of the EAD are identified. Later, the Brazilian legislation concerning the DL is punctuated, starting with the passage by Article 80 of the Guidelines and Bases Law-LBD (Law 9394/96) along with the critical analysis of Decree 5,622/05. Finally, in the final considerations is discussed the negative image that the DL carries by the Brazilian population and obstacles in the existing rules that hinder the democratization of access to education that aims DL.

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Our main concern was to investigate the forms and rationalities implicit in the social regulation/autonomy of the management processes of learning, historically established in the 1971 through 2002 educational reforms, via assessment guidelines of school performance in the state of São Paulo. We used a socio-historical approach, relying on speeches and official documents as our primary source and on studies and research work about teacher assessment and performance as secondary sources. As central categories we considered continuity and rupture in the patterns and mechanisms of social regulation/autonomy of educational work. The results help to clarify how educational policies, instituted in contexts of social reproduction/transformation, influence the management of educational processes within the school.

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This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

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Temperature is certainly one of the major factors that affect biochemical and physiological processes. So, the investigation of how animals regulate body temperature (Tb) and respond to changes in ambient temperature is indispensable. There are five thermal states defined up to date that include euthermy, hypo and hyperthermia (forced fall and increase of Tb, respectively), fever and anapyrexia (regulated increase and fall of Tb, respectively). In this review, we present some classic and recent data about thermoregulatory mechanisms involved in those thermal states with special attention directed to anapyrexia, a phenomenon that has attracted the interest of researchers due to its potential therapeutic benefits.

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Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC