Comércio eletrônico de livros via internet: considerações sobre algumas empresas brasileiras

O autor tem como objectivo basicamente em três pontos principais ao explicar o desenvolvimento da Internet: explicar o estágio da evolução alcançado pelas livrarias brasileiras on-line para o uso da Internet como canal de vendas; fazendo considerações sobre a linha que as vendas de livros no Brasil e os fatores que afetam tanto positiva como negativamente; e identificar as diferenças mais importantes entre o consumidor on-line e consumidor regular como visto pelas livrarias brasileiras. A fim de conseguir isso, o autor desenvolveu três estudos de caso com as livrarias on-line , que são a Livraria Cultura, Siciliano S.A. e da Livraria e Papelaria Saraiva S.A. Antes de ir ao longo das três empresas, é dada uma breve retrospectiva sobre os principais aspectos que evolui o desenvolvimento da Internet, tais como a sua história, a sua principal características, alguns dados básicos da Internet, a sua segurança e o perfil geral internauta. No final, algumas conclusão são alcançada para o futuro da Internet nas empresas que foram pesquisadas ​​e também alguns temas são sugeridos como essencial para uma futura pesquisa.

Criatividade em educação escolar: estudo de caso

Este trabalho consiste em um estudo sobre a criatividade na escola, tendo como base teórica os estudos de Guilford, Torrance e Kneller, dentre outros, e em uma investigação prática realizada em um colégio particular localizado em são Luis (MA) , que se propõe a desenvolver as capacidades criativas dos alunos. O trabalho tem como objetivo verificar a importância que os professores atribuem às atividades que possibilitam a criação e analisar, através da metodologia adotada pelos professores, se os fatores facilitadores da criatividade, segundo Kneller, estão sendo desenvolvidos em sala de aula e, a partir daí, levantar subsídias para novos trabalhos de pesquisa. Foram realizadas entrevistas com professores de 1o grau (8a. série) e de 2o grau (la. e 2a. séries},além de observação de sua atuação em classe. Os dados coletados foram analisados segundo os componentes criativos de Guilford e os fatores facilitadores da criatividade de Kneller. Os resultados foram confrontados com a proposta do colégio. Concluiu-se que os professores estudados têm conhecimento teórico sobre a necessidade de tornar o ensino mais interessante e dinâmico, através de atividades consideradas por eles como capazes de desenvolver as capacidades criativas. Na prática, porém, observou-se que as aulas, em geral, eram expositivas, com predominância de informação unilateral por parte dos professores, que pareciam empenhados apenas em transmitir o conteúdo da disciplina que ensinavam, não criando oportunidade para desenvolver o pensamento criativo dos alunos. Verificou-se também que os professores encontram dificuldades para realizar sua prática pedagógica visando-a o processo ensino-aprendizagem-criatividade. Entre essas dificuldades, incluem-se o grande número de alunos nas turmas, a utilização de livros que contêm basicamente exercícios de fixação e a pouca aceitação pelos alunos de alguns dos livros adotados pelo colégio. Com base na análise dos resultados da aplicação dos instrumentos, levantou-se a hipótese de estar havendo problemas na relação professor-aluno, causados principalmente pela ação didática de alguns professores. Observou-se que o objetivo maior da escola - promover uma educação criativa e dinâmica, procurando desenvolver uma atitude criativa-critica-reflexiva - não está sendo seguido na prática. A conclusão é a de que, além de um ambiente que favoreça a criatividade, a escola precisa também de professores que permitam a livre manifestação do potencial criativo dos alunos e, para isso, torna-se necessário ao professor aceitar e valorizar o individuo criativo.

Tratamento tributário do livro eletrônico e do leitor de livro eletrônico

Este trabalho trata da aplicabilidade, ao livro eletrônico e ao leitor de livro eletrônico, da imunidade tributária dos livros, jornais, periódicos e o papel destinado à sua impressão, veiculada no artigo 150, VI, “d”, Constituição Federal. A doutrina brasileira e a jurisprudência do Supremo Tribunal Federal entendem que o objetivo da imunidade tributária do livro é garantir a liberdade de expressão e a difusão cultural por meio da vedação à instituição de impostos sobre os livros, jornais, periódicos e o papel destinado à sua impressão. Entretanto, apesar de a doutrina empregar interpretação ampliativa dos ditames da mencionada imunidade, o Supremo Tribunal Federal, atualmente, possui uma postura restritiva, entendimento consolidado com a edição da Súmula 657. Sustenta-se no presente trabalho que tanto a doutrina como a jurisprudência do Supremo Tribunal Federal confundem os conceitos de livro com aquele relacionado ao seu suporte, por partirem de premissa equivocada, isto é, da indissociabilidade do E-Book do seu suporte físico.

Teixeira de Freitas leitor de Savigny

The international circulation and reception of the works of Friedrich Carl von Savigny (1779-1861) constitute one of the main features of the first globalization of legal thought. Reaching law professors and practitioners from Brazil to Japan, readings of Savigny’s books offer a promising perspective for understanding how legal cultures around the world coped with the challenges of modernity. By focusing empirically on the circulation of books and analytically on the adaptation of texts to local contexts, the approach forwarded here tries to capture the creative aspects of the diffusion of knowledge. For this purpose, it concentrates on Brazilian readers of Savigny in the 19th Century, especially on the celebrated lawyer Augusto Teixeira de Freitas (1816-1883). It argues that Savigny’s works provided a decisive argumentative framework for some of the main issues discussed in Brazilian jurisprudence of the time. Freitas’ work documents a productive reading of Savigny that shaped his views on both normative and methodological issues, from slavery to codification. By tracing Freitas’ selective appropriation of Savigny’s texts, the article concludes that he was able both to reproduce and to subvert Savigny’s conception of private law, whenever the local context and his personal convictions demanded him to.

História em catálogos: um estudo da política editorial Zahar de 2001 a 2014

O presente trabalho versa sobre as políticas editoriais da Jorge Zahar Editor, em especial de 2001 a 2014, discutindo os desafios enfrentados por uma editora que construiu sua marca através do ideal de publicar livros que se mantivessem no mercado editorial ao longo do tempo. Foi apresentado um histórico da editora, desde sua fundação, como Zahar Editores, nos anos 1950, descrevendo as propostas editoriais situadas em conjunturas sociais e mercadológicas específicas. Detectaram-se alguns momentos críticos, em que tanto as políticas editoriais quanto a estrutura de gestão da empresa foram reavaliados, redimensionados e sofreram mudanças importantes. Analisaram-se diferentes catálogos da Zahar: o de 1985, período em que a editora passou a ser gerida por Jorge Zahar e filhos, e os de 2001 a 2014, observando o que neles permaneceu dos anos 1980 e também as transformações e permanências do fundo editorial entre os anos 2001 e 2014. As categorias “independência” e “livros clássicos” foram identificadas como elementos discursivos estratégicos na auto-concepção e identificação pública da editora, apontando sua percepção dos livros como bens culturais, bem como da função do editor como agente cultural. A performance da Zahar tem desafiado dois tipos de diagnósticos difundidos no senso comum e mesmo na literatura acadêmica. O primeiro é que as editoras precisam publicar livros que alcançam alta vendagem rapidamente, mesmo que eles tenham uma sobrevivência efêmera, como forma de garantir sua lucratividade e sobrevivência no mercado. O segundo é que as editoras, em geral, pequenas e médias, ainda autônomas, tendem a precisar vender seus direitos para empresas maiores e mais capitalizadas, pois não terão como enfrentar as políticas mercadológicas agressivas dessas organizações. As conclusões da pesquisa sugerem que a Zahar tem insistido na manutenção de sua auto-identificação como editora de clássicos, direcionando suas políticas editoriais para a publicação de livros que tenham longa duração, demonstrando que é possível seguir um caminho próprio, em termos de exercício da função própria do editor, marcada pela independência na escolha do que, como, quando e quanto publicar – e conservar seu espaço no mercado.

Preservação digital: o estado da arte

CUNHA, Jacqueline; GALINDO, Marcos. Preservação digital: o estado da arte. In:ENCONTRO NACIONAL DE PESQUISA EM CIÊNCIA DA INFORMAÇÃO, 8., Savador, 2007. Anais... Salvador: ANCIB, 2007. Disponível em:

A etnopoética de Iracema: diálogo, ciência e literatura

Literary works are thought provokers that make it possible to access several forms to view the world and reality. They provide diversified points of view and infinite connections. In a particular way, among all the other forms of art expression literature is considered to be the closest to life, once it is able to reconnect all human dimensions emotional, rational, mystic, personal, universal, corporal, historic, mythical. This thesis aims at offering some reflections about the frontiers and bridges between science and literature aiming at understanding the complexity that guides them. It presents a new reading of Iracema novel: Ceará tale of José de Alencar from a meticulous incursion through new ways and natural spaces interwoven by Alencar. It tries to hear the echoes of this indianist novel in the university students today. In a broader context, it creates arguments that question the multiple threadsthat join science and literature so that a science of complexity arises distinguishing but not separating the innumerous narratives about the world. For this purpose, this thesis has as interlocutors: Antonio Candido, Charles P. Snow, Edgar Morin, Emilio Ciurana, Fritjof Capra, George Steiner, Ilya Prigogine, Isabelle Stengers, Roger Chartier, Roland Barthes. The plot presented here does not limit the novel to science, but makes it a rereading of the word, of life, once this is the raw material of books. As a methodological strategy, we rebuilt Iracema´s character trips in a way to update the novel, resulting in the video documentary Iracema ways: the arid and remote interior, the plateau, the sea. Iracema novel and character enhancing dialogs that allow the dichotomy rupture between two cultures (Charles P. Snow), recognizing they are not incommunicable and revealing the core argument of the thesis: Iracema belongs to a complex category. It is a hybrid novel that is far, far away from that bluish plateau in the horizon

Uma mulher entre livros: Zila Mamede e o silencioso exercício de semear bibliotecas

Zila Mamede left a great contribution to education and culture in Rio Grande do Norte during the 60s, when she built the most important outdoor library from the state the Camara Cascudo s bibliography. It is this aspect of her work that this text tries to apprehend and narrate. Different approaches have brought Zila Mamede to academy, but her work as a librarian yet did not have had any study. Her pioneer work on organizing and preparing professionals to deal with these constructions full of books was waiting to be told. This work articulates itself with the political and cultural production of Natal during the 60, because it was essential to configurate the city at this time. It was also necessary to interview Zila Mamede s friends, relatives and the people who worked with her. This research also demanded a review of many memoirs by potiguares , and the examination of newspapers and magazines to enlighten the period

Custo social de oportunidade na trajetória de acesso ao ensino superior: o caso dos ingressantes na UFRN nos vestibulares de 2006 a 2010

Access is a problem of higher education in Brazil that has existed since the formalization of this has occurred since the installation of the Portuguese court in Brazil in 1808. Only 10% of young people between 18 and 24 years of age attending this level of education in 2000, arriving in 2010 just 15%, far from that determined the National Education Plan in 2001, triple that percentage by the year 2010. In addition, a majority of seats of public HEIs is populated by students from the private network, especially in high-demand courses. In this context, this study aims to identify the costs related to the trajectories of students who were successful in the vestibular UFRN editions from 2006 to 2010. Presents an overview of higher education in Brazil, a brief history of vestibular, as well as new forms of access, and some of the policies to expand such access, highlighting the argument Inclusion UFRN. Focusing on the theme of the paper presents the concepts of opportunity costs and social. After collecting data through a questionnaire and consultation of databases COMPERVE was developed to search for a descriptive and analytical, with the participation of 3,995 students, of whom 1642 (41.1%) had completed secondary education in schools public, and 2,078 (52%) in private schools. The profile indicates that 90% are single, about 50% are 21 years of age, are white and female. In the course of preparation for college entrance exams, 80% chose the course during or after completion of the last year of high school, and almost 70% said they had started preparing at that time. Findings related to the costs involved with this preparation indicate that, in most cases there were school fees and disbursements and workshops, and the purchase of books and other materials, with parents primarily responsible for this cost, the amount disbursed each month was up $ 300 for 64% of respondents and only 7% of them exceeded $ 1,000, the major non-financial costs were characterized by the following resignations: job opportunities (24%) or temporary work (20%) courses of languages (26%), leisure activities (48%), leisure travel (43%), and parties and / or shows (54%). Of social investments by the government, stand out in the tax waiver scholarships for study in private institutions, grant exemption from the registration fee of vestibular, the preparatory courses UFRN, and seminars by COMPERVE / UFRN with networks of high school. From the junction of the opportunity costs (private costs) and social costs (public costs), a new concept: the social opportunity cost, which measures the combined efforts of families and government to finance the opportunity to access higher education of an individual. This concept can and should be incorporated as a strategic vector for the sake of democratic university, which reflects the social model that is sought

Corpo e aprendizagem em Boris Cyrulnik e em Merleau-Ponty

This research seeks to identify views of the body and learning the authors Boris Cyrulnik and Merleau - Ponty, thus tracing reflective for the educational field in several areas, with emphasis on physical education paths . We notice that the above authors present a wide collection of books, needing to develop this theoretical construct a limitation in their works. Therefore , on the theme of the body , were used mainly books The Sixth Sense , Boris Cyrulnik and Phenomenology of Perception , Merleau- Ponty , as both present in their organizational context a specific chapter on this subject . The phenomenological approach is included as path to be taken to devise this study because it is based on daily reflections that the human being perceives through his experiences with his peers and mainstream culture. The phenomenological reduction was carried out from the readings and interpretations of texts, writers and commentators, as well as approaching with life aspects of experience as a police officer and professor of ethics. The interpretation points to the understanding of body and learning that can be propagated within the Physical Education and as a way to understand and learn the constructs lived through sensitivity. The design of the body, feelings and affections of Boris Cyrulnik firm the empathetic bonds between human beings, bringing confidence to explore the world, learning through the new link with the other. This notion is close to the notion of expressive body Merleau Ponty, who holds intentions in their gestures (movements), entwining in time and space. Boris Cyrulnik and Merleau-Ponty expressed as the human being is enigmatic, lying embedded in a social and cultural world, so the experiences to traçarem existential trajetória and learning need in order to enaltercer freedom of expression as a mechanism that can be deployed in the appropriation of concepts and the criticality of the subject facing widespread theories (biological, social, anthropological , etc.) . From the reflections of the research is that recomneda Physical Education , as epistemological working area apprenticeships stemmed body movements should enable reflection on their practice, other do be done, but enabling the creation of different senses and meanings each body attitude

Avaliação dos indicadores de desempenho de instituições federais de educação tecnológica doBrasil na abordagem do balanced scorecard

This Master of Science Thesis deals with a study on applying the BSC Balanced Scorecard to assess the performance of Federal Institution for Technological Education Institution in Brazil, a government organizations non for profit. It s accomplished a literature review in order to understand the BSC and its application to non for profit organizations and as a main result it is proposed a BSC conceptual model with an inversion of the main BSC perspective from financial to customer/society. It is used the annual management report of thirteen Institutions and applied a Pearson correlation analysis in order to verify a cause-effect situation between indicators. The main findings suggest that the model teachers qualification in terms of degree earned, quantity of teachers in full time job, and rate of students by teacher in full time job having good pearson correlation with the results expected of quality, throughput, social and demand response. However, the student unit cost use as the sole financial indicator did not get any reasonable correlation with the results, as so the quality and quantity of books in the libraries. Although it suggests a need for improvement in the model, the general model adopted appears to be satisfactory as a starting point to a BSC-like performance measuring system to this kind of Institutions

A produção do Departamento de Imprensa e Propaganda (DIP) em acervos norte-americanos: estudo de caso

A ação do DIP tem recebido particular atenção, sobretudo quando se trata de evidenciar o caráter repressor e controlador que o órgão de fato exerceu. Menor ênfase tem sido dada a sua ação como editor e financiador de obras favoráveis ao regime: no mais das vezes, não se vai além da citação de uma lista de títulos favoráveis ao regime, que comprovam o investimento na imagem do chefe. Pesquisa realizada em dois acervos norte-americanos permitiu manipular um rol significativo de obras publicadas no período, as quais apontam para uma trama complexa entre autores, editores e gráficas. Além disso, a presença desse material no exterior indica os esforços do regime para atingir uma audiência internacional.

Autoria e escrita: uma reflexão acerca do autorar em memórias de leituras de alunos de 9º ano do ensino fundamental

This paper presents results concerning studies conducted during the master's research in the area of Applied Linguistics of the Graduate Program in Language Studies - PPgEL, linked to the Federal University of Rio Grande do Norte. We approached this study the question of authorship, which has gained ground increasingly important in academic research, because the act of authoring, in view of the amount of circulating discourses socially, becomes increasingly questionable. We understand authorship as related to a positioning of the subject than to take responsibility, in the Bakhtinian sense, by its text, it makes their views, ideologies, beliefs and values, from ownership and restructuring of the speech of others. This research is methodologically inserted in a qualitative, interpretive in nature and has a corpus analysis of the ten productions written memoir genre of readings produced by students in 9th grade in elementary school. Research aimed to analyze the students' written productions held in the school environment, to identify these texts marks or evidence of authorship and investigate how the restructuring of ownership and voices of others in the process of authoring. We adopt a concept of language from bakhitinianas concepts and understand the text in a vision Geraldiana. The analyzes in this study showed that in most texts there is the strong presence of voices of others, either implicitly and/or explicit. That is, students, to build their sayings, if embraced the voices of others in various formats, in particular styles, namely, by what Bakhtin names as linear style and pictorial style. Some proved his statement highlighting their positions through direct quotes from authors of books, family, teachers, showing us that their voices are filled with voices of others with whom they approve, deny, analyze, think and reflect. We therefore conclude that students were constituted as subjects of their texts, authors, since they leave marked the voices of others so presentified and restructured voices of others who do not actually sounded like voices of others, but as present voices from a discursive restructuring producer

A esfera como metáfora: representações do futebol no campo da literatura (leituras do tema no conto de ficção)

Football, understood as a phenomenon of sports practice and nearly universal coverage, can also be seen as a game whose operation circumvents the cultural universe of people who practice it. Much more than just a sport, so this game is a cultural phenomenon par excellence, bearing a communicational and aesthetic dimension whose occurrence has been spotted in various fields of scientific and cultural. Therefore, it is as game and as a phenomenon of culture, we intend to focus on football here as an object of study. Our aim is to investigate the sport in Brazil taking the Literature and Journalism as privileged instances of their representation in the media. Thus, the central idea of this research is to show when and how football has become a recurrent theme in Brazilian literature, starting with its journalistic approach until we get an overview of the aesthetic representation of the game, Literature as the main focus of attention and taking the genre of fiction story as material fact of their representation. With this approach, we intend to develop an overall view, overview of the literature about football in our country and at the same time, particularize this vision in some representative authors of it, like the writer-journalist Mario Filho (the historian, essayist on the modernization of chronic specific theme), José Lins do Rego (writer passionate about the game), Nelson Rodrigues (the esthetician that elevated the sport to the status of art by chronic), Lima Barreto (who along with Antonio de Alcantara Machado pioneered the formalized within the fiction) and the storytellers of the topic itself. In the end, we intend to infer the results of evaluations and reviews of books and authors listed, we have examined a wide sense, but also vertical (and which were focused on a socio-historical perspective and critical-aesthetic) within the assumption that seems be a homology between the way football practice amongst us will historically winning characteristics as to form a Brazilian school of football, and how our writers, journalists will be addressing the topic, which also would focus on creating a "Brazilian way" of telling literary football. The proof of this hypothesis operational work together with the development of historiography and the necessity arising from it, creating a "Guide to Reading football theme in fictional tale of Brazil" shut the focal perspective of this study

Contribuições da CADES para a Educação (Matemática) Secundária no Brasil: uma Descrição da Produção Bibliográfica (1953-1971)

The so called Campaign for the Improvement and Diffusion of High School (in Portuguese, CADES) took place between 1953 and 1971, in Brazil. During this period, the Campaign published or helped publish dozens of books, in different teaching areas, and several of them were located by the authors of this article. These books guided high school teachers with respect to curriculum planning, legal aspects and methods of teaching. In this article, we contextualize historically this Campaign and also mention its objectives. We briefly describe some of the books found - especially those related to the teaching of mathematics - in order to open perspectives for future approaches and research that can be done based on this written material. Our main aim is to discuss its orientations and to provide ingredients that enable the construction of considerations related to this perspective of training mathematics teachers during a period when there were few colleges and universities to prepare teachers in Brazil.