Biotalouteen liittyvien innovaatioiden rahoitus Pohjois-Karjalssa

Oppaassa esitellään Elinkeino-, liikenne- ja ympäristökeskuksen ja Tekesin biotalouteen liittyvään innovaatiotoimintaan tarjoamia rahoitusmahdollisuuksia Pohjois-Karjalan näkökulmasta.

Japanin uuden talouspolitiikan vaikutukset japanilaisten yritysten osakeindeksituottoihin

Shinzo Aben hallitus on pyrkinyt nostamaan Japanin valtion pitkään jatkuneesta lamasta uudella, mediassa Abenomicsiksi nimetyllä, talouspolitiikallaan. Tutkielmassa selvitetään miten uusi talouspolitiikka on vaikuttanut japanilaisten yritysten osakeindeksituottoihin.

Formation of the Employer Brand Image

The purpose of this study was to explore the employer brand image and its formation of a Finnish (yet international) service company in B2B sector. In the research qualitative case study method was used to explore the most preferred attributes in employer attraction, the employer brand perceptions towards the case company, and the effectors behind these brand perceptions among the prospective group of employees. The research was conducted through in-depth semistructured interviews among 23-30 undergraduate or graduate business students in Finnish universities close to their graduation. After deriving the attributes of an attractive employer, and exploring their relation to the case company, the employer brand image of the case company was determined and its attractiveness level evaluated. Moreover, the formation of the employer brand image was investigated and its sources detected. The most important factors for the target group in employer attractiveness were found to be company reputation and company culture/work atmosphere. Also career opportunities and international opportunities were seen important. The case company was found to hold a positive, attractive image on company culture and international opportunities, but failing to hold a good reputation as a fair employer. The main and most impactful source of employer brand image was former and current employees - directly or indirectly. Company’s own actions played only small part in employer brand formation as credibility is a critical factor in brand image formation and corporate communication found not to be perceived genuine. Based on the findings, suggestions for further employer branding were made.

Sota-ajan kirjeet ja nykyhetken katse

Kirjallisuusarvostelu

Vaellus keskiajan suomalaisten pyhiinvaeltajien maailmaan

Kirjallisuusarvostelu