Marketing orientation of small Firms- a study with reference to Trivandrum district

The small business has attracted very little attention of the historians in the ancient times, or public mind inspite of the fact that its impact on the various civilisations has been phenominal. Even in recent times economists considered the small firms as inappropriate, obselate and anacronistic as it cannot assimilate the full potential of technological change in the production system. But today everybody agrees that the small business has a definite role in shaping the human destiny and enhancing the quality of life in any society. In a developing country like India small firms are necessary to generate employment for millions, high standared of personal choice to consumers, provide competition and act as a check to monopoly power; further the small firms provide an important source of innovation and in turn it paves the way for entrepreneur development in the society. In many countries the small enterprises played a significant role in the growth and development of their economic system. Italy and Japan are quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in India may be attributed to the lack of market driven/customer orientation approach among the owner/managers of small business. So the study on the market oreintation of the small firms has never been in the mind of marketing experts and academicians. Thus, an attempt is made to enquire into them systematically and scientifically. For the study, Trivandrum district in Kerala has been selected. The data for the study has been collected by the help of a schedule which has been prepared after consulting the relevant literature and after consultation with experts in the field, academicians and practising managers.

Problems And Prospects Of Marketing Indian Cardamom At Home And Abroad

The main objective of the study has been to analyse the marketing problems of Indian cardamom at home and abroad and examine possible courses of action which would lead to increased consumption of cardamom, both within India and abroad. This has been done in the context of the anticipated increases in the Indian and world supply of cardamom. Field studies were undertaken to understand the cost of production of cardamom and cost of export. This study was also directed at examining how far price fluctuations in cardamom can be controlled in the Indian context, so as to have a reasonable and stable income for primary producers which will ensure adequate encouragement for higher production and better export earnings.

Blue, Green and Orange-Red Light Emitting Polymers: Synthesis, Characterization and Prospects of Applications in Optoelectronic Devices

Light emitting polymers (LEPs) are considered as the second generation of conducting polymers. A Prototype LEP device based on electroluminescence emission of poly(p-phenylenevinylene) (PPV) was first assembled in 1990. LEPs have progressed tremendously over the past 20 years. The development of new LEP derivatives are important because polymer light emitting diodes (PLEDs) can be used for the manufacture of next-generation displays and other optoelectronic applications such as lasers, photovoltaic cells and sensors. Under this circumstance, it is important to understand thermal, structural, morphological, electrochemical and photophysical characteristics of luminescent polymers. In this thesis the author synthesizes a series of light emitting polymers that can emit three primary colors (RGB) with high efficiency

A study of the marketing of fertilisers in India

This is a descriptive and analytical study. It investigates how Fertilisers are marketed in India. It describes and evaluates the system of fertiliser marketing prevalent in the country at the time of this study (1979-82). The study, as the title will indicate, has been conceived on a large canvass and in very broad and generalised terms. Such a large framework has been chosen with the intention of investigating the task of Fertiliser marketing in its totality

Marketing Management in Small Scale Industrial Units of Women Entrepreneurs in Kerala - A Study with Reference to Ernakulam District",

The women entrepreneurs, who set up business units with encouragement and institutional support, find it difficult to market their products. The marketing concept is yet to be grasped in its entirety. Women entrepreneurs especially find the marketing fiinctions difficult to carry out. Hence, this study is carried out to understand the marketing management in SSI units of women entrepreneurs

Structure of marketing channels of selected manufacturing industries in Kerala

The study evolved from the basic premise that the existing distribution structure is not adequate or adaptive to meet the needs of the expanding manufacturing sector and the emerging mass market. The hypothised causes of the problem are the following: marketing channels are not used for strategy differentiation by manufacturers: there are too many intermediaries in the channels; the distributive institutions are not adaptive; and there is very little control over the flow of products through the channels. These assumptions about the causes of the problem have been translated into specific hypotheses and tested with data. Empirical analysis, while supporting some of these hypotheses, challenges certain widely held notions. The ensuing summary presents the important findings, in the sequence in which they are discussed in the study.

Alkylation of Benzene with higher olefins over zeolites: A green route for lab synthesis.

The objective of the present work is to improve the textural and structural properties of zeolite-Y through ion exchange with rare earth metals. We meant to obtain a comparative evaluation of the physicochemical properties and catalytic activity of rare earth modified H-Y, Na-Y, K-Y, and Mg-Y zeolites. Friedel-Crafts alkylations of benzene with higher 1- olefins such as 1-octene, 1-decene, and 1dodecene for the synthesis of linear alkylbenzene (LAB) have been selected for the present study. An attempt has also been directed towards the correlation of the enhancement in 2-phenylalkane formation to the improvement in the textural and structural properties upon rare earth modification for the zeolite-Y. The present method for LAB synthesis stands as an effective Green alternative for the existing hydrofluoric acid technology

Dynamics Of Co-Operative Marketing In Tribiai. Economiesa Study Of Non—Timber Forest Produce Marketinowin Kerala

The following objectives have been formulated for the study. To assess the procurement and marketing practices of Non—Timber Forest Produce by tribes and Tribal Co-operative Societies and examine the role of co—operatives in liberating the tribes from the clutches of private traders. To study the relative efficiency of marketing channels. To analyse the inter—difference between tribes and regions in the collection and marketing of Non—Timber Forest produce. To examine the forward linkage of tribal co-operative societies with the Ayurvedic Medicinal Manufacturing Units of the state. To examine the impact of marketing on employment and income of tribes and To examine the extent of involvement of tribes in Tribal Co-operative Societies in policy formulation and implementation.

Marketing of Library Services in an Academic Environment

Marketing of information services is now an important goal of librarians all over the ~orld t? attract mor~ users to the libr~ry. thereby promoting user satisfaction. Marketing IS considered ~s ~n Integr~1 part of libraries and information centres mainly due to the developments In information t.echnology, information explosion, and declining library budgets. Kotler defines marketing as the "analysis, planning, implementation and control o~ carefully formulated programs designed to bring about voluntary exchanges of values WIth target markets fo~ the ~~rpos~ of~chievingorganizational objectives". Organizations suc.h as museums, unrversittes, libraries, and charities need to market their causes and their products to gain. political and social support as well as economic support (Kotler, 1995). In the marketing world people are now migrating from the traditional Four P ~lodelto th~ S~VE mode! (Alt~ns~n, 2013). According to the SAVE model, marketing III an orgarusanon must grve pnonty to 'Solutions' instead of the features or functions of~he.'Product" Similarily it is to focus on 'Access', instead of ,Place'; 'Value' instead of Price" so that the benefits are more stressed, rather than production costs. Instead of :Proliloti.on', marketi~g has. to conc~ntrate on 'Educating' the customers, providing lJlfo~mahol~ about t~eJr specific req~lrements, instead of relying on advertising, public rel~tlons, direct selling etc. From a library point ofview, to ensure maximum utilization of library ~ervices there is an increasing need for definite marketing plans to exploit the techn.ologlcal dcvelop",len~s so ~s to entice the users. By anticipating their changing needs and ~y co.mmulllcatl~g WIth them it should be possible to devise strategies to present various library services and products in a perceptive style.

Marketing Channels in Ornamental Fish Trade in West Bengal

A lucrative export market and high domestic demand has made ornamental fish industry in West Bengal a potential source for income generation. The study aimed to identify: (i) the commercially important size groups of main ornamental fish varieties available in the state; (ii) the existing supply chain; (iii) major constraints for development of the industry; (iv) and to anlayse price spread of commercially important varieties; and (v) to evaluate the profitability of operation at different stakeholder levels in the marketing chain. Export market of ornamental fishes in the state followed a single supply channel while three different distribution channels existed in the domestic market. High electricity charges was the major problem faced by breeders (producers/rearers) whereas lack of technical knowledge regarding transportation was the major constraint for wholesalers. Lack of knowledge on proper health management inhibited the growth of retail industry. The fresh water catfish, angel, molly, arowana, gold fish, tetras, and gouramis showed comparatively higher breeders’ share in consumers’ rupee. Wholesalers were earning comparatively higher annual profit than the other stakeholders due to moderate initial investment and also due to the comparatively lower risk involved.

Social Media- A relevant tool for tourism and hospitality marketing

Tourism is an industry which is heavily dependent on marketing. Mouth to mouth communication has played a major role in shaping a number of destinations.This is particularly true in modern parlance.This is social networking phenomenon which is fast spreading over the internet .Many sites provide visitors a lot of freedom to express their views.Promotion of a destination depends lot on conversation and exchange of information over these social networks.This paper analyses the social networking sites their contribution to marketing tourism and hoapitality .The negetive impacts phenomena are also discussed

Evaluation of Stress Reducing Capacity of Selected Anaesthetics for the Live Transportation of Green Chromide Etroplus suratensis

Transport of live aquatic organisms which is more than a century old, perhaps started in the 1870's (Norris et al, 1960). Live fish transportation is an essential practice in aquaculture particularly in rural areas of developing countries representing the only means of supplying fry to small scale aqua culturists (Taylor and Ross, 1988). Very often, large numbers of fry, fingerlings, juveniles and adult fish are being transported from the hatchery to fish farms, fish farms to market, processors and consumers. Live fish command large economic importance in the fresh fish market than dead and iced fish. Medina Pizzali (2001) observed that live fish in the Kolkata market was usually sold at higher prices than dead fish and most consumers were prepared to pay premium prices for live fish, which is considered as the best guarantee of freshness, quality, and intrinsic characteristics of its flesh (better texture and delicate flavour) in comparison with fresh/chilled seafood. Various government and private agencies undertake transport of live fish for commercial live fish market or for artificial propagation of game

Model Calculations and Implementation of Filters and Hybrid Green VCSELs based on Optical Thin Film Stacks

This work introduced the novel conception of complex coupled hybrid VCSELs for the first time. Alternating organic and inorganic layers in the lasers provide periodic variation of refractive index and optical gain, which enable single mode operation and low threshold of the VCSELs. Model calculations revealed great reduction of the lasing threshold with factors over 30, in comparison with the existing micro-cavity lasers. Tunable green VCSEL has been also designed, implemented and analyzed taking advantage of the broad photoluminescence spectra of the organics. Free standing optical thin films without compressive stress are technologically implemented. Multiple membrane stacks with air gap in between have been fabricated for the implementation of complex coupled VCSEL structures. Complex coupled hybrid VCSEL is a very promising approach to fill the gaps in the green spectral range of the semiconductor lasers.

Von den Markenteilungen bis zum Emscher Landschaftspark: Freiraumverluste und Freiraumschutz im Ruhrgebiet

In der vorliegenden Arbeit werden die Erfolge und Misserfolge der Freiraumpolitik im Ruhrgebiet untersucht. Ausgangspunkte sind der Freiraumschwund, der über einen Zeitraum von fast 200 Jahren dokumentiert wird, sowie die Gegenbewegungen, die sich für den Freiraumschutz einsetzen. Nach der Vorstellung einer Freiraumtypologie werden diese Entwicklungen in detaillierten historischen Abrissen für jeden Freiraumtyp dargestellt, woraus sich eine eigene Ruhrgebietsgeschichte - aus der Perspektive der Freiflächen und ihrer Nutzer - ergibt. Folgerichtig beginnt die vorliegende Arbeit nicht mit Kohle und Eisen, sondern mit der Land- und Forstwirtschaft. Anhand historischer Quellen wird die gängige Am-Anfang-war-die-Heide-These widerlegt, denn das Ruhrgebiet war waldreich und ein produktiver Agrarraum. Landwirtschaftliche Flächen- und Waldverluste sind die Basis der Siedlungstätigkeit. Ohne die Gemeinheitsteilungen im 19. Jahrhundert wären die Stadterweiterungen und Industrieansiedlungen im Ruhrgebiet nicht möglich gewesen. Die - in Grundzügen im Ersten Weltkrieg entwickelte - Agrarpolitik mit der Förderung von Produktivitätssteigerungen und Hofaufgaben erleichterte den weiteren Entzug von Agrarflächen, und genauso wirkt heute die Liberalisierung der Agrarmärkte. Alternative Ansätze (z.B. Direktvermarktung) konnten diesen Trend noch nicht aufhalten. Auch das Baumschutzgesetz von 1922 konnte die nationalsozialistischen Kahlschläge, die Waldverluste im Zweiten Weltkrieg und durch den Wiederaufbau nicht verhindern. Erst seit der Deindustrialisierung, der Aufforstung von Halden und der Umweltbewegung nehmen Wälder wieder zu. Demgegenüber treten Ende des 19. Jahrhunderts völlig neue Freiraumtypen auf. Die bürgerschaftliche Kleingartenbewegung wurde dank ihrer Bedeutung für die Ernährung in den Städten seit dem Ersten Weltkrieg vom Staat stark unterstützt, von den Nationalsozialisten gleichgeschaltet, konnte aber in den 1950er Jahren ihren bürgerschaftlichen Charakter und ihre Stärke wieder zurückgewinnen. Auch wenn Kleingärten als bauliche Reserveflächen missbraucht werden, geschieht dies nicht mehr ohne Ersatzland. Im Unterschied hierzu wurde die Stadtparkbewegung kommunalisiert. Sodann entstanden Volksparks mit Sportanlagen, ästhetisch ausgerichtete Gartenschauen, die breit gefächerten Revierparks der 1970er Jahre und neue Parktypen im Emscher Landschaftspark. 1920 wird der Siedlungsverband Ruhrkohlenbezirk gegründet, der mit den Verbandsgrünflächen ein eigenes Instrument zum Freiraumschutz und die Kompetenz zur Fluchtlinien- bzw. Bebauungsplanung erhielt. Inzwischen darf der Verband, vor einigen Jahren in den Regionalverband Ruhr umgewandelt, zu kommunalen Planungen nur noch Stellungnahmen abgeben. Schon früh versuchte der Verband, industrielles Ödland zu begrünen. Nach den Bahndammbegrünungen vor dem Zweiten Weltkrieg hat er seit den 1950er Jahren Halden aufgeforstet, bis in den 1990er Jahren der Aufbau des Emscher Landschaftsparks begann. Zechen- und Industriebrachen werden in neue Parks, Halden und Mülldeponien in Landmarken und Freizeitlandschaften verwandelt. Zu fragen ist, was aus diesen Geschichten für die Freiraumpolitik folgt. Zwei gegensätzliche Thesen werden diskutiert: die Tragedy of the Commons, die im Gemeineigentum die Ursache ökologischer Probleme sieht, während der Common-Property-Ansatz gerade in gemeinschaftlichen Nutzungen einen Ansatz für Problemlösungen sieht. Dabei liegt eine Besonderheit von Freiräumen in ihrem hohen Öffentlichkeitsgrad, d.h. dass sie von vielen Menschen genutzt werden und gleichzeitig mehrere, z.B. produktive, ökologische, politische oder berufliche Funktionen erfüllen. Untersucht wird, inwieweit erfolgreich gesicherte Freiflächen Merkmale von stabilen Common-Property-Institutionen tragen, d.h. welche Funktionen die Freiräume erfüllen, wie ihre Nutzung geregelt ist und vor allem welchen Einfluss die Nutzer auf Entscheidungen haben. Thesenhaft lässt sich zusammenfassen, dass ein Teil der Freiräume sein Wachstum einer derzeit unverzichtbaren Funktion verdankt, nämlich der Camouflage von Müll und Altlasten, die eine bauliche Nutzung ausschließen. Andere Freiräume verdanken ihren Bestand ihren vielfältigen Nutzungen, zur Erholung, durch Denkmäler, für Veranstaltungen, aber auch der Wertsteigerung für umliegende Wohngebiete. Ein kleiner Teil der Freiräume hat tatsächlich einen Common-Property-Charakter: Kleingartenanlagen, die von bürgerschaftlichen Gruppen gegründeten Parks sowie die Flächen, die durch Bürgerinitiativen o.ä. gegen eine bauliche Umnutzung verteidigt werden. Grund genug, um die Idee eines Netzwerks von Parkvereinen aufzugreifen, die sich von bürgerschaftlicher Seite aus für Freiräume einsetzen können.

Can commercialization of NTFPs alleviate poverty? A case study of Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel marketing in Cameroon

Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel (njansang) commercialization has been promoted by the World Agroforestry Centre (ICRAF) in project villages in Cameroon with the aim to alleviate poverty for small-scale farmers. We evaluated to what extent development interventions improved the financial situation of households by comparing project and control households. The financial importance of njansang to household livelihoods between 2005 and 2010 was investigated through semi-structured questionnaires with retrospective questions, focus group discussions, interviews and wealth-ranking exercises. The importance of njansang increased strongly in the entire study region and the increase was significantly larger in project households. Moreover, absolute numbers of income from njansang commercialization as well as relative importance of njansang in total cash income, increased significantly more in project households (p < 0.05). Although the lower wealth class households could increase their income through njansang trade, the upper wealth class households benefited more from the projects' interventions. Group sales as conducted in project villages did not lead to significantly higher prices and should be reconsidered. Hence, promotion of njansang had a positive effect on total cash income and can still be improved. The corporative actors for njansang commercialization are encouraged to adapt their strategies to ensure that also the lower wealth class households benefit from the conducted project interventions. In this respect, frequent project monitoring and impact analysis are important tools to accomplish this adaptation.