Brand Awareness among Customers : A case study of ICA-Kvantum

This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. The purpose of this study is to find out that which measures can help ICA-Kvantum to create brand awareness among its current and potential customers by looking in to the importance of information of its offerings and use of effective communication tools to convey this information. Further, to recommend them what they need to do, to increase brand awareness among their customers with the help of managerial implications. The research question was formulated as what actions could be seen effective for ICA-Kvantum to maintain or improve brand awareness among its current and potential customers.The project was created with the help of theoretical concepts of brand awareness, brand loyalty, perceived quality, consumer decision model, integrated marketing communication approach and strategic planning process. These theories were applied in this thesis in order to find out the most effective communication measures to maintain or improve brand awareness among current and potential customers of ICA-Kvantum.The primary and secondary data was collected. Primary data was gathered through the survey among ICA-Kvantum customers in the front of the store in Borlänge. The personal interview with manager was conducted in the office of ICA-Kvantum store located in Borlänge. Secondary data was gathered from textbooks, academic journals, theses and websites.The empirical findings have been presented in detail and then analyzed with the help of theoretical concepts. The analysis and further results from survey and interview focused on importance of information, marketing communication tools, brand awareness and loyalty, perceived quality and implementation of strategic planning process. Moreover, the main weaknesses and strengths of ICA-Kvantun have been evaluated. The conclusion including short summary of analysis and its results have been provided at the end. Each weakness of issues related to brand awareness i.e. importance of information, effectiveness of marketing communication tools and strengths and weaknesses of ICA-Kvantum discussed in the paper, has been pointed out along with solutions and managerial implications.

Knubbved istället för vanlig ved? : slutrapport från projekt Styckeved för småskalig eldning

Chunkwood is a wood fuel with a fuel particle length between 50 and 150 mm, i.e. with a sizebetween wood chips and conventional firewood. Chunkwood can be produced and handled asrational as wood chips and can dry during storage like conventional firewood. This is known sincelong. In project Smallwood for small scale heating we have investigated if chunkwood can be usedin a small scale as a fuel for heating detached houses in conventional firewood boilers as well asautomatically fed to a boiler in a similar way as wood chips. We have also compared completesystems for small scale production, distribution and heating with chunkwood, wood chips andconventional firewood.Storage of chunkwood produced for testing small scale boilers confirmed that chunkwood can dryduring storage at least as good as conventional firewood. Tests in different boilers for detachedhomes showed that chunkwood can be used in conventional firewood boilers as well as in automaticallyfed wood chips boilers. Chunkwood can be delivered to the customer to the same or lowercost as wood chips and firewood, but need much less handling by the customer than conventionalfirewood. However, if chunkwood is used in a conventional firewood boiler, it needs some handlingby shovel and wheelbarrow. Technical development of handling from the storage to the boiler isneeded. In a somewhat larger scale, e.g. a boiler for apartment blocks or a small district heatingsystem, chunkwood should be very interesting as a replacement of fuel pellets or fuel briquettes. Itwould be interesting with some projects, which in this scale demonstrates the whole system fromthe forest to heat.

The effects of Kanban in software development teams : a study of the implementation at Sandvik

In software development organizations there is sometimes a need for change. In order to meet continuously increasing demands from their customers, Sandvik IT Services- SITS, at Sandvik in Sweden, required improving the way they worked with software development. Due to issues like a lot of work in progress and lot of simultaneous tasks for individuals in the teams that caused stress, it was almost impossible to address the question of working with improvements. In order to enable the improvement process Kanban was introduced in the software development teams. Kanban for software development is a change method created by David J. Anderson. The purpose of this thesis is twofold. One part is to assess what effects Kanban has had on the software development teams. The other part is to make a documentation of the Kanban implementation process at SITS. The documentation has been made on the basis of both company internal resources and observations of the Kanban implementation process. The effects of Kanban have been researched with an interview survey to the teams that have gone through the Kick start of the Kanban process. The result of the thesis is also twofold. One part of the result is an extensive documentation of the implementation process of Kanban at SITS. The other part is an assessment of the effects that Kanban has had at SITS. The major effects have been that the teams are experiencing less stress, more focus on quality and better customer collaboration. It is also evident is that it takes time for some effects to evolve when implementing Kanban

Proceedings from the 2nd seminar on Development of Modular Products : December 13-14, 2004, Campus Framtidsdalen, Dalarna University, Sweden

Companies are focusing on efforts increasing the overall efficiency at the same time as the ability to meet customer needs becomes even more important. There is a need to improve the organisation and the product design at the same time through the visualisation of how a product family design should be performed in order to adapt to customers, company internal issues, and long-term strategy. Therefore, there is a need for qualified personnel in today’s companies with the knowledge of product development and modularity. The graduate course Development of Modular Products at Högskolan Dalarna has the objective to provide such knowledge. As a part of the course, each student will individually perform extensive research within a chosen area with respect to Product Development and Modularity. This proceeding is the result of the students own work and was presented during a two day seminar at Dalarna University. The contents of the papers cover many areas, from the identification of customer needs to cost effective manufacturing, and benefits of modularisation. The reader of this proceeding will not only benefit from many areas within Product Development and Modularity but also from the colour of many cultures. In this proceeding, students from nine countries are represented (Bangladesh, China, Costa Rica, Germany, Holland, India, Luxembourg Nigeria, and Sweden). Enjoy the reading.

Den grafiska identitetens betydelse i småföretagarens värld : En undersökning för ökad förståelse om den grafiska identitetens betydelse för småföretagare

För att skapa ett bra varumärke krävs en tydlig grafisk identitet. Syftet med föreliggande rapport var att undersöka med semi-strukturerade djupintervjuer hur småföretagare (1-10 personer) ser på och arbetar med sin grafiska identitet. Studien avsåg även med en enkätundersökning förstå konsumenters attityder mot företag som har eller saknar en tydlig grafisk identitet. Resultatet av intervjuerna visade att företagarna anser att deras grafiska identitet inte är den viktigaste resursen. Det viktigaste är företagets rykte och kunders omdömen. Företagarna nöjer sig med en signatur och en hemsida, utvecklandet av den grafiska identiteten har inte hög prioritet. Av enkätundersökningen framgick det att företag som har en konsekvent grafisk identitet har större sannolikhet att bli anlitade än de som inte arbetar konsekvent med detta. Resultatet visar även att de som arbetar konsekvent med sin grafiska identitet uppfattas som mer seriösa än de som inte är konsekventa i detsamma.

Barriers to adapt eCommerce by rural microenterprises in Sweden : a case study

Research has shown that small and medium-sized enterprises (SMEs) are rapidly adopting the e-commerce. However, there is nearly no research into how microenterprises are adopting eCommerce. Present paper focus on microenterprise adaption of eCommerce in terms of barriers in relation to already known research on SMEs. A case study, carried out by 12 microenterprises to find out barriers to adapt eCommerce had been done. The empirical results show that the microenterprises share most of the barriers to adapt the eCommerce with studies of SMEs, but also reveal additional factors affecting adaptation option of eCommerce; supplier agreement, communication and customer strategy. Conclusions are that microenterprises need additional support and communication and customer strategy to adapt eCommerce, depending of their requirement and needs of eCommerce.

Perceptions of Sustainability and Functional Aspects on Liquid Carton Board Packaging Materials versus Competing Materials for Juice Applications in Sweden

This research explores the downstream perceptions of liquid carton board versus competing materials in packaging applications for juice. The methodology used is focus groups. The context is sustainability and functional performance, and related potential implications for the beverage industry value chain. The purpose is to get a deeper insight and understanding of functionality in relation to juice beverage packaging. The results confirm that there is no optimal packaging for every juice product, but a multitude, depending on the distribution channel, retail outlet, customer preferences, and context of consumption. There are some general packaging preferences, but the main deciding criteria for purchase seem to be the product characteristics in terms of quality, taste, brand, price and shelf life. For marketing reasons, packaging has to be adopted to the product and its positioning, liquid carton board packaging seem to have some functional advantages in distribution and is considered as sustainable and functional among many consumers. Major drawbacks seem to be shape limitations, lack of transparency, and lack of a “premium look”. To improve packaging performance and avoid sub-optimization, actors in the beverage industry value chain need to be integrated in development processes.