Teores de nitrogênio no solo e nas frações da matéria orgânica sob diferentes sistemas de produção de milho

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Tecnologias de Informação e Comunicação no cotidiano dos adolescentes: enfoque no comportamento e na competências informacionais da geração Google

Introduction: Individuals born from the 1990’s to accompany technological change course and learn how to use the technological resources that have access before they even learn to read or write. In this sense, the literature considers the digital natives or even 'Google generation'. However, it has been questioned their skills to identify information needs and seeking and use of information in the most varied environments digital information available on the Web. Objectives: To characterize the behavior of information seeking in everyday life of a group of teenage students from a private school in Marilia, Sao Paulo. Methodology: A qualitative study with 30 adolescent students of a private school in Marilia, Sao Paulo. Data collection was accomplished at first by means of a questionnaire, based on the research of Hughes-Hussell and August (2007), containing questions about age, gender, hobbies and everyday tasks, and issues the use of computers and the internet, which allowed determination of the social, economic and cultural rights of respondents. Results: have focused on the use of Information and Communication Technologies (ICT) to search access and use information. It was suggested that the "Brotherhood of Informatics', an incentive for students to (re) learn the tools of digital communication and make appropriate use of the resources, products and services on the web to search and effective use of information compatible with their needs and that is tied to the ethical and responsible use of technology environments. Conclusions: The results arising from this study will continue through the continuation of the Confraternity of Computing, which became a "thermometer" on the use of digital information environments and the attitude of the students in front of Information and Communication Technologies in the College “Cristo Rei”.

A mediação da informação nos arquivos permanentes: serviços de referência arquivística no ambiente digital

Information Science has for its object of study the general properties of information and analysis of their construction, communication and use processes. Organic information, one of the information types, is the one recorded in the archives, which can be split into two distinct groups based on users: current and permanent, used by administrators, historians/citizens, respectively. After defining the information behavior of each group, the articles directs the discussion to the mediation of information in the permanent archives. The interaction between user and information professionals through references services aiming the user needs is presented. In addition, the standards of archival description and the research instruments as tools to reference service are discussed. Moreover, it argues the importance of information technologies and the new possibilities for the promotion of organic information in permanent archives, especially concerning the information architecture of websites and the conversion of the DTD standards of archival descriptions.

Programa de capacitação de famílias de crianças, jovens e adultos usuários de comunicação alternativa

This study aimed to enter a training program for family members of children, youth and adults who use augmentative and alternative communication systems in the context of alternative languages . The study included families in the age group of 25-65 years in the period 2010- 2012. The activities were held weekly with duration of one hour in a alternative communication laboratory. All activities were videotaped and after that, the verbal participants’ reports were transcribed. The obtained categories were analyzed according to the steps of the program. The results indicated that families realized: the necessity of graphics systems for communication; the importance of adapted materials; and the need to understand their children’s different skills. The study reinforced the need for systematic and continuous guidance for families, as well as highlighted the use of graphics systems in the context of language.

Sistemas de gestão da qualidade ISO 9001: survey sobre os desafios da implantação

Pós-graduação em Engenharia de Produção - FEB

Proposta metodológica para a correção do coeficiente de retorno de esgoto sanitário em unidades com sistemas de aproveitamento de água pluvial

The use of rainwater for non-potable purposes generates a reduction in the consumption of treated water, however, this reduction is not observed in the generation of wastewater, as this is independent of the water source. In Brazil, the pricing on the services of collection and treatment of sewage, in general, is based on the coefficient of return of the sewage disposal system, which has a relation sewer / water proportional to the consumption of treated water measured at the consumer unit. The use of rainwater originating from utilization systems infer on the coefficient, underestimating the volume of wastewater generated. Therefore, this study presents a methodology for setting the coefficient of return. Different roof areas, reservoir volumes and rates of water consumption situations were simulated. The behavior of adjustment of the coefficient of return were also analyzed for the average area per capita roof (m² / inhabitant) of Rio Claro - SP. As a result, it can be seen that the adjustment of the coefficient of return is directly proportional to the increase of the roof areas and the volumes of reservoirs, and inversely proportional to the total water demand. The corrected coefficient of return showed the minimum value of 0.83 and a maximum value of 1.45, this variation corresponds to the maximum ratio between the demands of total water and rainwater, since the exploitation of rain water should be used only for non-potable uses, according to NBR 15527 / 07. To the municipality of Rio Claro - SP was noted an adjustment of the coefficient of return ranging from 0.99 to 6.61

Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

A integração da medicina complementar e alternativa em sistemas de saúde convencionais

Complementary and alternative medicine (CAM) is becoming increasingly popular, and despite of the growing demand for these practices, physicians and CAM-providers work separately and there is no sufficient effort in the promotion of an integrative health care. Questions like differences of concepts and language, lack of scientific evidence through randomized clinical trials, no regulation of CAM-providers, products and services, besides the lack of government policies in this scope, turn the process of integration difficult and threaten the quality of delivery of health care. Through the integrative review method, the purpose of this paper is to discuss the issues involved in the integration process of complementary and alternative medicine into the conventional health care systems (guided by principles of biomedicine), addressing benefits and risks, obstacles to integration and models of integration in the discussion topicsl

Proposta de sistemática operacional para implantação de sistemas de gestão ambiental em empreendimentos industriais

The implantation of environmental management systens (SGA) in companies is the first step to the company conquers the environmental certification and consequently the benefits of a sustainable production of products, services and activities can bring. However, in the way as they are proposals in bibliographies the implantation of the SGAs, does not identify the definition of the operational stages of implementation of the same ones, generating doubts on the real environmental and administrative performance that they can come to generate for the organization. In this direction, the present research brings a proposal of operational systematics for implantation of SGA in companies, detailing each stage of implantation, considering its particularitities. For in such a way, a revision of norm NBR ISO 14001:2004 was made, looking for to identify to the interpretation imperfections gifts in the normative system. Moreover, other methods of SGA implantation had been searched gifts in the bibliography, searching proposals that detailed the operational aspects of the implantation of the system. In the same way, the accomplishment of a period of training supervised in the first semester of 2007 made possible the practical experience of the functioning of a system of environmental management, beyond the contact with professionals of the area and the acquisition of documents that had helped in the development of the research. The result was the attainment of a detailed procedure more, defining the operational systematic of SGA implantation, beyond the generation of a flowchart, describing as to develop each stage. This detailing certainly will facilitate the implantation of a SGA in companies interested in improving its environmental performance.

Análise das possibilidades de integração entre programas ambientais de usinas hidrelétricas e sistemas de gestão ambiental

A avaliação de impacto ambiental tem sido muitas vezes, vista apenas como um procedimento burocrático para a obtenção da licença ambiental, desconsiderando os estudos realizados, após a aquisição da licença e contratando outros serviços para orientar a adoção de um sistema de gestão objetivando boas práticas ambientais. Porém sabe-se que a estrutura geral das metodologias de avaliação de impacto ambiental apresenta muitos pontos semelhantes se comparada à identificação dos aspectos e impactos ambientais de um sistema de gestão ambiental, o que indica uma interface entre os dois instrumentos apesar da execução integrada ainda não ser um procedimento comum na gestão ambiental de empreendimentos. Nesse sentido, o presente trabalho objetivou analisar as possibilidades do emprego de um sistema de gestão ambiental preconizado pela ISQ 14001 para o gerenciamento de programas ambientais decorrentes de processos de avaliação de impacto ambiental e de licenciamento ambiental de usinas hidrelétricas, através do foco específico naqueles progrmas relacionados diretamente com o monitoramento e o controle da qualidade e da qualidade da água do reservatório, que é um fator essencial para a função de produção de um empreendimento hidrelétrico. Para esta análise, utilizou-se o caso da usina hidrelétrica de Santo Antônio, identificando 9 programas ambientais decorrentes de processos de avaliação de impacto ambiental com grandes possibilidades de serem utilizados na estruturação de sistemas de gestão ambiental de usinas hidrelétricas e cuja adequada execução, corrobora com a integração entre os respectivos instrumentos além de corresponder à necessidade de compatibilização dos instrumentos de política ambiental na busca de um desenvolvimento com adequada proteção ambiental e de uma atuação mais consciente das organizações

Crise do modelo do jornalismo comercial e emergência do jornalismo cidadão

Corporative media, represented by TV, radio, press and internet conglomerates, is responsible for the biggest portion of audience and public all over the world. The commercial media was built upon media concentration and monopoly strategies and this business aims society’s economic and political control. Unfortunately, they don’t represent the biggest portion of population’s interests and, because of that, corporative media faces a crisis moment while alternative means of communication rise from the initiative of professionals who are committed to society’s marginalized sectors. Radical media intends to express a variant vision about hegemonic policies, priorities and perspectives. Citizen journalism is one of radical media arms and this research proposition is to analyze the business model of commercial media in Brazil and in the world, its means of production, and compare them with citizen journalism methods. This work also intends to analyze radical media and how it is opposite to corporative media by studying Escola de Notícias, an educommunication project from São Paulo

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Classificação de workflows baseados em web services

Over the last decades changes have occurred in communication within and between enterprises, made easier by technologies suchas E-commerce, Internet, ERP systems and remote meetings and there was a rapid progress in network technology, which has changed the way business is done. A standardized way to offer services over the internet is using web services. Web services are a kind of remote procedure call and are generally used to integrate systems, independent of language, both client and server. It is common to use several web services run in sequence to perform a business process. To this type of process, gives the name of workflow. Thus, Web services are the primary components of workflows. A tool that provides a way of visualizing the behavior of a workflow can assist the administrator and is required. The present work presents the development of a tool that allows the administrator to classify visually services components and evaluate their importance in the final performance of a workflow. As proof of concept we used several virtual servers and computers where each computer has received a set of web services. A proxy was added between each call of workflows collecting relevant information and storing them in a database for later analysis. The analysis was based on Quality of Service parameters

Por trás da qualidade: inter-relações das Relações Públicas e os sistemas de gestão de qualidade

This study examines some characteristics of the contemporary reality and its influence on the dynamics of the organizational activities, in particular, related to the quality management. Discusses capitalist logic of maximization of profits that has been sophisticated in face of new scenarios that arise with society evolution. It also proposes a reflection on the philosophies and formats of management that fits with the desire to meet the needs of society through the expansion of quality - now a reference for the production processes and management systems. The work highlights the relations between communication and quality, pointing them as fundamental to the use of fissures on the evolution of the capitalist system in developing programs, philosophies and management systems. The intention is to turn able ways to contemplate the needs and interests of the largest number of public and variables in a different relation than the usual, in which a few wins and many lose