Benefícios e dificuldades na adoção de um sistema de gestão da qualidade no Rio Grande do Norte

Taking competitive advantage or satisfy the client are the reasons why companies have been implementing a Quality Management System (QMS). It brings benefits such as the improvement in the processes, products and services; an enhancement in the image of the company (marketing) and satisfaction of the clients. As a whole, this paper aims to evaluate the results obtained from the implementation of the QMS in the certified companies in the ISO 9001 standard, contained in the database of INMETRO, of the Rio Grande do Norte State (RN). In order to achieve the goals, a bibliographical research about the theme quality management system was made and, subsequently a survey was made with the managers of the certified companies in RN, using the online questionnaire. Out of 27 companies that have the certificate in Rio Grande do Norte, 21 responded the data collection instrument. The data analysis was made through techniques of descriptive and multivariate statistics: cluster analysis. The research instrument used contained 20 questions that address the main theme of this dissertation. Using the cluster analysis, four groupings that possessed similarities concerning the survey answers were found. This analysis allowed us to conclude that the QMS boosts significant improvements in the organizations, such as: quality in the reputation of the company and sales increase. On the other hand, it allowed us to identify as main difficulties: the dissemination of the quality culture, lack of commitment of the whole organization and the resistance of the workers

Estudo da comunicação de um compensador série para rede de distribuição com o centro de controle utilizando tecnologia GPRS

Pós-graduação em Engenharia Elétrica - FEIS

Avaliação de maçã Royal Gala revestida com filme de quitosana durante o período de pós-colheita

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O riso pela fama: análise dos filmes publicitários da topper e Confederação Brasileira de Rugby

Pós-graduação em Comunicação - FAAC

Demandas profissionais na produção de conteúdo para televisão digital: um estudo do caso da TV Brasil

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Caracterização da agroindústria artesanal familiar na região de Jales–SP

Pós-graduação em Agronomia - FEIS

Discurso empresarial: o house-organ como instrumento ideológico nas organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O consumo e a geração de resíduos sólidos: nas festividades do Santuário de Nossa Senhora de Fátima - Fortaleza/Ceará

Pós-graduação em Geografia - IGCE

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Comunicação no terceiro setor: novos paradigmas para transformação social

This study is the result of a bibliographical research on the performance of the Third Sector in the current society. From references the study tried to locate the sprouting of the Third Sector in the international scene, whit the bankruptcy of welfare state, until its insertion in the Brazilian scene. Following this historical context, the paper of Communitarian Communication, Social Marketing and Communitarian Public Relations is discussed the importance of the communication of this Sector. Moreover, it has the effort of making one brief conceptualization and definition of the present terms. Working whit the concepts of Communitarian Communication and Communitarian Public Relations the study tried to focus the importance of creating a bond whit the development of a new educational model. Finally, the relation and the paper of the Communication in the construction of a new conception of citizenship was discussed. The hypothesis that crossed this study with respect to the potentialities of the Third Sector are considered an answer to the current social economic and political questions. Confiding, thus, a dynamic and stimulating field for the professional of Public Relations that, opposing what some studies had tries to show, are not necessarily the service of the market or private interests, but can collaborate whit its expertise to help to rescues the ethical values capable to change the life into a more solidary society

Estudos de pré-formulação e desenvolvimento de preparações cosméticas

This work aims the study and consequently the learning relative the manipulation and development of new cosmetic formulas, including the creation of a Cosmetic Line composed of products that fulfils the daily necessities of men and women, including products for personal hygiene as hair, facial and body, as well as sunblock preparations, having as base the natural resources that are found in our country, as flowers, fruits and essences. Besides that, this work aims the approach and the learning about the different kind of materials and vegetables assets that existes in this sector, including the stages of development of the products, the techniques of manipulation, the requirements of the legislation, as well as the advertising and the marketing and the expectations of the increasing cosmetic market

Basquetebol X temas transversais: a produção de material didático audiovisual para a Educação Física escolar

This study aimed, first, produce a kind of educational materials in audiovisual format, to the Physical Education, addressing the Transversal Themes in view of the basketball. The themes chosen were Cultural Plurality, addressing the basketball in a wheelchair, and Labor and Consumer Affairs, addressing the marketing and exploitation of labor force that the company is Nike. There is no doubt the importance of media production in contemporary society, as one of its main languages, but of little relevance in the school environment, especially in the area of Physical Education. In a second phase aimed at evaluating the feasibility of this material both as a teaching strategy, such as content of learning lessons. The evaluation was made through a discussion in the form of focus groups with 10 students from 9 th grade of elementary school. The results showed that despite an initial rejection of the material as a teaching strategy because of the history that Physical Education has for several years, students were open to new ways of learning. Since the results on the material, such as learning content, showed that the videos were able to address and the Transversal Themes and meet the need for procedural content with the proposed activities. With this, we realize that students are willing to discuss matters that are not always addressed, but now, with the creation of national curriculum standards should be reflected in the classroom

O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Reflexões sobre o estabelecimento de vínculos afetivos interpessoais na atualidade

In studies about the subjectivation process in contemporaneity and the social context in which one is inserted nowadays, the contemporary world is often characterized by the ascension of the narcissism – or individualism – and consumerism as a baseline to all other recent changes. The excessive valorization of aesthetics; the influence of media and marketing and the culture of image; the loss of the “inner side” and inter-human interchanges; against the exacerbation of the superficial and external, appear as essential transformations to the new configuration of the so called “post-modern” subjectivation process, privileged and reinforced by capitalist society. Next to them, exists an individual discontent – a malaise in the individual’s life – usually associated to an interior emptiness and general dissatisfaction in face of idealizations and self-esteem fluctuations. This work tries to understand how individuals establish affective bonds and social relationships in this contemporary context, connecting the contemporary context and relevant concepts to this study, including the idea of romantic love, narcissism and the “state of helplessness” in psychoanalysis, subject’s development and a parallel discussion with social-historical texts. The study, of a theoretical character, is located in the intersection between "individual" and "society" – a subjectivity, therefore, formed internally, within the individual, and submitted directly to social influence – and analyzes the determinants and influences that they exert upon one and another, based on critical-reflective readings and textual analysis of works in the fields of sociology, psychosociology and psychoanalysis.

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain