TransPromo communication as a part of company’s marketing communications when the e-bill is a medium

The goal of this thesis was to research what TransPromo is, why companies want to implement TransPromo communication, and what the elements of effective Transpromo communication are. Furthermore, the goal was to develop a TransPromo communication strategy and a normative model for TeliaSonera Finland, which depicts the elements of effective TransPromo communication when the electronic bill is a medium. Abductive reasoning was utilized in this thesis, which means that empirical and theoretical worlds are alternating in researcher’s reasoning process. This thesis didn’t rely on any specific theory nor did it utilize any previous theoretical model. However, certain theoretical connections existed so this thesis cannot be considered purely inductive. The empirical part of this thesis was conducted by examining secondary industry data and by conducting specialist interviews at TeliaSonera Finland and Strålfors. Grounded Theory approach was utilized in the analysis of the interview data and content analysis was used in the analysis of secondary industry data. This thesis increases knowledge in the area of TransPromo communication, and provides one definition of TransPromo communication. As a result of this thesis, a TransPromo communication strategy and a normative model for TeliaSonera Finland was built. The model depicts the elements of the effective TransPromo communication when the e-bill is a medium. The TranPromo communication objective is to utilize transaction documents, such as bills, in order to deliver targeted and personalized marketing messages to current customers. The aim is to strengthen the customer relationship, and to enforce up-sell and cross-sell opportunities and cost savings.

Ecomateriais: desenvolvimento e aplicação de materiais porosos funcionais para proteção ambiental

Fundamental aspects of the conception and applications of ecomaterials, in particular porous materials in the perspective of green chemistry are discussed in this paper. General recommendations for description and classification of porous materials are reviewed briefly. By way of illustration, some case studies of materials design and applications in pollution detection and remediation are described. It is shown here how different materials developed by our groups, such as porous glasses, ecomaterials from biomass and anionic clays were programmed to perform specific functions. A discussion of the present and future of ecomaterials in green chemistry is presented along with important key goals.

Avaliação de contaminação ambiental causada por poluentes orgânicos persistentes utilizando simulação computacional

Environmental concern is growing in the current days and there is global agreement to banish production and use of persistent organic pollutants (POP). The synthetic insecticides chlordecone and mirex, classified as POPs, have similar structures and they are potentially toxic. This work uses properties and physicochemical constants related to the pesticides and computational simulation to evaluate the leach phenomenon and persistency in soil. The largest tendency of persistence of the compound is found to be in the surface of soil, but even low concentration in water represents a high risk due to bioaccumulation in adipose tissue.

Marketing of Lappeenranta University of Technology energy auditing services

The objective of this study was to find out how LUT Energy should start marketing its energy audit services, what would be the optimal pricing policy for its services and how LUT Energy could manage customer expectations towards quality of its auditing services. In order to answer these questions, a quantitative survey questionnaire was sent by e-mail to 56 companies from the regions of South Karelia and Kymenlaakso. The empirical data of the study was the answers and opinions of the companies, previous researches about energy efficiency and articles and presentations about the current situation in the energy efficiency market. The results of the study were that there is a great potential for energy audit services and also the legislation requires companies to improve their energy efficiency. To start marketing its services, LUT Energy should first clarify its service concept and divide its service offering into two offers. It should also clarify the marketing message it wants to send its customers and then do the marketing with the help of three-way-model. The best pricing policy for the service would be that the price is proportioned to the future savings. In order to ensure the quality of its services, LUT Energy has to make sure that both dimensions of the quality are managed properly and to fade out customer expectations towards the quality the auditing work has to be monitored.

Avaliação do impacto da agricultura em áreas de proteção ambiental, pertencentes à bacia hidrográfica do rio ribeira de iguape, São Paulo

In order to ascertain the impact of agricultural activities on water quality of the Ribeira de Iguape River Basin in the state of São Paulo, surface water areas for catchment and drinking water have been characterized. The sampling period covered March/2002 - February/2003 and January/2004 at 10 different catchment points. SPE-LC-UV/Vis was used to monitor various pesticide classes such as carbamates, triazines and nitroanilines. The results revealed that water quality is associated with seasonal variation. Of 152 samples analyzed, only 24% showed the presence of pesticides, particulary during the wet season. High variability in pH, turbidity and color were observed.

Geoquímica de fósforo como indicadora da qualidade ambiental e dos processos estuarinos do Rio Jaguaribe - costa nordeste oriental brasileira

Phosphorus geochemistry as a proxy of environmental estuarine processes at the Jaguaribe River, Northeastern Brazil. Sedimentation of different phosphorus geochemical fractions can characterize the natural or anthropogenic processes dominant in the watershed. Selective chemical extraction of different phosphorus geochemical forms in estuarine sediments showed the predominance of inorganic over organic forms suggesting an increase in inorganic phosphorus input from anthropogenic sources. Local hydrochemistry favors the dominance of inorganic ferric and carbonatic phosphorus. Ongoing changes in the estuarine throphy, from mesothrophic to euthrophic, may decrease the immobilization of these forms, increasing dissolved phosphorus and favoring euthrophy. Detritic phosphorus suggests a fluvial origin of this fraction and acts as a tracer of river influence upon the estuary.

Un método de bajo costo para la determinación de cobre a nivel de vestigios en matrices de interés ambiental por espectrofotometría en fase sólida (EFS)

A method for determining copper by solid phase spectrophotometry (SPS) was optimized using the Doehlert design. Copper(II) was sorbed on a styrene-divinylbenzene anion-exchange resin as a Cu(II)-1-(2-pyridylazo)-2-naphthol (PAN) complex, at pH 7.0. Resin phase absorbances at 560 and 800 nm were measured directly. The detection limit was found to be 2.5 µg L-1. The relative standard deviation on ten replicate determinations of 10 µg Cu(II) in 1000 mL samples was 1.1%. The linear range of the determination was 5.0-100 µg L-1. The method was applied successfully to the determination of Cu(II) in natural water and vegetable samples.

Evolución de la Psicología Ambiental en el Contexto de PSICAMB. Análisis de las Contribuciones a los Congresos Entre 1986 y 2013

En el presente artículo se hace un breve repaso de las circunstancias académicas, institucionales y de algunos de los avatares que han venido sucediendo hasta dar lugar a la constitución de la Asociación de Psicología Ambiental (PSICAMB) y sus primeros años. Junto a este recorrido, también se ha prestado atención a los trabajos que se han presentado en las doce jornadas y congresos bianuales que se han celebrado hasta la actualidad. Para ello se ha llevado a cabo un análisis de contenido de los 1065 títulos recogidos en estos eventos. Por lo que respecta al nivel de participación se observa que cada vez este es más alto tanto en el número trabajos presentados cómo en los autores que los avalan. Por lo que respecta al análisis de los títulos, se observó que las quince categorías utilizadas se subsumían en cinco: 'aspectos teóricos, conceptuales y metodológicos', 'medio construido' 'medio natural' la 'psicología de la conservación' 'los riesgos y los desastres'. Los resultados del análisis muestran un alto volumen en cada una de estas categorías salvo en el 'medio natural' y se observa como con el devenir de los años se ha ido prestando atención más a unos temas que a otros.

A gestão integrada de resíduos sólidos urbanos - perspectiva ambiental e económico-energética

The importance of urban solid waste integrated systems is characterized by the several components of these systems, which are, basically, formed by physical, chemical and biological methods. This article, characterizes these methods and, which is also important, identifies the several and potential environmental impacts of those techniques. It's also extremely important to make a study of the economic rentability of those infrastructures and, also, characterize the quantitative energetic contributions of some components of these systems. This study was analysed and their results are presented in this article.

Educação ambiental nas escolas da região de Ribeirão Preto (SP): concepções orientadoras da prática docente e reflexões sobre a formação inicial de professores de química

During short courses, 95 secondary school teachers from 49 state schools and 421 students from the Ribeirão Preto region (in Sao Paulo state, Brazil, with a population of 530,000) were asked to fill in different questionnaires. The points raised in the teacher's questionnaire were used as a guide to establish a continuous dialogue during the short courses. Most of the schools claimed to have some kind of environmental education (EE). Based on the questionnaires and dialogues we analyzed how the teachers' perceptions on EE reflect on the views secondary students hold about their own responsibility for preserving the environment. The role of universities in the preparation of chemistry teachers capable of effectively approaching EE is also discussed.

Customer reference marketing in a business to business context

This study focuses on the phenomenon of customer reference marketing in a business tobusiness (B to B) context. Although customer references are generally considered an important marketing and sales tool, the academic literature has paid surprisingly little attention to the phenomenon. The study suggests that customer references could be viewed as important marketing assets for industrial suppliers, and the ability to build, manage and leverage customer reference portfolios systematically constitutes a relevant marketing capability. The role of customer references is examined in the context of the industrial suppliers' shift towards a solution and project orientation and in the light of the on going changes in the project business. Suppliers in several industry sectors are undergoing a change from traditional equipment manufacturing towards project and solution oriented business. It is argued in this thesis that the high complexity, the project oriented nature and the intangible service elements that characterise many contemporary B to B offerings further increase the role of customer references. The study proposes three mechanisms of customer reference marketing: status transfer, validation through testimonials and the demonstration of experience and prior performance. The study was conducted in the context of Finnish B to B process technology and information technology companies. The empirical data comprises 38 interviews with managers of four case companies, 165 customer reference descriptions gathered from six case companies' Web sites, as well as company internal material. The findings from the case studies show that customer references have various external and internal functions that contribute to the growth and performance of B to B firms. Externally, customer references bring status transfer effects from reputable customers, concretise and demonstrate complex solutions, and provide indirect evidence of experience, previous performance, technological functionality and delivered customer value. They can also be leveraged internally to facilitate organisational learning and training, advance offering development, and motivate personnel. Major reference projects create new business opportunities and can be used as a vehicle for strategic change. The findings of the study shed light on the on going changing orientations in the project business environment, increase understanding of the variety of ways in which customer references can be deployed as marketing assets, and provide a framework of the relevant tasks and activities related to building, managing and leveraging a firm's customer reference portfolio. The findings contribute to the industrial marketing research, to the literature on marketing assets and capabilities and to the literature on projects and solutions. The proposed functions and mechanisms of customer reference marketing bring a more thorough and structured understanding about the essence and characteristics of the phenomenon and give a wide ranging view of the role of customer references as marketing assets for B to B firms. The study suggests several managerial implications for industrial suppliers in order to systematise customer reference marketing efforts.

Branding and Marketing Communications of Lifestyle Prescription Drugs in a Strict Legislative Environment

This thesis discusses the different possibilities to brand and promote a patented prescription lifestyle drug through different marketing communications practices. This thesis aims in explaining how branding procedures can be built in circumstances, where the legislative environment is strickt and furthermore, the environment consists of both B-to-B and B-to-C market characteristics simultaneously.

Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2

In the previous issue of IJEMR, we introduced the general framework and the main ideas justifying this special editorial project. To avoid repetition of the background themes to the current issue, the reader should consult the previous edition. Here, we present the second part of contributions selected for publication.

Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1

Con este proyecto editorial nuestro objetivo es promover un campo de investigación clave en la comercialización de hoy, es decir, la evolución de la mentalidad e-marketing hacia el nuevo modelo de web social.