Jämförande analys mellan svenska och portugisiska reklambyråer. : Saker som är bra att veta om man ska arbeta som grafisk formgivare i Sverige eller i Portugal

If you move from Sweden to Portugal to work as an Art Director at an Ad agency, there are certain things you ought to know. Perhaps even before you decide to move. There are a lot of things that are quite different if you compare Portugal to Sweden, not only the language, but also the design, software, working hours and much more. You have for example two month with double salary, you work till six p.m. and when it comes to maternity leave, you have 100% compensation with no taxes the first four months of every pregnancy. The tasks you have to handle as an Art Director in Portugal may, as in Sweden, be various. The difference is more how you solve your task and what the design looks like. As a Swede in Portugal the solution will probably look like a mixture between the Portuguese “expressive” and the Swedish “clean” design. This degree project discusses questions that might turn up when a Swede gets employed as an Art Director in Portugal. What will the salary be? When, in the morning, is it time to show up at the office? How many weeks of vacations are entitled? There are a lot of distinctions, but also a lot of similarities. The report is mainly based upon the author’s own experiences of the Ad agency McCann-Erickson in Lisbon. The history of McCann-Erickson starts in New York, 1930 and grew rapidly into one of the leading corporation with agencies all over the world. It is still today one of the world’s largest Ad company with clients like Coca-Cola and General Motors, and the slogan “truth well told” still lights up all their agencies after almost a century, just like a leading star.

Terapeutisk ridning som metod för arbetslivsinriktad rehabilitering

”Rörlighet för ökad hälsa” i Ludvika startade 2004. Genom denna arbetsgivarring ska arbetsgivarna tillsammans hitta lösningar för att förbättra arbetshälsan och rörligheten både mellan och inom de deltagande arbetsgivarna. En ny metod som provas är terapeutisk ridning som genomförts på Väderbacken i Smedjebacken under 2005 och 2006, ledd av Helen Edwards Lutsch. Ridterapi i sig är inte innovativt. Metoden har använts inom sjukvården och psykiatrin för rehabilitering av människor med olika funktionshinder. Vad som är nytt med den terapeutiska ridningen på Väderbacken är att den vänder sig till personer som har behov av arbetslivsinriktad rehabilitering. Studier visar på att djur har en lugnande och läkande effekt på människan. Syftet med terapeutisk ridning är att pröva om metoden kan vara en verksam både i förebyggande och rehabiliterande syfte i arbetslivet.Begreppen ridterapi och terapeutisk ridning är ganska lika, men ridterapi används oftast för funktionshindrade. Ridterapi fokuserar främst ridningen och arbetet med hästar och har som främsta syfte att bygga upp generell och kroppslig hälsa. Terapeutisk ridning fokuserar terapin och använder hästen och ridningen som redskap för att utveckla tillit, självkännedom, etc.Den terapeutiska metoden avser att utveckla tillit och självkänsla hos deltagarna så att de kan acceptera sig själva som de är. Samarbetet med hästen bidrar till bearbetning av ångest och ökar koncentrationsförmågan. Deltagarnas sociala och kommunikativa förmåga förväntas utvecklas och toleransen för frustration ökar. Eftersom hästar har behov av en trygg ledare så utvecklas deltagarnas ledarskapsförmåga. De lär deltagarna att ta ansvar och samarbeta. Ridning verkar avspännande och lugnande och har en antidepressiv effekt. Även smärta kan minskas.Kursen bestod av 10 träffar. Alla deltagarna var kvinnor i åldern 35-50 år. Uppföljningar gjordes med deltagarna direkt efter kursen och efter 1 år.Slutsatserna från uppföljningarna är:• Kursen ”Terapeutisk ridning” som den utvecklats och bedrivits av Helen Lutsch på Väderbacken, inom ramen för arbetsgivarringen ”Rörlighet för ökad hälsa”, har upplevts mycket positivt av deltagarna.• Kursen har haft positiva effekter på deltagarnas välbefinnande och förmåga att hantera sin livs- och arbetssituation.• Effekterna finns fortfarande kvar 1 år efter avslutad kurs. Men, det är svårt att hålla kvar det ändrade beteendet. En regelbunden uppföljning av kursen skulle ge påminnelser och påfyllning.

Testing common nonlinear features in vector nonlinear autoregressive models

This paper studies a special class of vector smooth-transition autoregressive (VSTAR) models that contains common nonlinear features (CNFs), for which we proposed a triangular representation and developed a procedure of testing CNFs in a VSTAR model. We first test a unit root against a stable STAR process for each individual time series and then examine whether CNFs exist in the system by Lagrange Multiplier (LM) test if unit root is rejected in the first step. The LM test has standard Chi-squared asymptotic distribution. The critical values of our unit root tests and small-sample properties of the F form of our LM test are studied by Monte Carlo simulations. We illustrate how to test and model CNFs using the monthly growth of consumption and income data of United States (1985:1 to 2011:11).

Challenges in Radiative Transfer Modeling - W3 IRS5

By modeling the spectral energy distribution (SED) of the W3 IRS5 high-mass star formation region and matching this model to observed data, we can constrain the physical parameters of the basic system geometry and cloud mass distribution. From these parameters, we hope to add to the understanding of high-mass star formation processes. In particular, we hope to determine if the geometries associated with lowmass star formation carry over into the high-mass regime.

The effect of guia exame's ratings on the brazilian fund industry: an analysis of net-worth flows

This paper infers the impact the publication Guia Exame (the guide) has on the Brazilian fund industry, more specifically on the ability the concerned funds develop on attracting new investment. The impact is measured using the event-study analysis based on the variation of net worth subsequently to the event of being rated, according to the methodology applied by the guide to rank the funds. We used five years of fund ratings according to Guia Exame (2000-2004) and analyzed the changes of these funds net worth. We also compared the event amongst different categories of funds. The results found confirm the expected effects according to star rankings and asset manager size in all years.

Fatores críticos de sucesso na gestão das AABBS - Associações Atléticas Banco do Brasil

Este trabalho procura compreender quais são os fatores criticos de sucesso na gestão das AABBs - Associações Atleticas Banco do Brasil Com 1.267 unidades espalhadas por todo o território nacionaL as AABBs constituem uma das maiores redes de clubes ligados a uma única empresa - no caso. o Banco do Brasii - de todo o mundo Para realizar a taret~l foi util izado o referencial teórico da perspectiva teórico-critica da Escola de Frankfun. mais especificamente as contribuiçôl's de jllrgen Haberma". da segunda geração frankfuniana Foram le\'adas em conta as cmicas de Habermas à racio/lalidade "'.\lrll/l1<:lIlal e o conceiro dele de raâol1ul/(lade COl1llllÚCalll'U, em conexão com as noções de açào gerel/nul nlOnoláglclI e a~ilo gerencial dialriglca desell\ol\'idas por Fernando Tenório As opiniões de três segmentos principais embasam o presente estudo: associados das AABH.\, admilli,\/rl1dorcs do !JUIlCO do !Jrasti e dirigentes das A.A!J!Js A panir desses pontos de vista procurou-se detinir o que caracteriza sucesso na gestão dos clubes: quais são os tipos de racionalidade. de ação gerencial e de práticas administrativas que predominam nas AAB85: como é vista e utilizada a infra-estrutura das associações: como o relacionamento dos dirigentes dos clubes com os administradores do Banco do Brasil e com a Federação Nacional das AABBs - Fenabb impacta a "ida das associações. e de que forma se dá o processo de comunicação das AABBs com os seus associados Os resultados do estudo podem contribuir para a melhoria dos processos de gestão das AABBs. além de subsidiar as pesquisas sobre a atuação de outras entidades de natureza semelhante.

Profissão: repórter esportivo - das narrativas da nação ao ofício do jornalista contemporâneo

Essa dissertação tem por objetivo investigar de que maneira o repórter esportivo contemporâneo se relaciona com o futebol e como essa relação interfere no seu ofício e na construção do texto jornalístico. Mais especificamente, busca identificar as práticas adotadas e as estratégias narrativas utilizadas na construção de seus textos. O estudo dos elementos presentes na prática jornalística tem como perspectiva que a mídia participou ativamente da construção do imaginário futebolístico nacional e é na contemporaneidade a grande mediadora entre o público e os eventos esportivos. É sob este prisma que se pretende apurar como se dá a relação com o trabalho do profissional de imprensa que se identifica com seu objeto, analisar qual o lugar da emoção na composição da notícia esportiva e verificar que valores imbuem esse profissional na construção do texto jornalístico. A análise tem como corpus entrevistas de história oral temática com seis jornalistas que atuam ou atuaram como repórteres esportivos em jornais diários da cidade do Rio de Janeiro, todos com expressiva trajetória no meio esportivo, o que lhes confere credibilidade e autoridade públicas para protagonizar a constituição da memória da imprensa esportiva brasileira. O trabalho é constituído por três etapas: 1) a contextualização – quando se relaciona futebol e formação social brasileira, imprensa e jornalismo esportivo -; 2) o estudo do jornalismo como ofício a partir das teorias da Sociologia das Profissões e das estratégias narrativas utilizadas no texto noticioso esportivo nos jornais; e 3) a análise qualitativa das entrevistas temáticas.

Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial standpoint since the motivators that drive users to co-create can shape strategies and be turned into external leverages that generate value for brands through content production. From an academic perspective, the goal is to enhance literature on the field, and fill a gap on adherence of local culture to UGC given industry structure specificities. The business’ impact of UGC is supported by the fact that it increases e-commerce conversion rates since research undertaken by Ye, Law, Gu and Chen (2009) states each 10% in traveler review ratings boosts online booking in more than 5%. The literature review builds a theoretical framework on required concepts to support the TripAdvisor case study methodology. Quantitative and qualitative data compound the methodological approach through literature review, desk research, executive interview, and user survey which are analyzed under factor and cluster analysis to group users with similar drivers towards UGC. Additionally, cultural and country-specific aspects impact user behavior. Since hospitality industry in Brazil is concentrated on long tail – 92% of hotels in Brazil are independent ones (Jones Lang LaSalle, 2015, p. 7) – and lesser known hotels take better advantage of reviews – according to Luca (2011) each one Yelp-star increase in rating, increases in 9% independent restaurant revenue whereas in chain restaurants the reviews have no effect – , this dissertation sought to understand UGC in the context of travelers from São Paulo (Brazil) and adopted the case of TripAdvisor to describe what are the incentives that drives user’s co-creation among targeted travelers. It has an outcome of 4 different clusters with different drivers for UGC that enables to design marketing strategies, and it also concludes there’s a big potential to convert current content consumers into producers, the remaining importance of friends and family referrals and the role played by incentives. Among the conclusions, this study lead us to an exploration of positive feedback and network effect concepts, a reinforcement of the UGC relevance for long tail hotels, the interdependence across content production, consumption and participation; and the role played by technology allied with behavioral analysis to take effective decisions. The adherence of UGC to hospitality industry, also outlines the formulation of the concept present in the dissertation title of “Traveler-Generated Content”.

The effect of guia exame’s ratings on the brazilian fund industry: an analysis of net-worth flows

This paper infers the impact the publication “Guia Exame” (the guide) has on the Brazilian fund industry, more specifically on the ability the concerned funds develop on attracting new investment. The impact is measured using the event-study analysis based on the variation of net worth subsequently to the event of being rated, according to the methodology applied by the guide to rank the funds. We used five years of fund ratings according to Guia Exame (2000-2004) and analyzed the changes of these funds’ net worth. We also compared the event amongst different categories of funds. The results found confirm the expected effects according to star rankings and asset manager size in all years.

Leadership of portuguese community schools in the East Coast of the United States and the public policies of education: a multiple case studies

The Portuguese community schools of the United States located in the areas of larger Portuguese population concentration are social organizations that come materializing throughout decades the designs of the educative policies of the Portuguese government in relation to the expansion and preservation of the language, the culture and the history of Portugal. These designs of the educative policies are enrolled in the Constitution of the Republic (1976), in the Basic Law of Educative System (1986) and, over all, in the successive legislative norms (Decree-laws and ordinances) of the successive governments. Portuguese community schools in the United States are structuralized in analogous way to schools of the Portuguese geographic space. For this qualitative study (multiple case), four directors of Portuguese schools of the East Coast of the United States were interviewed; two schools are in the state of Rhode Island and the other two are in the state of Massachusetts. Also, it was administered the questionnaire on practices of leadership “Leadership Practices Inventory” (LPI) of Kouzes and Posner (2002) to collect additional data about practices of leadership on the directors of the schools. The LPI evaluates practices of leadership classifying them in five domains: (a) Model the way; (b) Inspire a shared vision; (c) Challenge the process; (d) Enable others to act; and, (e) Encourage the heart. Results of this qualitative research indicate that the Portuguese Government has not had an educative policy stimulant, coherent and consistent of support, incentive, maintenance and diffusion of the Portuguese language and culture and the directors of the studied schools they have a proactive and serving leadership style in conducting the management of Portuguese community schools. The five practices of leadership are highly practiced by the directors of the studied schools above all the practices “Enable others to act” and “Encourage the heart”.

Caracterização biométrica e acúmulo de nutrientes em porta-enxertos de caramboleira cultivada em solução nutritiva

O conhecimento sobre o crescimento e o acúmulo de nutrientes em hipobiotos de caramboleira permite melhor eficiência da adubação na produção de hipobiotos (porta-enxertos). Objetivou-se determinar o crescimento e o acúmulo de nutrientes em hipobiotos de caramboleira cultivada em solução nutritiva. O experimento constituiu de cinco tratamentos, referentes aos tempos de coleta 25; 50; 75; 100 e 125 dias após o transplantio, dispostos em delineamento inteiramente casualizado em seis repetições. As plantas utilizadas foram obtidas de sementes de frutos de caramboleira 'Malásia', cultivadas em vasos com solução nutritiva. Nos diferentes órgãos dos hipobiotos (folhas, caule e raízes), avaliou-se o crescimento e o acúmulo de nutrientes e os índices nutricionais, a cada 25 dias. O ponto de enxertia (6 mm) foi atingido aos 110 dias após o transplantio. A ordem decrescente dos nutrientes acumulados em cada hipobioto produzido é de (em mg por planta): N = 634; K = 368; Ca = 152; Mg = 106; S = 98; P = 88 (em µg por planta) de: Fe = 2.963; Mn = 2.165; B = 722; Zn =780, e Cu = 96. O acúmulo médio de nutrientes é maior nas folhas > caule = raízes. O período de maior exigência de nutrientes pelos hipobiotos é compreendido entre 25-75 dias após o transplantio. As diferentes taxas de acumulação líquida dos nutrientes, nas diferentes partes da caramboleira, nem sempre acompanham a taxa de acumulação de nutrientes do respectivo órgão.

Entre a vida e a obra: música e religião em Max Weber

This study aims to analyze the relationship between music and religion in Max Weber s life and work, in a perspective that combines its intellectual productions in Sociology, in religion and art subfields. We developed a research in order to revisit the concept of rationalization, present in Weberian thought, and also to discuss how music and religion, as distinct spheres of life, star conflicts and alliances and build particular attitudes of action in the world, having the appearance of a rationality based on calculation in a central position to understand the construction of musical technique in the West and the autonomy of aesthetic enjoyment from religious enjoyment, previously linked. Regarding the procedure analysis, we built a symbolic cartography, according to Santos (2000), from selected works of Max Weber, as Religious rejections in the world and their directions (1982), among others. With the activity, we identified similarities and differences between music and religion in the author thoughts. We consider that the studied dimensions are important in Weberian analysis of the constitution of modern society and its cultural system, showing two distinct approaches to the issue of rationalization in the West

Paradigma constitucional brasileiro da livre concorrência e da defesa do consumidor face às estruturas de poder no mercado

The Federal Constitution of 1988, when taking care of the economical order, denotes special concern in the abuses of the economical power and the disloyal competition. The mark to mediate of all this is, in fact, the defense and the consumer's protection, once this is final addressee of whatever if it puts at the consumption market. The coming of the Law 8.078/90, Code of Protection and Defense of the Consumer, inaugurates a time of effective concern with the homogeneous individual interests originating from of the consumption relationships. In this point, the focus of main to face of the present work lives, in other words, the protection of the right to the individual property, especially manifests in the exercise of the trade freedom that keeps direct relationship with the respective social function the one that is destined. The code of the consumer's defense doesn't just take care of this, but also of the other star of the relationships of the consumption. When affirming in the interruption VI of the art. 4th that the national politics of those relationships, finds ballast in the prohibition and repression efficient of all of the abuses committed in the consumption relationships, keeping inherent relationship-causality in the economical order, sculpted for the article 170 in the Constitution of 1988. In the generic plan, the mark of the present work is to question concerning the limits of the trade freedom and previsible collisions with protection norms and the consumer's defense, as well as factual convergences of those small systems, especially in what he/she refers to the innate interests to the suppliers. In the specific plan, we aspirated to identify the protection device-commands to the actors of the trade relationship, capable to guarantee the free competition in a global economy of market, seeking especially the Well-being, for soon afterwards, in an analytical perspective, to discover the possible applications that it holds the Federal Constitution, in headquarters of economical freedoms. It was observed that the consumer today doesn't need only of laws that their needs, fruit of the vulnerability that it is him/her meditate innate. He/she lacks, yes, of effective mechanisms that prevent lesions that can be them impinged by the suppliers at the time in that you/they are useful to repair the damages when happened, punishing the author of the damage

Toxoplasma gondii: cloning, sequencing, expression, and antigenic characterization of ROP2, GRA5 and GRA7

Toxoplasma gondii is an intracellular obligate protozoan, which infects humans and warm-blooded animals. The aim of the present study was to clone the rop2, gra5 and gra7 genes from T. gondii RH strain and to produce recombinant proteins. The rop2, gra5 and gra7 gene fragments produced by polymerase chain reaction were cloned into the pET102/D-TOPO(R) vector which contains thioredoxin and polyhistidine tags at the C-and N-ends, respectively, and is expressed in Escherichia coli BL21(DE-3). The expression fusion proteins were found almost entirely in the insoluble form in the cell lysate. These recombinant proteins were purified with an Ni-NTA column. Concentrations of the recombinant antigens produced in the E. coli BL21-star ranged from 300 to 500 mu g/mL growth media, which was used to immunize rabbits. We observed an identity ranging from 96 to 97% when nucleotide sequences were compared to GenBank database sequences. Immunocharacterization of proteins was made by indirect immunofluorescence assay. These proteins will be used for serodiagnosis and vaccination.