As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Avaliação da presença de tecnologias de informação e comunicação no ensino de histologia das universidades de odontologia do estado de São Paulo

In recent decades the rise of the tools of information and communication technology (ICT) has been notorious. Currently ICTs are an important educational tool and is associated with the development of teaching methods courses in basic and higher education. Given the influence that these tools are currently engaged in several sectors, this project aimed to assess the frequency and manifestations of ICT that have been employed in the teaching of histology in the Schools of Dentistry of São Paulo. The virtual page of 43 Higher Education Institutions (HEI) was analyzed to search for links to sites of histology. With this assessment only 4 virtual domains were found which was present a narrow range of virtual tools such as hypertext, graphics, quizzes and lessons in electronic formats. Later, by sending a questionnaire to 46 teachers of histology of the Universities of São Paulo, were analyzed for the presence or absence of a site of discipline, mode and frequency of use of ICTs in education, and the value that teacher attaches to these tools. From the responses obtained were concluded that teachers who have websites in general have no interactivite tools and many seem to ignore the real representation of interactivity in teaching and the possibilities of applications of ICTs. However most teachers recognize the importance of education mediated by virtual tools

Comunicação e agronegócios: uma análise da informação digital

This project aims validate that the market for digital information in brazilian agribusiness is promising for the communicators and to ratify the growing demand for reliable, instant and targeted informations to their actual needs. After a review that based the results and of the development of the electronic questionnaire, the intersection of data and information made possible illustrate and confirm the hypotheses

Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

A experiência do orçamento participativo em Campinas sob a ótica da comunicação pública

This paper analyzes the experience of Participatory Budgeting (PB) in the city of Campinas (SP) from the perspective of public communication, understand it as an important factor to increase the participation of social actors in decision-making processes. The democratization process in Brazil was the springboard for a change in the relations between state and society. In line with the new democratic demands, the OP appears to be the possibility of linkage between representative democracy and participatory democracy. As methodological procedure was used the case study of OP in Campinas from 2001 to 20011, comparing the administrations of two different political parties: PT (2001-2004), under the governments of Antonio da Costa dos Santos and Izalene Tiene, and PDT, with the consecutive term of Hélio de Oliveira Santos (2005-2011). We sought to assess whit this research if the communication actions used by different public administrations achieve the public interest adequately, encouraging popular participation

Comunicação do status social pela exibição da nadadeira dorsal

No presente estudo, avaliamos se a exibição da nadadeira dorsal é usada na comunicação do status social na tilápia do Nilo. Medimos o grau de expansão da nadadeira dorsal de peixes durante confrontos que levassem ao estabelecimento de hierarquia de dominância (em isolamento, antes e após estabelecimento hierárquico). Foram observados dez pares de peixes, dos quais 7 claramente estabeleceram a hierarquia de dominância. Antes do pareamento, o grau de expansão da nadadeira dorsal (GEN) não diferiu entre os animais. Com o pareamento, mas antes da definição hierárquica, o GEN aumentou de forma similar para ambos os animais dos pares e os indivíduos de cada par emitiram taxas de confrontos equivalentes. Porém, após a definição hierárquica, tanto o GEN quanto as taxas de confrontos se mantiveram nos dominantes, reduzindo drasticamente nos submissos. Esses dados mostram que o GEN é um sinal indicativo da posição hierárquica dos peixes, podendo transmitir informação de dominância (elevação do GEN) ou submissão (redução do GEN)

Comunicação interna e gestão de pessoas: um olhar para as relações humanas nas organizações

The main purpose of this study is to show how internal communication can be allied to people management in the process of transformation of the organizations. It is known that the advent of new technologies and the information age, consequences of globalization, are provoking deep transformations in organizations and reaching people too. This way there is the human and the social issue that goes beyond the race for profit. The new forms of management are becoming increasingly concerned with the value of human being and communication professionals, more specifically public relations, can facilitate processes and significantly improve the relationships towards positive results

Comunicação e sustentabilidade

Não disponível

A noção de festa nas relações públicas: a comunicação comunitária na Feira da Vila Madalena

This paper aims to review the concept of Festival in the area of Public Relations and discuss about it according to the Classical Anthropology, Urban Anthropology and Public Relations theories, by their main exponents Emile Durkhein, Rita Amaral, Roberto Damatta and Joseph Guilherme Magnani, Waldemar Kunsch, Margarida Kunsch, Cicilia Peruzzo, Rennan Mafra and Márcio Simeone. The 33rd Vila Madalena Fair, a craft fair that takes place once a year in São Paulo, was chosen as a case study to provide this research with an empirical dimension. The Fair emerged as a result of the neighborhood residents and merchants´ mobilization in the late 70's and until today, has been responsible for the re-updating and the strengthening of the neighborhood identity. Thus, the proposal is to evaluate the possibilities of the Festival performance as a favorable strategy to sociability, to the strengthening and the re-updating the symbolic representations of a community

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

A comunicação interna como fator de inovação nas Micro e Pequenas Empresas

The work presents a literature review on the topic of internal communication as an innovation factor in Micro and Small Business. The objective is to discuss how internal communication can be an essential factor in the pursuit of innovation and the consequent competitive advantage in the Micro and Small Enterprises scenario. We present the concepts of integrated communication, organizational communication, internal communication, whether crafted by a philosophy of Public Relations, can lead these companies to gain competitive advantage and overcome the limitations and challenges imposed on them

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently