Marketing plan for Gazela

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How differently do our non-large companies listed on the Portuguese Stock Exchange perform?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

On the cloud deployment of a session abstraction for service/data aggregation

Dissertação para obtenção do Grau de Mestre em Engenharia Informática

O acesso ao tratamento em saúde Mental na microregião de Itajubá/MG-Brasil

RESUMO: A integração da saúde mental à atenção básica é a recomendação feita para facilitar o acesso ao tratamento. A pesquisa teve por objetivo mapear e analisar os facilitadores e as barreiras ao acesso ao tratamento em saúde mental da Microrregião de Itajubá, estado de Minas Gerais, Brasil, composta por 15 municípios. A metodologia pautou-se na triangulação dos métodos, combinando a abordagem quantitativa e qualitativa de pesquisa. Para tal foi feito o mapeamento da capacidade instalada dos recursos existentes e identificação das principais lacunas com base nos parâmetros da saúde pública, a partir de roteiros de entrevistas e grupos focais com os principais atores sociais implicados. Constatou-se que o maior facilitador ao acesso ao tratamento tem sido a atuação das equipes de PSF (Programa Saúde da Família), que atuam diretamente nas comunidades. Outros facilitadores foram: a atuação dos CRAS (Centro de Referência de Assistência Social); a existência de um CAPS (Centro de Atenção Psicossocial), embora não credenciado ao SUS (Sistema Único de Saúde); Colegiados de Saúde Mental que promovem discussões, informação, educação, e pressionam os municípios para a implantação de serviços de saúde mental. A falta de “vontade política”, isto é, uma intervenção mais clara da gestão pública da saúde, com estabelecimento de prioridades para prover a ampliação do acesso, foi identificada como a maior barreira a ser enfrentada na microrregião, especialmente por falta de organização e planejamento das ações em saúde mental. Serviços que trabalham de forma isolada, sem a construção de uma rede; pouca participação política dos usuários dos serviços de saúde mental; e falta de recursos humanos, e profissionais pouco preparados para a função compõem as outras barreiras de acesso. Vê-se que diante dos facilitadores e barreiras expostos é preciso que os municípios realizem um levantamento sistemático, a fim de criar um plano de ação em saúde mental para compartilhar informações, recursos, serviços, disponibilidade, disposição e ações em rede.-------------- ABSTRACT: Integrating mental health care in primary-care services is recommended in order to improve access to treatment. Access to mental health treatment has been a worldwide debated theme. In Brazil, with the Psychiatric Reform, there has been a change of paradigm in the way of treating persons with mental disorders. Various health devices were created, building a net of treatment and care that replaces the asylum system and where human rights are respected and defended and the offered treatment is the closest possible to their social space. The research aims to map and analyse the barriers and the facilitators to mental health treatment in the micro-region of Itajubá, state of Minas Gerais/Brazil, made up of 15 counties. The methodology was based on the triangulation of methods, combining quantitative and qualitative research. For that, a mapping of the installed capacity of the existent resource was carried out; identification of the main voids based on the parameters of public health through scripts of interviews and focus groups with the social actors involved. It was found that the main facilitator to treatment has been the performance of PSF, who act directly in the communities. Other facilitators also stand out: the work of CRAS; the existence of CAPS, although not accredited to SUS; Mental Health Collegiate, promoting discussions, information, education, and forcing pressure on the counties for the implantation of mental health services. The lack of political will was identified as the major barrier to be faced in the micro-region, especially due to lack of organization and planning in the actions towards mental health. The services working isolatedly, without a communication net, and the lack of human resources as well as poorly prepared professional, are the main difficulties faced by access to mental health treatment. Becomes clear that the counties need to undertake a systematic survey towards creating a plan of action in mental health, in order to share information, resources, services, availability, disposition and networking.

Internationalization process: GuestCentric Systems Embracing People‟s Republic of China

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Plux: Designing a solution for growth in the sports sector

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The international expansion strategy of Striyah in Poland

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Nestum vs private labels: A renewed identity for Nestum

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The impact of online brand community on electronic word-of-mouth communications

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The value relevance of tangible fixed assets

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Structural characterization of the urea-unfolded state of Colicin Immunity Protein Im7 and Im9

Dissertação para obtenção do Grau de Mestre em Bioquímica Estrutural e Funcional

Análise do impacto na despesa pública com medicamentos decorrente da alteração do sistema de preços de referência

RESUMO - Com o presente trabalho pretende-se analisar o impacto na despesa pública com medicamentos decorrente da implementação do Decreto-Lei 48-A/2010, de 13 de Maio, e do Decreto-Lei 106-A/2010, de 1 de Outubro, nos anos de 2011 e 2012. Os referidos diplomas alteraram as regras de formação do preço de referência e terão contribuído para a redução da despesa do SNS com medicamentos verificada em 2011 e 2012. Crê-se que antes da implementação dos referidos diplomas, o mercado concorrencial de medicamentos genéricos não apresentava a competição necessária, não se verificando a aproximação dos preços praticados ao seu custo marginal, de acordo com o previsto na teoria económica clássica. Pretende-se identificar o mercado total dos grupos homogéneos e analisar 50% do seu valor, através da identificação do preço de referência efectivo do 1º trimestre de 2011 ao 4º trimestre de 2012 e do cálculo do preço de referência expectável, na ausência da implementação dos referidos diplomas, com base nas regras existentes antes da implementação dos referidos diplomas. A identificação o peso relativo da alteração das regras do sistema de preços de referência, na despesa do SNS com medicamentos ocorrida em 2011 e 2012, poderemos delinear com maior rigor futuras estratégicas de controlo da despesa pública com medicamentos. Um factor de especial relevância dado o contexto actual de austeridade.

Leveraging facebook’s open graph to develop an environmental persuasive application

Dissertação para obtenção do Grau de Mestre em Engenharia Informática

Directed Giving: Evidence from an Inter-Household Transfer Experiment*

We investigate the determinants of giving in a lab-in-the-field experiment with large stakes. Study participants in urban Mozambique play dictator games where their counterpart is the closest person to them outside their household. Dictators share more with counterparts when they have the option of giving in kind (in the form of goods), compared to giving that must be in cash. Qualitative post-experiment responses suggest that this effect is driven by a desire to control how recipients use gifted resources. Standard economic determinants such as the rate of return to giving and the size of the endowment also affect giving, but the effects of even large changes in these determinants are significantly smaller than the effect of the in-kind option. Our results support theories of giving where the utility of givers depends on the composition (not just the level) of gift-recipient expenditures, and givers thus seek control over transferred resources.

Optimal job design in the presence of implicit contracts

We characterize the optimal job design in a multitasking environment when the firms rely on implicit incentive contracts (i.e., bonus payments). Two natural forms of job design are compared: (i) individual accountability, where each agent is assigned to a particular job and assumes full responsibility for its outcome; and (ii) team accountability, where a group of agents share responsibility for a job and are jointly accountable for its outcome. The key trade-off is that team accountability mitigates the multitasking problem but may weaken the implicit contracts. The optimal job design follows a cut-off rule: firms with high reputation concerns opt for team accountability, whereas firms with low reputation concerns opt for individual accountability. Team accountability is more likely the more acute the multitasking problem is. However, the cut-off rule need not hold if the firm combines implicit incentives with explicit pay-per-performance contracts.