999 resultados para Marketing ambiental
Resumo:
The occurrence and the effects of organotin compounds (OTs) have been studied since a long time, due to their widespread use and deleterious effects. Some OTs are used as pesticides in crops, or as biocides in antifouling paints, applied in the ship hulls to avoid attachment and growth of tube worms, mussels and barnacles. However, "nontarget" organisms may be exposed, resulting in the poisoning of biological system, originating mutations and sentencing species to extinction. In this work we reported a revision study on the history of OTs and the techniques developed for its assessment and control.
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Scientific studies regarding specifically references do not seem to exist. However, the utilization of references is an important practice for many companies involved in industrial marketing. The purpose of the study is to increase the understanding about the utilization of references in international industrial marketing in order to contribute to the development of a theory of reference behavior. Specifically, the modes of reference usage in industry, the factors affecting a supplier's reference behavior, and the question how references are actually utilized, are explored in the study. Due to the explorative nature of the study, a research design was followed where theory and empirical studies alternated. An Exploratory Framework was developed to guide a pilot case study that resulted in Framework 1. Results of the pilot study guided an expanded literature review that was used to develop first a Structural Framework and a Process Framework which were combined in Framework 2. Then, the second empirical phase of the case study was conducted in the same (pilot) case company. In this phase, Decision Systems Analysis (DSA) was used as the analysis method. The DSA procedure consists of three interviewing waves: initial interviews, reinterviews, and validating interviews. Four reference decision processes were identified, described and analyzed in the form of flowchart descriptions. The flowchart descriptions were used to explore new constructs and to develop new propositions to develop Framework 2 further. The quality of the study was ascertained by many actions in both empirical parts of the study. The construct validity of the study was ascertained by using multiple sources of evidence and by asking the key informant to review the pilot case report. The DSA method itself includes procedures assuring validity. Because of the choice to conduct a single case study, external validity was not even pursued. High reliability was pursued through detailed documentation and thorough reporting of evidence. It was concluded that the core of the concept of reference is a customer relationship regardless of the concrete forms a reference might take in its utilization. Depending on various contingencies, references might have various tasks inside the four roles of increasing 1) efficiency of sales and sales management, 2) efficiency of the business, 3) effectiveness of marketing activities, and 4) effectiveness in establishing, maintaining and enhancing customer relationships. Thus, references have not only external but internal tasks as well. A supplier's reference behavior might be affected by many hierarchical conditions. Additionally, the empirical study showed that the supplier can utilize its references as a continuous, all pervasive decision making process through various practices. The process includes both individual and unstructured decision making subprocesses. The proposed concept of reference can be used to guide a reference policy recommendable for companies for which the utilization of references is important. The significance of the study is threefold: proposing the concept of reference, developing a framework of a supplier's reference behavior and its short term process of utilizing references, and conceptual structuring of an unstructured and in industrial marketing important phenomenon to four roles.
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Environmental education is a big challenge in this century and the University has an important role to play in it. This paper presents a practical experience of environmental education in the university teaching at the University of Bahia. That experience involves the creation of an interdisciplinary group that has been developing research and teaching activities with interdisciplinary perspectives. The paper also discusses a methodology proposed by this group aiming to include environmental education in science teaching using social and cultural approaches.
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Este artículo es una síntesis del proyecto realizado en INBio (Instituto Nacional de Biodiversidad), Costa Rica, cuyo objetivo principal fue la mejora de la Interpretación Ambiental de INBioparque, un parque temático de biodiversidad dentro de la institución. INBioparque está situado en Santo Domingo de Heredia, provincia de Heredia, Costa Rica. Éste pretende hacer una pequeña representación de los principales ecosistemas que se encuentran en el país. El parque se divide en diferentes zonas: Bosque del Valle Central, Bosque Húmedo, Bosque Seco, Humedal y Finca. En esta última, la Finca (ecosistema basado en la biodiversidad domesticada) es dónde se ha centrado todo el proyecto, debido a que presentaba una mayor necesidad de mejora en su interpretación ambiental. La Interpretación ambiental traduce el lenguaje técnico de los profesionales a términos e ideas más entendedoras para todos los públicos. Pretende promover una nueva conciencia sobre el valor de la biodiversidad, lograr su conservación y mejorar la calidad de vida del ser humano. El proyecto propone la mejora de la interpretación ambiental a través de las fichas técnicas elaboradas de las diferentes especies vegetales de la Finca, así como la renovación o creación de rótulos explicativos. Se propone también un recorrido guiado y auto guiado para hacer más entendedora la visita, además de algunas actividades y talleres.
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In this work, a partial least squares regression routine was used to develop a multivariate calibration model to predict the chemical oxygen demand (COD) in substrates of environmental relevance (paper effluents and landfill leachates) from UV-Vis spectral data. The calibration models permit the fast determination of the COD with typical relative errors lower by 10% with respect to the conventional methodology.
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The main environmental impacts related to the gravel pits in the medium course of the Fluvià river have been assessed. In order to compute the global impact and index based on the numerical values of different impacts has been defined. This index is applied to different areas and the results reveal that the environmental impact expected for a gravel pit is high or moderate close to the main streams and low in the rest of the territory
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Article que reflexiona sobre la importància del pati escolar, i com aquests poden contribuir a l’educació ambiental dels infants
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Sugar cane cultivation in the State of São Paulo has expanded in the last years, with an annual production of 20010(6) t in an area of 2.5 10(6) hectares. The use of herbicides, pesticides and fertilizers in sugar cane plantations, together with deforestation of riparian vegetation, have caused impacts on the hydric resources of the adjacent areas. The aim of this work is to evaluate the influence of sugar cane plantations on streams in the central region of the State of São Paulo, studying 16 organochlorinated compounds and 7 metals (Cu, Fe, Cd, Zn, Mn, Cr and Ni) found in the sediments of 11 streams. The results show that there is a higher concentration of metals and organochlorinated compounds in streams without riparian vegetation when compared to forested areas.
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An alternative application of the humid sludge from the Passaúna WTP, located in Curitiba's metropolitan area, is proposed for concrete structures, partially replacing aggregates and cement. For the investigation, a reference concrete and four concrete mixtures with sludge were produced, and from these, two mixtures, containing 4% and 8% of sludge (m/m), were analyzed by different techniques: X ray fluorescence, X ray diffraction, thermo-gravimetric analysis, physicochemical analysis, compressive strength, etc. The properties were evaluated and the results indicate that the mixtures can be applied in different situations as cast structures for construction of concrete walls. Mixtures with more than 4% of sludge are restricted to applications where the workability of the concrete is not required, such as for residential pavements, sidewalks and stepping floors.
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This study is a result of undergraduate student participation in the Environmental Chemistry discipline provided by the Chemistry Institute/UFBA. The students were involved in the development of passive samplers, a project of the LAQUAM (Environmental Analytical Chemistry Laboratory). The students' residences and other neighborhoods were used to create a passive sampling network, allowing the measurement of atmospheric levels of pollutants in urban areas and in those under industrial influence. The assembly of the passive samplers, including impregnation of filters and chemical analysis were part of the students' practice tasks. The results were analyzed taking into consideration the Brazilian legislation.
Resumo:
The presence of residues of the major groups of pesticides (organohalogen, organophosphorous, pyrethroids and organonitrogen) in representative samples of honey produced in Bauru (state of São Paulo, Brazil) was investigated from 1999 through2004. A multiresidue method was applied to honey samples to determine 48 pesticides with recoveries ranging from 76 to 95%. The limits of detection found were lower than 10 µg/kg for GC-MS-SIM. The results indicated that most pesticides found in the samples belonged to the organohalogen and organonitrogen groups. Residues of malathion were detected in almost all of the samples in high concentration.
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The environmental impact of detergents and other consumer products is behind the continued interest in the chemistry of the surfactants used. Of these, linear alkylbenzene sulfonates (LASs) are most widely employed in detergent formulations. The precursors to LASs are linear alkylbenzenes (LABs). There is also interest in the chemistry of these hydrocarbons, because they are usually present in commercial LASs (due to incomplete sulfonation), or form as one of their degradation products. Additionally, they may be employed as molecular tracers of domestic waste in the aquatic environment. The following aspects are covered in the present review: The chemistry of surfactants, in particular LAS; environmental impact of the production of LAS; environmental and toxicological effects of LAS; mechanisms of removal of LAS in the environment, and methods for monitoring LAS and LAB, the latter in domestic wastes. Classical and novel analytical methods employed for the determination of LAS and LAB are discussed in detail, and a brief comment on detergents in Brazil is given.
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The thesis examines System Integration and original equipment manufacturer (OEM) channel in the St. Petersburg drives market. The aim of the study was to increase understanding the relationship between OEM and SI and producers, problems and ongoing trends. The collected data was analyzed in order to find out which features of a power electronic drive product exercise a significant influence for the Russian companies decision. An essential part of this study was interviews as primary information sources, organized with SI and OEM companies which represented the basic SPb industry segments. The wholesalers and end users are left out from the analysis. The collected data was analyzed in order to find out which features of a power electronic drive product exercise a significant influence for the Russian companies decision.
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This thesis was produced for the Technology Marketing unit at the Nokia Research Center. Technology marketing was a new function at Nokia Research Center, and needed an established framework with the capacity to take into account multiple aspects for measuring the team performance. Technology marketing functions had existed in other parts of Nokia, yet no single method had been agreed upon for measuring their performance. The purpose of this study was to develop a performance measurement system for Nokia Research Center Technology Marketing. The target was that Nokia Research Center Technology Marketing had a framework for separate metrics; including benchmarking for starting level and target values in the future planning (numeric values were kept confidential within the company). As a result of this research, the Balanced Scorecard model of Kaplan and Norton, was chosen for the performance measurement system for Nokia Research Center Technology Marketing. This research selected the indicators, which were utilized in the chosen performance measurement system. Furthermore, performance measurement system was defined to guide the Head of Marketing in managing Nokia Research Center Technology Marketing team. During the research process the team mission, vision, strategy and critical success factors were outlined.
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This study aims at enhancing understanding and deriving new constructs about the management of intellectual capital in the early phases of project marketing. The research methodology employed is deductive; conceptual reasoning is based on existing literature. The study's knowledge base is drawn from the bodies of literature dealing with project, relationship, and industrial marketing, as well as from the literature dealing with mechanical engineering, network approach, systems selling, R&D, project portfolio, strategic, financial, and knowledge management. As a result, three processes, 32 summaries and 19 conclusions give to the management of intellectual capital meaning in the context of project marketing. These conclusions and synthesis are proposed to improve the existing concepts and models in project marketing.