The role of brand orientation in church participation: an empirical examination

Although a large amount of research has been undertaken into the application of marketing techniques in church organizations, few studies have provided empirical evidence on the effects of brand orientation on church participation. This empirical study sought to contribute to the body of literature via a survey of 344 church attendees of a particular church denomination in Australia. The conceptual model hypothesizes brand orientation as performing direct and indirect effects on church participation through perceived benefits as the mediating variables. A person's perception of the extent to which a church engages in brand-oriented activities and behavior is significantly related with his or her perception of the benefits associated with church activities, which then leads to a higher level of church participation. The results reveal that brand orientation is significantly related with perceived benefits and church participation.

Perceived market orientation and church participation

Over the recent years, the concept of market orientation has become an attractive avenue for research in marketing. However, despite an array of theories, a systematic framework investigating the role of market orientation in non-profit organizations remains limited. Through the integration of concepts from church participation and marketing literature, the study put forth a comprehensive model that describes the role of market orientation in church participation phenomenon. The study found support for the positive association between ‘perceived market orientation’ and respondents’ extent of participation in church-related activities.

Modelling daylight for preserving identity : simulation of daylight levels for successful intervention in historic buildings

Historical listed buildings have their own unique cultural identity, which is one of the criteria used by decision mechanisms for their statutory protection. The identity of many of these buildings is often related to their tangible features/components, such as period characteristics (geometry, size, colour, form, and shape), materials and construction. Daylight is one of the in/tangible elements that have contributed to the distinctiveness of many historical buildings, yet when constructing preservation schemes of historical buildings, daylight is rarely introduced or considered as one of the components that shape the character of buildings. One of the reasons is the limited number of credible simulation studies that identify such interrelationships. As many of these buildings were originally designed to accommodate different activities to today's requirements, maintaining the quality of daylight that originally contributed to their visual identity can be a very challenging task, especially if the building is to be adapted to accommodate a different activity. In this paper we will discuss the conflict between maintaining the original visual identity of historical buildings and meeting the visual requirements of restored buildings. The paper discusses the visual performance of a traditional bathhouse (Hammam) in the city of Bursa in Turkey. The change in the visual performance of the selected case study will be discussed in terms of daylight conditions. The paper explores the possibility of maintaining the original daylight conditions of renovated historical buildings while meeting the visual requirements of the new use.

Seasonal coolth storage system for residential buildings in Australia

Night sky cooling is explored as an alternative to the conventional cooling technologies using fossil fuels. The night sky cooling method is based on the long wave radiation of unglazed collectors to the sky at night. An evaluation of the night sky cooling system is present for a residential building in three cities of Australia, namely Alice Springs, Darwin and Melbourne. The system comprises an unglazed flat plate solar collector integrated with borehole storage. It uses night sky radiation to reduce the temperature of the ground near to the boreholes. The system was simulated with TRNSYS, a transient simulation program. The simulation results for adequately sized systems show that night sky radiation is able to reduce the coolth storage borehole temperature and the proposed system is able to meet the cooling load of the residential building simulated in three locations. Borehole lengths of 270, 318 and 106 m are required for coolth storage with 90, 260 and 14 m2 collector area for heat rejection in Alice Springs, Darwin and Melbourne, respectively. At the 20th simulation year, the proposed system is able to achieve a system cooling coefficient of performance of 2.2 in Alice Springs, and 2.8 in Darwin and Melbourne.

Energy performance of medium-sized healthcare buildings in Victoria, Australia- a case study

This paper investigates the energy performance of three medium-sized healthcare buildings in Victoria, Australia, that operate only during the daytime. The aim is to provide preliminary understanding of energy consumption in this particular typology in Australia in relation to the available benchmarks. This paper also identifies the differences of energy consumption between different functional areas within medium health facilities. Building features and operational characteristics contributing to the variations in healthcare energy performance are discussed. The total annual energy consumption data ranging from 167-306 kWh/m(2) or 42-72 kWh/m(3) were compared against international data from various climatic zones. Some of the drivers of energy consumption were determined and potentials for energy and water conservation were identified. Comparison with international standards shows a possibility to achieve lower energy consumption in Victorian healthcare buildings.