How great thy brand: the impact of church branding on perceived benefits
| Data(s) |
01/08/2013
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Publicador |
Wiley-Blackwell |
| Relação |
http://dro.deakin.edu.au/eserv/DU:30061061/casidy-howgreatthy-2013.pdf http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1467/full |
| Direitos |
2013, Wiley-Blackwell Publishing |
| Palavras-Chave | #church branding #church participation #church-goers #perceived brand orientation #brand-oriented #nonprofit organisations |
| Tipo |
Journal Article |
