Design thinking framework of experience innovation

Innovation remains one of the key drivers of sustainable and successful business. The variety of innovation approaches such as open models, intersectional thinking and co-creation tackles the challenge of viable novel offerings across the world. These approaches have certain similarities and their elements constitute design thinking. Recent market and society trends such as technological advances and globalization have intensify companies’ interaction with customers. Emotional engagement, pleasing communication and delight have gained equal to functionality importance. The complex of these components constitutes consumer experience. Academic research conceptualizes these changes by introducing customer-centered innovation, which replaces product-oriented approaches. However, both methods omit experience concept and provide fragmented explanation of experience innovation. Experience is an essential process of offering perception, which drives customer decisions. Therefore, an agenda of experience innovation development can systemize and explain the mechanisms of experience innovation. The purpose of this study is to create and explain the stage process framework of experience innovation by the means of design thinking approach. The research proceeds in accordance with the following sub-objectives: 1. Conceptualization of consumer experience through customer value. 2. Creation of experience innovation framework by the means of design thinking. This study is conducted by the means of conceptual research methods. The main theoretical contribution of the study is creation of the integrated framework of consumer experience innovation. The elaboration of design thinking agenda and methods applied to experience design builds the guidelines of experience innovation development. This research synthesizes the conceptual elements of the framework that resolves inconsistencies and duplications of theories. This essential clarification simplifies application of the experience innovation agenda, which can be useful for the wide range of specialists, from marketing to strategists, and from managers to entrepreneurs, willing to offer compelling experience to customers. The study highlights the crucial role of consumer experience in maintaining customer loyalty and designs the roadmap of innovating experience through the communication with customers.

Animal Experience in Kant’s Philosophy

The role of animals in the philosophy of mind is primarily to help understand the human mind by serving as practical examples of cognition that differs from ours either in kind or in degree. Kant regarded animals as beings that only have the faculty of sensibility. By examining what Kant writes about animal experience we gain knowledge concerning the role of sensibility in experience, free from the influence of understanding and reason. I look at Kant’s view of animals in the historical context of alternative views presented by Descartes’ and Hume’s views. Kant’s view can be seen as a counterargument against Descartes’ doctrine of animal machines according to which animals do not have minds and they do not think. I suggest that while it can be argued that some kind of elementary experience could be possible in the physiological level, this only makes sense when it is possible to become conscious of the unconscious sensation, and this requires a mind. A further option is to claim that there is only a difference in degree between human and animal cognitive capacities. This is Hume’s view. I argue that even though Kant’s and Hume’s view on the cognitive capacities of animals seems to depart from each other to a considerable extent, the differences between them diminish when the focus is on the experience these capacities enable. I also briefly discuss the relation of the metaphysics of animal minds to animal ethics.

User Experience Patterns for/of Innovation by Design: A Survey on Design Practices in the Software Development and Innovation Lifecycle

The User Experience (UX) designers are undoubtedly aware of how many UX design methods currently exist and that sometimes it becomes a problem to choose an appropriate one. What are all of methods that designers have in their “arsenal”? When can they use them? This thesis presents the research on the design methods in the contemporary context of User Experience (UX) and Innovations by using a survey approach. The study is limited to cover the domain of consumer mobile services development and provider companies around the world. The study follows 2 clear objectives: (1) to understand what design methods are currently used in that context and to what extent they are used (2) to identify at what stage according to the UX design thinking process for creating innovations they are placed. The study contributes to the research in the field of UX design and Innovations and extends the knowledge in that field together with communities’ (UXPA, SIGCHI, SIGSOFT) members’ cooperation. The research is vital due to lack of information on design practices and their application in the chosen context.

1998 Brock Baseball Team

1998 Brock Badger men's baseball team photo. Front Row (L to R): Bill Gillen, Ryan Villers, Greg Arbour, Mark Cheeseman, Andrew Tinnish, Rick Bottomley, Matt Fletcher, Brad Namtzu, Darryl Presley, Dan Pino, Grant Giffen, Mike Caruso, Mark Reilly Back Row (L to R): Jeff Lounsbury (Head Coach), Jayar Green, Creston Rudolph, Ryan Fisher, Jamie Trull, Stefan Strecker, Andrew Robb, Jeremy Walker, Ryan Johns, Matt Stezycki, Steve Lester, Fabio Del Rio, Jarrod Haase, Jess Dixon, Rick Falconer (Pitching Coach) Absent: Marc Purdy, Ian Bala, Marc LePage (Asst. Coach), Waybe Briggs-Jude (Asst. Coach)

1999 Brock Baseball Team

Men's baseball team after winning the 1999 national championships.

Men's Basketball Team (1970-71)

Front left team member John Corlett is currently (2008) Dean of the Faculty of Applied Health Sciences

Men's Basketball Team (1988-89)

Coach: Garney Henley Team (Alphabetically): Bruce Adams, Frank Capretta, Kevin Farrow, David Dennis, Rob Demott, Brian Hayden, Peter Kaija, Steve Kolenko, Leacoft Panton, Kevin Rome, Kevin Stevinson, Glen Tone, Moe Willoughby

Men's Basketball Team

1981-1982 Men's Basketball Team Front - Doug Fast. John Radaslav, Jim Zareski, Kelly Baker, Jim Baldin, Doug Johnson, Tim Mcalpine Back - Manager Britt Fischer, ??, Bob Blasko, David Hodges, Mark Green, Bob Yuhasz, Paul Treitz, Mike Creighton, Trainer Joe Kenney, Coach Garney Henley

Women's Basketball Team (1981-82)

Back Row: Pat Woodburn (Coach), Rhonda Walcarius, Melanie Brown, Patty Stamps, Lyn Storm, Diane Hilko, Jackie Kuntze, Janice Jockel Front Row: Maureen Kelly, Lena Olszewski, Trudy Montel, Carolyn Foreman, Dawn Dixon, Peggy Stamps

1976 Brock Track Team

Pictured here are Marg Stride, Bryan Stride and Kathy Prosser of the 1976 Brock University Track Team.

1976 Brock Track Team

Pictured here are Marg Stride, Bryan Stide and Kathy Prosser.

Cross Country Team (1970-71)

From Left to Right: Terry Neal, Doug Bowers, Art Wiebe, Gord Merrill, Dave Viney

Track and Field Team (1981-82)

Back Row: Al Pedler (Coach), Murray McEachern, John Popham, David Heyworth, Colin Harris, George Nixon Middle Row: Renee Traver, Wendy Wells Front Row: Maggie Swan, Debbie Belair, Katherine Coy

Cross Country Team (1981-82)

Back Row: Murray Mc Eachern, John Popham, Colin Harris, David Heyworth, George Nixon, Al Pedler (Coach) Front Row: Maggie Swan, Debbie Belair, Katharine Coy

1970-71 Curling Team

1970-71 Brock curling team in action. From L to R: Rob Kelly, John Donald, and John Goodwin