916 resultados para marketing, realtà aumentata, Mobile, geolocalizzazione, scienze di internet
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Half-title: Collezione di manuali componenti una enciclopedia di scienze, lettere ed arti. Letteratura
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Mode of access: Internet.
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Mode of access: Internet.
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Description based on: ser. 4, t. 2, 1925.
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Publication suspended, 1944-1955.
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Issued volumes 1-20, 1905-1927, by R. Scuola Superior di Agricoltura di Portici; volumes 21-30, 1928-1938, by R. Istituto Superiore Agrario di Portici; volumes 31-32, 1938-1943, by Facoltà di Agraria di Portici.
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v.1. Indice per autori e per nomi.--v.2. Indice per materie.
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"Opera premiata dal Reale istituto lombardo di scienze e lettere."
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"Estratto dal Poligrafo, giornale di scienze, lettere ed arti."
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"Annali d. Scienze religiosa compilati dall' ab. Ant. De-Luca," xiii. 15-68.
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As issued in Rivista Abruzesse di scienze, lettere ed arti, anno XV-XVI, 1900-1901.
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Internet marketing, as a key area of e-commerce, plays an important role in SMEs’ e-commerce success. It is the use of Internet technologies in facilitating and supporting marketing activities. Its implementation and success require expert knowledge and extensive experience. SMEs admit that they are willing to embrace Internet marketing to enhance their business competitiveness, but do not know where to start and suffer from a lack of guidance. Evidence suggests that Internet marketing analysis is one of the most needed areas of training in e-commerce for SMEs. It is therefore evident that SMEs need to acquire Internet marketing knowledge from external sources. However, the majority of the literature fails to study what specific knowledge they need and from whom they should acquire the knowledge. This paper has addressed these issues through a questionnaire survey of UK SMEs in the service sector. It identifies SMEs’ specific transfer needs for Internet marketing knowledge, and discusses strategic issues for improving SMEs’ effectiveness of leveraging knowledge.