The Australian advertising self-regulatory framework - Who`s complaining?

Complaints about advertising in Australia have been on the increase in recent years under the stewardship of the new industry self-regulatory body, the Advertising Standards Board. This study utilises clustering analyses based on geodemographic and psychographic data to present a concrete profile of complainants about advertising in Australia. The findings indicate that the advertising publics must shoulder responsibility and ensure that greater care is taken to include all members of Australian society in the current complaints
process and that this inclusivity will ensure that the highest possible standards are the norms of the industry.

Codes of ethics in corporate Sweden

Purpose – The purpose of the study is to examine and describe the use of codes of ethics in the top 100 companies operating in the Swedish corporate sector. This paper reports on the responses of those companies that possessed a code of ethics.

Design/methodology/approach – A three-stage research procedure was used. First, a questionnaire was sent to the public relations managers of the top 100 companies operating in the Swedish corporate sector (based on revenue). Companies were asked to answer up to 29 questions and to supply a copy of their code of ethics. The second stage involved content analysis of the codes of ethics supplied by survey respondents. The third stage involved a more detailed follow-up of a smaller group of firms that appeared to be close to best practice. Findings for Stage 1 of the research are reported in this paper. The areas of questioning were: how common are codes of ethics? Who was involved in the development of these codes? What are the reasons for the codes? How are they implemented? Do companies inform internal and external publics of the codes? What are the prescribed benefits of the codes?

Findings – It would appear that business ethics has only recently become a topic of interest in corporate Sweden and that many companies are in the early stages of code development and assimilation into company policies. The incidence of codes in the population (of 100) suggested by this survey (56 per cent) is lower than a US study finding (in 1995) that over 84 per cent of comparable US companies had codes of ethics. It would appear that Sweden today lags behind the US situation of 1995. When one investigates the special measures to support the inculcation of ethical values at the organizational level, there appears to be some shortfall. The supporting measures of ethics committees, ethics training committees, ethics training, ombudsman, an ethical audit and procedures to protect whistleblowers appear to be under-utilized in companies that possess codes. This lack of utilization tends to suggest that companies in Sweden, as yet, either have not developed a high commitment to supporting business ethics in their corporations, or they may have developed other methods to support their codes in their organizations that they view are as beneficial as the traditional methods practised in other western industrial democracies.

Research limitations/implications – This research was limited to internal ethical expectations. The commitment to business ethics is usually explored in terms of internal ethical expectations, but the simultaneous consideration of the external ethical expectations in the marketplace (e.g. among suppliers and customers or other publics) is desirable. A dyadic approach considering a company's internal ethical expectations and the external ethical expectations of a company's business activities may give a more balanced and in-depth approach.

Practical implications – Evidence is now available to show that codes of ethics are well developed in many of Sweden's largest corporations: organizations that, from their responses, appear to see a diverse range of benefits in developing the area of business ethics. Companies are beginning to implement not only a code of ethics, but other complementary initiatives that reinforce the need for the culture of the organization to be ethical. Codes of ethics are perceived by organizations to have assisted them in their dealings in the marketplace and many companies use their ethical values to underpin their strategic planning process. It appears that many companies now see the formalisation of business ethics as an integral part of their commercial practices.

Originality/value – This study is the first one of its kind on codes of ethics in corporate Sweden. It will enable all sectors of Swedish business to benchmark their efforts against the major companies in the Swedish corporate sector.

A proposed hybrid evaluation methodology for intelligent transport system deployment

The rapid deployment of intelligent transport systems in practice requires serious evaluation of new construction projects. Traditional transportation evaluation methods are insufficient to capture the new features of intelligent transport systems, particularly the applications of recently developed information technologies. This research aims to develop a new conceptual framework to evaluate the social, economic and environmental impacts of intelligent transport systems deployment, with explicit consideration of impacts of information technologies on variant travel behaviours. The research would provide a systematic evaluation methodology to enable decision makers and publics better evaluating and understanding the social, economic and environmental benefits of implementation of intelligent transport systems.

People, power and public relations

Public relations is conventionally viewed from a corporate perspective. However, recent events in Victoria have illustrated the fact that grassroots activism holds an increasing share of public relations expertise. In contemporary Victoria civil activism has advanced a long way from traditional adversarial NIMBY (Not In My Back Yard) campaigns and has succeeded in generating both social and cultural change. How does a civil activist approach the complex problem of public relations? How do they convince publics their arguments are in the interest of the whole community? Is it is a question of mimicking corporate techniques or has a new style of public relations evolved specific to their needs? This paper examines a case study in which an outer- suburban grassroots activist group effected significant change in state government and corporate policy. The results challenge the view that public relations is the exclusive tool of large corporations and governments and calls for a redefinition of ‘what is public relations’?

Vibrant, oppositional culture : the media and Australian political culture, 1880-1910

The notion that Australia has an entrenched “utilitarian political culture” has predominated in representations of political life and political culture in this country. Ostensibly, political life has been characterised above all by materialism and pragmatism, largely devoid of meaningful debate over ideas. There has, however, been a growing recognition that Australian political culture has been richer, more complex and less settled than commonly believed.

This paper examines the experience in late nineteenth and early twentieth century Australia, focussing on the role of the media in tandem with a burgeoning reading public as integral elements of a vibrant oppositional culture. Here, a passion for knowledge and self-improvement combined with a strong sense that cultivation of the mind was intrinsic to goals of moral, political and social development existed. The print media was centrally important in catering to and stimulating the interests, outlooks and aspirations of a diverse community of readers. Radical papers and journals jostled for attention alongside the mainstream press, supported by a spreading carpet of Mechanics Institutes and Schools of Arts, bookshops stocking a vast array of titles, and a comparatively large and increasingly professionalised literary-artistic intelligentsia.

Many different publics were being engaged and indeed constituted, from the very pragmatic to the strongly idealistic; from anarchists through to conservatives; from the strongly nationalistic through to those deeply loyal to God and Empire. Moreover, potentially quite complex patterns of understanding and attachment were being stimulated during this time. Taking clearer account of the media’s contribution to intellectual and literary pursuits during this period increases our understanding of the diverse and often contradictory traditions that have been part of Australian political culture.

Accessibilitė

Le developpement des industries creatives est largement lie a I'accessibilite
de I'offre culturelle pour les publics et a leur integration socialepar la culture.

Conversations with the public : the role of journalists and public relations practitioners in creating civil discourses in non-metropolitan settings

This research deconstructs the relationship between journalists and public relations practitioners operating in non-metropolitan contexts. In identifying the specific differences in the way this relationship is defined within these contexts the research highlights the impact of these differences on the conversations  these media professionals have with their publics. Ultimately this relationship is see to be a key definer of the nature of the civil discourses within these non-metropolitan communities.

Audiences and public : when cultural engagement matters for the public sphere

Audiences and Publics: When Cultural Engagement Matters for the Public Sphere, edited by Sonia Livingstone, is reviewed.

Making water public

The recent 11 years of conservative government rule in Australia was marked by what some commentators refer to as a 'hardening of hearts' and a notable decline in the public realm. At the same time, climate change and drought made an increasing impact on Australian environments and society. This paper responds to the overwhelming tendency, which it aligns with a retreat from the concept of public-ness, to instrumentalise efforts to remediate environmental decline. Focusing in particular on water - or the lack of it - in Australia today, the paper draws on innovations in cultural theory and research practice to retum the question of public-ness to centre stage. This involves a reorientation of what it might mean to 'make water public'  that is not reliant on the sole agency of humans.

Public and stakeholder values and knowledge of wildlife in Victoria, Australia

Prompted by a lack of human dimensions research in Australia, this study investigated the values and knowledge relating to wildlife held by members of the public within distinct demographic subsets of the Victorian population and members of wildlife management stakeholder groups; and compared these characteristics with how Victorian wildlife managers perceive these groups. A combination of semi-structured interviews and postal questionnaires were used. Fifteen in-depth interviews were conducted to explore how wildlife managers perceive the values and knowledge of wildlife held by members of various subsets of the Victorian population. A total of 1,431 questionnaires were completed by members of 13 public and stakeholder groups throughout Victoria, and these were analysed to explore values and knowledge relating to wildlife in Victoria. The findings of this study suggest that Victorian people have a strong emotional attachment to individual animals (the humanistic value), and an interest in learning about wildlife (the curiosity/learning/interacting value). The dominionistic/wildlife-consumption, utilitarian-habitat, aesthetic and negativistic values were not expressed by the majority of respondents from the public samples. The data also suggest that Victorian people have relatively low levels of factual knowledge about Australian wildlife. Thus, wildlife managers should expect support for wildlife management objectives that reflect the strong humanistic orientation of Victorians and tailor management and education programs to appeal to this value and Victorians' interest in learning about wildlife. Members of the Field Naturalists Club of Victoria (FNCV), Bird Observers Club of Australia (BOCA), Australian Conservation Foundation (ACF) stakeholder groups and management agency Parks Victoria expressed a strong interest in learning about wildlife. Members of the Royal Society for the Prevention of Cruelty to Animals (RSPCA) obtained high humanistic value scores; and members of the Victorian Field and Game Association (VFGA) obtained high domimomstic/wildlife-consumption value scores. Importantly, the humanistic and curiosity/learning/interacting values were the most strongly expressed values in all six groups and these values could be the key to more effective communication and collaboration between groups. Relationships between demographic factors, and values and knowledge relating to wildlife were found. For example, rural Victorians held a stronger dominionistic/ wildlife-consumption value than urban Victorians; females held stronger humanistic, curiosity/learning/interacting and negativistic values than males; young Victorians (18-34 years) held a lower curiosity/learning/interacting value and lower factual knowledge of wildlife than older Victorians; and more highly educated Victorians were more knowledgeable about wildlife than people with less formal education. No statistically significant differences were found between the values and knowledge of wildlife held by different income classes. While relationships between demographic factors, and values and knowledge relating to wildlife were found, they were generally much smaller than expected based on wildlife managers' perceptions and previous research. For example, the results suggest that Victorian females have a slightly stronger humanistic value of wildlife than males do. However, the important message emerging from the data is that males and females both express a strong emotional attachment to individual animals. Importantly, the results indicate that the effects of demographic factors on values and knowledge relating to wildlife are not always consistent across different geographic locations and stakeholder groups. For example, the slightly stronger interest in learning about wildlife among females when compared with males was observed in the rural and urban-fringe samples but not in the urban samples. This suggests that caution must be used when generalising the findings from human dimensions studies from one type of community or stakeholder group to another. Management programs should be tailored to the specific characteristics of the target audience. The findings also indicate that Victorian wildlife managers have diverse perceptions about the values and knowledge of wildlife held by members of different publics and stakeholder groups, and that the perceptions held by wildlife managers are not always consistent with the actual values and knowledge of wildlife held by members of different publics and stakeholders. For example, counter to the perceptions expressed by the interviewed wildlife managers, the interest in and factual knowledge of wildlife held by members of voluntary conservation groups equalled or surpassed that of wildlife managers; young Victorian adults (18-34 years) held a slightly lower curiosity/learning/interacting value and slightly lower level of factual knowledge of wildlife than older Victorians; and rural and urban communities in Victoria held low dominionistic and utilitarian values. Such discrepancies highlight the importance of investigating the actual values and knowledge held by members of such groups, so that appropriate and effective wildlife management programs can be implemented. Inaccurate perceptions and assumptions may contribute to ineffective communication between managers, stakeholders and publics; and adversely effect the success of wildlife management programs.

Empowering audiences to measure quality

This paper explores developments in the political representations of English theater audiences from the Elizabethan era to the 1809 OP riots, to demonstrate that audiences were long considered politically significant, not just ‘mere entertainment.’ Early commercial theater audiences were conceived by the Elizabethan state as crowds of subjects that threatened social order. Through the Civil War era, theaters became places of political discussion and dissent and of emerging publics of citizens. By the early nineteenth century theater owners began to reframe audiences as markets of consumers. Each representation continued to appear in later discursive fields, each was contested, and the disputes were couched in political terms.

The performing frame

This project explores the ways that creative practices—improvised movement, choreographed dance, and digital video—produce new knowledge about the sociability of public space. In other words, it uses various theoretical concepts and practical strategies to document and analyse the ways people inhabit and sometimes subvert public spaces — such as plazas, malls and piazzas — as part of their everyday experience. Drawing on concepts developed within the fields of performance theory, spatial history, cultural geography and social theory, the project will build a methodological toolbox for understanding the relationships between the diverse groups that use public spaces in Melbourne, Australia. This ‘toolbox’ will subsequently be used to understand analogous public spaces in other parts of the world to generate comparative data about spatial sociability. The research will enable an innovative way of mapping social, civic and political relations in space through a series of creative interventions, and will reveal the politics of everyday movement while exposing tensions between the spaces of public culture — those framed and legitimated by state institutions — and what Michael Warner calls ‘Counter-Publics.’ That is, those oppositional groups who actively seek to use public space in subversive or unauthorised ways.

This project documents a series of performative interventions designed to harness the untapped potential of various forms of street performance genres to function as tools that can produce new ways of understanding the politics of movement in public space. These ‘interventions’ will be generated through a series of practical performance and movement workshops that will draw on street theatre techniques, contact improvisation, Laban movement analysis and contemporary dance choreography. The project will focus on a series of dyadic relationships: self and other, inside and outside, centre and periphery that are relevant to human interaction in public space.
Street performers — musicians, acrobats, jugglers, magicians, mimes and so on — seek public spaces with high volumes of pedestrian traffic in order to maximise their ability to draw an audience and make a living. These performers who create temporary performance zones alter the flow and intensity of movement around them, thereby transforming the plazas, piazzas, town squares and subways favoured by buskers. Some of these performers interact with their audience more than others, and are potentially capable of telling us something about the politics of space. The practice of ‘shadowing’ the movements of passers-by is an increasingly popular form of public entertainment around the world.