A circulação do discurso da Amway: do controle à prática discursiva

In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.

O uso de textos polêmicos em sala de aula: formação e prática docente

The purpose of this article is twofold. First, it examines how Discourses, socially accepted ways of speaking, listening, writing, and reading that illustrate individuals' memberships in specific social groups (Gee, 2008), could influence teachers' use or censorship of polemic text in the classroom. Second, this article presents a review of the research literature about teachers' inclusion of culturally diverse themes in their classrooms. For example, it describes professors' use of children´s books about racism with new teachers. It also outlines suggestions for guiding discussions that respect students' heritage, build critical literacy, and support culturally responsive teaching pedagogies.

A prática coral juvenil transitando em ambientes formais e não formais: perspectivas aplicadas à educação musical

Pós-graduação em Música - IA

Teoria e prática no serviço social: subsídios para a reflexão sobre o exercício profissional do assistente social

Pós-graduação em Serviço Social - FCHS

O designer e a prática profissional na indústria automobilística no Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Prática docente e a resolução de problemas matemáticos no contexto de mudança curricular do Estado de São Paulo: utopias e desafios

Pós-graduação em Educação para a Ciência - FC

Cantar em português: um estudo sobre a abordagem articulatória como recurso para a prática do canto

Pós-graduação em Música - IA

Questões sociocientíficas na prática docente: ideologia, autonomia e formação de professores

Pós-graduação em Educação para a Ciência - FC

Farmacovigilância: da teoria à prática

Pós-graduação em Ciências Farmacêuticas - FCFAR

Mapeamento das evidências das revisões sistemáticas do Grupo Anestesiologia da Colaboração Cochrane: entendendo seu valor para a prática clínica

Pós-graduação em Anestesiologia - FMB

A prática de indexação: análise da evolução de tendências teóricas e metodológicas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A prática da catalogação de assunto em perspectiva sociocognitiva

Subject cataloguing consists of a mental operation directly associated with the professional performance. Thus, the subject cataloguer’s daily actions must be observed in order to understand the real context of the informational products that result of the process of subject cataloguing, taking into account that the professional performance and the work context are inseparable. In this perspective, it is necessary that research on subject cataloguing includes questions concerning the nature of the cataloguers’ shared knowledge structure. In this context, this study presents a reflection from the socio-cognitive approach on the activities developed by subject cataloguing professionals.

Aspecto éticos na organização do conhecimento na prática profissional arquivística: um estudo dos princípios de ética da AAB, CIA e SAA

An axiological discussion is drawn from the analysis of the three codes of ethics in archives developed by the Association of Brazilian Archivists (AAB), the International Council on Archives (ICA) and the Society of American Archivists (SAA), presenting a framework of ethical values for the activities related to the organization and representation of knowledge, thus contributing to the theoretical framework underlying the social issues in Archival science.