Atitudes dos leitores de blogues de moda e beleza perante as publicações patrocinadas : intenção de compra e eWOM

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Transtheoretical model for behavior changes: an important tool when adopting active life

Despite the worship of beauty that has ruled this globalized society and the importance of physical activity for the prevention of cardio-degenerative diseases (US.DHHS, 1996), sedentary behavior continues to increase in the population.  What strategies can be used by professionals of human movement to make the population physically active? It is at this point where the Transtheoretical Model appears as an innovative option that greatly surpasses the classic short-term biological interventions, which have focused on momentary changes produced by physiological values.  This model has great potential since it offers the theoretical basis that makes the acquisition of an active behavior possible.  This article explains the theoretical basis of the transtheoretical model, including the way to assess the stages of change and to develop different strategies to make the person active by using behavioral processes and processes of change.

Entre o cartão-postal e a cidade real: um estudo sobre paisagem e produção imobiliária em Natal/RN

Recent studies concerning the landscape have investigated the most important activities that contribute for its modification and have tried to better understand the society through the marks left by its quotidian. It is understood that singular landscapes constitute the cultural patrimonies of the cities, once they are part of the daily life of the citizens and are present in their social representations. Some contemporary authors defend the preservation of the natural and urban landscape trying, specially, to keep its importance for the local population. Natal is a city where the ambient qualities are well defined and known by the beauty of the area where it is located. Situated just between a river and the sea, the city grew following its geographic characteristics. The Potengi River, the Atlantic Ocean and the vast dunes ecosystem represented natural limits to the urban expansion; at the same time they have favored the development of a landscape pattern marked by the dialectic between the natural elements and the human interventions. However, this relationship changed after the intensification of the high rising development process that took place since the 1960s. The urban legislation tried to preserve the features of the local landscape delimiting Areas for Controlling Building High , destined to protect the scenic value of some parts of the city. On the other hand, the civil construction sector has made constant pressure in sense to abolish or to modify this legal instrument, aiming profits that have increased, in the 1990s, because of the consumption and the qualification of the urban space for tourist activities. It is necessary the raising of new elements to stimulate the quarrel about the landscape preservation, the process of the urban space production and the best way for the legislation implementation. This work tries to raise elements about the subject at local level, in sense to use Natal City experience to contribute for the formulation of indicators to raise the question about the lack of measure for subjective values, for example the cultural and affective value of the landscape. The natural elements inserted in the urban profile, represent strong visual references and supply identity to the town; they are part of the collective imaginary and are detached in the social context of the city. Then, why the preservation of the landscape, that estimates the improvement in the quality of life, is not enough to justify the controlling building high already previewed as part of Natal City Legislation? These questions send us to the approach of the landscape, as a community patrimony, alerting that some of its significant esthetics attributes must be preserved as a legacy for the future generations

In the circle of white stones: moving through seasons with nomads of Eastern Tibet

This narrative of subsistence on the Tibetan plateau describes the life-worlds of people in a region traditionally known as Kham who move with their yaks from pasture to pasture, depending on the milk production of their herd for sustenance. Gillian Tan's story, based on her own experience of living through seasonal cycles with the people of Dora Karmo between 2006 and 2013, examines the community's powerful relationship with a Buddhist lama and their interactions with external agents of change. In showing how they perceive their environment and dwell in their world, Tan conveys a spare beauty that honors the stillness and rhythms of nomadic life.

The Joycean Sublime

The purpose of my thesis is to analyze notions of the sublime in James Joyce’s Ulysses and how the sublime is evoked and presented in Joyce’s work. The present work will examine concepts of the sublime from the Classical and Medieval period, through the Enlightenment, and into the Romantic era to develop my own definition. Placing the sublime in a historical perspective allows me to discover how the sublime is at work through Joyce’s creative use of complex narrative approaches. The beauty of aesthetic perfection was achieved by employing all of Joyce’s artistic faculties. My thesis investigates how Ulysses’ experimental writing technique, unique structuring, and difficult prose created a work of genius which evokes the sublime. By analyzing Joyce’s use of language, unconventional narrative, and ambiguity in Ulysses I will explore how the sublime is aroused.

La Bella Durmiente y el motivo del despertar de la juventud en el Walter Benjamin temprano

El objetivo de este artículo es analizar la imagen del despertar como 'despertar de la juventud' en La Bella Durmiente (1911), el primer texto teórico de Benjamin y mostrar que esta figura no está exenta de una profunda ambigüedad y de contradicciones propias de su 'metafísica de la juventud'. La juventud, como el sujeto capaz de llevar a cabo transformaciones sociales radicales debe ser, como la Bella Durmiente, despertada por otro. Esta paradójica pasividad marcaría el destino del Jugendbewegung.

La Bella Durmiente y el motivo del despertar de la juventud en el Walter Benjamin temprano

El objetivo de este artículo es analizar la imagen del despertar como 'despertar de la juventud' en La Bella Durmiente (1911), el primer texto teórico de Benjamin y mostrar que esta figura no está exenta de una profunda ambigüedad y de contradicciones propias de su 'metafísica de la juventud'. La juventud, como el sujeto capaz de llevar a cabo transformaciones sociales radicales debe ser, como la Bella Durmiente, despertada por otro. Esta paradójica pasividad marcaría el destino del Jugendbewegung.

La Bella Durmiente y el motivo del despertar de la juventud en el Walter Benjamin temprano

El objetivo de este artículo es analizar la imagen del despertar como 'despertar de la juventud' en La Bella Durmiente (1911), el primer texto teórico de Benjamin y mostrar que esta figura no está exenta de una profunda ambigüedad y de contradicciones propias de su 'metafísica de la juventud'. La juventud, como el sujeto capaz de llevar a cabo transformaciones sociales radicales debe ser, como la Bella Durmiente, despertada por otro. Esta paradójica pasividad marcaría el destino del Jugendbewegung.

Book review: Laurel Kamada, Hybrid Identities and Adolescent Girls: Being Half in Japan. Bristol: Multilingual Matters, 2010

Arguably, the catalyst for the best research studies using social analysis of discourse is personal ‘lived’ experience. This is certainly the case for Kamada, who, as a white American woman with a Japanese spouse, had to deal first hand with the racialization of her son. Like many other mixed-ethnic parents, she experienced the shock and disap-pointment of finding her child being racialized as ‘Chinese’ in America through peer group taunts, and constituted as gaijin (a foreigner) in his own homeland of Japan. As a member of an e-list of the (Japan) Bilingualism Special Interest Group (BSIG), Kamada learnt that other parents from the English-speaking foreign community in Japan had similar disturbing stories to tell of their mixed-ethnic children who, upon entering the Japanese school system, were mocked, bullied and marginalized by their peers. She men-tions a pervasive Japanese proverb which warns of diversity or difference getting squashed: ‘The nail that sticks up gets hammered down’. This imperative to conform to Japanese behavioural and discursive norms prompted Kamada’s quest to investigate the impact of ‘otherization’ on the identities of children of mixed parentage. In this fascinat-ing book, she shows that this pressure to conform is balanced by a corresponding cele-bration of ‘hybrid’ or mixed identities. The children in her study are also able to negotiate their identities positively as they come to terms with contradictory discursive notions of ‘Japaneseness’, ‘whiteness’ and ‘halfness/doubleness’.The discursive construction of identity has become a central concern amongst researchers across a wide range of academic disciplines within the humanities and the social sciences, and most existing work either concentrates on a specific identity cate-gory, such as gender, sexuality or national identity, or else offers a broader discussion of how identity is theorized. Kamada’s book is refreshing because it crosses the usual boundaries and offers divergent insights on identity in a number of ways. First, using the term ‘ethno-gendering’, she examines the ways in which six mixed-ethnic girls living in Japan accomplish and manage the relationship between their gender and ethnic ‘differ-ences’ from age 12 to 15. She analyses in close detail how their actions or displays within certain situated interactions might come into conflict with how they are seen or constituted by others. Second, Kamada’s study builds on contemporary writing on the benefits of hybridity where identities are fluid, flexible and indeterminate, and which contest the usual monolithic distinctions of gender, ethnicity, class, etc. Here, Kamada carves out an original space for her findings. While scholars have often investigated changing identities and language practices of young people who have been geographi-cally displaced and are newcomers to the local language, Kamada’s participants were all born and brought up in Japan, were fluent in Japanese and were relatively proficient in English. Third, the author refuses to conceptualize or theorize identity from a single given viewpoint in preference to others, but in postmodernist spirit draws upon multiple perspectives and frameworks of discourse analysis in order to create different forms of knowledge and understandings of her subject. Drawing on this ‘multi-perspectival’ approach, Kamada examines grammatical, lexical, rhetorical and interactional features from six extensive conversations, to show how her participants position their diverse identities in relation to their friends, to the researcher and to the outside world. Kamada’s study is driven by three clear aims. The first is to find out ‘whether there are any tensions and dilemmas in the ways adolescent girls of Japanese and “white” mixed parentage in Japan identify themselves in terms of ethnicity’. In Chapter 4, she shows how the girls indeed felt that they stood out as different and consequently experienced isolation, marginalization and bullying at school – although they were able to make better sense of this as they grew older, repositioning the bullies as pitiable. The second aim is to ask how, if at all, her participants celebrate their ethnicity, and furthermore, what kind of symbolic, linguistic and social capital they were able to claim for themselves on the basis of their hybrid identities. In Chapter 5, Kamada shows how the girls over time were able to constitute themselves as insiders while constituting ‘the Japanese’ as outsiders, and their network of mixed-ethnic friends was a key means to achieve this. In Chapter 6, the author develops this potential celebration of the girls’ mixed ethnicity by investigating the privileges they perceived it afforded them – for example, having the advantage of pos-sessing English proficiency and intercultural ‘savvy’ in a globalized world. Kamada’s third aim is to ask how her participants positioned themselves and performed their hybrid identities on the basis of their constituted appearance: that is, how the girls saw them-selves based on how they looked to others. In Chapter 7, the author shows that, while there are competing discourses at work, the girls are able to take up empowering positions within a discourse of ‘foreigner attractiveness’ or ‘a white-Western female beauty’ discourse, which provides them with a certain cachet among their Japanese peers. Throughout the book, Kamada adopts a highly self-reflexive perspective of her own position as author. For example, she interrogates the fact that she may have changed the lived reality of her six participants during the course of her research study. As the six girls, who were ‘best friends’, lived in different parts of the Morita region of Japan, she had to be proactive in organizing six separate ‘get-togethers’ through the course of her three-year study. She acknowledges that she did not collect ‘naturally occurring data’ but rather co-constructed opportunities for the girls to meet and talk on a regular basis. At these meetings, she encouraged the girls to discuss matters of identity, prompted by open-ended interview questions, by stimulus materials such as photos, articles and pic-tures, and by individual tasks such as drawing self-portraits. By giving her participants a platform in this way, Kamada not only elicited some very rich spoken data but also ‘helped in some way to shape the attitudes and self-images of the girls positively, in ways that might not have developed had these get-togethers not occurred’ (p. 221). While the data she gathers are indeed rich, it may well be asked whether there is a mismatch between the girls’ frank and engaging accounts of personal experience, and the social constructionist academic register in which these are later re-articulated. When Kamada writes, ‘Rina related how within the more narrow range of discourses that she had to draw on in her past, she was disempowered and marginalized’ (p. 118), we know that Rina’s actual words were very different. Would she really recognize, understand and agree with the reported speech of the researcher? This small omission of self-reflexivity apart – an omission which is true of most lin-guistic ethnography conducted today – Kamada has written a unique, engaging and thought-provoking book which offers a model to future discourse analysts investigating hybrid identities. The idea that speakers can draw upon competing discourses or reper-toires to constitute their identities in contrasting, creative and positive ways provides linguistic researchers with a clear orientation by which to analyse the contradictions of identity construction as they occur across time in different discursive contexts

Personalização e previsibilidade do sorriso digital smile design

A estética é algo que interfere no bem-estar das pessoas e o sorriso não é excepção, sendo até considerado um factor estético essencial nos dias de hoje, perante uma sociedade cada vez mais exigente relativamente aos padrões de beleza. A área da estética dentária, encontra-se em constantes mudanças devido à evolução da qualidade dos materiais e das técnicas utilizadas, levando a melhorias na reprodução das características naturais dos dentes. O médico dentista tem a responsabilidade de adquirir conhecimento e habilidades profissionais para a elaboração de tratamentos estéticos dentários que satisfaçam as expectativas dos pacientes quanto ao seu sorriso. Actualmente, o médico dentista possui várias opções para planear os tratamentos, entre as quais, o planeamento digital através do Digital Smile Design. O Digital Smile Design (DSD), criado pelo Doutor Christian Coachman, veio responder à procura elevada por tratamentos cada vez mais personalizados por parte dos pacientes. O DSD amplia a visão relativamente aos diagnósticos, melhora a comunicação entre as diferentes especialidades na área da medicina dentária e cria planos previsíveis durante o tratamento dentário. Trata-se de um programma onde são trabalhadas imagens fotográficas do paciente para a elaboração de um tratamento estético que responda as necessidades biológicas, funcionais e emocionais do paciente. Este poderá acompanhar e visualizar todos os passos do tratamento e deste modo, torna-se parte integrante do processo. O paciente expressa a sua opinião e as suas expectativas quanto ao resultado final. Neste trabalho realizou-se uma revisão narrativa da literatura sobre a técnica Digital Smile Design utilizando as palavras-chaves: Digital Smile Design; Visagism; dental planning; meaning of smile; mock-up. Os objetivos deste trabalho foi o de conhecer a técnica Digital Smile Design, os princípios do visagismo e a importância do planeamento nestes contextos. O sucesso de um tratamento está dependente de um correcto planeamento e de uma execução clínica e laboratorial cuidadosa.

The Museum of Doubt

Is there a God? Does my bum look big in this? Why doesn’t my house cost only the materials used to build it? Is Video Art dead? When Peter Hill curated his first Museum of Doubt exhibition at Zeppelin Projects in Brunswick, these were some of the questions his artist friends wrote on one wall of the gallery. Those artists included Jon Cattapan, Phil Edwards, Julian Goddard, Ceri Hahn, and Peter Ellis. Others, who are also in this second outing of The Museum of Doubt, include Louise Weaver, Patrick Pound, Josh Foley and Michael Vale. How do we know what is true or false in any given visual statement? How willing are we to suspend our disbelief? And does that even matter if the artworks can be enjoyed for their own formal beauty, angst, or inquisitiveness?“I have a great sympathy with both doubt and faith as beacons for navigating this sublime universe,” says Peter Hill. “Remembering that the sublime in art, as in life and death, hovers between beauty and terror. Doubt and faith are both on the same side of the same coin – a coin that has “certainty” on the reverse. Most of the problems we face today are caused by individuals and nations being “certain” that they have the answer. Don’t listen to them. Be skeptical. The truth can be approached, as Karl Popper, the great philosopher of science tells us, but it can rarely be found. It can only be falsified.”So bring your doubt and your faith to this Wunderkammer of Super Fictions and enjoy the lightness, the darkness, and the strangeness in the works of: Glen Clarke, Josh Foley, Tony Garifalakis, Grant Hill, Peter Hill, Patrick Pound, Michael Vale, Louise Weaver and Robert Zhao.

Manifesto of a defeated poet

This feature-length experimental film is the result of an intimate collaboration between Bosnian filmmaker/poet/painter/musician/performace artist Saidin Salkic (On Karasevdah: Srebrenica Blues, 2007 & Konvent 2010) and veteran Australian experimental filmmaker and film educator John Cumming (Obsession, Recognition & Sabotage 1985-87, First time Tragedy Second Tome Farce, 1989, The Hollow Centre 1999). Created over a period of four years it draws on the traditions and possibilities of improvisation – in cinematography, experimental cinema, dance, music and performance – with moments of intensity and repose, fluidity and halting re-composure. Cumming’s camera and Salkic’s movement work in front of it are at once expressionistic and in dialectical tension as are Salkic’s poetry, his haunting improvisations on piano and melodica and Cumming’s industrial soundscapes. SYNOPSIS: In the midst of fascist-capitalist madness, the Foreigner (a poet/dancer with sun on his palms and blood from his dreams on his face) hovers in neon twilight with last whispers of sanity on his lips, guarding and protecting the world – forever. REVIEW: ‘Full of mystery and beauty, punctuated by strange eruptions of silent cinema, of Chaplin, of film history made personal … not the film of a dance but a dance itself around pure presence … something unique and precious.’ Maximilian Le Cain, http://lecain.blogspot.com.au/2015/11/a-few-reflections-on-manifesto-of.html

Emerging technologies for recovery of value-added components from olive leaves and their applications in food/feed industries

Olive leaves are the most abundant agricultural waste source rich in polyphenolics. Due to the numerous health benefits associated with these compounds, the interest in recovering polyphenols from olive leaves has increased in the scientific community over the last decade. Recent studies have focused on improved extraction techniques and processing methods that are most suited for agro-biological industries involved in the development of nutraceutical and functional products. The major problems in olive leaves processing include bitter taste and the low stability of various phenolic compounds. Oleuropein and hydroxytyrosol are the most important phenolic compounds extracted from olive leaves. The present review highlights the importance of olive leaves, their composition, preparation methods, major phenolic compounds, and commercial applications. This review article focuses on integrating studies on olive leaf extract (OLE) pertinent to nutrition, health, and beauty. The different board categories of delivery systems available for the encapsulation of OLE are given. These novel delivery systems could improve fortification, supplementation, and dietary diversification in food and pharmaceutical products.

Lugares de montanha: proposta de reactivação de uma aldeia do Vale do rio Ceira, Serra da Lousã

O território da Serra da Lousã, quase desabitado e profundamente descaracterizado, esconde lugares em ruína e indícios de vivências passadas que a montanha teima em reclamar. Importa recuperar esses lugares reinventando-os, sob pena de se perderem com o passar do tempo e o avanço do meio natural. Este trabalho debruça-se sobre um dos lugares abandonados desta serra, a Silveira de Baixo, procurando nas suas raízes oportunidades para uma reactivação. Estuda a hipótese de tornar a aldeia e esta parte da serra, acessíveis a pessoas portadoras de deficiências, físicas ou cognitivas, tendo assim um duplo objetivo: permitir o acesso para todos a lugares de grande beleza natural e reactivar uma economia local que permita um desenvolvimento sustentado, através de actividades e produtos nativos deste território, conservando assim alguns dos seus saberes ancestrais. Desenha-se deste modo o início de uma comunidade, experimentando um equilíbrio entre o antigo e o contemporâneo, negando a musealização do lugar que o pode tornar estéril e constitui um impedimento no retorno de vida a este território. Assim, o trabalho experimenta o papel da arquitectura na reactivação de um lugar antigo e com marcas, preservando os seus elementos notáveis e com eles construindo novas espacialidades que ajudem ao estabelecimento de vivências contemporâneas; Mountain setlements: Proposal for reactivating an abandoned village in Ceira river valley, Lousã mountain range Abstract: The Lousã mountain range, almost uninhabited and profoundly decharacterized, speaks to us through its ruins about ways of living that ceased to exist. It is important to recover and reinvent them, otherwise they will slowly vanish as time goes by and nature steps in. This investigation focus on one of these abandoned settlements, Silveira de Baixo. It looks in its roots for opportunities of reactivation, investigating the hypothesis of turning this village and the mountain accessible to the physically and mentally impaired, thus assuming a double objective, of allowing these disabled people to experience a place of extreme beauty and of reinventing and reactivating native productive activities thus conserving them and allowing for the village’s economical sustainability. This work designs a new beginning for a community and experiments the balance between the old and the new, without excessive patrimonialisation that often kills the return of life to such settlements. Experimenting the role of architecture in providing life to an abandoned place through a sustainable intervention.