Developing the environmental marketing of an industrial company

The objective of this study was to examine how the customers of Larox Flowsys value environmental issues and how environmental issues affect their purchasing behaviour. A comparison between Larox peristaltic pumps and competing pump brands and types was also made in order to find out whether LPP pumps possess some more environmentally beneficial features that other pumps do not have. Finally, if the answers to the first two research questions show that a need for a new marketing message does exist, then the final stage is to select the most appropriate environmental arguments for Larox Flowsys. The empirical data in the study was collected from several different sources, but the main sources were the customer interviews and the outsourced market research. The data was analysed mainly by using content analysis, but theme formation and quantification were also utilized. The results showed that the customers do not consider environmental issues as a main purchasing criterion, but they may well be the criterion that differentiates the product from competing ones. The comparison proved that LPP pumps do possess some significant environmental benefits over competing pumps and therefore, the prerequisite for the use of environmental arguments exists. The final stage in the study was to select the proper environmental arguments for Larox Flowsys.

Caracterização de polimorfismo em fármacos por ressonância magnética nuclear no estado sólido

This review aims to present some features about solid state NMR and its application in the field of pharmaceutical chemistry, for the characterization of polymorphism of pharmaceutical molecules.

Factors of customer project profitability in an engineering industrial enterprise

The purpose of the study is to find factors affecting projects' profitability in project business. The issue is approached from customer profitability and project management point of view. The study has been made for a big Finnish company acting in a global market place. The research method is quantitative. Research hypotheses are based on the literature. The used database is originated from the company's ERP- (enterprise resource planning) and project financial follow-up —system. The findings of the study supported the hypotheses weakly. Obviously profitability fluctuated depending on a customer and a project manager. The reasons could not be justified with the variables used in the research.

Processo químico industrial de extração de óleo vegetal: um experimento de química geral

In this study we describe an experimental procedure based on a chemical industrial process of soya-bean oil extraction applied in general chemistry for undergraduate students. The experiment was planned according to the Science, Technology and Society (STS) approach to teach basic chemical concepts and provide grounding in the management of environmental care. The use of real life chemistry problems seems to salient the relevance of chemistry to our students and enhances their motivation to learn both the practical and theoretical components of the discipline.

Fotoquímica de chalconas fluoradas no estado sólido

Chalcone and its fluorinated derivatives were synthesized and photolyzed in the solid state. UV irradiation of chalcone and its monosubstituted fluorine derivatives (3- and 4-fluorchalcone) resulted in a mixture of anti-head-head (gamma-truxinic), sin-head-tail (alpha-truxilic) and anti-head-tail (epsilon-truxilic) dimers. On the other hand, upon irradiation of 3,4- and 3,5-difluorchalcone a stereoselective formation of the alpha-truxilic photodimer was observed, whereas for 2-substituted chalcones (2,3difluorchalcone, 2,5-difluorchalcone, 2,6-difluorchalcone and 2,3,4-trifluorchalcone) the beta-truxilic dimer was stereoselectively obtained. 2',3',4',5',6'-pentafluorchalcone was the less reactive of all chalcones studied and at least one of the possible photodimers, i.e the anti-head-head isomer, was identified. Irradiation of polyfluorinated chalcones such as 2,3,5,6-tetrafluor-, 2,3,4,5,6-pentafluor-, and 2,2',3,3',4,4',5,5',6,6'-decafluorchalcone led only to polymerization and/or decomposition products.

Biblioteca de l’Escola Tècnica Superior d’Enginyeria Industrial de Barcelona. Memòria 2014

Preprint

Role of references in international industrial marketing : a theory-building case study about supplier’s processes of utilizing references

Scientific studies regarding specifically references do not seem to exist. However, the utilization of references is an important practice for many companies involved in industrial marketing. The purpose of the study is to increase the understanding about the utilization of references in international industrial marketing in order to contribute to the development of a theory of reference behavior. Specifically, the modes of reference usage in industry, the factors affecting a supplier's reference behavior, and the question how references are actually utilized, are explored in the study. Due to the explorative nature of the study, a research design was followed where theory and empirical studies alternated. An Exploratory Framework was developed to guide a pilot case study that resulted in Framework 1. Results of the pilot study guided an expanded literature review that was used to develop first a Structural Framework and a Process Framework which were combined in Framework 2. Then, the second empirical phase of the case study was conducted in the same (pilot) case company. In this phase, Decision Systems Analysis (DSA) was used as the analysis method. The DSA procedure consists of three interviewing waves: initial interviews, reinterviews, and validating interviews. Four reference decision processes were identified, described and analyzed in the form of flowchart descriptions. The flowchart descriptions were used to explore new constructs and to develop new propositions to develop Framework 2 further. The quality of the study was ascertained by many actions in both empirical parts of the study. The construct validity of the study was ascertained by using multiple sources of evidence and by asking the key informant to review the pilot case report. The DSA method itself includes procedures assuring validity. Because of the choice to conduct a single case study, external validity was not even pursued. High reliability was pursued through detailed documentation and thorough reporting of evidence. It was concluded that the core of the concept of reference is a customer relationship regardless of the concrete forms a reference might take in its utilization. Depending on various contingencies, references might have various tasks inside the four roles of increasing 1) efficiency of sales and sales management, 2) efficiency of the business, 3) effectiveness of marketing activities, and 4) effectiveness in establishing, maintaining and enhancing customer relationships. Thus, references have not only external but internal tasks as well. A supplier's reference behavior might be affected by many hierarchical conditions. Additionally, the empirical study showed that the supplier can utilize its references as a continuous, all pervasive decision making process through various practices. The process includes both individual and unstructured decision making subprocesses. The proposed concept of reference can be used to guide a reference policy recommendable for companies for which the utilization of references is important. The significance of the study is threefold: proposing the concept of reference, developing a framework of a supplier's reference behavior and its short term process of utilizing references, and conceptual structuring of an unstructured and in industrial marketing important phenomenon to four roles.

Urban space and industrial heritage

Postprint (published version)

Distribuição de mercúrio total como indicador de poluição urbana e industrial na costa brasileira

The monitoring of the pollution status of the Brazilian coast is hampered by the lack of a consistent environmental indicator. We propose Hg as an environmental proxy to anthropogenic pollution of coastal regions due to its absence in the Brazilian geology, its ubiquity in anthropogenic effluents, and its toxicity. Available data suggest Hg "backgrounds" in coastal sediments of 1-10 ng g-1, in the East and 15-30 ng g-1 in the South. We suggest short sediment cores to establish these values estimating a geo-accumulation index to compare all areas. The distribution of index values showed the majority of southern coast at least moderately contaminated whereas many eastern areas are still pristine.

Avantatges i inconvenients de la metodologia INE per a elaborar indicadors de la producció industrial per a les regions espanyoles

Conèixer l'evolució conjuntural del sector industrial, tant a nivell nacional com regional, és de gran importància. En aquest sentit, el retard en la publicació de les xifres de les Comptabilitats Nacionals/Regionals, fa necessària l'elaboració d'indicadors que permetin dur a terme un seguiment a curt termini de l'activitat industrial. Així, l'INE elabora un IPI mensual obtingut pel mètode directe pel conjunt de l'Estat. D'altra banda, al llarg dels darrers anys, a algunes comunitats autònomes espanyoles, s'han engegat projectes centrats en l'elaboració d'indicadors de l'activitat industrial regional, tot i que a partir de metodologies no homogènies. Per corregir aquesta situació, d'un temps ençà, a diferents fòrums s'ha proposat emprar la metodologia emprada per l'IDESCAT per elaborar l'indicador de la comunitat catalana com a alternativa per construir indicadors de l'activitat industrial regional, atès el seu bon comportament per Catalunya. Així, l'INE recentment ha publicat uns IPIs per les CA espanyoles d'acord amb dita metodologia. A aquest treball s'estudia la idoneïtat d'estendre l'esmentada metodologia a totes les regions espanyoles. Per això, es duu a terme una anàlisi comparativa centrada en (tres de) les quatre regions que disposen d'un IPI elaborat pel mètode directe: Andalusia, Astúries i el País Basc.

Construção e avaliação de célula de fluxo para estudo da tensão interfacial dinâmica da interface fluxo líquido - sólido por despolarização da fluorescência

A simple low-cost flow cell was developed, built and optimized in order to observe dynamic interfacial tension of continuous flow systems. Distinct materials can be used in one of the cell walls in order to observe the intermolecular forces between the flowing liquid and the chemical constitution of the walls. The fluorescence depolarization was evaluated using Rhodamine B as fluorescent probe seeded in ethylene glycol. The effects of the positioning angles on the data acquired across the cell are reported. The reproducibility of the data was evaluated with a spectrometer assembled in-house and the relative standard deviation was below 3%.

O impacto industrial na composição química das águas subterrâneas com enfoque de consumo humano (Rio Grande, RS)

The alteration in the quality of groundwater in the industrial zone of Brazil's southernmost state was assessed by a hydrogeochemical study. In 70-85% of the studied area, fluoride, nitrate and phosphate in groundwater surpass the maximum limits for human consumption according to Brazilian environmental legislation. The chemical spectrum of contaminants and their spatial distribution show that fertilizer production processes are responsible for groundwater pollution. The natural conditions of the region are not favorable for minimal protection against infiltration of pollutants into the aquifer.

Adsorção de As, Cu, Pb e Cr na avaliação da capacidade de fixação de metais por resíduo de mineradoras de ferro

Two samples of residues from iron mining plants have been investigated for their retention capacity of As, Cu, Cr, and Pb. The sample with the higher content of iron oxides showed the highest capacity to retain metals. The adsorption affinity series changes from Pb>Cu>Cr~As to As>Pb>Cu>Cr or As>Cu>Cr>Pb, depending on the material and the concentration of the initial solution. In the competitive environment, the Pb adsorption decreases and the As, Cu and Cr adsorption increases. Sequential extraction procedures, carried out after adsorption batch experiments, showed that the most important adsorption process occurs in the oxide fraction and that the major part of the absorbed metal is remobilized from exchangeable and oxide fractions.

Caracterización de las almazaras cooperativas catalanas : análisis interno de la fase industrial o de transformación

En el presente artículo hemos tratado de analizar las características de las almazaras cooperativas catalanas con la finalidad de destacar no solamente sus elementos más importantes de gestión sino también sus principales debilidades. Las cooperativas se consideran instrumentos útiles para acometer políticas de desarrollo económico y bienestar social. A pesar de ello hay un gran debate abierto acerca de la eficiencia de estas organizaciones, que plantean el interrogante de si están en condiciones de competir con éxito en una economía cada vez más abierta, liberalizada y global. A través de las encuestas que hemos realizado al conjunto de las cooperativas oleícolas de Catalunya, hemos podido averiguar sus características distintivas, así como las principales desventajas y problemas a los que se enfrentan. Creemos puede ser de interés analizar las características de estas organizaciones, que tanto desde el punto de vista organizativo como de recursos humanos, como financiero, las hace diferentes de otro tipo de organizaciones pero que sin embargo, han de hacer frente a un mercado cada día más exigente y competitivo

Preparação de amostra de fígado bovino e estudo de micro homogeneidade para a determinação de Cd E Pb por espectrometria de absorção atômica com atomização eletrotérmica e amostragem direta de sólido

This work describes a systematic study for bovine liver sample preparation for Cd and Pb determination by solid sampling electrothermal atomic absorption spectrometry. Samples were prepared using different procedures: (1) drying in a household microwave oven followed by drying in a stove at 60 ºC until constant mass, and (2) freeze-drying. Ball and cryogenic mills were used for grinding. Particle size, sample size and micro sample homogeneity were investigated. All prepared samples showed good homogeneity (He < 10) even for low sample mass, but samples dried in a microwave oven/stove and ground in a ball mill presented the best homogeneity.