998 resultados para vertente
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Pós-graduação em Geografia - IGCE
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Pós-graduação em Geografia - IGCE
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Pós-graduação em Saúde Coletiva - FMB
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O presente artigo pretende analisar a Comunicação Pública como uma vertente de comunicação focada na construção da cidadania, demarcando-se na contemporaneidade como uma iniciativa à participação do cidadão nos meios de comunicação. Destacamos, especialmente, o rádio por ser um meio de comunicação de amplo alcance viabilizando espaços de diálogo com o ouvinte, fomentando a reflexão a respeito de conflitos e divergências públicas, ou seja, como um agente gerador de cidadania. Nessa perspectiva faz-se uma conexão entre as teorias de Comunicação Pública em complemento ás teorias e habilidades de Relações Públicas, enfocando a atuação deste profissional comprometido com as questões sociais e como propulsor da cidadania.
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The acceleration of economic and scientific development caused by the production system and mechanistic science, have created new power structures and new political and social problems, including environmental ones, consolidating a period of widespread crisis in different spheres of society. In this context, reflection about the major causes of environmental problems is necessary in the field of environmental education. Therefore, considering that the current environmental crisis is directly related to the mode and the devices of production of the capitalist system, initiatives on environmental education should reflect, from a historical and dialectical process, on what is advocated by capitalist society. Considering the various theoretical-practical concepts and approaches in environmental education, the principles of Critical Environmental Education can provide conditions to confront the structural crisis that we are facing, through the educational process. It is a political process of reflection and critical appropriation of knowledge, attitudes, values and behaviors that aims to contribute to build a sustainable society from the social and environmental points of view. We intend to articulate it through the theoretical formulations of Historical-Critical Pedagogy with the purpose of presenting a reflection that may contribute to a pedagogic response to environmental issues, especially regarding the formation of teachers who develop projects in schools. Thus, this present study intends to highlight the contributions of the philosophy of praxis in the formation of environmental educators, grounded in theoretical aspects of Critical Environmental Education.
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This study examines the relationship between theory and practice that emerges from two Environmental Projects that were carried out in a popular neighborhood of Bauru, SP, . In order to analyze the data, given the diversity of theoretical and practical approaches and concepts in environmental education, we chose as a theoretical foundation critical environmental education. Considering the techniques used in the methodological procedures of qualitative research in education, we elected, as a tool to collect information, content analysis. The results presented in this paper indicate the need to break the dichotomy between form (practice) and content (theory) in the environmental educational process, focusing on the systematized and historically constructed contents. Thus, we consider the environmental education process analyzed involve treating form and content as a dialectic unit.
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Since its arrival in Brazil at the beginning of the new century, queer theory – and particularly that variant of it linked to the works of Judith Butler – has been followed, criticized, contested and yet hardly problematicized in its deeper epistemological implications. Although Brazilian scholars have employed meanings and consistent debates regarding the changes that this axis of subaltern knowledge has provoked, there are still few discussions which seek to think about these contributions in the specific Brazilian context, in which categories of gender, sexuality, race and ethnicity link and cross in unique ways, creating experiences that are quite different from those generally discussed by foreign queer theorists. In the present article, I am trying to provoke an anthropophagic reflection, seeking fruitful dialogues with feminisms and post-colonial texts, emphasizing those that focus upon Latin-American reality, in an attempt create tension in our productions – thought in terms of local realities – as these face questions and issues that are also transnational. The idea here is to go beyond translating "queer", towards thinking of a theory informed by these productions, but which also dares to invent itself through questioning our own marginalized experience. In the present article, I look at the short but intense production of Argentine anthropologist Néstor Perlongher, taking it as one of the starting points for the elaboration of a Latin American (but mainly Brazilian) "teoria cu": that which is produced outside of the phallocentric and heteronormative regimes of canonic science.
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Neste artigo apresento alguns aspectos históricos e epistemológicos que cercaram a recepção de teoria queer no Brasil e seus desdobramentos políticos, preocupando-me, ainda, em oferecer elementos conceituais que ajudem a situar os aportes dessa proposta para estudantes de graduação, mas não apenas para esse público. O texto se divide em três momentos: (1) breve contextualização do surgimento e das propostas dos estudos queer como campo teórico de contestações relativas ao cenário político e acadêmico dos anos de 1980 nos Estados Unidos e sua chegada ao Brasil no início deste século; (2) as tensões locais entre movimento social e teoria queer, concentrando-me nos argumentos teóricos que temos acionado para apontar o potencial político desta vertente e, finalmente (3) procuro discutir as singularidades da produção teórica nacional associada ao queer, propondo uma epistemologia cucaracha para uma teoria cu, ou seja, um conjunto reflexivo que nos permita pensar para além dos limites canônicos de uma ciência de matriz heteronormativa
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Pós-graduação em Educação Escolar - FCLAR
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Pós-graduação em Educação Escolar - FCLAR
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Objective: This paper is intended to explore how nurses working in primary health care perceive acceptance. Method: It is based on a qualitative study conducted through interviews with 21 nurses from eight municipalities in the State of São Paulo. A phenomenological approach was used in data analysis. Results: It was found that nurses' understanding of acceptance, at certain points in time, comes close to the principles and guidelines of the Unified Health System (SUS). Conclusions: Nursing professionals manifest difficulties with the structure, organization and management of health services and express actions and beliefs related to the traditional model of care. The various stakeholders need to join forces if acceptance is to be achieved.