植入式广告与普通插播广告的效果比较及其影响因素

Brand placement is to present the information of products and brands through certain entertainments and non-commercial areas. Since 1990's, brand placement has become a major way of spreading advertisement and a new growing point of the global advertising market. In china, it is easily seen from spring festival evening gala of CCTV to all kinds of movie and TV shows, and is thus interested by many brand owners, advertisers and communication researchers. Since 2006, the people in the media circles have begin to take full care of the study of the brand placement. In general, there is still certain distance between the theoretical studies and the reality. It's a general problem over the world and is especially true for China as this was just a new idea. As the biggest global economic entity, China is the most potential and powerful market, thus the market of the brand placement will be huge. To push its development, it's then crucial to have theoretical studies on it. Many questions have not been explained yet in this area, mostly essential is to ask what kind of advantage it acquires compared with the traditional advertisement, if there is, how does such advantage show? What kind of factors influents the market effect of the brand placement? All these questions are not answered yet. Also it's well-known that a successful advertisement relies heavily on the understanding of the culture. Thus a specific thing to deal with is to study the effects according to the Chinese culture, which can make constructive suggestion to the whole industry. Our research is to compare the effects between the brand placement with the ordinary media advertisements, discuss its possible influences, and try to make certain suggestions to the future running and development. Our research obtains the following results by using the movie and advertisement in reality: (1) Like ordinary media ad’s, brand placement can improve the brand recognition of the audience significantly. (2) The ordinary ad's make the people easier to remember them than brand placement, while not too much difference in the brand recognition. (3) The brand placement has a significant 'emotional shifting' effect, i.e. the more positive to the movie, the more you love the built-in brand. (4) It is an important factor that how much brand information is involved in the movie; while how much the plot is involved has great impact on the 'emotional shifting' effect. (5) The familiarity is a great factor for the ad's, it's obvious that the popular products get way better effects through brand replacement. (6) An effective way is to choose those positive, interesting and eye-catching movies and TV shows as carriers of the brand and to use it as natural as possible.

The Behavior Language; User's Guide

The Behavior Language is a rule-based real-time parallel robot programming language originally based on ideas from [Brooks 86], [Connell 89], and [Maes 89]. It compiles into a modified and extended version of the subsumption architecture [Brooks 86] and thus has backends for a number of processors including the Motorola 68000 and 68HCll, the Hitachi 6301, and Common Lisp. Behaviors are groups of rules which are activatable by a number of different schemes. There are no shared data structures across behaviors, but instead all communication is by explicit message passing. All rules are assumed to run in parallel and asynchronously. It includes the earlier notions of inhibition and suppression, along with a number of mechanisms for spreading of activation.

Manual de manejo e utilização dos dejetos de suínos.

Caracteristicas principais dos dejetos; Principais técnicas de tratamento dos dejetos; Tratamento de dejetos nas pequenas e grandes propriedades produtoras de suínos; Técnicas de valorização dos dejetos suínos e seus produtos; Controle integrado de moscas nas criações de suínos; Técnicas construtivas em edificações para o aproveitamento dos dejetos.

Recomendacoes tecnicas para a cultura da soja na Regiao Central do Brasil.

Solos e nutricao vegetal; Conservacao do solo; Correcao de solo e manutencao de fertilidade; Calagem; Qualidade do calcario e condicoes de uso; Correcao da acidez subsupercial; Adubacao em solos do Cerrado; Adubacao fosfatada; Adubacao potassica; Adubacao com micronutrientes; Adubacao foliar com macro e micronutrientes; Inoculacao; Plantas daninhas; Tecnologia de sementes; Estabelecimento de campo de semente; Colheita; Avaliacao; Manejo de pragas; Praticas culturais; Manejo do solo; Rotacao de culturas; Epoca de semeadura; Genetica e melhoramento; Fitopatologia.

Emissões de óxido nitroso de solos pelo uso de fertilizantes nitrogenados em áreas agrícolas.

2010

Formulation of a basal medium for primary cell culture of the marine sponge Hymeniacidon perleve

Marine sponge cell culture is a potential route for the sustainable production of sponge-derived bioproducts. Development of a basal culture medium is a prerequisite for the attachment, spreading, and growth of sponge cells in vitro. With the limited knowledge available on nutrient requirements for sponge cells, a series of statistical experimental designs has been employed to screen and optimize the critical nutrient components including inorganic salts (ferric ion, zinc ion, silicate, and NaCl), amino acids (glycine, glutamine, and aspartic acid), sugars (glucose, sorbitol, and sodium pyruvate), vitamin C, and mammalian cell medium (DMEM and RPMI 1640) using MTT assay in 96-well plates. The marine sponge Hymeniacidon perleve was used as a model system. Plackett-Burman design was used for the initial screening, which identified the significant factors of ferric ion, NaCl, and vitamin C. These three factors were selected for further optimization by Uniform Design and Response Surface Methodology (RSM), respectively. A basal medium was finally established, which supported an over 100% increase in viability of sponge cells.

Calagem e adubacao para o plantio do Capim-Pojuca.

2001

Calagem e adubacao para pastagens na regiao do cerrado (1998).

Calagem e adubacao para o estabelecimento de pastagens; Calagem e adubacao para manutencao de pastagens.

Adubacao nitrogenada do girassol, no periodo chuvoso e na safrinha na regiao do cerrado.

2001

Manejo da fertilidade do solo na implantacao da cultura da mangueira.

2001

Manejo da fertilidade do solo e adubacao no pre-plantio e plantio da gravioleira.

2001

Manejo da irrigação e da fertirrigação com uréia na produtividade e qualidade do maracujá-doce.

2008

Learning and Control in Assistive Robotics for the Elderly

Q. Meng and M. H. Lee, Learning and Control in Assistive Robotics for the Elderly, IEEE Conference on Robotics, Automation and Mechatronics (RAM), Singapore, 2004.

Teaching from Examples in Assembly and Manipulation of Snack Food Ingredients by Robot

T. G. Williams, J.J. Rowland, and Lee M.H., Teaching from Examples in Assembly and Manipulation of Snack Food Ingredients by Robot, Proc. IEEE/RSJ Int. Conf. on Robots and Systems (IROS 2001), Nov., 2001, pp2300-2305.

Caracterização do estado sólido e sua influência na qualidade dos medicamentos

Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Farmacêuticas