Pensar la Movida : Significaciones de subalternidad y resistencia en la cultura de la bailanta y la cumbia villera

Fil: Tranchini, Elina. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Iruya entre dos miradas : Desde el documental etnográfico de Jorge Prelorán a la mirada subjetiva de Ulises de la Orden

En el presente trabajo se pretende comparar y distinguir, por medio análisis de audiovisuales diferentes y épocas de producción también distintas, como dos obras documentales plantearon su mirada y visión acerca de la localidad de Iruya. Con la representación de dos realizadores por un lado, Jorge Prelorán con su film etnográfico Iruya del año 1968 y por otro lado, Ulises de la Orden en la subjetividad del documental: Rio Arriba, Una Historia de terrazas, ingenios y volcanes, encontraron en Iruya, un paisaje transcultural como estrategia de resistencia más allá del audiovisual, que incorpora lo local y lo global, que busca solidaridades trasnacionales a través de su hibridismo, fruto de la ruptura de las fronteras culturales y la exaltan una vez más como una tierra de contrastes. Buscando con la comparación y contextualización del cine documental, entenderlos a ambos films como portavoces de la memoria a la vez que el discurso cinematográfico se convierte en narrador de la identidad e historia cultural de la comunidad de Iruya

Pensar la Movida : Significaciones de subalternidad y resistencia en la cultura de la bailanta y la cumbia villera

Fil: Tranchini, Elina. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Las explotaciones familiares algodoneras en el Chaco argentino frente al avance de las innovaciones biotecnológicas : Reflexiones preliminares de un estudio de las relaciones entre género, tecnología y pobreza

Fil: Turkenich, Magalí. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Internationalizing sales research:current status, opportunities and challenges

With economic activity in emerging markets growing at 40 percent, and with 10 percent and more of the firms in the Global Fortune 500 now headquartered in emerging economies, intense interest lies in the globalization of business activities, including the sales function. This systematic review of the international sales literature in a selection of the most influential journals explains, consolidates, and analyzes current knowledge. This paper also explores the challenges inherent in conducting international sales research, including conceptualization, research management, and data collection issues. Finally, we suggest ways to move forward for researchers in this field, including pertinent topics and how methodological and practical constraints might be addressed.

Logical Models of Composite Dynamic Objects Control

The questions of designing multicriteria control systems on the basis of logic models of composite dynamic objects are considered.

The development of attenuation compensation models of fluorescence spectroscopy signals

This study examines the effect of blood absorption on the endogenous fluorescence signal intensity of biological tissues. Experimental studies were conducted to identify these effects. To register the fluorescence intensity, the fluorescence spectroscopy method was employed. The intensity of the blood flow was measured by laser Doppler flowmetry. We proposed one possible implementation of the Monte Carlo method for the theoretical analysis of the effect of blood on the fluorescence signals. The simulation is constructed as a four-layer skin optical model based on the known optical parameters of the skin with different levels of blood supply. With the help of the simulation, we demonstrate how the level of blood supply can affect the appearance of the fluorescence spectra. In addition, to describe the properties of biological tissue, which may affect the fluorescence spectra, we turned to the method of diffuse reflectance spectroscopy (DRS). Using the spectral data provided by the DRS, the tissue attenuation effect can be extracted and used to correct the fluorescence spectra.

On a first-name basis: Englishization and naming in Flanders

Following and contributing to the ongoing shift from more structuralist, system-oriented to more pragmatic, socio-cultural oriented anglicism research, this paper verifies to what extent the global spread of English affects naming patterns in Flanders. To this end, a diachronic database of first names is constructed, containing the top 75 most popular boy and girl names from 2005 until 2014. In a first step, the etymological background of these names is documented and the evolution in popularity of the English names in the database is tracked. Results reveal no notable surge in the preference for English names. This paper complements these database-driven results with an experimental study, aiming to show how associations through referents are in this case more telling than associations through phonological form (here based on etymology). Focusing on the socio-cultural background of first names in general and of Anglo-American pop culture in particular, the second part of the study specifically reports on results from a survey where participants are asked to name the first three celebrities that leap to mind when hearing a certain first name (e.g. Lana, triggering the response Del Rey). Very clear associations are found between certain first names and specific celebrities from Anglo-American pop culture. Linking back to marketing research and the social turn in onomastics, we will discuss how these celebrities might function as referees, and how social stereotypes surrounding these referees are metonymically attached to their first names. Similar to the country-of-origin-effect in marketing, these metonymical links could very well be the reason why parents select specific “celebrity names”. Although further attitudinal research is needed, this paper supports the importance of including socio-cultural parameters when conducting onomastic research.