Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Formação ética para a cidadania: reorganizando contingências na interação professor-aluno

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sociocognitive performance in autism spectrum disorders and interference of the therapeutic environment

To analyze the sociocognitive performance of children and adolescents with autism spectrum disorders in two environments of language therapy, which differ as to the physical structure. Ten children and adolescents with ages between 4 and 13 years, of both genders, diagnosed with autism spectrum disorders took part in the study. For data collection, eight filming sessions were performed during individual language therapy lasting 30 minutes, being four in a room with conventional environmental organization (common room) and four in a room with specific ambiance [children's interaction core (CIC) room], interspersed during a month. For the analysis of filmed situations, the Sociocognitive Performance Protocol was used and obtained data were subjected to statistical analysis. No statistical significance was found in sociocognitive performance of 10 subjects in the common and CIC rooms, although specific differences were observed in some cases. The creation of preestablished physical environments or specific materials is not and should not be considered essential for language therapy. It is noteworthy, however, that the absence of a large volume of statistically significant data does not indicate that the results are not expressive, reiterating the need for further research in the area.

Sports practice is related to parasympathetic activity in adolescents

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A influência da Psicologia do Esporte nos métodos de atuação de técnicos no Desempenho Competitivo de Atletas de artes marciais

As Artes Marciais tiveram, em sua maioria, origem no Oriente, em meados do século XIX, principalmente Japão, Índia e China. No inicio essas Artes apresentavam caráter de defesa pessoal e militar. No entanto a intensificação do contato com o Ocidente e a evolução das armas de fogo, fez com que as lutas que utilizavam apenas o corpo caíssem em desuso, passando a ser usada como uma modalidade esportiva e competitiva. Atualmente tem adeptos no mundo todo que buscam avanços nos aspectos físicos (saúde), motores e psicológicos, ale de aprimorar o autodomínio, superar limites e melhorar o poder de concentração (KODOKAN, 1995). Dentre as modalidades mais difundidas pelo mundo, destacam-se o Karatê, o Kung-fu, o Jiu-Jitsu e o Judô, destas darei maior ênfase nas duas últimas. A Psicologia do esporte é uma área da psicologia que visa promover a saúde, a comunicação, as relações interpessoais, a liderança e a melhora do desempenho esportivo. Artes marciais são modalidades onde são encontrados altos níveis de estresse pelas mais variadas causas, sendo assim uma revisão bibliográfica foi realizada para buscar analisar as variáveis envolvidas e respostas de atletas das modalidades bem como os treinadores envolvidos

Contribuição ao estudo das relações dos conectores maiores de próteses parciais removíveis com tecidos gengivais

The effect in the gingival tissue of four distinctive types of relationships between the major conector and the gingival margin was investigated in eight subjects in association with the experimental gingivitis model. The subjects wore appliances constructed in acrylic resin (retained by means of embrasure hooks) throughout the day an night, except during meals. After the appliances had been placed, the subjects were abstained from any oral hygiene for twenty-one days. Records of the Plaque Index, Gingival Index and probing deplh were taken at baseline and at each week. Data showed that there was a small increase in the Plaque Index and Gingival Index for the four areas and that the degree of inflammation of the covered areas was higher in the area without relief

Transtorno de ansiedade social e insatisfação com a imagem corporal em estudantes de medicina: prevalência e fatores associados

Pós-graduação em Saúde Coletiva - FMB

Clareamento dentário x autoestima x autoimagem

Dental changes that compromise facial harmony can have serious consequences on the social image of the patient. Depending on the emotional significance for the individual it can change interpersonal relationships, causing profound changes in their patterns of self-acceptance and self-image, with profound effects on their self-esteem of the patient. The search for tooth whitening as cosmetic factor for a harmonic smile grew sharply in the last decade. Although the color of the tooth represents only one aspect in the set of determinants of facial harmony, it is a strong factor because it is quickly perceived. This study aims to report the clinical case of a patient with spots on their upper central incisors. For the patient these spots have compromised her smile, causing harm and discomfort in their everyday social and professional relationships.

Opiniões e atitudes dos médicos frente às ações promocionais da indústria farmacêutica

The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.

O ensino de língua estrangeira nas escolas públicas estaduais paulistas e as novas tecnologias

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Análise de redes sociais e aspectos financeiros da produção de tilápias em tanques-rede na uhe de Ilha Solteira

Pós-graduação em Agronegócio e Desenvolvimento - Tupã

Caracterização das habilidades sociais de universitários

The entering at the University requires new social skills and their deficits may bring to students academic and interpersonal diffi culties. Few studies have addressed the infl uence of undergraduate periods and gender diff erences regarding social skills shown by college students, including frequency and quality which they occur and previous and consequent interaction variables. The main objective of this article is to describe the social skills shown by college students over undergraduate years. For specifi c objectives this study intends (a) the comparison of student groups in diff erent years (fi rst/second; fi rst/third; second/third) of full-time and nocturne periods, of men and women and (b) the presentation of functional analysis of interactions, considering the most frequent behaviors and contexts. For that, 85 students of Design course were analyzed through the following instruments: the Social Skills Questionnaire to College Students, Behaviors and Contexts; and the Social Skills Inventory (SSI). The results indicate diff erences between men and women and between full-time students and nocturne ones, and the greatest diff erences were in comparison between years, indicating that the fi rst and second years require greater investments in interventions, because they present greater diffi culties in communication behaviors, expressiveness and confl ict resolution. Furthermore, implications, limitations and suggestions for research are discussed.

Redes sociais na Internet: uma investigação sobre práticas de compartilhamento de arquivos no Facebook

The social networking sites have experienced a large and rapid growth in recent years and bring together millions of users in Brazil and worldwide. Such networks allow adding groups of people with common interests or relationships, enabling members of this group to communicate and exchange information. Some social networks have specific goals, for example, aggregate individuals with common interests and professional relationships. However, they all share information in some way, whether in the form of short texts, photos, videos, among others. Sharing information in files is also a growing activity on the Internet and can be done in various ways, from sending files via email to multiple contacts to make available areas shared by the same contacts. However, applications are not yet available to enable file sharing on Facebook, considered the premier social network today. Given the growing demand for sharing files over the Internet, and a large number of users familiar with the use of these integrated applications for Facebook there is a demand for applications that allow users to share files with their contacts in this social network. This study aims to investigate how users use Facebook, and their practices for file sharing. It is believed that the results will substantiate future projects to develop software for file sharing on Facebook. Due to the exploratory nature of this research, the choice was made for a survey to collect data, applied through the web. From the results obtained, was possible to observe a frequent use of file sharing, but no interest in paid services. Regarding Facebook, was possible to observe their extensive use in both the frequency of access as the hours spent, as well as an increased use of applications (games, quiz, etc.). The full set of results shows a favorable environment for developing applications for sharing files on Facebook.

Relacionamento e coordenação da cadeia produtiva da mandioca no Noroeste do Paraná

The production of starch and cassava starch (Manihot esculenta) if has shown to an important business for the region the northwest of the Paraná, generating income and job for a significant agricultural producers. The production of the region is processed for industries at private capital and cooperatives of producers. The study involving agricultural producers and one of the most important cooperatives of the region (C-Vale) objectified to evaluate the relationships between cooperative and producers, and the mechanisms of coordination of the productive chain. The results had disclosed that the relationships are not harmonious, generating opportunism situations, high costs of transaction and diffidence in the operations between producers and cooperative. Also if it perceived a difficulty of coordination of the productive chain, due to lack of integration between the partners, what it affects the competitiveness and the efficiency of the sector.

Role-playing como estratégia facilitadora da análise funcional em contexto clínico

In behavioral therapy several techniques are used, among them the role-playing and functional analysis. Role-playing is feasible to model relevant behaviors while functional analysis is used for diagnostic evaluation and to produce self-knowledge. However, some clinical problems have characteristics that hinder the creation of self-knowledge, without which the client may not develop the modeling of alternative repertoires. This study aims to illustrate the combination of role-playing and functional analysis as a procedure to facilitate the development of self-awareness in clients with deficits in discrimination of functional relations and interpersonal difficulties. A session was selected from a total of 12 group meetings. The main result was the increase of self-revelations and discrimination of functional relationships by customers. It is concluded that the role-playing can be an environment to teach the client to describe functional relations and produce self-knowledge when facing interpersonal problems and difficulties on the discrimination of the actual contingencies in place.