Ações de patrocínio no setor público: uma análise sobre terminologias, conceitos e entendimentos da gestão cultural no Brasil

Este trabalho aborda questões referentes ao patrocínio cultural no Brasil, com foco naquele relacionado ao setor público, no âmbito das ações de comunicação social. Trata-se de um levantamento dos temas que envolvem a elaboração, a gestão e a tramitação de um projeto de patrocínio, sobretudo a partir da perspectiva de contribuir para uma reflexão sobre os significados de determinadas terminologias e conceitos usados nesse campo. O objetivo é que o resultado do trabalho sirva como base de informações que possam fomentar reflexões sobre o patrocínio cultural no setor público, mais especificamente no que se refere a questões de terminologias e conceitos, num campo onde ainda há poucos parâmetros de padronizações estabelecidos no que se refere à linguagem e a entendimentos sobre processos de gestão. Numa etapa conclusiva da dissertação, é apresentado um glossário de verbetes de patrocínio que pretende se prestar como uma boa memória dos nomes e das significações que merecem destaque.

Pré-decisão em políticas públicas: a entrada da temática da inclusão digital na agenda do Governo do Estado de São Paulo

O objetivo da presente dissertação é analisar como a temática da inclusão digital entrou na agenda governamental do Estado de São Paulo e como foi concebido o programa de inclusão digital Acessa São Paulo. Ao estudar essa política pública, buscou-se identificar quem foram às pessoas que discutiram esse tema, por que fizeram, como foi feito, quem participou, enfim, entrar nos bastidores dessas discussões que antecederam a concepção dessa política pública. Para se chegar aos atores relevantes que participaram da concepção da política pública de inclusão digital no Estado de São Paulo, foi realizado um levantamento bibliográfico sobre o tema e vários contatos foram feitos via email e/ou redes sociais buscando nomes que participaram dessas discussões que antecederam a implantação do programa de inclusão digital no Estado de São Paulo. A partir da confirmação do envolvimento desses atores foi feito um convite para que esses participassem do trabalho através de uma entrevista. A entrada da temática da inclusão digital foi um processo lento e gradual que se iniciou desde a posse do governador Mario Covas para seu primeiro mandato (1995-1998). O uso da informatização pelo governo estava previsto em seu plano de governo em 1994 como forma de modernizar a maquina administrativa e aproximar o Estado dos cidadãos. A necessidade de se criar um programa de inclusão digital para que os cidadãos de baixa renda pudessem ter acesso à internet deve, sobretudo, as iniciativas de governo eletrônico promovidas pelo governo do Estado que tinha por objetivo disponibilizar serviços públicos via internet aos cidadãos. No inicio da década de 2000 acesso a internet era privilégio para poucos. Daí a necessidade de se pensar em uma política que promovesse a inclusão digital dessas pessoas. Essa foi a razão principal para que o governo assumisse que a questão da inclusão digital era um problema a ser resolvido. E entrasse definitivamente na agenda do governo e posteriormente dando origem ao Acessa São Paulo.

Governança da internet no espaço regulatório global: o idiossincrático modelo de gestão da ICANN

O presente trabalho pretende descrever e analisar a evolução institucional da Internet Corporation for Assigned Names and Numbers (ICANN), organização responsável pela gestão dos nomes de domínio e protocolos de comunicação entre computadores em rede ao redor do mundo. Iniciando sua trajetória como instituição privada estadunidense e vinculada ao departamento de comércio do mesmo país, a ICANN passa por diversas modificações estruturais ao longo da última década, de forma a englobar representantes de diversos setores sociais em suas atividades. Algumas peculiaridades em sua estrutura que ainda a vinculam aos Estados Unidos, no entanto, são objeto de controvérsia entre aqueles que buscam uma democratização da internet em nível global.

O direito ao esquecimento na era digital: desafios da regulação da desvinculação de urls prejudiciais a pessoas naturais nos índices de pesquisa dos buscadores horizontais

No julgamento do recurso especial referente à ação ajuizada pela apresentadora Xuxa Meneghel para compelir o Google Search a desvincular dos seus índices de busca os resultados relativos à pesquisa sobre a expressão “Xuxa pedófila” ou qualquer outra que associasse o nome da autora a esta prática criminosa, a relatora da decisão, a Ministra Nancy Andrighi, definiu de maneira clara a controvérsia de que cuida este trabalho: o cotidiano de milhares de pessoas depende atualmente de informações que estão na web, e que dificilmente seriam encontradas sem a utilização das ferramentas de pesquisas oferecidas pelos sites de busca. Por outro lado, esses mesmos buscadores horizontais podem ser usados para a localização de páginas com informações, URLs prejudiciais resultantes da busca com o nome das pessoas. Diante disso, o que fazer? Existiria realmente um direito de ser esquecido, isto é, de ter uma URL resultante de uma pesquisa sobre o nome de uma pessoa desvinculado do índice de pesquisa do buscador horizontal? Há quem afirme que a medida mais apropriada para lidar com esse problema seria ir atrás do terceiro que publicou essa informação originariamente na web. Há também quem defenda que a proteção de um direito de ser esquecido representaria uma ameaça grande demais para a liberdade de expressão e de informação. Diante deste quadro, esta dissertação visa a estabelecer quais podem ser as características e os limites do direito ao esquecimento na era digital, de acordo com o estado atual da legislação brasileira a respeito, confrontando-se tal direito com outros direitos e interesses públicos e privados (especialmente o direito à liberdade de expressão e à informação) e levando em conta as características de funcionamento da própria rede mundial de computadores, em especial das ferramentas de buscas. Tendo em vista a importância dos buscadores horizontais no exercício do acesso à informação e, além disso, as dificuldades relacionadas à retirada de URLs de todos os sítios em que tenham sido publicadas, nossa pesquisa focará no potencial – e nas dificuldades – de se empregar a regulação de tais ferramentas de busca para a proteção eficaz do direito ao esquecimento na era digital.

Yes, nós temos arquitetura moderna! Reconstituição e análise da arquitetura residencial moderna em Natal das décadas de 50 e 60

Brazilian architecture was recognized because of the consecration of the icons of the Carioca and Paulista schools which are represented nationally and internationally by names like Niemeyer, Lucio Costa and Vilanova Artigas, among others. Because of this, classic studies dedicated to the Brazilian case look to present the Southeastern region with the title of father of modern Brazil, at the cost of subjugating various other modern movements and peripheral sayings, whether their values are known or forgotten. On the other hand, there has been an effort, in the sense of registering and analyzing these regional productions of modern Brazilian architecture, an assignment that DOCOMOMO Brasil participates firmly through initiatives like the creation of a Library to aid in the documentation and registration of modernity in Brazil. Inside this context of insertions of the National-Modern scheme, this work has as its objective to present modern potiguar (northern Brazil) architecture through its contemporary residential examples, investigating specifically its constructive, formal aspects, that together that together demonstrate one more architectural emphasis of modern Brazilian architecture: the potiguar. This way, by contributing to the work of the register and the documentation of the Modern Movement and attributing to the modern architecture of Natal it s real worth, we can say: Yes, we have modern architecture

O ouro branco abre caminho: o algodão e a modernização do espaço urbano da Cidade da Parahyba (1850-1924)

The present research deals with the modernization process of the Cidade da Parahyba2, between 1850 and 1924, and its relation with the cotton economy, which represented the main source of wealth accumulation for both the private and the public sectors throughout the First Republic. This study on urban history was developed by focusing on the understanding of the city s spatial formation, and despite its emphasis on the economic aspects involved, other factors that also contribute to the development of the social life were not put aside. The modernization process of the Cidade da Parahyba was also analyzed during the period established for the study according to a chronological and thematic approach that established comparisons with the financial situation of the State, whenever this was necessary, with special attention to the contribution of the cotton economy to the State´s revenues. It was possible to detect a lack of financial help and loans from the federal and municipal administrations for finishing several public works already underway in the capital, since the federal funds allocated to the State of Parahyba do Norte were rather employed in emergency works against droughts and in agricultural development. One can then conclude that the financial resources required for the urban interventions were withdrawn from the State s treasury itself, resources that were collected mainly from activities such as cotton exportation and cotton trading. Another factor shows the interdependence between the urban remodeling and the cotton economy: during the years marked by great droughts or by hard plagues on the cotton plantations, cotton production decreased, as well as the State s finances. The first measures taken by the State s administrators were to halt all projects of urban remodeling in progress in the Cidade da Parahyba, which was, clearly, the most privileged city by the State s presidents during the period analyzed. 2 The city of João Pessoa was named Cidade da Parahyba, a designation that remained until September 1930, when it received its present-day name in order to pay homage to the president of the State, João Pessoa Cavalcanti de Albuquerque, murdered in the city of Recife in August of that same year. At that time, the State of Paraíba was known as Parahyba do Norte. Since this work is limited to a period of time comprised within the First Republic, the names employed respect the terms used in those days

Eram realmente pitagórico(a)s os homens e mulheres catalogado(a)s por Jâmblico em sua obra Vida de Pitágoras?

Pythagoras was one of the most important pre-Socratic thinkers, and the movement he founded, Pythagoreanism, influenced a whole thought later in religion and science. Iamblichus, an important Neoplatonic and Neopythagorean philosopher of the third century AD, produced one of the most important biographies of Pythagoras in his work Life of Pythagoras. In it he portrays the life of Pythagoras and provides information on Pythagoreanism, such as the Pythagorean religious community which resembled the cult of mysteries; the Pythagorean involvement in political affairs and in the government in southern Italy, the use of music by the Pythagoreans (means of purification of healing, use of theoretical study), the Pythagorean ethic (Pythagorean friendship and loyalty, temperance, self-control, inner balance); justice; and the attack on the Pythagoreans. Also in this biography, Iamblichus, almost seven hundred years after the termination of the Pythagorean School, established a catalog list with the names of two hundred and eighteen men and sixteen women, supposedly Pythagoreans of different nationalities. Based on this biography, a question was raised: to what extent and in what ways, can the Pythagoreans quoted by Iamblichus really be classified as Pythagoreans? We will take as guiding elements to search for answers to our central problem the following general objectives: to identify, whenever possible, which of the men and women listed in the Iamblichus catalog may be deemed Pythagorean and specific; (a) to describe the mystery religions; (b) to reflect on the similarities between the cult of mysteries and the Pythagorean School; (c) to develop criteria to define what is being a Pythagorean; (d) to define a Pythagorean; (e) to identify, if possible, through names, places of birth, life, thoughts, work, lifestyle, generation, etc.., each of the men and women listed by Iamblichus; (f) to highlight who, in the catalog, could really be considered Pythagorean, or adjusting to one or more criteria established in c, or also to the provisions of item d. To realize these goals, we conducted a literature review based on ancient sources that discuss the Pythagoreanism, especially Iamblichus (1986), Plato (2000), Aristotle (2009), as well as modern scholars of the Pythagorean movement, Cameron (1938), Burnet (1955), Burkert (1972), Barnes (1997), Gorman (n.d.), Guthrie (1988), Khan (1999), Mattéi (2000), Kirk, Raven and Shofield (2005), Fossa and Gorman (n.d.) (2010). The results of our survey show that, despite little or no availability of information on the names of alleged Pythagoreans listed by Iamblichus, if we apply the criteria and the definition set by us of what comes to be a Pythagorean to some names for which we have evidence, it is possible to assume that Iamblichus produced a list which included some Pythagoreans

Monitoramento de raças de Bremia lactucae em 2010 e 2011 no Estado de São Paulo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Pesquisas agronômicas das plantas medicinais da Mata Atlântica regulamentadas pela ANVISA

Com a divulgação da lista das espécies medicinais pela Agência Nacional de Vigilância Sanitária (ANVISA), de acordo com a Resolução RDC Nº10, de 09 de março de 2010, o uso dessas plantas passa a ter a chancela oficial do órgão governamental regulamentando seu uso e, em consequência disso, ter sua demanda bastante aumentada. A obtenção desses materiais adquire então grande importância, uma vez que haverá a necessidade de se produzir essas plantas. Com o objetivo de se avaliar a situação das pesquisas agronômicas com essas espécies, particularmente as de ocorrência na Mata Atlântica, foi feito um levantamento do número de publicações a partir dos nomes científicos, na base de dados eletrônica CAB Abstract, de 1990 a 2011. A pesquisa mostrou que o número de publicações por espécie varia de 2 a 1129, sendo que as espécies com maior número de artigos são aquelas já cultivadas como alimentícias. Das 66 espécies listadas, 36 são exóticas, 24 são da Mata Atlântica e 6 são nativas de outros biomas. Dentre as espécies da Mata Atlântica, foram excluídas as ruderais, frutíferas e arbóreas, devido à maioria dos trabalhos na área agronômica estarem relacionados ao manejo, controle ou produção de frutos e não ao seu cultivo sobre o ponto de vista medicinal. A única exceção foi a espécie medicinal arbórea Maytenus ilicifolia. Assim, foram selecionadas 16 espécies, as quais tiveram as publicações divididas em quatro áreas: Agronomia; Fitoquímica, Ensaios biológicos e Outros. Nesta pesquisa foi possível identificar que 32% dos artigos publicados são agronômicos, área que apresenta menos publicações do que a área de atividade biológica, que tem 40% das publicações, e a área de fitoquimica tem 20% das publicações. Estes resultados mostram que os pesquisadores estão atentos à importância das pesquisas agronômicas com plantas medicinais, mas que se faz necessário realizar trabalhos de domesticação das espécies selvagens e de fitotecnia com as espécies menos estudadas, para viabilizar o cultivo, a conservação dos recursos genéticos vegetais e do meio ambiente.

Autoria e escrita: uma reflexão acerca do autorar em memórias de leituras de alunos de 9º ano do ensino fundamental

This paper presents results concerning studies conducted during the master's research in the area of Applied Linguistics of the Graduate Program in Language Studies - PPgEL, linked to the Federal University of Rio Grande do Norte. We approached this study the question of authorship, which has gained ground increasingly important in academic research, because the act of authoring, in view of the amount of circulating discourses socially, becomes increasingly questionable. We understand authorship as related to a positioning of the subject than to take responsibility, in the Bakhtinian sense, by its text, it makes their views, ideologies, beliefs and values, from ownership and restructuring of the speech of others. This research is methodologically inserted in a qualitative, interpretive in nature and has a corpus analysis of the ten productions written memoir genre of readings produced by students in 9th grade in elementary school. Research aimed to analyze the students' written productions held in the school environment, to identify these texts marks or evidence of authorship and investigate how the restructuring of ownership and voices of others in the process of authoring. We adopt a concept of language from bakhitinianas concepts and understand the text in a vision Geraldiana. The analyzes in this study showed that in most texts there is the strong presence of voices of others, either implicitly and/or explicit. That is, students, to build their sayings, if embraced the voices of others in various formats, in particular styles, namely, by what Bakhtin names as linear style and pictorial style. Some proved his statement highlighting their positions through direct quotes from authors of books, family, teachers, showing us that their voices are filled with voices of others with whom they approve, deny, analyze, think and reflect. We therefore conclude that students were constituted as subjects of their texts, authors, since they leave marked the voices of others so presentified and restructured voices of others who do not actually sounded like voices of others, but as present voices from a discursive restructuring producer

Nexus: da relacionalidade do princípio à metafísica do inominável em Nicolau de Cusa

We indicate the idea of nexus or conexio, thought of as intelligible connection with the intelligent, the foundation on which the reason why you can understand and name, even if inadequately, what the intellect sees incomprehensible and unnameably. Thus, it opens a way for our research: we will take the idea of nexus as fundamental to the interpretation of the divine names and the "metaphysics of the unnameably" and we show how the divine names, mainly in possest, mirrored in the Trinity, relatedness of the principle and therefore also the nexus. For that you need to think some preliminary questions: we will place Nicholas of Cusa in the tradition of medieval Christian Neoplatonism, we resume some discussions on the problem of naming and the philosophy of language in his thinking, we will reflect such thinking is molded from active dialogue with the tradition and how it is your speculation is founded upon the dynamic and dialectical relationship between philosophy and theology to be thought of in our text using the relationship between faith and understandig (intellectus). After introductory clarify these issues we will come to consider introductory understanding of the Trinitarian Beginning and speculation about the nexus taking as its starting point from where the De venatione sapientiae nexus or conexio is designed as a hunting field of wisdom and the First Book of De docta ignorantia where the maximum is now thought of as one and triune. From the Second Book of the same work and the Idiota. De mente we will show in what sense the universe and men, as imago dei, imitate the eternal Trinity. Finally, we will resume the notion of the scientia aenigmatica of De beryllo and some information that will clarify that Nicholas assumes the divine names as enigmas. Finally, we will try to show that the enigmatic or symbolic names also mirror the triune Beginning principle. So, before we return some traces of this aspect in some divine names and texts of the "late period" and then conclude with that which in itself already indicates the nexus and therefore the trinity: possest

Em nome da ordem: a campanha de pé no chão na visão dos inquisidores

The main goal of this work is analyze the way which the Natal City Prefecture was constructed as a place of subversion by those we call defenders of the order, in the period right after the outbreak of military coup in 1964. To reach it, the main resource of search was the Relatório Subversão no Rio Grande do Norte , document produced from the investigations realized in Natal City Prefecture as a result of the Commission of Inquiry s work, established by the governor Aluízio Alves to determine the subversion in Rio Grande do Norte s society. Based on the anti-comunist speech. That document introduces other image of the Prefecture, which activities developed by de second Djalma Maranhão administration (1961-1964), specially those developed in the educational area, as the campaign De Pé no Chão Também se Aprende a Ler , were considered subversive , communist , dangerous , threatening , names that served as backing to embed Natal City Prefecture in the general view about subversion existing in Rio Grande do Norte, according to the repression speech in this initial period of military regime. Key-words: 1964 Military Coup Natal City Prefecture

Luís Natal ou Câmara Cascudo: o autor da cidade e o espaço como autoria

The objective of this work is to problematize a strong identification of Luís da Câmara Cascudo (1898-1986), a norte-riograndense author, to the city of Natal, analyzing the constitution of a spaciality that takes this author as this city s intellectual exponent and cultural monument, which I name as Natal cascudiana. In this sense, I investigate the process of Câmara Cascudo s monumentalization by the city of Natal, questioning the way his life has been articulated to the site of his production. Bearing this in mind, I have structured the work in three parts: on the first one, I examine the emerging of this identity relationship considering the intellectual formation of young Cascudinho and the beginnings of his literary activities, verifying the reasons that led him to remain in Natal; on the second part I investigate his appointment as Natal s historian in 1948, discussing the ways through which this intellectual function institutionalized the works of Cascudo and conferred the city with a historical knowledge of itself; and finally, I analyze the constitution of a city memory regarding Cascudo, that has transformed him into spatial marks and urban toponym: names of streets, museum, library, bookstores etc. On these terms, I deal with the biographic gender to achieve a history of the city s spaces, problematizing the monumentalization of Cascudo in Natal, interrogating the emerging of this Natal cascudiana

A fully adaptive multiresolution scheme for shock computations

The scheme is based on Ami Harten's ideas (Harten, 1994), the main tools coming from wavelet theory, in the framework of multiresolution analysis for cell averages. But instead of evolving cell averages on the finest uniform level, we propose to evolve just the cell averages on the grid determined by the significant wavelet coefficients. Typically, there are few cells in each time step, big cells on smooth regions, and smaller ones close to irregularities of the solution. For the numerical flux, we use a simple uniform central finite difference scheme, adapted to the size of each cell. If any of the required neighboring cell averages is not present, it is interpolated from coarser scales. But we switch to ENO scheme in the finest part of the grids. To show the feasibility and efficiency of the method, it is applied to a system arising in polymer-flooding of an oil reservoir. In terms of CPU time and memory requirements, it outperforms Harten's multiresolution algorithm.The proposed method applies to systems of conservation laws in 1Dpartial derivative(t)u(x, t) + partial derivative(x)f(u(x, t)) = 0, u(x, t) is an element of R-m. (1)In the spirit of finite volume methods, we shall consider the explicit schemeupsilon(mu)(n+1) = upsilon(mu)(n) - Deltat/hmu ((f) over bar (mu) - (f) over bar (mu)-) = [Dupsilon(n)](mu), (2)where mu is a point of an irregular grid Gamma, mu(-) is the left neighbor of A in Gamma, upsilon(mu)(n) approximate to 1/mu-mu(-) integral(mu-)(mu) u(x, t(n))dx are approximated cell averages of the solution, (f) over bar (mu) = (f) over bar (mu)(upsilon(n)) are the numerical fluxes, and D is the numerical evolution operator of the scheme.According to the definition of (f) over bar (mu), several schemes of this type have been proposed and successfully applied (LeVeque, 1990). Godunov, Lax-Wendroff, and ENO are some of the popular names. Godunov scheme resolves well the shocks, but accuracy (of first order) is poor in smooth regions. Lax-Wendroff is of second order, but produces dangerous oscillations close to shocks. ENO schemes are good alternatives, with high order and without serious oscillations. But the price is high computational cost.Ami Harten proposed in (Harten, 1994) a simple strategy to save expensive ENO flux calculations. The basic tools come from multiresolution analysis for cell averages on uniform grids, and the principle is that wavelet coefficients can be used for the characterization of local smoothness.. Typically, only few wavelet coefficients are significant. At the finest level, they indicate discontinuity points, where ENO numerical fluxes are computed exactly. Elsewhere, cheaper fluxes can be safely used, or just interpolated from coarser scales. Different applications of this principle have been explored by several authors, see for example (G-Muller and Muller, 1998).Our scheme also uses Ami Harten's ideas. But instead of evolving the cell averages on the finest uniform level, we propose to evolve the cell averages on sparse grids associated with the significant wavelet coefficients. This means that the total number of cells is small, with big cells in smooth regions and smaller ones close to irregularities. This task requires improved new tools, which are described next.

Em nome(s) dos interesses: imaginários toponímicos do Rio Grande do Norte na Primeira República

This paper has the imaginary names as a theme, from which we aim to analyze the imaginaries and invested interests that characterized the implementation and the legitimation of the First Republic in Rio Grande do Norte (1889 1930), making the process of registering names history in that place. For the construction of our object, we studied laws and provincial, state and municipal decrees; annual messages of governors; articles of the following newspapers O Povo, A República, Diário do Natal, O Seridoense, A Notícia and Jornal das Moças; the local cartography and historiography that talk about the study of names. The use of these resources, allied to the empiric method, was driven by a theoretic methodological contribution based on the history of the political imaginary, as discussed by Cornelius Castoriadis, René Rémond, Michel de Certeau and Maria Dick. For the understanding of the imaginaries that (de)limited the spaces of Rio Grande do Norte concerning its names during the First Republic, we bring moment back to the two last imperial decades moment of cleavage between Empire and Republic essential for the fomentation of the imaginary that embodied the organization of our study. From this period, we observe, through the names of some cities, how the northern space would be aligned to the imaginary dynamic of the new political system of the nation, and it had followed to a redirection process of the giving names action, according to the interests of the family organization Albuquerque Maranhão, revealed while determining the names of cities, towns, streets, schools, buildings, etc., in thankfulness to the memory of its members. In the sequence we verified how a new dynamic of giving names helped to understand the process of political transition from the Coast to the Sertão, and at the same time affirmed the power of the political and economical seridoense elite towards the government of the state in the two last decades of the First Republic