Percepção da imagem corporal: comparação entre universitários do curso de educação física

The professional market for physical education and fitness demands for perfect and aesthetically beautiful bodies from its professionals, and the additional pressure of media, both add to the risk for body image dissatisfaction among these professional, increasing the risk for developing body image distortions and, ultimately, eating disorders. Body image dissatisfaction affects more women in their attempts for thin ideal. However, lately, because of social pressure for body aesthetical habits in both genders, men are faced with higher risk for distortions in body perception, leading to unhealthy eating habits and pathogenic exercise. With this in mind, the purpose of this study was to compare freshmen and senior physical education (PE) students from the State University of São Paulo (UNESP), as well as to make gender comparisons. Two groups comprise each, 46 freshmen PE students (23 females and 23 males), average age 18.7 ± 1.7 years; and 26 senior PE students (13 females and 13 males), average age 23 ± 1.9 years. Both groups filled out the questionnaires: Eating Attitudes Test/ EAT-26, Body Shape Questionnaire/ BSQ, Body Shape Questionnaire/ BSQ, and motivation state questionnaire/ LEA-RI. Results showed that the majority of participants wanted to change some aspect of their looks; women were more dissatisfied with their bodies than men; eating behavior scores were within the normal range for both groups. Finally, freshmen PE students are at a higher risk for body image distortion than senior PE students. We concluded that women, as well as younger individuals in general, are at higher risk for body image distortions. It is likely that experience in the further years of a physical education course has positive impact on body self image.

Formação da imagem do professor na Folha de S. Paulo durante a greve de 2010

The objective of this paper is to discuss the construction of the image of São Paulo state public schools teachers in the public sphere, by the media and the trade union press, and see how that image is formed in both of them, without making any comparisons, from the covering of 2010 strikes by newspapers Folha de S. Paulo and Jornal da Apeoesp. This paper uses as theoretical basis the study of Media Hegemony, the concept of Radical Media and Public Sphere, as well as the relationship between them and social movements. It also considers the observation of the history and characteristics of trade union press and the Standards of Manipulation by the Press, proposed by Perseu Abramo. The chosen method was the identification, selection and organization of stories about education published by Folha de S. Paulo during the period; the application of Abramo’s proposed manipulation standards on the stories about the strike; research, selection and observation of print publications (Jornal da Apeoesp and newsletters Apeoesp Urgente) about the strike, published by Apeoesp during the same period

Imagem corporal de pessoas com deficiência física: atletas e não atletas

Imagem corporal é um construto multifacetado que une desde a percepção até as atitudes das pessoas sobre seu próprio corpo e compreende o conceito que cada pessoa tem de seu corpo e a sua representação mental. A deficiência física e a construção negativa da imagem corporal pode fazer com que o auto-conceito do indivíduo também fique negativo, ampliando valores estigmatizantes, preconceituosos e que reforçam sentimentos de inferioridade, baixa auto-estima, exclusão social e depressão. A prática regular de exercício físico além de propiciar a reabilitação oferece benefícios para a saúde com vantagens fisiológicas (e.g. prevenção e redução de efeitos de doenças como diabetes, hipertensão, cardiopatia e osteoporose) e vantagens psico-sociais (e.g. redução de estresse, melhora na auto-estima e imagem corporal). A imagem corporal freqüentemente está associada com atitudes alimentares uma vez que distorções na imagem podem ser sintomas de distúrbios alimentares. O presente estudo teve o objetivo de verificar se distúrbios alimentares e alterações na imagem corporal tem relação com a prática esportiva por pessoas com deficiência física. Foram avaliados 22 atletas praticantes de basquete sobre rodas (32 ± 9 anos) e 22 deficientes físicos não atletas (35 ± 11 anos). A avaliação de atitudes alimentares foi realizada pelo Teste de Atitudes Alimentares (EAT 26 - Eating Attitude Test. Garner e Garfinkel, 1979) e avaliação da imagem corporal foi realizada pelo Questionário de Imagem Corporal (BSQ – Body Shape Questionnaire. Cooper et al, 1987) e pelo Questionário sobre Deficiência Física e Estima Corporal (PDBEQ – George Taleporos et al, 2002). Os resultados apontaram menor distúrbio da imagem corporal, porém com ausência de problemas alimentares para os participantes atletas praticantes de basquete... (Resumo completo, clicar acesso eletrônico abaixo)

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

O jornalismo visual em jornais e a imagem da criança

Considerando que a notícia impressa, televisual ou on-line não se restringe à elaboração do texto com aporte visual; de que, ao contrário, muitas vezes o projeto gráfico, o fotográfico e o videográfico, além da composição e estrutura de seus elementos, têm participação determinante na construção da notícia, este projeto parte da necessidade de um estudo crítico sobre a forma como a criança vem sendo representada (em imagens, sejam ilustrações ou fotografias) pelo jornalismo dirigido ao público adulto e geral. Diferentemente dos estudos no campo da Psicologia Social, do Direito ou da Comunicação com ênfase no agendamento social que dão destaque para temas de grande apelo social como violência, educação ou direito da criança e do adolescente, este estudo delimita seu objeto, abordagem e fundamentação na investigação da imagem e nas teorias da imagem e da mídia, abarcando, com isso, a variedade de temas que envolvem o universo infantil (desde os aspectos lúdicos e imaginativos até aqueles de maior dramaticidade e de grande apelo midiático). O objetivo deste projeto é demonstrar qual é a imagem (ou imagens) que a mídia brasileira contemporânea (jornais impressos e on-line) tem da criança (ou das crianças) e qual o comportamento dessa mídia no agendamento, pautagem e produção de tais imagens que representam as crianças em diversas situações. Para isso, serão analisadas as imagens de crianças apresentadas nos jornais Folha de S.Paulo, O Estado de S.Paulo, Jornal da Tarde, Jornal do Brasil e O Dia. Esses formam o corpus principal e dão enlevo para as imagens com produção em processo “mais imediato” – onde nota-se um tipo de jornalismo mais factual

A imagem do técnico Bernardinho na opinião de alunos graduandos e professores de Educação Física escolar

A importância da mídia no mundo atual é evidente, pois ela exerce muita influência no âmbito da cultura corporal de movimento, que engloba lutas, danças, ginástica, conhecimento sobre o corpo, esporte e jogos, conteúdos de extrema importância para a formação do cidadão, ditando fazeres sobre as diversas práticas corporais e criando novos modelos de consumo. Dentro desse contexto o ídolo esportivo é intercambiável, negociável e consumível como imagem. Sendo assim a representação que um ídolo exerce sobre o indivíduo (telespectador) é referência de atitudes e a mídia contribui para a construção dessa imagem. Por causa dessa exposição, o técnico de vôlei Bernardo Rocha de Rezende passou a ter maior ascensão no cenário esportivo nacional, resolvi realizar esse estudo para investigar a opinião de alunos graduandos em Educação Física e professores da Educação Física escolar sobre a imagem do técnico Bernardinho. Objetivo: O objetivo do trabalho é investigar como a imagem do técnico Bernardo de Souza Rezende (Bernardinho), influenciada pela mídia, é interpretada por alunos graduandos em Educação Física e professores de Educação Física Escolar. Metodologia: A metodologia desta pesquisa de natureza qualitativa será realizada em duas etapas, sendo a primeira referente a uma pesquisa bibliográfica, e a segunda etapa relativa ao trabalho é entrevista semi-estruturada. A entrevista foi realizada com 10 alunos de graduação nos cursos de Bacharelado e Licenciatura em Educação Física da Universidade Estadual Paulista – Campus Rio Claro e 5 professores de Educação Física escolar. Resultados e Discussões: Com as respostas obtidas podemos ver que o imaginário, dos alunos e professores entrevistados, em relação à imagem do Bernardo é de um técnico extremamente participativo, comprometido e o melhor técnico de vôlei. Porém, um técnico nervoso... (Resumo completo, clicar acesso eletrônico abaixo)

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

Tecnologias virtuais e análise videográfica: o YouTube® como recurso de pesquisa para compreensão sobre a imagem do idoso brasileiro = Virtual technologies and videographic analysis : YouTube® as research resource for understanding about brazilian elderly imagem

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Políticas públicas e vulnerabilidade social: uma reflexão teórica a partir de experiência de estágio

This article provides a theoretical reflection on the relationship between public policies and the social vulnerability of children and adolescents, based on the supervised internship of students of Psychology at UNESP/Campus Assis. The work revealed the need to examine the implications that social vulnerability concepts and public policies have in this area of professional activity. The study indicated the importance of addressing the ways that social vulnerability arises, and suggested possible contributions that psychology could make in the social sphere. The work highlights the need for the future psychologist to deepen his/her knowledge of these issues in order to develop a critical professional attitude that breaks from the approach in which individuals and/or their families are considered responsible for the processes that maintain them at risk.

Responsabilidade socioambiental: conhecimento dos profissionais da saúde sobre o gerenciamento de resíduos no serviço público

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Imagem corporal e ginastas: pesquisas e publicações no Brasil. -

The present study emerged from discussions of the Grupo de Estudos e Pesquisas Pedagógicos em Ginástica (GEPPEGIN), from UNESP/RC, and had the intention to understand and analyze the existence and discussions on Body Image and Gymnasts in researches and publications over the last decade (2003-2013) in Brazil. Body image refers to the mental representation of the body, structured according to the world. It is known that cultural and social pressures have been imposing an ideal body model and generating consequences as body dissatisfaction. Therefore, this study aims discuss the body image of Artistic and Rhythmic gymnastics' athletes. The choice of these modalities is justified by the fact that they are directly related to body image, especially the issue of the necessity of low body weight, beyond the relationship of complex movements and the need of good body awareness (BERRY; HOWE, 2000; KERR et al., 2006). For the development of this qualitative research, a documentary survey were conducted over the last decade (2003-2013) on Body Image and Gymnasts, focusing on researches of strictosensu postgraduate programs, recognized by CAPES, and scientific papers published in journals indexed in Brazil and classified in Physical Education Qualis. For categorization of information related to the theme, was used the organization by the units of analysis proposed by Laville and Dionne (1999). Based on the studies analyzed, perceive a dissatisfaction with body image to most participants from all studies, being athlete or nonathlete. Vieira and colleagues (2009) assume that the body pattern required for performance on competitive Gymnastics is close to the aesthetics of slim body served as body pattern for girls/teenager

Infância e imagem: concepções sobre imagens de crianças no Facebook

In this course conclusion work intends to initially trace a brief history of childhood, watching as their design has been changing over time until you get to today, then it will be contextualized childhood and his relationship with the image, ie as this is narrated from images and phrases linked to them shared daily on a social network of communication accessed around the world, Facebook. Seek to identify the way that these images have in childhood now, in view of the existence of a Aesthetics domination over people, in the philosophical sense of the word means that which affects the senses, so the images can be produced Aesthetic emotions: ways of being, acting and feeling. For this will be a collection of materials on this web site, and to give theoretical support to work a literature will also be held, using for the basement of research, the theories of thinkers Walter Benjamin, Foucault, Philippe Aries, René Schérer