Análisis de posicionamiento en el sector de servicios de hosterías en el Valle de Yunguilla y propuesta de diseño de un plan estratégico de marketing para la hostería “Los Cisnes” en el periodo 2015-2018

El proyecto está enfocado al desarrollo de un Plan Estratégico aplicado a Hostería “Los Cisnes”. Tiene como objetivo contribuir con el desarrollo organizacional de la empresa, hacer frente a la competencia con la finalidad de prestar un servicio de calidad.Para la consecución de lo mencionado anteriormente se realizó un esquema que contempla lo siguiente: Se Expone conceptos y definiciones básicos de marketing que se necesitarán a lo largo del desarrollo del proyecto para el entendimiento del mismo.Se realizó el estudio del sector mediante encuestas y entrevistas aplicadas a personas que hacen uso del servicio de hostería y a los administradores de estos establecimientos. Para la obtención de resultados se utilizó el programa SPSS donde se emplearon variables e indicadores. Se estableció un ranking de acuerdo al catastro de establecimientos otorgado por el Ministerio de Turismo, encontrándose Hostería Los Cisnes en el tercer lugar, esto de acuerdo a la encuesta aplicada por las autoras del trabajo de titulación. Se desarrolló la situación actual de la empresa mediante herramientas como: análisis del micro-entrono y macro-entorno, análisis FODA, matriz EFI, matriz EFE, matriz BCG. Se desarrolló el Plan Estratégico de Marketing que contempla: misión, visión, objetivos, implementación de estrategias, planes de acción y presupuestos, es decir, está formado por todos los recursos necesarios para posicionamiento de la empresa.Finalmente se presenta las conclusiones y recomendaciones que fortalezcan la realización de las estrategias planteadas y que a la vez determinen resultados óptimos para la hostería.

Some features of the law and order model in Spain

This research is based on the hypothesis that law and order model is displacing the procedura justice system in Spain. After a thorough review of the international literature, one can observe that the traditional structure of the penal system does not seem to be capable of containing the new forms of crime. The new penal model assumes that public opinion is alarmed and unwilling to understand rational approaches to crime, so it will be likely to accept measures aimed at calming the fear of crime, through extensive control policies and penal tools to manage uncivil behavior. Objectives and methodology A measuring instrument has been developed to confirm this hypothesis, consisting of ten features that characterize the law and order model. This instrument has been used to identify examples of its ten features in the rules and practices developed at each phase of the Spanish criminal justice system. The analysis has focused specifically on public discourse about delinquency, criminal policy decisions, legislative processes, police routines, judicial dynamics, and prison system practices. Main results The investigation has shown that there are many processes and practices indicating that the law and order model is consolidating itself in the Spanish penal system. Nevertheless this process has a different intensity at each phase, being stronger at the legislative stage and softer in the penitentiary enforcement phase. One of the main conclusions is, therefore, that the designed instrument is ideal for measuring the degree of penetration of the model throughout the system. Some of the most striking results of the reasearch will be presented at the conference. Finally, proposals arise that could prevent the new model is fully seated in our criminal justice system, finding that the trend toward more severe penalties shown already unsustainable.

HW implementation of an execution manager for reconfigurable systems

Reconfigurable HW can be used to build a hardware multitasking system where tasks can be assigned to the reconfigurable HW at run-time according to the requirements of the running applications. Normally the execution in this kind of systems is controlled by an embedded processor. In these systems tasks are frequently represented as subtask graphs, where a subtask is the basic scheduling unit that can be assigned to a reconfigurable HW. In order to control the execution of these tasks, the processor must manage at run-time complex data structures, like graphs or linked list, which may generate significant execution-time penalties. In addition, HW/SW communications are frequently a system bottleneck. Hence, it is very interesting to find a way to reduce the run-time SW computations and the HW/SW communications. To this end we have developed a HW execution manager that controls the execution of subtask graphs over a set of reconfigurable units. This manager receives as input a subtask graph coupled to a subtask schedule, and guarantees its proper execution. In addition it includes support to reduce the execution-time overhead due to reconfigurations. With this HW support the execution of task graphs can be managed efficiently generating only very small run-time penalties.

Checklist dos mamíferos do Estado de São Paulo, Brasil

A fauna de mamíferos do estado de São Paulo consta de 231 táxons, sendo este número uma estimativa da real diversidade presente na região, dado a falta de amostragem em grandes extensões do estado, e também de revisões taxonômicas para determinados grupos. Ainda assim, nosso conhecimento aumentou em 20% desde a última estimativa em 1998, principalmente em relação aos quirópteros e roedores. Estes dados são provenientes de inventários faunísticos, e também do estudo de espécimes depositados em coleções científicas oriundos de revisões taxonômicas. Também temos um maior volume de dados a respeito da distribuição dos mamíferos em relação às diferentes paisagens presentes no estado, o que nos permite dividir a mastofauna em três componentes distintos: o mais importante desses é o das espécies generalistas, que ocorrem em todas as principais paisagens do estado; o segundo grupo concentra espécies das formações abertas, e o terceiro grupo inclui as espécies essencialmente florestais. Além disso, o número de estudos que tem se preocupado com o efeito da fragmentação de hábitats sobre as comunidades de mamíferos, bem como a respeito da permeabilidade das espécies em áreas alteradas, também aumentaram. Dados a respeito da ocorrência, abundância e vulnerabilidade das espécies foram essenciais para traçar estratégias em relação à escolha de áreas e à indicação de ações prioritárias para a conservação dos mamíferos no estado, assim como classificar as espécies nas diferentes categorias de ameaças propostas, culminando na Lista das Espécies Ameaçadas do Estado de São Paulo. Entretanto, ainda existem inúmeras lacunas de conhecimento, que vão desde o número limitado de amostras zoológicas, até a falta de informações acerca da ecologia e história natural de várias espécies. É imprescindível que aumentemos as amostras de mamíferos em coleções zoológicas, principalmente em áreas de Floresta Ombrófila Densa, nos fragmentos de Cerrado, bem como em áreas do centro e oeste do Estado, que permanecem ainda pouco estudadas, com o objetivo de produzir um maior número de revisões taxonômicas em diversos grupos de mamíferos, e de estudos com abordagens filogeográficas e de genética de populações, para diagnosticarmos de forma efetiva a riqueza de mamíferos no estado, bem como os mecanismos evolutivos responsáveis por esta diversificação. Aliados a esses estudos serão necessárias abordagens ecológicas para gerarmos conhecimento, que em conjunto, nos permitirá avaliarmos o estado de conservação dos mamíferos de São Paulo e tomarmos decisões sobre as melhores estratégias para manejarmos e preservarmos estas espécies.

A case study of epistemic order in mathematics classroom dialogue

We define epistemic order as the way in which the exchange and development of knowledge takes place in the classroom, breaking this down into a system of three components: epistemic initiative relating to who sets the agenda in classroom dialogue, and how; epistemic appraisal relating to who judges contributions to classroom dialogue, and how; and epistemic framing relating to the terms in which development and exchange of knowledge are represented, particularly in reflexive talk. These components are operationalised in terms of various types of structural and semantic analysis of dialogue. It is shown that a lesson segment displays a multi-layered epistemic order differing from that of conventional classroom recitation.

THE NEW WORLD (DIS)ORDER AND THE CONFLICTS EVOLUTION

The World Order is a concept in constant mutation that has lost a lot of what characterized it when it was established with the Peace of Westphalia. The conflicts also went through changes. They lost its State distinctiveness and became dispersed and chaotic due to multipolarization. These two concepts share some connections and both dissociated from their traditional definition. This paper aims to establish a connection between the contemporary World Order and the conflicts evolution. The threats to the stability of the World Order contribute to the current disorder and reflects how the conflicts distanced themselves from the clausewitzian battles. To understand how these threats impact the World Order stability and evince the conflicts evolution two cases of study were selected: the nuclear proliferation in Iran and the crisis in Ukraine. These two examples will help establishing the link between the contemporary World Disorder and the conflicts evolution.

Práticas de observação e análise de jogo

A Observação e Análise é uma área em crescimento nos últimos anos. Hoje em dia, a presença de um departamento de Observação e Análise nos clubes é visto como essencial uma vez que, no futebol de alto rendimento, os jogos estão cada vez mais equilibrados, sendo decididos muitas vezes por pormenores. Neste sentido existe uma maior necessidade de inclusão de equipas técnicas multidisciplinares com o objetivo de melhorar o rendimento da equipa e alcançar o sucesso. As equipas de topo devem controlar ao máximo todos os fatores que influenciam o rendimento dos jogadores e, a Observação e Análise de jogo é um deles. Este relatório surge no âmbito do estágio realizado no Sport Lisboa e Benfica, mais concretamente no departamento de Observação e Análise do Benfica LAB, na época desportiva 2014/2015. Encontra-se dividido em três partes fundamentais. A Área 1 (Prática Profissional) foca-se na exposição detalhada das formações específicas que nos foram proporcionadas bem como todas as tarefas operacionais e complementares realizadas ao longo do estágio, subjacentes a um departamento de Observação e Análise. A segunda parte é referente à Área 2 (Inovação e Investigação) – desenvolvimento de um estudo de investigação que carateriza as ações técnico-táticas individuais do Sport Lisboa e Benfica por posição (posto específico) com o objetivo de averiguar diferenças significativas entre épocas desportivas. Concluiu-se a existência de diferenças significativas. As posições que apresentaram o maior número de diferenças entre épocas desportivas foram as posições médio defensivo e primeiro avançado. Finalmente, a última parte deste relatório centra-se na Área 3 (Relação com a Comunidade). São explicados detalhadamente todos os procedimentos da organização e dinamização de um evento vocacionado para a formação de agentes que intervém direta ou indiretamente na Observação e Análise de Jogo.

Estudo do recuo das arribas a leste de Quarteira (Algarve-Portugal) por restituiçäo fotogramétrica

Dissertação de mest. em Estudos Marinhos e Costeiros Ramo Gestão Costeira, Unidade de Ciências e Tecnologias dos Recursos Aquáticos, Univ. do Algarve, 1996

Contribuição para a valorização, geoconservação e gestão da jazida fossilífera de Cacela (Parque Natural da Ria Formosa, Algarve, Portugal)

Dissertação de mest. em Gestão e Conservação da Natureza, Faculdade de Ciências do Mar e do Ambiente, Univ. do Algarve, 2004

Design de comunicação

Dissertação de Doutoramento para obtenção do grau de Doutor em Design, dissertação apresentada na Universidade de Lisboa - Faculdade de Arquitetura.

Interface de app para dispositivos móveis de universidade virtual, caso da UAb

O avanço das tecnologias de informação continua a mudar os paradigmas de ensino e aprendizagem. Os meios disponíveis são cada vez mais diversificados e, com a necessidade de procurar novos estudantes e diversificar o público-alvo, as instituições de ensino superior estão a repensar os seus modelos de negócio e estratégias pedagógicas. A proliferação de dispositivos móveis catalisa uma aposta crescente no ensino a distância (EaD) no sentido de proporcionar aprendizagens em mobilidade (m-learning). No entanto, as soluções existentes para m-learning são ainda pouco adaptadas às recentes metodologias de EaD, na maioria das vezes funcionando como extensão de um ambiente virtual de aprendizagem ou com muito foco nos conteúdos. Sendo a Universidade Aberta (UAb) a única instituição de ensino superior público em Portugal de ensino a distância, com um modelo pedagógico próprio, constitui um natural caso de aplicação de tecnologia móvel em novos contextos de aprendizagem, importando por isso estudar e desenhar os mecanismos de interação mais adequados com professores e estudantes em mobilidade. Adotou-se neste trabalho a metodologia Design Science Research, tendo sido identificadas as características e comportamentos de potenciais utilizadores, e definidas as funcionalidades que devem ser disponibilizadas na primeira versão de uma aplicação para dispositivos móveis (app) no contexto do ensino a distância. É proposto o design da interface dessa app, usando o modelo da UAb como caso de aplicação, e disponibilizada uma lista de orientações para o desenvolvimento do protótipo funcional. Da investigação realizada, concluiu-se que a interface proposta constitui um modelo válido para o desenho de uma app para aprendizagens em mobilidade, no regime de ensino de uma universidade virtual. A partir deste modelo, as instituições de ensino superior podem desenvolver apps adaptando-se ao avanço das Tecnologias de Informação e Comunicação e ficarem alinhadas com as necessidades dos seus alunos e docentes, particularmente se dispuserem de oferta formativa a distância.

Book review: Laurel Kamada, Hybrid Identities and Adolescent Girls: Being Half in Japan. Bristol: Multilingual Matters, 2010

Arguably, the catalyst for the best research studies using social analysis of discourse is personal ‘lived’ experience. This is certainly the case for Kamada, who, as a white American woman with a Japanese spouse, had to deal first hand with the racialization of her son. Like many other mixed-ethnic parents, she experienced the shock and disap-pointment of finding her child being racialized as ‘Chinese’ in America through peer group taunts, and constituted as gaijin (a foreigner) in his own homeland of Japan. As a member of an e-list of the (Japan) Bilingualism Special Interest Group (BSIG), Kamada learnt that other parents from the English-speaking foreign community in Japan had similar disturbing stories to tell of their mixed-ethnic children who, upon entering the Japanese school system, were mocked, bullied and marginalized by their peers. She men-tions a pervasive Japanese proverb which warns of diversity or difference getting squashed: ‘The nail that sticks up gets hammered down’. This imperative to conform to Japanese behavioural and discursive norms prompted Kamada’s quest to investigate the impact of ‘otherization’ on the identities of children of mixed parentage. In this fascinat-ing book, she shows that this pressure to conform is balanced by a corresponding cele-bration of ‘hybrid’ or mixed identities. The children in her study are also able to negotiate their identities positively as they come to terms with contradictory discursive notions of ‘Japaneseness’, ‘whiteness’ and ‘halfness/doubleness’.The discursive construction of identity has become a central concern amongst researchers across a wide range of academic disciplines within the humanities and the social sciences, and most existing work either concentrates on a specific identity cate-gory, such as gender, sexuality or national identity, or else offers a broader discussion of how identity is theorized. Kamada’s book is refreshing because it crosses the usual boundaries and offers divergent insights on identity in a number of ways. First, using the term ‘ethno-gendering’, she examines the ways in which six mixed-ethnic girls living in Japan accomplish and manage the relationship between their gender and ethnic ‘differ-ences’ from age 12 to 15. She analyses in close detail how their actions or displays within certain situated interactions might come into conflict with how they are seen or constituted by others. Second, Kamada’s study builds on contemporary writing on the benefits of hybridity where identities are fluid, flexible and indeterminate, and which contest the usual monolithic distinctions of gender, ethnicity, class, etc. Here, Kamada carves out an original space for her findings. While scholars have often investigated changing identities and language practices of young people who have been geographi-cally displaced and are newcomers to the local language, Kamada’s participants were all born and brought up in Japan, were fluent in Japanese and were relatively proficient in English. Third, the author refuses to conceptualize or theorize identity from a single given viewpoint in preference to others, but in postmodernist spirit draws upon multiple perspectives and frameworks of discourse analysis in order to create different forms of knowledge and understandings of her subject. Drawing on this ‘multi-perspectival’ approach, Kamada examines grammatical, lexical, rhetorical and interactional features from six extensive conversations, to show how her participants position their diverse identities in relation to their friends, to the researcher and to the outside world. Kamada’s study is driven by three clear aims. The first is to find out ‘whether there are any tensions and dilemmas in the ways adolescent girls of Japanese and “white” mixed parentage in Japan identify themselves in terms of ethnicity’. In Chapter 4, she shows how the girls indeed felt that they stood out as different and consequently experienced isolation, marginalization and bullying at school – although they were able to make better sense of this as they grew older, repositioning the bullies as pitiable. The second aim is to ask how, if at all, her participants celebrate their ethnicity, and furthermore, what kind of symbolic, linguistic and social capital they were able to claim for themselves on the basis of their hybrid identities. In Chapter 5, Kamada shows how the girls over time were able to constitute themselves as insiders while constituting ‘the Japanese’ as outsiders, and their network of mixed-ethnic friends was a key means to achieve this. In Chapter 6, the author develops this potential celebration of the girls’ mixed ethnicity by investigating the privileges they perceived it afforded them – for example, having the advantage of pos-sessing English proficiency and intercultural ‘savvy’ in a globalized world. Kamada’s third aim is to ask how her participants positioned themselves and performed their hybrid identities on the basis of their constituted appearance: that is, how the girls saw them-selves based on how they looked to others. In Chapter 7, the author shows that, while there are competing discourses at work, the girls are able to take up empowering positions within a discourse of ‘foreigner attractiveness’ or ‘a white-Western female beauty’ discourse, which provides them with a certain cachet among their Japanese peers. Throughout the book, Kamada adopts a highly self-reflexive perspective of her own position as author. For example, she interrogates the fact that she may have changed the lived reality of her six participants during the course of her research study. As the six girls, who were ‘best friends’, lived in different parts of the Morita region of Japan, she had to be proactive in organizing six separate ‘get-togethers’ through the course of her three-year study. She acknowledges that she did not collect ‘naturally occurring data’ but rather co-constructed opportunities for the girls to meet and talk on a regular basis. At these meetings, she encouraged the girls to discuss matters of identity, prompted by open-ended interview questions, by stimulus materials such as photos, articles and pic-tures, and by individual tasks such as drawing self-portraits. By giving her participants a platform in this way, Kamada not only elicited some very rich spoken data but also ‘helped in some way to shape the attitudes and self-images of the girls positively, in ways that might not have developed had these get-togethers not occurred’ (p. 221). While the data she gathers are indeed rich, it may well be asked whether there is a mismatch between the girls’ frank and engaging accounts of personal experience, and the social constructionist academic register in which these are later re-articulated. When Kamada writes, ‘Rina related how within the more narrow range of discourses that she had to draw on in her past, she was disempowered and marginalized’ (p. 118), we know that Rina’s actual words were very different. Would she really recognize, understand and agree with the reported speech of the researcher? This small omission of self-reflexivity apart – an omission which is true of most lin-guistic ethnography conducted today – Kamada has written a unique, engaging and thought-provoking book which offers a model to future discourse analysts investigating hybrid identities. The idea that speakers can draw upon competing discourses or reper-toires to constitute their identities in contrasting, creative and positive ways provides linguistic researchers with a clear orientation by which to analyse the contradictions of identity construction as they occur across time in different discursive contexts

Person, community, Tian: the emergence of order and harmony in Chinese philosophy

This thesis clarifies how the concept of tian functions in Chinese thought, and what tianren heyi (the continuity between tian and humans) means in the Chinese context. With a new interpretation about tianren heyi, I provide a new contribution for understanding these Chinese concepts for an English speaking audience. Tian is not a fixed concept like the idea of heaven, rather, it can be the principle for one’s immanent world. The meaning of the term changes depending on the context it is being used in, and can also be neutral when necessary. Continuity means that there is a resonance and reciprocity in the way these aspects of cosmology emerge together. Humans and tian are not being unified or connected—there is simply continuity between them. What happens is that a productive relationship between them produces depth, harmony, and enhanced significance. Through the interaction between humanity and tian, the human world gains order, and from the perspective of tian, gains harmony. This different understanding the continuity between humanity and tian leads to a new understanding of timing or the appropriateness in li. In the process of practice and self cultivation, it is seen that li is also an idea that is not fixed to one single interpretation as it is connected with timing and appropriateness. The Classical Chinese concept of “Person” (ren 人), as the concrete context of li, is the centre of this practice. Because of the unfixed natures of tian and li, one needs to be flexible in order to cater to their demands. This embodies the freedom of the subject in Chinese thought. As the outcome of li, the social and political structure is shaped in this process, the examples being the models of “great union” and “small tranquillity” (Chapter 3) in Chinese tradition.

Literature review and update of lower limb neural mobilization

Summarize the available literature descriptions of neural mobilization (NM) techniques and neural provocation tests (NPT) for the Lower Limb (LL). Compilation of data was performed in May 2016 using MEDLINE data base, Google Scholar and the library of the European University of Madrid. After application of inclusion/exclusion criterions 5 books and 14 journal publications where found to be of interest and used during data extraction.Results: a list of 8 different LLNM techniques are applied in a rhythmic alternating oscillatory cycle fashion, starting in the initial position from where the therapist proceeds to move the limb in order to achieve a final position. LL NPTs are useful tools for differential diagnose and selecting the proper LLNM procedure. There is no consensus about the time frame of repetition intervals or amount of tensile strength during NPT never the less it is found to normally be performed at a rate of 2-4 seconds per complete cycle of movement, during 1-5 minutes, 3-5 times a week. LLNM treatment techniques all thou increasingly popular in clinical practice are found to be frugally described and lack proper standardization in regards to therapeutic dosification.

Executive Order Number Eighty-Seven, August, 2016

In this order the governor declares the creation of a State of Iowa Cybersecurity Strategy. It is a top priority for this administration and the State of Iowa should protect its citizens and economy against cyberattacks.