Effect of price and in-store promotion on sales: a study of distinct regions in an emerging market

Increasing competition caused by globalization, high growth of some emerging markets and stagnation of developed economies motivate Consumer Packaged Goods (CPGs) manufacturers to drive their attention to emerging markets. These companies are expected to adapt their marketing activities to the particularities of these markets in order to succeed. In a country classified as emerging market, regions are not alike and some contrasts can be identified. In addition, divergences of marketing variables effect can also be observed in the different retail formats. The retail formats in emerging markets can be segregated in chain self-service and traditional full-service. Thus, understanding the effectiveness of marketing mix not only in country aggregated level data can be an important contribution. Inasmuch as companies aim to generate profits from emerging markets, price is an important marketing variable in the process of creating competitive advantage. Along with price, promotional variables such as in-store displays and price cut are often viewed as temporary incentives to increase short-term sales. Managers defend the usage of promotions as being the most reliable and fastest manner to increase sales and then short-term profits. However, some authors alert about sales promotions disadvantages; mainly in the long-term. This study investigates the effect of price and in-store promotions on sales volume in different regions within an emerging market. The database used is at SKU level for juice, being segregated in the Brazilian northeast and southeast regions and corresponding to the period from January 2011 to January 2013. The methodological approach is descriptive quantitative involving validation tests, application of multivariate and temporal series analysis method. The Vector-Autoregressive (VAR) model was used to perform the analysis. Results suggest similar price sensitivity in the northeast and southeast region and greater in-store promotion sensitivity in the northeast. Price reductions show negative results in the long-term (persistent sales in six months) and in-store promotion, positive results. In-store promotion shows no significant influence on sales in chain self-service stores while price demonstrates no relevant impact on sales in traditional full-service stores. Hence, this study contributes to the business environment for companies wishing to manage price and sales promotions for consumer brands in regions with different features within an emerging market. As a theoretical contribution, this study fills an academic gap providing a dedicated price and sales promotion study to contrast regions in an emerging market.

Polimorfismo e classes abstratas

O professor apresenta como utilizar polimorfismo nas linguagens de programação. Explica o que é polimorfismo e demonstra como é utilizado o polimorfismo com as classes já criadas no projeto.

A prática educativa nas classes multisseriadas: impasses e desafios

Este estudo apresenta a sistematização dos resultados da pesquisa sobre a prática educativa numa classe multisseriada. Pretendeu-se, com este trabalho, investigar o tipo de prática que vem sendo desenvolvida no contexto específico de uma sala-de-aula, inserida numa escola da zona rural e de que forma as inovações pedagógicas se refletem na ação do professor junto aos seus alunos. É um estudo de caso etnográfico, de abordagem qualitativa, que permitiu o exame da realidade concreta, mediante análise da documentação, observação das dinâmicas da classe, entrevistas semiestruturadas, inclusive, com gravação em vídeo. A análise do discurso e dos eventos construídos pelos seus principais sujeitos: professor e alunos assumiram grande relevância neste estudo, assim como as relações que ocorreram no âmbito da escola, da família e da comunidade. Por se constituir uma pesquisa de natureza qualitativa, possibilitou certo grau de flexibilidade, oportunizando alterações e ajustes no decorrer do trabalho de campo de forma a alcançar os objetivos pretendidos. As referências teóricas trouxeram contribuições importantes para desvendar os segredos contidos nas práticas educativas vivenciadas nas classes multisseriadas, que de um lado, deparam-se com os impasses perante os elementos que dão sustentação ao processo educacional como um todo e, de outro, enfrentam os desafios de romper com os mecanismos de padronização do sistema seriado e fazer acontecer um novo sentido de ensinar e aprender com as diferenças.

Investigation of urinary volatile organic metabolites as potential cancer biomarkers by solid-phase microextraction in combination with gas chromatography-mass spectrometry

BACKGROUND: Non-invasive diagnostic strategies aimed at identifying biomarkers of cancer are of great interest for early cancer detection. Urine is potentially a rich source of volatile organic metabolites (VOMs) that can be used as potential cancer biomarkers. Our aim was to develop a generally reliable, rapid, sensitive, and robust analytical method for screening large numbers of urine samples, resulting in a broad spectrum of native VOMs, as a tool to evaluate the potential of these metabolites in the early diagnosis of cancer. METHODS: To investigate urinary volatile metabolites as potential cancer biomarkers, urine samples from 33 cancer patients (oncological group: 14 leukaemia, 12 colorectal and 7 lymphoma) and 21 healthy (control group, cancer-free) individuals were qualitatively and quantitatively analysed. Dynamic solid-phase microextraction in headspace mode (dHS-SPME) using a carboxenpolydimethylsiloxane (CAR/PDMS) sorbent in combination with GC-qMS-based metabolomics was applied to isolate and identify the volatile metabolites. This method provides a potential non-invasive method for early cancer diagnosis as a first approach. To fulfil this objective, three important dHS-SPME experimental parameters that influence extraction efficiency (fibre coating, extraction time and temperature of sampling) were optimised using a univariate optimisation design. The highest extraction efficiency was obtained when sampling was performed at 501C for 60min using samples with high ionic strengths (17% sodium chloride, wv 1) and under agitation. RESULTS: A total of 82 volatile metabolites belonging to distinct chemical classes were identified in the control and oncological groups. Benzene derivatives, terpenoids and phenols were the most common classes for the oncological group, whereas ketones and sulphur compounds were the main classes that were isolated from the urine headspace of healthy subjects. The results demonstrate that compound concentrations were dramatically different between cancer patients and healthy volunteers. The positive rates of 16 patients among the 82 identified were found to be statistically different (Po0.05). A significant increase in the peak area of 2-methyl3-phenyl-2-propenal, p-cymene, anisole, 4-methyl-phenol and 1,2-dihydro-1,1,6-trimethyl-naphthalene in cancer patients was observed. On average, statistically significant lower abundances of dimethyl disulphide were found in cancer patients. CONCLUSIONS: Gas chromatographic peak areas were submitted to multivariate analysis (principal component analysis and supervised linear discriminant analysis) to visualise clusters within cases and to detect the volatile metabolites that are able to differentiate cancer patients from healthy individuals. Very good discrimination within cancer groups and between cancer and control groups was achieved.

Solid phase microextraction, mass spectrometry and metabolomic approaches for detection of potential urinary cancer biomarkers: a powerful strategy for breast cancer diagnosis

A sensitive assay to identify volatile organic metabolites (VOMs) as biomarkers that can accurately diagnose the onset of breast cancer using non-invasively collected clinical specimens is ideal for early detection. Therefore the aim of this study was to establish the urinary metabolomic profile of breast cancer patients and healthy individuals (control group) and to explore the VOMs as potential biomarkers in breast cancer diagnosis at early stage. Solid-phase microextraction (SPME) using CAR/PDMS sorbent combined with gas chromatography–mass spectrometry was applied to obtain metabolomic information patterns of 26 breast cancer patients and 21 healthy individuals (controls). A total of seventy-nine VOMs, belonging to distinct chemical classes, were detected and identified in control and breast cancer groups. Ketones and sulfur compounds were the chemical classes with highest contribution for both groups. Results showed that excretion values of 6 VOMs among the total of 79 detected were found to be statistically different (p < 0.05). A significant increase in the peak area of (−)-4-carene, 3-heptanone, 1,2,4-trimethylbenzene, 2-methoxythiophene and phenol, in VOMs of cancer patients relatively to controls was observed. Statiscally significant lower abundances of dimethyl disulfide were found in cancer patients. Bioanalytical data were submitted to multivariate statistics [principal component analysis (PCA)], in order to visualize clusters of cases and to detect the VOMs that are able to differentiate cancer patients from healthy individuals. Very good discrimination within breast cancer and control groups was achieved. Nevertheless, a deep study using a larger number of patients must be carried out to confirm the results.

Cadernos de ensino e aprendizagem de ciências: reflexões sobre uma prática no programa escola ativa em classes multisseriadas

O presente estudo tem como objeto a prática pedagógica na mediação dos Cadernos de Ensino e Aprendizagem da área de Ciências Naturais nas classes multisseriadas, partindo do conceito de inovação pedagógica. Simultaneamente, elabora uma discussão densa acerca do ensinar/aprender ciências; dos Cadernos de Ensino e Aprendizagem; das classes multisseriadas e enfatiza a possibilidade de inter-relação com a inovação pedagógica, ao mesmo tempo em que reflete, explicita e analisa uma experiência pedagógica na qual a educadora compreende o sentido social da sua prática e se institui como organizadora de situações educativas, o que contribui para ratificar o caráter inovador do ensinar/aprender ciências numa classe multisseriada a partir do uso dos cadernos. Para investigar a mediação no uso dos cadernos da área de ciências, optámos pela pesquisa qualitativa, inspirando-nos na etnografia e seus dispositivos de investigação. Durante seis meses, vivenciamos o cotidiano da prática pedagógica da Escola Municipal Leovigildo Ribeiro dos Santos, localizada na zona rural do município de Feira de Santana-Bahia. Para investigar o objeto de pesquisa, utilizámos, dentre outros recursos metodológicos, a entrevista, a observação participante e a filmagem. A pesquisa realizada consubstancia-se numa experiência ímpar ao considerarmos que as mudanças implementadas na prática, de forma intencional e planejada, no sentido de romper com os mecanismos apresentados pelos cadernos apresentam uma nova possibilidade de ensinar/aprender ciências nas classes multisseriadas.

Structural Aspects of the Distinct Biochemical Properties of Glutaredoxin 1 and Glutaredoxin 2 from Saccharomyces cerevisiae

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)