Visualization of turbulence and internal waves in a stratified fluid

A new method for measuring the density, temperature and velocity of N2 gas flow by laser induced biacetyl phosphorescence is proposed. The characteristics of the laser induced phosphorescence of biacetyl mixed with N2 are investigated both in static gas and in one-dimensional flow along a pipe with constant cross section. The theoretical and experimental investigations show that the temperature and density of N2 gas flow could be measured by observing the phosphorescence lifetime and initial intensity of biacetyl triplet (3Au) respectively. The velocity could be measured by observing the time-of-flight of the phosphorescent gas after pulsed laser excitation. The prospect of this method is also discussed.

Moral Hazard and the Internal Organization of Joint Research

Revised 2006-06

Factores determinantes de la integración de la variable medio ambiente en los planteamientos de la economía de la empresa y el marketing

[ES] Actualmente las empresas se enfrentan a un nuevo reto: la integración de los aspectos medioambientales en la gestión y toma de decisiones empresariales. Varios han sido los factores desencadenantes, que han inducido a la Economía de la Empresa y al Marketing a introducir la variable medio ambiente en sus planteamientos, en aras a conformar una base teórica sistematizada que permita abordar con éxito las necesidades medioambientales de la clientela y de la sociedad. En este trabajo se analizan los factores que han contribuido a incrementar la importancia de la variable medio ambiente en la empresa, así como las causas que, en su día, motivaron su exclusión.

La gestión de marketing de ciudades y áreas metropolitanas: de la orientación al producto a la orientación al marketing

Ponencia aceptada y defendida en el XVI Congreso Nacional y XII Hispano-Francés de AEDEM, celebrado en Alicante, en junio de 2002.

Delimitación del Marketing con Causa o Marketing Social Corporativo mediante el análisis de empresas que realizan acciones de responsabilidad social

Extracto del trabajo de investigación presentado en el programa de doctorado, que además está incluido en el formato de artículo en los anales (proceedings) de las II Jornadas Internacionales de Marketing Público y No Lucrativo (Zaragoza, abril de 2003).

Evaluación del proyecto de Madrid 2012 bajo un enfoque de mercado. Una exploración de posibilidades y mejoras

[ES] Desde que el 24 de abril de 1966 Madrid perdiera frente a Munich la votación para ser elegida como ciudad organizadora de los Juegos Olímpicos de 1972, la ciudad nunca había estado tan cerca de la organización de unas Olimpiadas.

A short survey of the environment at the dumping site for Santa Cruz Harbor dredging and A study of seaward dipping internal structures in marine ripple marks at Whaler's Cove, California. Annual report, Part 4, August 1972

(PDF contains 76 pages)

Mortality estimates of the four major Cichlid fishes of Umuoseriche Lake, Imo State, Nigeria

The mortality of the four major cichlid fishes of Urnuoseriche Lake is the subject of this paper. Mortality I as estimated by five techniques, vary amongst the cichlid fishes, viz, Tilapia carbrae, Tilapia mariac, Tilapia zilli cend (hrornoditilapfa guntheri. The highest mortality rate was recorded for T mariac where the total mortality (Z) was 2.06; and natural mortality (M) was 1.8949. This species was also the most highly exploited species of fish with an exploitation ratio of0.566 (56.6%) and exploitation rate of 0.494. The least exploited cichlid fish is (. gun/hen where an exploitation ratio of 0.43209%) and exploitation rate of 0.2225 was recorded. In C'. guntheni, total mortality was 0.726 and natural mortality was 0.413 1. In T zilli, total mortality was 1.0547 wile exploitation ratio was 0.3674 (3 6.74%) and an exploitation rate was 0.2394. In T cahrae. total mortality was 1.8662: exploitation ratio was 0.4786 with an exploitation rate of 0.4045. (7 page document)

La gestión del marketing estratégico en la pequeña empresa familiar

[ES] Este trabajo, que se circunscribe en el ámbito de la pequeña empresa familiar, tiene como principal objetivo analizar la importancia que dichas empresas conceden a las diferentes dimensiones de la gestión estratégica del marketing en función de una serie de características demográficas y de evolución generacional. Con este fin, se ha realizado un estudio de naturaleza cuantitativa a través de encuestas personales dirigidas tanto a predecesores como a sucesores de una muestra de empresas familiares.

Una imagen vale más que mil palabras: efectos de las advertencias sanitarias visuales en el descenso del consumo de tabaco: un estudio desde la perspectiva del marketing social

[ES] El tabaco está reconocido hoy día como un factor de riesgo muy importante en multitud de enfermedades, representando un grave riesgo para la salud pública. Entre las medidas previstas por la Organización Mundial de la Salud y por la Comisión Europea está la utilización de advertencias sanitarias sobre los efectos del tabaco en las personas. En España actualmente esas advertencias contienen solo texto.

Contribution of Resource-Based View and Entrepreneurial Orientation on Small Firm Growth

[EN] This research provides a useful framework for identifying a small firms’ propensity to engage in entrepreneurial orientation. We examine the impact of the Entrepreneurial Orientation (EO) as a main resource and capability on small firm’ growth. The growth seems to come out as an important demonstration of the entrepreneurial orientation of small firms (Davidsson, 1989; Green and Brown, 1997; Janney and Gregory, 2006). Thus, this research builds on prior conceptual research that suggests a positive integration between entrepreneurial orientation and resource-based view. In the first instance, the research will focus on reviewing literature in the emerging area of entrepreneurial orientation as it applies to growth oriented small firms and resource-based view of the firm. Secondly, an empirical study was developed based on a stratified sample of small firms of manufacturing industry. Data were submitted to a multivariate statistical analysis and a linear regression model was performed in order to predict the influence of the resources and capabilities on small firms’ growth. In this sense, we consider the construct growth as a dependent variable and the ones relates with resources and capabilities (entrepreneur resources, firm resources, networks and EO) as independent variables. The research results suggest a set of resources and capabilities that promote the growth of the small firms. Also, the EO seems to have a predictive value on growth. Explaining variables related with resources and capabilities and EO were identified as essential in growth oriented small firms. It was still possible to conclude that the entrepreneurial firms which grew seem to have resources and develop more capabilities and take advantage in the search for those competences. This attitude reflects on the EO of the firm. This study has important implication for both researchers and practitioners. It highlights the necessity of firms to develop superior EO of all their members and also to invest on better resources and consequently superior capabilities as a way of reaching higher levels of growth. While previous authors have attempted to analyse certain aspects of this process (linkage between entrepreneurial orientation and growth), this research developed a framework that combines these and others factors (resource-based view) pertinent to growth oriented small firms. The results support the necessity to identify explicative variables of multiple levels to explain the growth of small firms. The adoption of an entrepreneurial orientation as an indispensable variable to the growth oriented small firms seems pertinent.