A teoria, a prática, o professor e a educação ambiental: algumas reflexões

The acceleration of economic and scientific development caused by the production system and mechanistic science, have created new power structures and new political and social problems, including environmental ones, consolidating a period of widespread crisis in different spheres of society. In this context, reflection about the major causes of environmental problems is necessary in the field of environmental education. Therefore, considering that the current environmental crisis is directly related to the mode and the devices of production of the capitalist system, initiatives on environmental education should reflect, from a historical and dialectical process, on what is advocated by capitalist society. Considering the various theoretical-practical concepts and approaches in environmental education, the principles of Critical Environmental Education can provide conditions to confront the structural crisis that we are facing, through the educational process. It is a political process of reflection and critical appropriation of knowledge, attitudes, values and behaviors that aims to contribute to build a sustainable society from the social and environmental points of view. We intend to articulate it through the theoretical formulations of Historical-Critical Pedagogy with the purpose of presenting a reflection that may contribute to a pedagogic response to environmental issues, especially regarding the formation of teachers who develop projects in schools. Thus, this present study intends to highlight the contributions of the philosophy of praxis in the formation of environmental educators, grounded in theoretical aspects of Critical Environmental Education.

Conceitos de gene: construção histórico-epistemológica e percepções de professores do Ensino Superior

Considering the importance that the discussion of concepts related to genetics has on the society and the necessity to approach science as a dynamic and historical activity, it will be discussed an essential concept to the understanding of biological inheritance: the concept of gene. This way, the article aims to discuss the differents concepts of genes in the history of biology and the relevance of addressing in teaching context this concept in a systemic perception of phenomena. Also, the paper have an analyses of the ideas about the concept of the gene from teachers from two university. The results indicate the presence of different definitions of the gene in the discourse of university teachers, with the predominance of gene concept as a structural, functional and/or informational unit.

Interpretando reflexões de futuros professores de Física sobre sua prática profissional durante a formação inicial: a busca pela construção da autonomia docente

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Jornalismo e sociedade: a Invisibilidade do idoso na imprensa brasileira

This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern.

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

Face paulista da TV digital: reflexão sobre a multiprogramação na TV cultura

The implantation procedure of the multiprogramming for TV Cultura, a station under the responsibility of the Fundação Padre Anchieta,from the regulation of digital television in Brazil, through the Sistema Brasileiro de Televisão Digital Terrestre (SBTVD-T), involves the creation and implantation of multiprogramming channels of the station, the Univesp TV and the Multicultura channels, which are functioning through means of a special authorization in scientific and experimental character. Analyzed from the Communication Politics Economy point of view, this research contributes to the reflexion about the multiprogramming which may create alternatives to new options in this country programming and content.

Jornalismo e meio ambiente: a contribuição dos meios de comunicação e o conceito de sustentabilidade

This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification. It is not what happened, for instance, with some technical concepts from the area, in particular sustainability, that came about in the 70 s to guide public policies at the service of the life preservation and specially, future and today, utilized even as a parameter of preservation of profit and advantage resulting from exploitation of nature.Key-Words Theory of Communication - Environmental Sustainability MCM

Jornalismo e sociedade: a (in) visibilidade do idoso na imprensa

This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

Aplicações folkcomunicacionais na publicidade

O presente trabalho faz uma análise de anúncios publicitários onde são utilizados elementos da folkcomunicação na construção da linguagem publicitária. Empregando a pesquisa bibliográfica e documental buscamos evidenciar quais são esses elementos e como eles são apropriados pela linguagem publicitária. Os conceitos da folkcomunicação, na área da publicidade, mostram que, na realidade, os “comunicadores folclóricos” traduzem os conteúdos complexos dos meios de comunicação de massa e os interpretam segundo valores tradicionais das camadas populares, conforme conceitos definidos por Luiz Beltrão. Essa tradução faz a aproximação com o público tão almejada pela publicidade, criando espaços de entendimento e de consumo dos bens ofertados. Nesta pesquisa, foi possível demonstrar como, em várias situações publicitárias, as apropriações dos conceitos folk são incorporados na e pela linguagem da publicidade.

O conhecimento biológico nos documentos curriculares nacionais do ensino médio: uma análise histórico-filosófica a partir dos estatutos da biologia

We analyzed the National Curriculum for Secondary Schools with respect to the ontological, epistemological, historical, social and conceptual biology. This study aims to bring information and thinking about the inclusion of history and philosophy of biology for secondary education and for teacher training. We performed an analysis of PCNEM, PCNEM+ and Curriculum Guidelines as a whole from established categories. The results indicate a predominance of the ontological view of mechanistic biology. Epistemologically, although acknowledged, the question of scientific method is rarely discussed. The historical approach and social scientific activity and scientific knowledge are recognized by the documents, but an instrumental view prevails. The conceptual aspects are comprehensive and take into account the theories of structural biology. A philosophical discussion on the biology is missing in the parameters, indicating the need for the inclusion of issues related to ideas of determinism, chance and teleology.

Relacionamento entre as variáveis da corrida de aproximação e da posição de pé de apoio com a velocidade da bola nos chutes com o membro dominante e não dominante

The aim of the study was to analyze the relationship between run-up spatial-temporal variables with ball velocity in the dominant and non-dominant kicks, and to compare the ball velocity between contralateral limbs. Six futsal players (aged 13 and 14 years) participated in the study. The participants performed 4 kicks with maximal velocity in the stationary ball with each limb. Participants’ movements were recorded by 4 digital cameras (120 Hz). Dvideow software was used for kinematic procedures. The variables analyzed were: length and width of the last but one step and last step before ball contact, distance of the support foot to the ball, run-up velocity and ball velocity. The relationship between spatial-temporal variables with the ball velocity was analyzed by linear regressions with ball velocity as dependent variable. Student t test for paired samples was used to compare ball velocity between dominant and non-dominant kicks. For the dominant limb, the ball velocity was predicted only by the run-up velocity in 16.7%, while for the non-dominant limb only the distance of the support foot to the ball was prognostic variable in 11.9%. The ball velocity was greater for the dominant limb. Run-up variables that predictive ball velocity were different between the dominant and non-dominant kicks.

Interações discursiva e o uso de analogias no ensino de física

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A divulgação da informação científica no rádio

No mundo, a fase atual pode ser caracterizada de sociedade do conhecimento na era da informação. A prática científica está associada a um ordenamento socio-politico-econômico, logo é justificável o porquê dos questionamentos na prática científica ser uma constante, em virtude das alterações ou modificações dos meios de controles científicos. A comunicação social por meio dos programas radiofônicos sobre divulgação de informações científicas pode ser funcionar como um instrumento de instrução ou de educação, algo que possivelmente estimule o gosto do público pela cultura científica. A evolução da tecnologia radiofônica, em sintonia com a informática e a microeletrônica, proporcionou as condições de produção direcionadas para a criação tanto de programas de caráter cultural educativo e científico como também para a criação de programas populares visando lazer diversão. O presente trabalho discorre sobre re-organização da emissora de rádio enquanto empresa que, atualmente, deve planejar técnica e administrativamente sempre que necessário visando melhorar as condições de produções de programas radiofônicos para a transmissão da informação científica.

Perspectivas e desafios para o rádio na era digital

O rádio é o veículo de comunicação que as pessoas mais usam para receber informação e entretenimento diário. A portabilidade, a proximidade das emissoras com seus públicos e os receptores de baixo preço sustentam há várias décadas, a popularidade radiofônica. Mais recentemente, o rádio se beneficiou do crescimento da frota automotora e da enorme quantidade de celulares, que embutem gratuitamente receptores de rádio. Uma pesquisa realizada em 2010, pelo GPR (Grupos dos Profissionais do Rádio) sobre consumo radiofônico pelos brasileiros, apontou que 74% deles ouvem Rádio em receptores tradicionais, 63% ouvem pela internet, 61% pelo rádio do carro, 37% sintoniza rádio pelo celular, 21% por meio de dispositivos como MP3, MP4 e iPhone; 12% por meio de canais de áudio da TV a cabo e 3% via internet do celular. A pesquisa GPR apresenta números significativos de ouvintes em cada modalidade de dispositivo para recepção radiofônica. São indicadores claros de que um mesmo ouvinte está sintonizando regularmente suas emissoras prediletas em mais de um tipo de receptor de rádio. A nova variável demonstra que a digitalização da produção, da transmissão e da recepção, além de transformar o rádio em um veículo com linguagem multimídia, também lhe agregou a possibilidade de multi-sintonia. Ou seja, as mensagens radiofônicas passaram a ser recebidas pelos ouvintes em diversos terminais, todos dotados de ferramentas multimídia e de recursos para interatividade. É a evidência de que o rádio ingressou definitivamente no território binário e convergente do ciberespaço. De agora em diante, a formação das várias carreiras profissionais para a produção radiofônica terão que atentar para as transformações do veículo na era digital.

A informação no rádio como estímulo à produção do conhecimento

The information is centralized on the oligopolistic control of large media conglomerates. Due to the oligopoly of the sources and agencies, can be seen by reviewing the programs for the transmission of information from different stations, there is a minimum difference maintained only for the sources of information of local character. The purpose of this article refers to present concepts and communication proccess for the transmission of information may serve as a stimulus for the generation of knowledge.