The moderating effect of aural preference on neuroticism in the prediction of disinhibited behaviours

ISSID 2005

AS VARIEDADES NO JORNALISMO BRASILEIRO

O que caracteriza o jornalismo de variedades na imprensa brasileira? O que confere identidade aos cadernos e seções culturais que focalizam o lazer e cobrem o entretenimento? São os gêneros e formatos jornalísticos? Ou são os conteúdos temáticos? Quais os parâmetros para compreender de que maneira as pautas de cultura e entretenimento têm sido apropriados por jornais editados no país? Para dar respostas a essas questões, foram observados, sistematicamente, a forma e o conteúdo de cinco publicações regionais Diário do Nordeste, Correio do Povo, Valeparaibano, Agora São Paulo e Gazeta do Tatuapé , além de um periódico de prestígio nacional Folha de S.Paulo. Optando pelo método misto de pesquisa quantitativa e qualitativa , a investigação mapeia, além dos gêneros, a geografia política, a cartografia cultural e as temáticas das matérias vigentes nos espaços já mencionados, a fim de estabelecer comparações. Os resultados sinalizam uma diversidade de produções, as quais respeitam as singularidades das regiões em que se inserem. Em geral, pode-se dizer que, na editoria de variedades, figuram tanto assuntos comuns ao jornalismo cultural música, artes visuais, artes cênicas, cinema, etc. quanto matérias a respeito de atrações televisivas, celebridades, tendências comportamentais e outros assuntos ligados à diversão, ocupando espaço significativo nas páginas dos impressos. Como reflexo da preferência dos veículos por uma produção jornalística voltada à indústria cultural e aos shows midiáticos, a cultura massiva se mostrou predominante em todas as publicações analisadas. Todavia, mesmo que a tônica do jornalismo de variedades esteja na diversão, essa especialidade não se caracteriza como um produto de entretenimento; o que ela faz é orientar como e onde se divertir. Não por acaso, constatou-se que os gêneros jornalísticos do espaço em questão, salvo raras exceções, estão circunscritos ao informativo e ao utilitário. Muito mais do que gerar cultura e entretenimento, as variedades cumprem o papel de guia do lazer.(AU)

The application of physiological observation methods to emotion research

Purpose - The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of consumers. The paper is not setting out to solve the theoretical debate surrounding emotion research, rather to provide an assessment of methodological options available to researchers to aid their investigation into both the structure and content of the consumer emotional experience, acknowledging both the conscious and subconscious elements of that experience. Design/methodology/approach - A review of a wide range of prior research from the fields of marketing, consumer behaviour, psychology and neuroscience are examined to identify the different observation methods available to marketing researchers in the study of consumer emotion. This review also considers the self report measures available to researchers and identifies the main theoretical debates concerning emotion to provide a comprehensive overview of the issues surrounding the capture of emotional responses in a marketing context and to highlight the benefits that observation methods offer this area of research. Findings - This paper evaluates three observation methods and four widely used self report measures of emotion used in a marketing context. Whilst it is recognised that marketers have shown preference for the use of self report measures in prior research, mainly due to ease of implementation, it is posited that the benefits of observation methodology and the wealth of data that can be obtained using such methods can compliment prior research. In addition, the use of observation methods cannot only enhance our understanding of the consumer emotion experience but also enable us to collaborate with researchers from other fields in order to make progress in understanding emotion. Originality/value - This paper brings perspectives and methods together to provide an up to date consideration of emotion research for marketers. In order to generate valuable research in this area there is an identified need for discussion and implementation of the observation techniques available to marketing researchers working in this field. An evaluation of a variety of methods is undertaken as a point to start discussion or consideration of different observation techniques and how they can be utilised.

Cultural orientations and preference for HRM policies and practices:the case of Oman

This study empirically examines the influence of cultural orientations on employee preferences of human resource management (HRM) policies and practices in Oman. Data were collected from 712 employees working in six large Omani organizations. The findings indicate that there is a number of differences among Omani employees regarding value orientations due especially to age, education and work experience. The findings show a strong orientation towards mastery, harmony, thinking and doing, and a weak orientation towards hierarchy, collectivism, subjugation and human nature-as-evil. The results demonstrate a clear link between value orientations and preferences for particular HRM policies and practices. Group-oriented HRM practices are preferred by those who scored high on collectivism and being orientations, and those who scored low on thinking and doing orientations. Hierarchy-oriented HRM practices are preferred by those scoring high on hierarchy, subjugation and human nature-as-bad orientations, and those scoring low on thinking and mastery orientations. Finally, preference for loose and informal HRM practices was positively associated with being, and negatively associated with thinking, doing and harmony orientations. The theoretical and practical implications of these findings are discussed in detail.

Relationships, variety & synergy:the vital ingredients for scholarship in engineering education? A case study

This paper begins with the argument that within modern-day society, engineering has shifted from being the scientific and technical mainstay of industrial, and more recently digital change to become the most vital driver of future advancement. In order to meet the inevitable challenges resulting from this role, the nature of engineering education is constantly evolving and as such engineering education has to change. The paper argues that what is needed is a fresh approach to engineering education – one that is sufficiently flexible so as to capture the fast-changing needs of engineering education as a discipline, whilst being pedagogically suitable for use with a range of engineering epistemologies. It provides an overview of a case study in which a new approach to engineering education has been developed and evaluated. The approach, which is based on the concept of scholarship, is described in detail. This is followed by a discussion of how the approach has been put into practice and evaluated. The paper concludes by arguing that within today's market-driven university world, the need for effective learning and teaching practice, based in good scholarship, is fundamental to student success.

Product variety and just-in-time conflict and challenge

This paper addresses the question of how just-in-time can be implemented within high variety manufacture. To illustrate some of the principles in relation to the high variety-low volume situation the case of a computer manufacturer is considered in detail. For contrast the paper also considers the case of the manufacture of highly-configured four wheel drive vehicles where both variety and volumes are high. The most important issue in high variety/low volume production is that JIT operation should be seen in terms of the tactical holding of inventory in upstream buffers within the supply chain so that value is not added to work in progress prematurely. Tactical buffers ensure that service levels are maintained and the risk of stock-outs is minimized. In high variety/high volume production schedule integrity is the key factor, unreliable schedules being a major inhibitor to the introduction of JIT.