Vigil��ncia eletr��nica e cibercultura: reflex��es sobre a visibilidade na era da informa����o

CARDOSO, M. F. ; RAMOS, A. S. M. . Vigil��ncia eletr��nica e cibercultura: reflex��es sobre a visibilidade na era da informa����o. Revista Espa��o Acad��mico (UEM) , JCR, v. 10, p. 150-158, 2010.

As bibliotecas escolares digitais constitu��das atrav��s de uma rede de conhecimento digital

BEZERRA, Gesiane Ferreira; C��MARA, Rafael Silva da; SANTOS, Valdete Honorato dos et al. As bibliotecas escolares digitais contitu��das atrav��s de uma rede de conhecimento digital. In: SEMIN��RIO DE PESQUISA DO CENTRO DE CIENCIAS SOCIAIS APLICADAS, 16, 2010. Natal. Anais eletr��nicos... Natal: SEMIN��RIO CCSA, 2010. Trabalho oral. Dispon��vel em:<http://www.ccsa.ufrn.br/seminario2010/anais/artigos/gt2-10.pdf>. Acesso em: 25 nov. 2011.

Classifica����o bibliogr��fica: as diversas contribui����es para o tratamento da informa����o

PEREIRA, Edinete do Nascimento et al. Classifica����o bibliogr��fica: as diversas contribui����es para o tratamento da informa����o. In: SEMIN��RIO DE PESQUISA DO CCSA, 15., 2009. Anais... Natal: UFRN, 2009.

Pessoas com defici��ncia visual e o acesso �� informa����o

Exp��e considera����es a respeito dos portadores de necessidades especiais, das pessoas com defici��ncia, um enfoque parcial sobre as doen��as degenerativas da vis��o, e uma aten����o especial para as pessoas com defici��ncia visual, objeto de estudo da pesquisa desenvolvida. Estabelece um resgate da evolu����o dos m��todos que possibilitaram a essas pessoas registrar e decodificar informa����es na forma escrita at�� o surgimento do Sistema Braille. Destaca ainda os suportes e as formas de registro da informa����o no mencionado sistema, e aponta nominalmente os novos recursos decorrentes do advento das novas tecnologias.

O ambiente de pesquisas virtuais na biblioteca acad��mica: da implanta����o �� consolida����o, um longo percurso.

O ambiente da pesquisa acad��mica nas bibliotecas universit��rias se apresenta em constante evolu����o. Nesta perspectiva, as constru����es de novos espa��os se fazem necess��rios na promo����o e acesso �� informa����o, via v��rios tipos de suportes. Atualmente, antigos paradigmas s��o sobrepostos com uma velocidade luz. Neste artigo, apresenta-se a implanta����o, manuten����o e consolida����o do Setor de Pesquisas Virtuais em uma biblioteca universit��ria, com vistas �� democratiza����o do acesso �� informa����o eletr��nica, como tamb��m �� cria����o de uma rede de comunica����o r��pida, eficaz, tendo como foco central as novas Tecnologias da Informa����o e Comunica����o (TICs). Assim, enfoca-se a constru����o do espa��o f��sico do Setor de Pesquisas Virtuais, atrav��s da cria����o de normas, produtos, servi��os e divulga����o desse novo recurso. A consolida����o deste espa��o encontra-se em pleno desenvolvimento, via aquisi����o de produtos espec��ficos, consorciamentos junto ��s redes especializadas, gera����o de novos produtos e, principalmente, a presen��a direta de um profissional bibliotec��rio intervindo e mediando o processo da busca e do acesso ��s informa����es com seguran��a e confiabilidade das fontes. Consequentemente, essas a����es est��o trazendo benef��cios �� comunidade atendida.

Panorama brasileiro das bibliotecas digitais de teses e disserta����es

As bibliotecas de teses e disserta����es t��m um papel fundamental para o desenvolvimento cient��fico e cultural de um pa��s. Nesse sentido, buscou-se, de modo geral, analisar o panorama brasileiro das bibliotecas digitais de teses e disserta����es. Especificamente, objetivou-se caracterizar a sociedade da informa����o enquanto contexto das BDTD; caracterizar os v��rios tipos de bibliotecas surgidos a partir da inser����o das novas tecnologias de informa����o e comunica����o; identificar as diretrizes norteadoras da implanta����o de BDTD; e levantar as BDTD existentes no Brasil. Para tato, al��m de levantamento bibliogr��fico, realizou-se uma pesquisa nos sites de institui����es de ensino superior brasileiras que j�� disp��e de bibliotecas digitais de teses e disserta����es em funcionamento. A an��lise e interpreta����o destes dados nos permite considerar que no Brasil as BDTD encontram-se num est��gio embrion��rio, sendo relevante pesquisar a hist��rica implanta����o e configura����o desse novo modelo de biblioteca.

Mapeando fundamentos do Constructo Neuromarketing com profissionais de empresa de publicidade

This study aims to acknowledge the domain level and influence of the neuromarketing construct. This is done considering professionals at advertising agencies in Brazil. The presence of concepts related to this new approach is very little divulged, and there are little analysis performed on this area. Thus, the research is of qualitative and exploratory nature and used as primary fonts books, articles related to marketing, neuroscience, and psychology as well as secondary fonts. A profound interview was realized aiming the main advertising agencies in Brazil. The public was composed by managers responsible for planning. A content analysis was performed afterwards. The advances related to the brain science have permitted the development of technological innovation. These go primarily towards knowledge and unconscious experiences of consumers, which are responsible for the impulse of decision making and consumer behavior. These issues are related to Neuromarketing, that in turn, uses techniques such as FMRI, PET and FDOT. These scan the consumer s brain and produces imagines on the neuron s structures and functioning. This is seen while activities such as mental tasks for the visualization of brands, images or products, watching videos and commercials are performed. It is observed that the agencies are constantly in search of new technologies and are aware of the limitations of the current research instruments. On the other hand, they are not totally familiar with concepts related to neuromarketing. In relation to the neuroimage techniques it is pointed out by the research that there is full unawareness, but some agencies seem to visualize positive impacts with the use of these techniques for the evaluation of films and in ways that permit to know the consumer better. It is also seen that neuroimage is perceived as a technique amongst others, but its application is not real, there are some barriers in the market and in the agencies itself. These barriers as well as some questioning allied to the scarce knowledge of neuromarketing, make it not possible to be put into practice in the advertising market. It is also observed that even though there is greater use of neuromarketing; there would not be any meaningful changes in functioning and structuring of these agencies. The use of the neuro-image machines should be done in research institutes and centers of big companies. Results show that the level of domain of the neuromarketing construct in the Brazilian advertising agencies is only a theoretical one. Little is known of this subject and the neurological studies and absolutely nothing of neuroimage techniques

Impactos da ado����o de sistemas de informa����o no judici��rio: pesquisa com usu��rios do sistema processual virtual em um juizado especial federal

The Information Technology (IT) is increasing his applicability to business, both private and public companies. It is necessary the adequate use of the new technologies and get cooperation and technology acceptance of the system. People tend to resist to the changes, contributing so that the technology is rejected or even it is not recognized as promoting of the changes. This study is relevant and aim to evaluate the impacts of new technologies, considering their users as fundamental factors in the change process. The survey analyzed the advantages and the barriers of the system use in three federal special judicial of Rio Grande do Norte, with data collected in May of 2007, through the application of questionnaires to thirty eight users of the virtual system CRETA. The users' perception was evaluated, under the optics of five variables: efficiency, image, agility, ease of use and quality. Starting from the obtained results, it was evidenced that the implementation of the system felt accordingly the expected and it reached the objectives intended that were: the velocity and efficiency in the path of the lawsuits, larger productivity, resulting in a better quality of the final work introduced to the citizen and proportionate an improvement in the organizational image of the judiciary power

O uso do m��bile marketing como estrat��gia de fideliza����o de clientes :um estudo e empresas do setor de com��rcio e servi��os em natal-RN

This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

As rela����es da tr��plice h��lice no setor da carcinicultura do Rio Grande do Norte: uma an��lise a partir das abordagens da imers��o social e da depend��ncia de recursos

This work consists in a study of the Shrimp Industry in the state of Rio Grande do Norte, whose central issue relates to the understanding of how the Triple Helix (University, Government and the productive sector) interrelationship limits or expands the industry s innovation process. The study aims to understand how the Triple Helix relationship interferes in the innovation process of shrimp in Rio Grande do Norte. As the knowledge becomes the resource key for production methods, the generation of new technologies, new products and processes which demands joint and integrated action of the institutions comprising the Triple Helix: University, Government and productive sector, which possess the essential resources to innovate the process and can be maximized from cooperative relationships between the referred Institutions. Thus, in this work, it was sharply used the pioneering studies of Sabato and Botana (1968) regarding the cooperation relationship between the scientific-technological sphere, the governmental and the productive base, and studies on the Triple Helix approach, proposed by Etzkowitz and Leydesdorff (2000), in which the university has a key role in the process of technological and innovative development of countries and regions, and under which it is assigned to the very University - the character of the entrepreneurial institution, through the concept of entrepreneurial University. Aiming to overcome the criticism of Cooke (2005), regarding the limitations of the Triple Helix approach, in this study it was used - as analytical perspectives - the perspective of social immersion (Granovetter, 1985, 2005) and the theory of resources dependence (PFEFFER; SALANCIK, 1978). The analytical perspectives presented in here, despite of the different assumptions, are essential to eliminate the bias that one only approach can lead (ASTLEY; VAN DE VEM; 2007). The authors arguments focus on the fact that the integration is possible if the researcher acknowledged that different perspectives may have different descriptions of the same phenomenon. As a research strategy, this study is characterized as a study case, along with the proposed objectives - the qualitative method was used as an approach and, depending on the gathering of the sector s historical, a sectional longitudinal view approach was applied (VIEIRA, 2004). The primary and secondary data were used in order to understand the sector s evolutionary process and its inter-institutional relations - regarding the shrimp culture in Rio Grande do Norte - to promote the development, as the content was used for the technical analysis (BARDIN, 1977). The approach of social immersion and resources addiction dependence made it possible to understand that relationships are established within and between each sphere (university, government and productive sector) characterizing a network of low density relationships and strongly internal and external dependence. Based on the speech of Etzkowitz and Mello (2006), a successful Triple Helix strategy of innovation requires not only the involvement and commitment of the parts, within the institutional sphere and among them, but also the development of mechanisms to coordinate the multiple and complex interactions and interfaces, focusing on promoting both environment and context for innovation and learning; it can be acknowledge from study results that the shrimp in the State of the RN, although there are several institutional mechanisms to promote greater integration and technological development, has been presented disjointed - both internally and between the spheres - and under no legitimate practice when facing the innovational promotion and integration institutions. Due to those factors, the central institutions of the network are crucial to the promotion of innovations, spreading through their direct contacts the importance factor of the sustainable competitive activity in the world market and on the national level. However, it may be concluded, from the data, that the Triple Helix relations are interfering in a negative way on what concerns the promotion of innovations in the shrimp industry in RN

Apoio governamental �� inova����o Tecnol��gica: an��lise da ind��stria farmac��utica paraense

The transformations economical, cultural and social that happen in world ambit they are associated to the intense progress and expansion of new technologies, forcing governments, people, companies and nations to the introduction of new patterns of behavior, forcing, in that way, to the continuous renewal of products and technological processes to maintain the competitiveness, so much among nations, as in the managerial world. In that matter, the technological innovation is recognized as basic factor of maintainable economical competitiveness, being the responsible for the breaking and/or improvement of the techniques and production processes, what presupposes the systematization varied institutional arrangements that they involve firms, interaction nets among companies, government agencies, universities, research institutes, laboratories of companies and scientists and engineers activities. Those arrangements, to the if they articulate with the educational system, with the industrial and managerial section and, also, with the financial institutions, they take the form that Freeman (1987) it coined of national system of innovation, promoted through public politics of CT&I, which seek to induce and to support innovative initiatives in the companies, as well as to establish demands and to prioritize vocations and regional potentialities. In that context of government support to the technological innovation interferes this study, that it looked for to know the reasons of the fragility innovative in the pharmaceutical industry of State of Par�� in Brazil, pointed for PINTEC (2005), starting from the point of view of the businessmen of that section. For such, the qualitative approach was used - with interviews directing semi and the technique of the content analysis. The results of the research pointed that the fragilities innovative of the section links to the ignorance of the government support to the technological innovation on the part of the businessmen of the pharmaceutical industry of State of Par�� in Brazil

Implementa����o de software livre na administra����o p��blica: um estudo de m��ltiplos casos no Estado do Rio Grande do Norte

New technologies appear each moment and its use can result in countless benefits for that they directly use and for all the society as well. In this direction, the State also can use the technologies of the information and communication to improve the level of rendering of services to the citizens, to give more quality of life to the society and to optimize the public expense, centering it in the main necessities. For this, it has many research on politics of Electronic Government (e-Gov) and its main effect for the citizen and the society as a whole. This research studies the concept of Electronic Government and wishes to understand the process of implementation of Free Softwares in the agencies of the Direct Administration in the Rio Grande do Norte. Moreover, it deepens the analysis to identify if its implantation results in reduction of cost for the state treasury and intends to identify the Free Software participation in the Administration and the bases of the politics of Electronic Government in this State. Through qualitative interviews with technologies coordinators and managers in 3 State Secretaries it could be raised the ways that come being trod for the Government in order to endow the State with technological capacity. It was perceived that the Rio Grande do Norte still is an immature State in relation to practical of electronic government (e-Gov) and with Free Softwares, where few agencies have factual and viable initiatives in this area. It still lacks of a strategical definition of the paper of Technology and more investments in infrastructure of staff and equipment. One also observed advances as the creation of the normative agency, the CETIC (State Advice of Technology of the Information and Communication), the Managing Plan of Technology that provide a necessary diagnosis with the situation how much Technology in the State and considered diverse goals for the area, the accomplishment of a course of after-graduation for managers of Technology and the training in BrOffice (OppenOffice) for 1120 public servers

Rela����es entre perfil de valores e perfil de uso da tecnologia: Um estudo com os docentes que atuam na modalidade presencial e/ou no ensino a dist��ncia

O advento das novas tecnologias e a dinamicidade das mudan��as que estas provocam, impactam diretamente em v��rios aspectos da sociedade, dentre estes, na educa����o. Novas metodologias e mudan��as no processo de ensino-aprendizagem tornam-se pr��ticas cada vez mais frequentes neste campo. O elemento basilar desta nova constitui����o �� o docente, capaz de transformar a utiliza����o desses recursos em ferramentas que favore��am o processo educativo. Essa readequa����o do comportamento exigida por essas constantes mudan��as �� orientada pelos valores pessoais dos sujeitos que vivenciam a situa����o. Os valores s��o idealizados como crit��rios que interferem diretamente nas atitudes, prefer��ncias e at�� mesmo no comportamento humano, influenciando no modo como o indiv��duo interpreta as suas pr��prias atitudes e as dos outros, inclusive no ��mbito profissional. Dessa forma, o objetivo geral da presente pesquisa �� analisar as rela����es entre o perfil de uso da tecnologia e os valores dos docentes da UFRN Universidade Federal do Rio Grande do Norte, baseado na escala de valores de Schwartz. Para isso foram utilizados os tipos motivacionais que comp��em a teoria de valores de Schwartz, atrav��s de question��rio aplicado junto aos docentes. Trata-se de uma pesquisa de enfoque anal��tico quantitativo que utiliza um question��rio da escala de valores desenvolvida por Schwartz et al. (2001) conhecida como PVQ (Portrait Values Questionnaire). A pesquisa foi desenvolvida a partir de uma amostra de 200 docentes entre atuantes da modalidade presencial e/ou na modalidade de ensino a dist��ncia. A estrat��gia de an��lise dos dados utilizou t��cnicas de estat��stica descritiva, an��lise de gr��ficos, an��lise das frequ��ncias relativas e a t��cnica estat��stica MANOVA (An��lise Multivariada de Vari��ncia). Os resultados apontaram que os docentes utilizam moderadamente os recursos tecnol��gicos avaliados nesta pesquisa, como ferramenta de apoio pedag��gico. Com rela����o ao perfil de valores, os docentes apresentaram prioridade entre os tipos motivacionais Autodetermina����o, Benevol��ncia e Universalismo, enquanto os menos priorizados foram os de Tradi����o, Realiza����o e Poder, respectivamente. Contudo, n��o foram identificadas rela����es significativas entre o perfil de valores e o perfil de uso da tecnologia entre os docentes estudados nesta pesquisa

Do modelo geom��trico ao modelo f��sico: o tridimensional na educa����o do arquiteto e urbanista

In the teaching practice of architecture and urbanism in Brazil, educational legislation views modeling laboratories and workshops as an indispensable component of the infrastructure required for the good functioning of any architectural course of study. Although the development of information technology at the international level has created new possibilities for digital production of architectural models, research in this field being underway since the early 1990s, it is only from 2007 onwards that such technologies started to be incorporated into the teaching activity of architecture and urbanism in Brazil, through the pioneering experience at LAPAC/FEC/UNICAMP. It is therefore a recent experiment whose challenges can be highlighted through the following examples: (i) The implementation of digital prototyping laboratories in undergraduate courses of architecture and urbanism is still rare in Brazil; (ii) As a new developing field with few references and application to undergraduate programs, it is hard to define methodological procedures suitable for the pedagogical curricula already implemented or which have already been consolidated over the years; (iii) The new digital ways for producing tridimensional models are marked with specificities which make it difficult to fit them within the existing structures of model laboratories and workshops. Considering the above, the present thesis discusses the tridimensional model as a tool which may contribute to the development of students skills in perceiving, understanding and representing tridimensional space. Analysis is made of the relation between different forms of models and the teaching of architectural project, with emphasis on the design process. Starting from the conceptualization of the word model as it is used in architecture and urbanism, an attempt is made to identify types of tridimensional models used in the process of project conception, both through the traditional, manual way of model construction as well as through the digital ones. There is also an explanation on how new technologies for digital production of models through prototyping are being introduced in undergraduate academic programs of architecture and urbanism in Brazil, as well as a review of recent academic publications in this area. Based on the paradigm of reflective practice in teaching as designed by Sch��n (2000), the experiment applied in the research was undertaken in the integrated workshop courses of architectural project in the undergraduate program of architecture and urbanism at Universidade Federal do Rio Grande do Norte. Along the experiment, physical modeling, geometric modeling and digital prototyping are used in distinct moments of the design process with the purpose of observing the suitability of each model to the project s phases. The procedures used in the experiments are very close to the Action Research methodology in which the main purpose is the production of theoretical knowledge by improving the practice. The process was repeated during three consecutive semesters and reflection on the results which were achieved in each cycle helped enhancing the next one. As a result, a methodological procedure is proposed which consists of the definition of the Tridimensional Model as the integrating element for the contents studied in a specific academic period or semester. The teaching of Architectural Project as it is developed along the fifth academic period of the Architecture and Urbanism undergraduate program of UFRN is taken as a reference

Perman��ncias e perspectivas no ensino de projeto de arquitetura no Brasil: uma an��lise a partir da produ����o cient��fica dos Semin��rios UFRGS (1985) e Projetar (2003-2011)

O objeto de estudo desta tese �� o ensino de projeto de arquitetura no contexto acad��mico brasileiro. O trabalho procura analisar esse objeto nos aspectos relativos ao ensinar a fazer e ao aprender a fazer , por meio de uma perspectiva epistemol��gica e cognitiva, a partir da produ����o cient��fica dos Semin��rios UFRGS (1985) e Projetar (2003-2011) sob o olhar de tr��s estados constitutivos: conserva����o, perman��ncia e transforma����o. A metodologia de investiga����o �� qualitativa e seus pressupostos s��o investigad os por meio do m��todo hipot��tico-dedutivo em busca de um conhecimento aproximativo. Dentro do universo pesquisado, as hip��teses conduzem: primeiro, �� investiga����o e caracteriza����o de estruturas que se conservam; segundo, �� investiga����o e levantamento de valores e conceitos que permanecem adequados por sua capacidade de adapta����o ��s mudan��as e paradigmas; e, terceiro, por procurarem destacar pr��ticas pedag��gicas que indicam novos caminhos na maneira de agir e de se pensar o ensino de projeto de arquitetura. A pesquisa demonstrou que, embora em menores propor����es, ainda se conservam a����es e posturas pedag��gicas que: valorizam os ideais funcionalistas e racionalistas da arquitetura; adotam posturas deterministas, caminhos prescritivos ou intuitivos no ensino da concep����o arquitetural; n��o apresentam clareza metodol��gica na abordagem da problem��tica arquitet��nica; os contextos urbanos s��o pouco explorados na experimenta����o; utilizam um sistema de concep����o baseado em princ��pios est��ticos can��nicos e universais, sem problematizar as causas da transforma����o da arquitetura contempor��nea e qual o seu papel numa sociedade complexa e diversificada. Com rela����o ��s novas perspectivas encontradas, a an��lise da produ����o cient��fica demonstrou que a pr��tica pedag��gica do ensino de projeto de arquitetura no Brasil passa por transforma����es cr��ticas valiosas. Essa constata����o foi percebida, por meio, tamb��m, de reflex��es e de pr��ticas pedag��gicas que valorizam a integra����o de conte��dos; que possuem um discurso cr��tico e conciliador com rela����o �� necessidade de renova����o de pr��ticas, paradigmas, meios e conte��dos; que est��o abertas ��s posturas cooperativas e ��s estrat��gias para a constitui����o de um corpo te��rico-pr��tico para o ensino do projeto que n��o se limite ao campo da arquitetura; que reconhecem a import��ncia das novas tecnologias computacionais na concep����o projetual e no ensino do projeto, assim como, as tecnologias e estrat��gias que atualizam as solu����es projetuais no uso adequado dos recursos ambientais; que consideram o espa��o acad��mico como um lugar prop��cio para as experi��ncias projetuais e pedag��gicas; que manifestam um esfor��o em considerar a participa����o do usu��rio, assim como em realizar um processo de apreens��o de contextos complexos como objeto de estudo, adotando uma postura de valoriza����o do processo projetual. O trabalho conclui que a educa����o do arquiteto deve estar atenta aos aspectos relativos �� inclus��o da realidade sociocultural e ambiental como refer��ncia para o fazer arquitetural em detrimento da primazia dada �� racionalidade t��cnica, uma vez que essa realidade permite a media����o, entre o ser e o mundo , como uma estrat��gia que supera qualquer antecipa����o program��tica e viabiliza a transforma����o e a constru����o do pr��prio ser e do mundo . Assim, se o aprender fazendo �� necess��rio para a forma����o do arquiteto, que esse fazer seja refletido e retroalimente a pr��tica