O craque, o sex symbol e o homem de sucesso: a construção da imagem de Neymar no mercado brasileiro de revistas (2010/2011/2012)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

E. T. A. Hoffmann e Jacques Callot: a ficção da imagem

Hoffmann wrote several fairy tales, including "Princess Brambilla" (1821), which has an remarkable pictorial component: when it was published, the text went along with eight illustrations by Carl Friedrich Thiele, which were derived from original prints made by the Frenchman Jacques Callot. While Callot images portray the Italian theater of the Commedia dell'Arte, Thiele's works follow the plot of the narrative, representing the characters of Hoffmann, who disguise themselves because of the carnival that is taking place in Rome. The costumes and masks worn by the characters however do not ensure them full secrecy. Instead of a complete undercover, they lead to double meanings and double identities so that narrative levels and artistic references overlap and create an effect similar to a set of a polyphonic orchestra (which is a metaphor implied in the very subtitle, where the narrative is called a Capriccio).

Traduzir Lucano em português: ensaio de poética tradutória sincrônica

The aim of this paper is to offer an essay of synchronous translation poetics, based on the theoretic thought of Haroldo de Campos and Antoine Berman, which highlight the relevance of translation history in the work of contemporary translators. For this purpose, starting from a close-reading of the first seven Latin hexameters of Lucan’s Pharsalia, I present a comparative study of the translations of Filinto Elisio (18th century), José Feliciano de Castilho (19th century) and Vieira (2011).

Gênese de uma obra e esboço de uma poética: a correspondência de João Guimarães Rosa

The quality and the diversity of the material – questionnaires, glossaries, notes, drawings, comments on his work, reflections on language and literature, indications and references – which we find when we read the correspondence of João Guimarães Rosa with the translators of his texts to other languages certify the importance to the study of his work. In this research, we intend to comment on some excerpts of this correspondence, mainly on the unpublished ones, which belong to the Guimarães Rosa Fund (IEB/USP), that we consider relevant to elucidate the process of the origin of this work and to shape Rosa’s poetry or as the author used to call his “platform” of writer.

Percepção e experiência na criação poética

The artistic language is deeply related to the ability of imagination of the human spirit. The poetic experience is based on the perception of physical existence. The poet tries to show through images what he wishes to express and his tendency is to deal with words as a concrete thing.

A palavra poética de Arnaldo Antunes

This article reflects on Arnaldo Antunes‟ (AA) poetics. For this purpose, both the contributions of Fontanille and Zilberberg regarding tensivity, as well as some ideas of Tatit regarding song semiotics. The aim is to think about how the dance between enunciation and enunciate is structured in AA within poetical architecture as exemplified here based on the analysis of the poem “Palavra”. The hypothesis is that the tension between the two central nuclei of the poem, metalanguage and erotism, are the essential compositional marc of AA poetical stylistics. The results lead to the reflection that the musical tension is the game that guarantees the movement between the density of the word and the erotic fluidity of the authorial (metalinguistic) act of production.

Expresividad poética y traducción con breve lectura de Fedro I. 1

The term poetic expressiveness refers to the multiple joints of the plan of expression, derived from the expressive value of the linguistic sign (ROSSET: 1970, 135) and its particular role in the field of poetry. The features of meaning, such as projection, elevation and salience, make it possible to consider expressive all poetic statements which constitute particularly dense instances in the formal consolidation of a convergence between the two planes (expression/content), and therefore it stands out from the others due to the high density of structural parallelisms and isomorphisms, which are procedures responsible for the impression that a particular form of content can only be expressed by cutting that same specific form of expression out. These considerations have an immediate impact on the reading, interpretation and practice of translating poems, which is intended to be demonstrated here, through an example of translation of a Phaedrus' fable, written in iambic meter.

Tecnologias virtuais e análise videográfica: o YouTube® como recurso de pesquisa para compreensão sobre a imagem do idoso brasileiro = Virtual technologies and videographic analysis : YouTube® as research resource for understanding about brazilian elderly imagem

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Emprego de técnica dedicada de análise de imagem na avaliação do produto GT no desempenho da floculação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As figurações da morte e da memória na poética de Manoel de Barros

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Entre o claro e o escuro: uma poética da angústia em Saramago

Pós-graduação em Estudos Literários - FCLAR

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Poética do surrealismo: uma leitura de Campos de Carvalho

In this article we analyze how the character of the story-teller is build up as a fictional creation in the novel Vaca de nariz sutil (1961) by Walter Campos de Carvalho (1916-1998). We associated the building process of the narrator-character to the poetic of the surrealism, process which brings a fragmentary feature to the writer’s language, and reflects a search for some coherency in a given chaotic environment, wherein space itself becomes the role of a dialogue between identity and representation of the real in the construction of the narrative analyzed here.