Vivencie a Pandora: proposta de jogo de realidade alternada para Nova Éden, A Série

Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden

Gestão de desenvolvimento competitivo: atuação do Relações-públicas em programas de gestão do conhecimento

The theme approached relates contemporaneous organizational competitive scenario to draw parallels between the organizational structure, Knowledge Management and Public Relations. Many aspects are complementary and can be grouped, enabling the idea of verifying the possibility of a Public Relations work like a manager of Knowledge Management. The objective of this study focuses in analyzing the administration ways of the organizational environment to verify the best kind of structure for the competitive development pattern, then we sought the meaning of Knowledge Management and their results to draw a parallel between the image of the Knowledge Management process manager and the Public Relations professional. The methodology chosen was bibliographic research, by which we noticed the theme relevance, the proposal validity and build a convergence between the skills of a person responsible for managing processes in Knowledge Management and the capabilities of a Public Relations professional. This way adopts a human feature to the managing process, respecting the technical-informational scenario of this area

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Pica-pau: análise exploratória sobre a noção de justiça que permeia as ações do personagem

Este trabalho tem como objetivo identificar as influências e os aspectos que a mídia televisiva impregna no desenvolvimento moral da criança. Estando a cultura midiática muito presente no cotidiano do indivíduo, em sua subjetividade, fazendo com que o mesmo construa e adquira novos símbolos e sentidos a respeito de sua realidade, interferindo totalmente em sua identidade, é válido trazer à tona uma discussão sobre o conteúdo existente no desenho animado “Pica-Pau”, pois é um desenho muito assistido pelas crianças e refletem na aquisição e reprodução dos valores morais ali contidos, constantemente. O foco aqui presente será a análise do desenho animado “Pica-Pau”, à luz da teoria de Jean Piaget, sendo apontado, assim, todo um diagnóstico acerca do mesmo e, em seguida, encontrando uma maneira deste conteúdo ser trabalhado pelos professores

Propostas de Adequação Ambiental para a Cidade da Criança de Presidente Prudente - SP

The environmental issue has been considered of fundamental importance for the well being of the present and future generations and is inserted into the commitment of political parties at federal, state and municipal government programs, into the interests of popular organizations and business planning. The Parque Ecológico Cidade da Criança is one of the most sought after places for visitation at Presidente Prudente – SP. Located outside the Raposo Tavares Highway, next to the exhibition grounds and beside the agricultural school, has more than 30 acres of area with an infrastructure designed for recreation and leisure activities for all ages and has received new investment of the public power. Given the importance of the ecological aspects, the objective of this work is to perform an environmental diagnosis in order to be able to submit proposals for solving the problems encountered and improve the use of the environmental resources. Therefore, the study was divided into three foci: sewage disposal, erosion process and control of the stormwater drainage system. It was checked the discharge of sewage from the restaurant on exposed soil, erosion processes that develop at the camel and llama cages ground and erosion processes resulting from the convergence of the stormwater in the highest region of the park. Based on these studies, proposals of solution were made for each case, having considered the effectiveness of the project

Geologia da região da Fazenda Salobo, Vazante - MG

Important deposits of Zn-Pb associated with the Vazante Group, and Au in Group Canastra occur in the Vazante-Paracatu region (MG). They are located in the Brasília Fold Belt, which was generated from a convergent tectonic in the Brasiliano cycle, forming a complex system of imbricated nappes and faults. This study aims to characterize stratigraphic, structural and metamorphic aspects of an area, located in the Salobo’s farm region. A geological mapping in 1:20,000 scale was executed in order to identify the outcropping lithotypes and to collect structural measures. Drill holes were described to support the surface data and samples were selected for the preparation of thin and polished sections. In this context, the occurrence of rock types and hydrothermal processes that had not been previously described were found, for example layers of phosphatic quartzite in the Serra do Poço Verde Formation (SPV), hydrothermal hematites from martitization magnetite in contact by detachment of the Serra do Garrote Formation and SPV in the Vazante Group and layers of microbanded iron formations in Paracatu Formation (Canastra Group). In the area, four deformational phases were recognized, occurring progressively, in which two of them are related to convergent tectonic, with the development of thrust faults, one is associated to tectonic escape and/or reactivation of basement faults and the last has a distensive character, representing the post-convergence relaxation. The metamorphism in the area was subgreenschist facies, reaching lower greenschist, with temperatures up to 350°C

Cidadão em sintonia participativa: uma perspectiva para as Relações Públicas

In contemporary times, to which the media is centralized in the hands of a few, it is necessary to understand and discuss its democratization. In this situation it surges a theory that is still maturing, Communication Public, which reflects the communication by the optic of citizen participation. In this sense, the research has as objective the reflection about democracy, the centrality and conglomeration media in society and what is affecting public broadcast organizations. So has too the intention to defend the performance of professional public relations in this context, due to its humanistic and strategic characteristic. Through literature review, observation of programming of Radio FM UNESP Bauru and interviews with employees, it is perceived that the vehicle radio for its intrinsic characteristics has great potential democratization, when this character in public can promote citizenship. There was also observed the demand for professional public relations, assisting the organization to recognize themselves as a social institution, defining its mission, its goals, its vision and policies, with objective to make two-way symmetrical communication to the public

Breves considerações sobre o conceito de natureza na genese da geografia moderna

From the twentieth century is witnessing a gradual increase in the debates and issues related to the degradation of nature, making the twenty-first century begins under the aegis of speeches linked to this concept as one of the axes of the concerns of humanity. There are several movements that are related to the degrading way of contemporary society and how we are called upon daily to save and defend nature, from the consumption of sustainable products through environmentally friendly lifestyles. While this may appear to be explicit that the current form of metabolic interaction man / nature in the current historical period of capitalism converges in a bleak scenario, however, there is an ideological and peacemaker convergence between productively and the systematic appeal to the consumption. Given these assumptions could be palpable the question that in the course of human history would be ideological conceptions of nature? Being a true statement what is the conflict present in the ideological struggle over nature with regard to the genesis of modern geography? Would it be overt or covert? These questions lead us to the present study, whose goal is to bring some notes about the ideological conceptions of the nature in human history, culminating in the possible influences upon the institutionalization of Modern Geography

Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Televisão analógica e televisão digital: o futuro do telejornalismo

This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study

Basquetebol X temas transversais: a produção de material didático audiovisual para a Educação Física escolar

This study aimed, first, produce a kind of educational materials in audiovisual format, to the Physical Education, addressing the Transversal Themes in view of the basketball. The themes chosen were Cultural Plurality, addressing the basketball in a wheelchair, and Labor and Consumer Affairs, addressing the marketing and exploitation of labor force that the company is Nike. There is no doubt the importance of media production in contemporary society, as one of its main languages, but of little relevance in the school environment, especially in the area of Physical Education. In a second phase aimed at evaluating the feasibility of this material both as a teaching strategy, such as content of learning lessons. The evaluation was made through a discussion in the form of focus groups with 10 students from 9 th grade of elementary school. The results showed that despite an initial rejection of the material as a teaching strategy because of the history that Physical Education has for several years, students were open to new ways of learning. Since the results on the material, such as learning content, showed that the videos were able to address and the Transversal Themes and meet the need for procedural content with the proposed activities. With this, we realize that students are willing to discuss matters that are not always addressed, but now, with the creation of national curriculum standards should be reflected in the classroom

O desenvolvimento sustentável e o controle social da natureza e do trabalho: um estudo a partir da Fábrica de Preservativos Masculinos de Xapuri (AC)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mito, história e memória em Órfãos do Eldorado de Milton Hatoum

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O que nós sabemos? Da relação com o saber na e com a educação física em um processo educacional-escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)