Meios de divulgação promocionais de cinema: estudo sobre o impacto nos consumidores

This article presents part of the results obtained under a project that sought out to know and understand the determining factors in the ways of attendance at movie theaters, with the main goal to analyze each of the cinematic means of disclosure and their respective communicative role. The study was carried out through a theoretical and conceptual analysis using a quantitative approach. The main tool for data collection was a questionnaire that included the participation of 380 subjects. The findings show that the main determinant means of disclosure in choosing films as key influencers of visits to Portuguese cinemas were the Internet and the word-of-mouth phenomenon.

A literatura no cinema Oliveiriano

São nítidas na cinematografia do emblemático realizador português Manoel de Oliveira as influências de outras artes, nomeadamente da literatura. Com efeito, a adaptação literária é objeto de interesse do cineasta em diversas produções fílmicas dando origem a obras centradas sobre variadas temáticas, onde sobressai a figura feminina e os textos de Agustina Bessa-Luís. O envolvimento do realizador neste contexto de diálogo intertextual remonta às suas primeiras produções ficcionais (Aniki-Bobó, 1942) e permanece ao longo da sua vasta carreira cinematográfica. Estudar o registo filmográfico ficcional Oliveiriano é repensar questões relativas à adaptação literária e às suas particularidades. É, similarmente, refletir sobre o lugar da adaptação no cinema português e, ao mesmo tempo, equiparar o cineasta luso à constelação de realizadores paradigmáticos da história do cinema mundial que estabeleceram uma relação dialógica com fontes escritas. Com o propósito de sustentar a argumentação, a reflexão encontra-se ancorada em estudos de literatura e cinema e na teoria da adaptação. Partindo do vínculo dialogal entre literatura e cinema na obra de Manoel de Oliveira, o presente texto procura estabelecer uma reflexão acerca da adaptação literária e paralelamente relembrar as singularidades da transmutação fílmica dando destaque às diversas adaptações literárias de índole Oliveiriana que o cinema português tem testemunhado. A literatura no cinema de Oliveira contribui para testemunhar o elo positivo que historicamente tem ligado estas duas formas de expressão e oferece um exercício de releitura original destacando liberdade criativa e a independência que caracterizam Manoel de Oliveira.

Interpreting independence in Latin American cinema today: the digital option

Globalisation has transformed “independence” into, at best, “inter-dependence”. In Latin American film, this process has been experienced as a decline in the national productions, now usually co-productions, and a tendency towards the self-exoticising as films cater for a festival-circuit global audience; similarly, theatrical exhibition takes place in one of a handful of the global multiplex complexes. Moreover, narrative film itself has long been regarded as inherently “dependent”, on the conservative sectors that have provided its finance, with the word “independent” referring to authorial features only. However, the very same processes that have allowed for such an unprecedented corporate control of these film industries have also spawned a parallel network of local, regional and national filmmaking, distribution and exhibition through digital media. From the “Mi Cine” project in Mexico to the “Cine Piquetero” in Argentina, digital filmmaking is empowering viewers and restoring agency to local filmmakers. In this paper I argue for this understanding of “independence” in the contemporary cinematic spheres of Latin America: the re-appropriation, amidst the transnationalism of the day, of the democratising potential of cinema that Walter Benjamin once thought was inherent to the medium.

Chicano identity and discourses of supplementarity on Mexican cinema: from ‘The Man Without a Fatherland’ (Contreras Torres: 1922) to ‘Under the Same Moon’ (Riggen: 2008)

A radical change took place in Mexican narratives of belonging during the 1990s, when NAFTA was first negotiated. Narratives of migration drastically changed the status of Mexican migrants to the US, formerly derided as ‘pochos’, presenting them as model citizens instead. Following Derrida, I argue the role of the migrant became that of a supplement, which is, discursively, at the same time external to and part of a given unit, standing for and allowing deeper transformations to take place in the whole discourse of bilateral relations and national identity more generally. I use Derrida’s concept of the supplement to discuss changing representations of Chicanos in Mexican cinema, and to assess the extent that they have succeeded in reframing the discourse on national identity, with a focus on gender.

I3MEDIA, e-journal of cinema, television and media studies. Especial Sport&Media

SIN FINANCIACIÓN

Media Gótico: O Crime e seu Duplo Ficcional na Literatura, TV e Cinema

Crime possesses a dual nature deriving from its portrayal in the media leading to duplicity in the act of witnessing crime which by showing reality inevitably transforms it into a different kind of reality. The direct relationship with the Gothic genre is very naturally justified by real crime seeming to replicate fictional crime and vice versa, thus originating various forms of the lack of distinction between reality itself and fictional reality, or between truth and falsehood, which many writers and artists associated with Gothic aesthetics have always relied on, and numerous examples of this can be found in the works of Edgar Poe, Patricia Highsmith, Chuck Palahniuk and many others. While real crime may take the Gothic novel as its prototype, it turns out that nowadays television has taken on this role. Examples of this phenomenon are the recent symptoms of obsessive dependence on TV series such as C.S.I., Criminal Minds, The X Files, The Following and Dexter, showing a tendency for television series to replace Gothic novels, thus revealing a perverse attraction for witnessing violence through the same means that transmit the daily news featuring violent events in different scenarios of war all over the world.

Os espectáculos públicos e o cinema em Évora a partir da documentação arquivística

A documentação incorporada nos últimos anos no Arquivo Distrital de Évora, tem-nos permitido traçar linhas de permanência sobre a realização dos espectáculos públicos na cidade de Évora. Destaca-se neste pequeno texto, as possibilidades de estudo da cinematografia através daquela documentação.

ABORDAGEM DO TEMA “MIGRAÇÃO” NAS APOSTILAS DA REDE PÚBLICA ESTADUAL PAULISTA

Dentre os tantos assuntos estudados na disciplina de Geografia da rede pública estadual paulista, os fluxos migratórios se caracterizam por serem importantes, pois estão muito presentes no cotidiano do aluno: ao se deslocar de casa até a escola; da migração de seus pais de um estado até outro ou ainda de amigos que foram para outro país em busca de emprego, por exemplo. Por isso, esse assunto merece destaque em sala de aula e assim, se faz necessário, juntamente com o professor, um bom material de apoio: jornais, documentários, filmes, revistas, livros didáticos, apostilas e outros. Portanto, objetivamos analisar de que forma as apostilas de Geografia organizadas pela Secretaria de Educação do Estado de São Paulo apresentam os conteúdos relacionados aos processos migratórios. Para tanto, os materiais que apresentam tal assunto serão selecionadas e itens como: ilustrações, representações cartográficas, textos, exercícios, dentre outros, serão analisados para que posteriormente possamos contribuir para melhora do material. Como exemplo dessa análise, podemos citar o mapa “As Migrações, final do século XX” página 23 do caderno do aluno, volume 1, 3ª série do Ensino Médio, que ao apresentar os principais fluxos migratórios internacionais aponta apenas um questionamento aos alunos: “O que o mapa representa? Justifique”. Tal mapa com informações sobre efetivo de imigrantes, fluxos e porcentagem de imigrantes na população, poderia ser mais explorado em questões e discussões para melhor compreensão do aluno.

Two main challenges in service description : Web service tunnel vision and semantic myopia

Through media such as newspapers, letterbox flyers, corporate brochures and television we are regularly confronted with descriptions for conventional (bricks 'n' mortar style) services. These representations vary in the terminology utilised, the depth of the description, the aspects of the service that are characterised and their applicability to candidate service requestors. Existing service catalogues (such as the Yellow Pages) provide little relief for service requestors from the burdensome task of discovering, comparing and substituting services. Add to this environment the rapidly evolving area of web services with its associated surfeit of standards, and the result is a considerably fragmented approach to the description of services. It leaves the reality of the Semantic Web somewhat clouded. --------- Let's consider service description briefly, before discussing our concerns with existing approaches to description. The act of describing is performed prior to advertising. This simple fact provides an interesting paradox as services cannot be described exactly before advertisement. This doesn't mean they can't be described comprehensively. By "exactly", we are referring to the fact that context provided by a service requestor (and their service needs) will alter the description of the service that is presented to the discoverer. For example, a service provider who operates a cinema wants to describe the price of their service. Let's say the advertised price is $15. They also want to state that a pensioner discount and a student discount is available which provides a 50% discount. A customer (i.e. service requestor) uses the cinema web site to purchase tickets online. They find the movie of their choice at a time that suits. However, its not until some context is provided by the requestor that the exact price is determined. The requestor might state that they are a pensioner. The same is applicable for a service requestor who purchases multiple tickets perhaps on behalf of other people. The disconnect between when the service is described and when a requestor provides context introduces challenges to the description process. A service provider would be ill-advised to offer independent descriptions that represent all the permutations possible for a single service. The descriptive effort would be prohibitive.

Less popular but more democratic? Corrie, Clarkson and the dancing Cru

The central cultural experience of modernity has been change, both the ‘creative destruction’ of existing structures, and the growth, often exponential, of new knowledge. During the twentieth century, the central cultural platform for the collective experience of modernising societies changed too, from page and stage to the screen – from publishing, the press and radio to cinema, television and latterly computer screens. Despite the successive dominance of new media, none has lasted long at the top. The pattern for each was to give way to a successor platform in popularity, but to continue as part of an increasingly crowded media menu. Modern media are supplemented not supplanted by their successors.

Digital scholarship and pedagogy, the next step : cultural science.

There are two aspects to the problem of digital scholarship and pedagogy. One is to do with scholarship; the other with pedagogy. In scholarship, the association of knowledge with its printed form remains dominant. In pedagogy, the desire to abandon print for ‘new’ media is urgent, at least in some parts of the academy. Film and media studies are thus at the intersection of opposing forces – pulling the field ‘back’ to print and ‘forward’ to digital media. These tensions may be especially painful in a field whose own object of study is another form of communication, neither print nor digital but broadcast. Although print has been overtaken in the popular marketplace by audio-visual forms, this was never achieved in the domain of scholarship. Even when it is digitally distributed, the output of research is still a ‘paper.’ But meanwhile, in the realm of teaching, production- and practice-based pedagogy has become firmly established. Nevertheless a disjunction remains, between high-end scholarship in research universities and vocational training in teaching institutions; but neither is well equipped to deal with the digital challenge.

Open City, Rossellini and neorealism : sixty years on

For Bakhtin, it is always important to know from where one speaks. The place from which I speak is that of a person who grew up in Italy during the economic miracle (pre-1968) in a working class family, watching film matinees on television during school holidays. All sort of films and genres were shown: from film noir to westerns, to Jean Renoir's films, German expressionism, Italian neorealism and Italian comedy. Cinema has come to represent over time a sort of memory extension that supplements lived memory of events, and one which, especially, mediates the intersection of many cultural discourses. When later in life I moved to Australia and started teaching in film studies, my choice of a film that was emblematic of neorealism went naturally to Roma città aperta (Open city hereafter) by Roberto Rossellini (1945), and not to Paisan or Sciuscà or Bicycle Thieves. My choice was certainly grounded in my personal memory - especially those aspects transmitted to me by my parents, who lived through the war and maintained that Open City had truly made them cry. With a mother who voted for the Christian Democratic Party and a father who was a unionist, I thought that this was normal in Italian families and society. In the early 1960s, the Resistance still offered a narrative of suffering and redemption, shared by Catholics or Communists. This construction of psychological realism is what I believe Open City continues to offer in time.

At breaking point? Challenges for Australian film policy through the lens of genre (horror) films

Cultural policy settings attempting to foster the growth and development of the Australian feature film industry in era of globalisation are coming under increasing pressure. Global forces and emerging production and distribution models are challenging the “narrowness” of cultural policy – mandating a particular film culture, circumscribing certain notions of value and limiting the variety of films produced through cultural policy driven subvention models. Australian horror film production is an important case study. Horror films are a production strategy well suited to the financial limitations of the Australian film industry with competitive advantages for producers against international competitors. However, emerging within a “national” cinema driven by public subsidy and social/cultural objectives, horror films – internationally oriented with a low-culture status – have been severely marginalised within public funding environments. This paper introduces Australian horror film production, and examines the limitations of cultural policy, and the impacts of these questions for the Producer Offset.