Indisciplina no ensino técnico: representações sociais de professores

The present study is a result of a Master’s degree’s research in Psychology, which has been developed with the objective of identifying the social representations of teachers about indiscipline in the classroom. We adopted a qualitative and quantitative approach and also the theory of Social Representations. Data were collected through individual semi-structured interviews. There were three high school teachers, three technical teachers and three teachers from both types of education, resulting in nine teachers from a technical school in São Paulo countryside. We defined three themes to process data through a content analysis, which are: indiscipline causes, alternatives to deal with this issue and conception of indiscipline. This division into themes allowed us to identify categories and we were able to measure frequency and percentage of answers. So far, we analyzed data of interviews corresponding to technical teachers. We noted that most of the answers related to the indiscipline were due to individual and family factors of students. Regarding the alternatives to deal with indiscipline, the answers were mostly related to the relationship of teachers and students. In general, we can say these pre-results show us a difference between the indiscipline causes and the alternatives to deal with them: teachers tend to blame the students themselves and their family problems, but they also say the alternatives are centered on the interaction teacherstudent.

Modelo de processo de interação do telespectador em programas da TV Cultura

From a conceptual and contextual review of the phenomenon of convergence between TV and internet, demonstrated by the increasing use of so-called social media as tools for audience participation in television programs, the article examines the incorporation of information from social media programs in TV Cultura, a public television station in the state of São Paulo in Brazil. The work tries to characterize a model of the interaction process, in order to describe how is the audience participation in three selected programs: Green Card, JC Debate and Roda Viva.

Comunicação pública para cidadania no avanço das redes sociais oficiais

The advancement in the deployment of social networks by governments can generate public communication initiatives, which may contribute to the strengthening of citizenship, understood as the exercise of the right to information about public management. This article describes results of research which assessed, through content analysis, the breadth and depth of information offered by the state government of São Paulo in news stories accessed through the social networks Twitter, YouTube, Facebook and Orkut which publicize purposes, lines of action and limits of public policies of immediate impact for citizenship, in the areas of welfare, health, education and environment. Results indicate that the analyzed sample contains, on average, from 28% to 40% of all information deemed necessary for the comprehensive and plural characterization of a public policy, according to the theoretical-methodological context of the research.

Folkcomunicación ciudadana a partir de la web 2.0 y de la movilidad

The social media are increasingly present in the lives of citizens, especially when the intention is to share views and information among its communities. However, that is something that leaves the control of citizens near the cluster communication, and reinforce construction of public opinion. This paper presents, from a conceptual discussion and case study grounds to believe that contemporary citizens are the true owners of the fourth estate.

Uma experiência de cibereducação para o letramento digital

Pós-graduação em Letras - FCLAR

Contribuição da Teoria Ator-Rede (T A-R) para o estudo da construção do conhecimento geográfico: uma leitura da introdução da New Geography no Brasil através da Sociologia das Associações

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Fanpage da rádio Unesp FM: convergência e interatividade em prol da cultura e cidadania

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC

Vídeo-ativismo em rede: um estudo sobre os protestos brasileiros de 2013 registrados no documentário 20 centavos

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O desenvolvimento de capacidades de linguagem para a formação de leitores em língua inglesa: uma análise dos Cadernos do ensino médio da rede pública de São Paulo

Pós-graduação em Estudos Linguísticos - IBILCE

Student Reactions to Professor Use of Facebook

Mazer, Murphy and Simonds (2007) recently demonstrated that high self-disclosure, compared to low self-disclosure, on a fictitious professor's Facebook profile was related to students' expectations of a positive classroom environment and high levels of motivation. These findings raise the question of whether all types of self-disclosure would have the same effect. This study examined college students' perceptions of specific ways that professors might use Facebook. We created six Facebook profiles for a fictitious male professor, each with a specific emphasis: Republican, Democrat, religious, family- oriented, socially oriented, or professional only. While viewing a printed version of one of the randomly distributed profiles, participants responded to questions that assessed their perceptions of the professors' teaching ability, classroom demeanor and appropriateness of self-disclosure, as well as their own Facebook use. Students responded most negatively, but sometimes with greatest interest, to professors' posting of social and political information. Appropriate use of Facebook, including professional and family information, increased students' respect for the professor and his classroom. These findings could be very helpful in guiding professor Facebook use.

NAMA National Conference a Learning Experience for Nebraska Students

Change was in the air at the 2010 National Agri- Marketing Association (NAMA) Annual Conference held April 20-23 in Kansas City, Missouri. Students and professionals alike were given the opportunity to rub shoulders with, and hear nationally known speakers engaging audiences on topics such as the new rules of marketing and publication relations, measuring the effectiveness of social media and strategy, and brand communication.

The association between low alcohol use and traffic risk behaviors among Brazilian college students

Although there are a large number of studies focused on binge drinking and traffic risk behaviors (TRB), little is known regarding low levels of alcohol consumption and its association to TRB. The aim of this cross-sectional study is to examine the association of low to moderate alcohol intake pattern and TRB in college students in Brazil. 7037 students from a National representative sample were selected under rigorous inclusion criteria. All study participants voluntarily fulfilled a structured, anonymous, and self-questionnaire regarding alcohol and drug use, social-demographic data, and TRB. Alcohol was assessed according to the average number of alcoholic units consumed on standard occasions over the past 12 months. The associations between alcohol intake and TRB were summarized with odds ratio and their confidence interval obtained from logistic regression. Compared with abstainers students who consumed only one alcohol unit had the risk of being a passenger in a car driven by a drunk driver increased by almost four times, students who reported using five or more units were increased by almost five times the risk of being involved in a car crash. Compared with students who consumed one alcohol unit, the risk of driving under the influence of alcohol increased four times in students using three alcohol units. Age group, use of illicit drugs, employment status, gender, and marital status significantly influenced occurrence of TRB among college students. Our study highlights the potential detrimental effects of low and moderate pattern of alcohol consumption and its relation to riding with an intoxicated driver and other TRB. These data suggest that targeted interventions should be implemented in order to prevent negative consequences due to alcohol use in this population. (C) 2012 Elsevier Inc. All rights reserved,

La rivoluzione del marketing televisivo tra internet, applicazioni e web broadcasting

In questa tesi ci focalizzeremo sul connubio TV ed internet che rivoluzionerà l’erogazione dei servizi verso i telespettatori e di conseguenza il marketing pubblicitario in questo contesto. Partiremo dalla storia della televisione in Italia e dei dispositivi TV per poi analizzare i primi fenomeni di utilizzo televisivo del canale web e la conseguente nascita dei primi social media e servizi di video on demand. La seconda parte di questa tesi farà una larga panoramica sul marketing televisivo ed il web marketing, fino ad arrivare al punto di massima prossimità tra i due canali, ovvero l’advertising correlato ai contenuti video presenti sul web. Nella terza ed ultima parte analizzeremo le prime piattaforme di WebTV e servizi di internet television, per poi focalizzarci sui probabili risvolti e prospettive future sia a livello di fruizione dei contenuti che pubblicitario. Questo fenomeno avrà una netta influenza nel Marketing considerando che dal 1984 la TV è il mezzo che raccoglie la maggior parte degli investimenti pubblicitari ed il web è il media in maggiore ascesa a livello di penetrazione e popolarità negli ultimi anni.

Seo: ottimizzazione dei siti web

Obiettivo di questa tesi è sviscerare i concetti fondamentali legati al SEO, in particolar modo dal punto di vista delle aziende italiane: l’evoluzione di questo business nel nostro territorio, gli strumenti e le tecniche di ottimizzazione impiegati nella realizzazione dei siti internet, i capitali, umani ed economici, che alimentano questo mercato in Italia e all’estero e i fattori che oggigiorno sono considerati di fondamentale importanza per ottenere visibilità nei motori di ricerca.