Historia de la familia en América Latina: balance de las principales tendencias

ResumenAnálisis de las principales tendencias de la historia de la familia en América Latina, y con mayor detalle, en el caso de Costa Rica.AbstractAn analysis of the main trends in family history studies in Latin America, with emphasis of Costa Rica.

The family in the discourse of television advertising campaign margarine "Qualy": another model, the same story

This work is part of the result of masters degree research that aims to analyze how the margarine commercials "Qualy", through television, create a particular imagery around the very concept of family. For this purpose, we raise the following question: how are the effects of meaning, concerning this concept, created in the “Qualy” margarine television advertising? To answer this question we focus on the goal of understanding Sadia discourse using a “Qualy” advertise campaign, produced in 2009, which consist of eight commercials. Our theoretical purpose is to seek the light of French Discourse Analysis of Michel Pecheux and Eni Orlandi, trying to understand the workings of these effects of sense on family which come from this advertising intent. The campaign propagation took place through open national television media between 2009 and 2010. In the course of its eight episodes it tells a little story about a particular family dynamic, composed of three members: a mother (Anne), son (Rafa) and grandmother (Theresa), plus a fourth character who does not live with his family but is often around, it is the mother's boyfriend (Beto). With the analysis process it was possible to notice that although the surface of discourse reveal an organization of contemporary family, the relationships established in this family, even if sometimes conflicting, substantially reveal that the traditional family, which has always been present in commercials, above all, the margarine ones. 

VISIONS OF THE WORLD AND THE SELF IN CHILDREN´S LITERATURE: COMMENTS ON THE WORK A BOLSA AMARELA, BY LYGIA BOJUNGA NUNES

Starting by the productive flourishing that children’s literature has been through between the decades of 1960 and 1980, this paper analyses the most inovating aspects of the book A bolsa Amarela (1976), by Lygia Bojunga Nunes. This literary piece is highly relevant because it incorporates an inovating structure combined with an inovating theme. In this sense, aspects such as language, fantasy, the seek for identity and individuality in an oppressive family environment and the constant questioning of family structure are all delineated here. In this way, A Bolsa Amarela is a proof that there are no restrictions concerning the young readers, since it is possible to approach the most intimate and complex feelings of the young people. Besides, this literary piece metaphorically represents Brazil in the 60‘s by focalizing the child’s viewpoint, revealing inumerous situations which constitute real analogies to dictatorship in Brazil, resulting in  thorough criticism to reality.