953 resultados para performativity of speech


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Syftet med studien är att undersöka bild-, menings- och subjektskapandets samband och betydelse för barns kreativa utveckling i relation till förskolans uppdrag. Detta är en minietnografisk ansats där videoobservation och barnintervjuer använts i arbetet på en förskola där barnen varit från 3-6 år. Poststrukturalistisk teori och diskursanalys är metoder som använts i analysarbetet med fokus på språkets innebörd av kunskap, subjekt och ritandet som idé i en tillblivande förhandling med de bildliga uttrycken. Studiens resultat visar på att det finns samband mellan hur barnen bedöms och hur de värderar sig själva och varandra. Då prestationen överordnas kan det drabba både självkänslan och lusten till att lära. Empirin i relation till teorin och tidigare forskning visar även betydelsen av att det finns ett eller flera sätt att skapa för att upptäcka sin annanhet och kreativa potential. Det skulle också kunna öka risken för diskriminering ifall alla ska göra lika och vara lika i sinnets förhandling med pennan. 

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La description des termes dans les ressources terminologiques traditionnelles se limite à certaines informations, comme le terme (principalement nominal), sa définition et son équivalent dans une langue étrangère. Cette description donne rarement d’autres informations qui peuvent être très utiles pour l’utilisateur, surtout s’il consulte les ressources dans le but d’approfondir ses connaissances dans un domaine de spécialité, maitriser la rédaction professionnelle ou trouver des contextes où le terme recherché est réalisé. Les informations pouvant être utiles dans ce sens comprennent la description de la structure actancielle des termes, des contextes provenant de sources authentiques et l’inclusion d’autres parties du discours comme les verbes. Les verbes et les noms déverbaux, ou les unités terminologiques prédicatives (UTP), souvent ignorés par la terminologie classique, revêtent une grande importance lorsqu’il s’agit d’exprimer une action, un processus ou un évènement. Or, la description de ces unités nécessite un modèle de description terminologique qui rend compte de leurs particularités. Un certain nombre de terminologues (Condamines 1993, Mathieu-Colas 2002, Gross et Mathieu-Colas 2001 et L’Homme 2012, 2015) ont d’ailleurs proposé des modèles de description basés sur différents cadres théoriques. Notre recherche consiste à proposer une méthodologie de description terminologique des UTP de la langue arabe, notamment l’arabe standard moderne (ASM), selon la théorie de la Sémantique des cadres (Frame Semantics) de Fillmore (1976, 1977, 1982, 1985) et son application, le projet FrameNet (Ruppenhofer et al. 2010). Le domaine de spécialité qui nous intéresse est l’informatique. Dans notre recherche, nous nous appuyons sur un corpus recueilli du web et nous nous inspirons d’une ressource terminologique existante, le DiCoInfo (L’Homme 2008), pour compiler notre propre ressource. Nos objectifs se résument comme suit. Premièrement, nous souhaitons jeter les premières bases d’une version en ASM de cette ressource. Cette version a ses propres particularités : 1) nous visons des unités bien spécifiques, à savoir les UTP verbales et déverbales; 2) la méthodologie développée pour la compilation du DiCoInfo original devra être adaptée pour prendre en compte une langue sémitique. Par la suite, nous souhaitons créer une version en cadres de cette ressource, où nous regroupons les UTP dans des cadres sémantiques, en nous inspirant du modèle de FrameNet. À cette ressource, nous ajoutons les UTP anglaises et françaises, puisque cette partie du travail a une portée multilingue. La méthodologie consiste à extraire automatiquement les unités terminologiques verbales et nominales (UTV et UTN), comme Ham~ala (حمل) (télécharger) et taHmiyl (تحميل) (téléchargement). Pour ce faire, nous avons adapté un extracteur automatique existant, TermoStat (Drouin 2004). Ensuite, à l’aide des critères de validation terminologique (L’Homme 2004), nous validons le statut terminologique d’une partie des candidats. Après la validation, nous procédons à la création de fiches terminologiques, à l’aide d’un éditeur XML, pour chaque UTV et UTN retenue. Ces fiches comprennent certains éléments comme la structure actancielle des UTP et jusqu’à vingt contextes annotés. La dernière étape consiste à créer des cadres sémantiques à partir des UTP de l’ASM. Nous associons également des UTP anglaises et françaises en fonction des cadres créés. Cette association a mené à la création d’une ressource terminologique appelée « DiCoInfo : A Framed Version ». Dans cette ressource, les UTP qui partagent les mêmes propriétés sémantiques et structures actancielles sont regroupées dans des cadres sémantiques. Par exemple, le cadre sémantique Product_development regroupe des UTP comme Taw~ara (طور) (développer), to develop et développer. À la suite de ces étapes, nous avons obtenu un total de 106 UTP ASM compilées dans la version en ASM du DiCoInfo et 57 cadres sémantiques associés à ces unités dans la version en cadres du DiCoInfo. Notre recherche montre que l’ASM peut être décrite avec la méthodologie que nous avons mise au point.

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Les parents à travers le monde chantent et parlent à leurs bébés. Ces deux types de vocalisations aux enfants préverbaux partagent plusieurs similarités de même que des différences, mais leurs conséquences sur les bébés demeurent méconnues. L’objectif de cette thèse était de documenter l’efficacité relative du chant et de la parole à capter l’attention des bébés sur de courtes périodes de temps (Étude 1) ainsi qu’à réguler l’affect des bébés en maintenant un état de satisfaction sur une période de temps prolongée (Étude 2). La première étude a exploré les réactions attentionnelles des bébés exposés à des enregistrements audio non familiers de chant et de parole. Lors de l’expérience 1, des bébés de 4 à 13 mois ont été exposés à de la parole joyeuse s’adressant au bébé (séquences de syllabes) et des berceuses fredonnées par la même femme. Ils ont écouté significativement plus longtemps la parole, qui contenait beaucoup plus de variabilité acoustique et d’expressivité que les berceuses. Dans l’expérience 2, des bébés d’âges comparables n’ont montré aucune écoute différentielle face à une version parlée ou chantée d’une chanson pour enfant turque, les deux versions étant exprimées de façon joyeuse / heureuse. Les bébés de l’expérience 3, ayant entendu la version chantée de la chanson turque ainsi qu’une version parlée de façon affectivement neutre ou s’adressant à l’adulte, ont écouté significativement plus longtemps la version chantée. Dans l’ensemble, la caractéristique vocale joyeuse plutôt que le mode vocal (chanté versus parlé) était le principal déterminant de l’attention du bébé, indépendamment de son âge. Dans la seconde étude, la régulation affective des bébés a été explorée selon l’exposition à des enregistrements audio non familiers de chant ou de parole. Les bébés ont été exposés à du chant ou de la parole jusqu’à ce qu’ils rencontrent un critère d’insatisfaction exprimée dans le visage. Lors de l’expérience 1, des bébés de 7 à 10 mois ont écouté des enregistrements de paroles s’adressant au bébé, de paroles s’adressant à l’adulte ou du chant dans une langue non familière (turque). Les bébés ont écouté le chant près de deux fois plus longtemps que les paroles avant de manifester de l’insatisfaction. Lors de l’expérience 2, des bébés ont été exposés à des enregistrements de paroles ou de chants issus d’interactions naturelles entre la mère et son bébé, dans une langue familière. Comme dans l’expérience 1, le chant s’adressant au bébé était considérablement plus efficace que les paroles pour retarder l’apparition du mécontentement. La construction temporelle du chant, avec notamment son rythme régulier, son tempo stable et ses répétitions, pourrait jouer un rôle important dans la régulation affective, afin de soutenir l’attention, rehausser la familiarité ou promouvoir l’écoute prédictive et l’entraînement. En somme, les études présentées dans cette thèse révèlent, pour la première fois, que le chant est un outil parental puissant, tout aussi efficace que la parole pour capter l’attention et plus efficace que la parole pour maintenir les bébés dans un état paisible. Ces découvertes soulignent l’utilité du chant dans la vie quotidienne et l’utilité potentielle du chant dans des contextes thérapeutiques variés impliquant des bébés.

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The subject of this thesis was the acquisition of difficult non-native vowels by speakers of two different languages. In order to study the subject, a group of Finnish speakers and another group of American English speakers were recruited and they underwent a short listen-and-repeat training that included as stimuli the semisynthetically created pseudowords /ty:ti/ and /tʉ:ti/. The aim was to study the effect of the training method on the subjects as well as the possible influence of the speakers’ native language on the process of acquisition. The selection of the target vowels /y/ and /ʉ/ was made according to the Speech Learning Model and Perceptual Assimilation Model, both of which predict that second language speech sounds that share similar features with sounds of a person’s native language are most difficult for the person to learn. The vowel /ʉ/ is similar to Finnish vowels as well as to vowels of English, whereas /y/ exists in Finnish but not in English, although it is similar to other English vowels. Therefore, it can be hypothesized that /ʉ/ is a difficult vowel for both groups to learn and /y/ is difficult for English speakers. The effect of training was tested with a pretest-training-posttest protocol in which the stimuli were played alternately and the subjects’ task was to repeat the heard stimuli. The training method was thought to improve the production of non-native sounds by engaging different feedback mechanisms, such as auditory and somatosensory. These, according to Template Theory, modify the production of speech by altering the motor commands from the internal speech system or the feedforward signal which translates the motoric commands into articulatory movements. The subjects’ productions during the test phases were recorded and an acoustic analysis was performed in which the formant values of the target vowels were extracted. Statistical analyses showed a statistically significant difference between groups in the first formant, signaling a possible effect of native motor commands. Furthermore, a statistically significant difference between groups was observed in the standard deviation of the formants in the production of /y/, showing the uniformity of native production. The training had no observable effect, possibly due to the short nature of the training protocol.

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The first of the four paths that structure the book "Los girasoles ciegos", by Alberto Méndez – with its theory about the delayed end of the Spanish Civil War as a longing for destruction outside of any kind of strategy based on military logic – presents the construction of a memory based on certain oral marks, facts provided quietly by apparently non-central characters, the distrust of written documents, and the use of speech patterns mostly associated with spontaneity in order to set up a level of verisimilitude which makes the memory emerge in parallel pathways considered relatively reliable (for example, the case of a report), forged speech on the basis of indirect references, testimonials and letters. The aim of the paper is to consider an example of contemporary Spanish narrative in which a journey, perhaps weak in terms of the material, support to the channels through which the narrator comes in the story through the voice of the people – but functional as an approach to a search of the recent past – contributes to a certain conception of memory.

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Wydział Neofilologii: Katedra Orientalistyki

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This analysis introduces results related to development of teaching experience from two professors of one Federal University who have taken part of one action of continued teacher training. We consider that the interplay among the individual, the language and the world cannot function straightly. It occurs through utterances, defined like real unit discursive communication, and genres of discourse (BAKHTIN, 1979/2011). Along the same line, the relation between the employee and his employment do not occur in a direct manner. This relationship takes place through genres of activity (CLOT, 2008/2010). As well as, a domain of speech genres has given possibility to individual an interaction with several discursive fields, a domain of activity genre allows the professional protruding in difficult situations traced in his employment. We know that the drafting for wield the teaching in the Tertiary Education is recommended by LDBEN (9394/96), which suggests that should be done in postgraduate program. In the mean time, what frequently happens an educational background based in a survey and not in the teaching. Thereby, several times we have observed difficulties in the accomplishment of teaching practice. Considering such aspects, this study seeks to comprehend the manner how the lecturers deal with the difficulties encountered in the classroom and how the years of experience have contributed or not for a domain of activity genre. In this regard, we have propped up in the development approach, introduced by Vigotsky, who asserts that the learning suitably organized results in development (VIGOTSKY, 1984/2007) and still explains the development of individual on the basis of relationship that it has with another, the social (VIGOTSKY, 1996b). For this purpose, were accomplished, by means of a snipped filmed lesson from each teacher, four sessions of self-confrontation (FAÏTA, 1996; CLOT, 2008/2010), two Simple and two Crusade, recorded in a visual format. This material was transcribed in accordance with standards from project NURC-SP (PRETI, 1999). For the analysis, we used three mains theories: of Linguistic, is mobilized the concept of speech genres (BAKHTIN) and all discursive topics (JUBRAN; FÁVERO); from Occupational Psychology, is utilized the activity genres (CLOT); from Psychology Historical-Cultural, is adopted the concept from Zone of Proximal Development and another/social in the development of individual (VIGOTSKY). In compliance with the study achieved, was possible to identify the aspects related to development of teaching experience of Tertiary Education. During the classes and reports of self-confrontation, we identify that both the professors, in the beginning of the career, they got more difficulties to deal with hindrances, and which now, with some years of experience, they get to domain better the difficult situations which they come across. They built up, for example, a greater facility in improvise examples in face of students’ difficulties in the comprehension of concepts. These aspects show that the professors have evolved the higher domain of genre, which allow them getting, in addition to turn the unexpected situation around that spring up in the professional context, as well know how to taking action in similar situation, which they have already run into in another moments. This domain enabled and enables the developing of the lecturers over the course of their professional performance.

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The purpose of the current thesis is to develop a better understanding of the interaction between Spanish and Quichua in the Salcedo region and provide more information for the processes that might have given rise to Media Lengua, a ‘mixed’ language comprised of a Quichua grammar and Spanish lexicon. Muysken attributes the formation of Media Lengua to relexification, ruling out any influence from other bilingual phenomena. I argue that the only characteristic that distinguishes Media Lengua from other language contact varieties in central Ecuador is the quantity of the overall Spanish borrowings and not the type of processes that might have been employed by Quichua speakers during the genesis of Media Lengua. The results from the Salcedo data that I have collected show how processes such as adlexification, code-mixing, and structural convergence produce Media Lengua-type sentences, evidence that supports an alternative analysis to Muysken’s relexification hypothesis. Overall, this dissertation is developed around four main objectives: (1) to describe the variation of Spanish loanwords within a bilingual community in Salcedo; (2) to analyze some of the prominent and recent structural changes in Quichua and Spanish; (3) to determine whether Spanish loanword use can be explained by the relationship consultants have with particular social categories; and (4) to analyze the consultants’ language ideologies toward syncretic uses of Spanish and Quichua. Overall, 58% of the content words, 39% of the basic vocabulary, and 50% of the subject pronouns in the Salcedo corpus were derived from Spanish. When compared to Muysken’s description of highlander Quichua in the 1970’s, Spanish loanwords have more than doubled in each category. The overall level of Spanish loanwords in Salcedo Quichua has grown to a level between highlander Quichua in the 1970’s and Media Lengua. Similar to Spanish’s lexical influence in Media Lengua, the increase of Spanish borrowings in today’s rural Quichua can be seen in non-basic and basic vocabularies as well as the subject pronoun system. Significantly, most of the growth has occurred through forms of adlexification i.e., doublets, well-established borrowings, and cultural borrowings, suggesting that ‘ordinary’ lexical borrowing is also capable of producing Media Lengua-type sentences. I approach the second objective by investigating two separate phenomena related to structural convergence. The first examines the complex verbal constructions that have developed in Quichua through Spanish loan translations while the second describes the type of Quichua particles that are attached to Spanish lexemes while speaking Spanish. The calquing of the complex verbal constructions from Spanish were employed when speaking standard Quichua. Since this standard form is typically used by language purists, I argue that their use of calques is a strategy of exploiting the full range of expression from Spanish without incorporating any of the Spanish lexemes which would give the appearance of ‘contamination’. The use of Quichua particles in local varieties of Spanish is a defining characteristic of Quichuacized Spanish, spoken most frequently by women and young children in the community. Although the use of Quichua particles was probably not the main catalyst engendering Media Lengua, I argue that its contribution as a source language to other ‘mixed’ varieties, such as Media Lengua, needs to be accounted for in descriptions of BML genesis. Contrary to Muysken’s representation of relatively ‘unmixed’ Spanish and Quichua as the two source languages of Media Lengua, I propose that local varieties of Spanish might have already been ‘mixed’ to a large degree before Media Lengua was created. The third objective attempts to draw a relationship between particular social variables and the use of Spanish loanwords. Whisker Boxplots and ANOVAs were used to determine which social group, if any, have been introducing new Spanish borrowings into the bilingual communities in Salcedo. Specifically, I controlled for age, education, native language, urban migration, and gender. The results indicate that none of the groups in each of the five social variables indicate higher or lower loanword use. The implication of these results are twofold: (a) when lexical borrowing occurs, it is immediately adopted as the community-wide norm and spoken by members from different backgrounds and generations, or (b) this level of Spanish borrowing (58%) is not a recent phenomenon. The fourth and final objective draws on my ethnographic research that addresses the attitudes of syncretic language use. I observed that Quichuacized Spanish and Hispanicized Quichua are highly stigmatized varieties spoken by the country’s most marginalized populations and families, yet within the community, syncretic ways of speaking are in fact the norm. It was shown that there exists a range of different linguistic definitions for ‘Chaupi Lengua’ and other syncretic language practices as well as many contrasting connotations, most of which were negative. One theme that emerged from the interviews was that speaking syncretic varieties of Quichua weakened the consultant’s claim to an indigenous identity. The linguistic and social data presented in this dissertation supports an alternative view to Muysken’s relexification hypothesis, one that has the advantage of operating with well-precedented linguistic processes and which is actually observable in the present-day Salcedo area. The results from the study on lexical borrowing are significant because they demonstrate how a dynamic bilingual speech community has gradually diversified their Quichua lexicon under intense pressure to shift toward Spanish. They also show that Hispanicized Quichua (Quichua with heavy lexical borrowing) clearly arose from adlexification and prolonged lexical borrowing, and is one of at least six identifiable speech styles found in Salcedo. These results challenge particular interpretations of language contact outcomes, such as, ones that depict sources languages as discrete and ‘unmixed.’ The bilingual continuum presented in this thesis shows on the one hand, the range of speech styles that are accessible to different speakers, and on the other hand, the overlapping, syncretic features that are shared among the different registers and language varieties. It was observed that syncretic speech styles in Salcedo are employed by different consultants in varied interactional contexts, and in turn, produce different evaluations by other fellow community members. In the current dissertation, I challenge the claim that relexification and Media Lengua-type sentences develop in isolation and without the influence of other bilingual phenomena. Based on Muysken's Media Lengua example sentences and the speech styles from the Salcedo corpus, I argue that Media Lengua may have arisen as an institutionalized variant of the highly mixed "middle ground" within the range of the Salcedo bilingual continuum discussed above. Such syncretic forms of Spanish and Quichua strongly resemble Media Lengua sentences in Muysken’s research, and therefore demonstrate how its development could have occurred through several different language contact processes and not only through relexification.

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O presente estudo refere-se a uma Dissertação de Mestrado em Educação Ambiental (EA) a qual teve como objetivo estabelecer um diálogo em torno do conceito de nature-za a partir da análise das formas desse discurso veiculadas nas histórias em quadrinhos (HQs) do personagem Chico Bento e suas relações com as concepções presentes no campo de saber da EA. Com a intenção de problematizar a forma como as HQs, através do discurso de natureza, vêm contribuindo para pensarmos sobre EA, selecionaram-se HQs do Chico Bento publicadas entre os anos de 2009 e 2013 e que fazem referência à natureza. Apoiado em autores como Michel Foucault, Isabel Carvalho, Leandro Belina-so Guimarães, Maria Lúcia Castagna Wortmann, Mônica Meyer, Keith Thomas, Ray-mond Williams, entre outros, a pesquisa analisou as enunciações de natureza que com-puseram o corpus de análise desta investigação. O caminho metodológico selecionado para operar com o material empírico trata especificamente de algumas ferramentas da Análise do Discurso, a partir de Michel Foucault. Na análise do material posto em sus-penso, a pesquisa apontou para dois enunciados potentes, os quais vêm auxiliando na constituição do discurso de natureza por meio das HQs: a natureza constituída nos des-locamentos operados pelas diferenças culturais entre as realidades rural e urbana e um ideal romântico de natureza produzido pela visibilidade e enunciabilidade das HQs do Chico Bento. Com isso, evidenciou-se que as HQs analisadas entram na ordem do dis-curso verdadeiro no campo da EA. Sendo assim, ressalta-se a importância de atentarmos para os gibis e suas histórias, como um artefato cultural potente que vem nos auxiliando a olhar para o dispositivo da EA. Tal dispositivo interpelando-nos a constituir modos de ser e de viver, diante de saberes e verdades produzidas na e pela cultura, pois, diante dos significados travados por meio da cultura, vamos engendrando nossos modos de vida, bem como estabelecendo relações com o mundo em que vivemos.

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Relatório de Estágio apresentado à Escola Superior de Educação de Paula Frassinetti para obtenção do grau de Mestre em Educação Pré- escolar e Ensino do 1º Ciclo do Ensino Básico

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The objective of this text is to discuss a central question in a doctorate study, in progress, about the learning of the speech genre in self-confrontation situations. This consists of a procedure, which a worker observes your own images, video recorded at the time it performs activities related to their craft; It requests that he comment on what he was doing on the images in order to clarify matters for himself and another - be it a intervenant (simple self-confrontation) or a coworker (crossed self-confrotation). (CLOT, 2008/2010). In the context of this research, the confronted workers are university teachers and students who participate in an action of teacher continuing education. The object of the research is the process of speech genre of learning self-confrontation situation, having as subject a person who conducts self-confrontations training, which initially observed the conduct of dialogues and reflections, and will gradually participating in the self-confrontation activity and becoming also forming another. The theoretical foundations of the research seeks an articulation between sciences such as the Psychology of Labor, the Cultural-historical Psychology and Linguistics. The concepts that are employed come from Clot´s theory of the Psychology of Labor, that is, from the Clinic of Activity and from the activity genre studies (CLOT, 2008/2010); they also come from the Vygotskian theory of human development, with the concepts of thinking and speech (VIGOTSKI, 1934/1998); and from the Bakhtinian dialogic principle (BAKHTIN, 1979/2011). We believe that the formation of the person conducting self-confrontation occurs through learning a gender of speech and a genre of activity.

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A realização desta pesquisa visa, essencialmente, explorar a interacção que as pessoas desenvolvem com os espaços físicos e sociais, ou seja, com o espaço ambiental. Assim, e a partir do ponto de vista da Psicologia Ambiental enquanto disciplina que integra o quadro conceptual da Ecologia Humana, procurámos conhecer a simbologia da vivência do espaço ambiental num serviço de obstetrícia, no contexto do parto, tendo definido como objectivo para a nossa investigação: "Descrever as vivências de parturientes, no decurso do nascimento de seus filhos, em particular no que concerne à interacção da pessoa com o ambiente físico e social". O enquadramento do tema foi traçado a partir de abordagens da Psicologia Ambiental que procuram investigar a interacção entre a pessoa e o ambiente físico e social. Depositámos o nosso interesse na concepção teórica de Roger Barker e partimos para o conhecimento da referida interacção num cenário comportamental, que neste estudo é a sala de partos. Recolhemos a opinião de 12 mulheres, que se disponibilizaram para participar, através de uma entrevista parcialmente estruturada. Os discursos recolhidos foram analisados com vista à construção de categorias que nos permitissem conhecer a experiência das parturientes enquanto utilizadoras temporárias de um espaço institucional com características particulares como é uma sala de partos. A análise dos discursos das participantes acerca da experiência do nascimento dos seus filhos deixou patente a interacção com o espaço ambiental permitindo recolher alguma informação interessante proveniente da sua influência na vivência do nascimento. No final, o que emana do estudo realizado é a convicção de que as relações interpessoais ocupam um papel destacado no panorama de um cenário comportamental, o que nos remete para a importância da promoção duma conduta profissional mais esclarecida e humanizante. Foi também esse o objectivo com que procurámo explorar o fenómeno e deixar algumas pistas nesta área ainda pouco investigada. ABSTRACT; This research looks, essentially, to acknowledge people interaction in a given physical setting, from Human Ecology's point of view. Thus, and from the point of view of environmental psychology as a discipline that integrates the conceptual framework of Human Ecology, we became interested in understanding the environmental space experience symbology in the birth context, in an obstetrics service. We were interested to know the experience of women as protagonists in the birth of their children, and the interaction they developed with the environment during hospitalization in the delivery room. Thus, we define as an objective: "Describe the experiences of the parturients, during the birth of their children, particularly in what concerns to the interaction between person and physical and social environment". The framework of the theme was drawn from environmental psychology approaches that seek to investigate the interaction between the person and the physical and social environment. We have our interest in the theoretical design of Roger Barker and left for the knowledge of that interaction in a behavioral scenario, which, in this study, is the delivery room. We collected the views of 12 informants who agreed to participate, through a partially structured interview. The results analysis was obtained through the dismantling of speech and significance links assignment. Understanding the experience was achieved through the analysis of the categories identified retrospectively, according to the subject that originated the approach. The survey, as we designed it, revealed us, in the context of the environmental space interaction, woman's point of view, as a temporarily user of an institutional space with special characteristics. ln the end, what comes from this study is the belief that interpersonal relationships play a prominent role in the panorama of a behavioral scenario, conducting us to the importance of promoting a more informed and humanizing professional conduct. This was also our objective as we tried to explore the phenomenon, leaving some clues in this area still poorly investigated.

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Cześć człowieka jako dobro szczególnie często naruszane bez wątpienia zasługuje na ochronę w świetle prawa karnego. Z drugiej strony, każdemu człowiekowi przysługuje wolność swobody wypowiedzi, w tym artystycznej, która może się przejawić w formie satyry i karykatury. Rodzi się zatem pytanie, gdzie należałoby postawić granicę, ażeby wolność ta mogła być realizowana bez uszczerbku dla czci człowieka. W niemieckim kodeksie karnym tę kwestię reguluje § 193 StGB, który stanowi o ,,zachowaniu uprawnionych interesów”. Przepis ten jest swoistym rodzajem kontratypu, który pozwala przy spełnieniu szeregu warunków, na nieponiesienie odpowiedzialności karnej przez osobę która wygłasza wypowiedzi, mogące naruszyć cześć człowieka. Do warunków tych doktryna niemiecka zalicza także działanie w ramach wolności artystycznej.

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A relação marca/consumidor é importante e, atualmente, com a evolução tecnológica e com a disseminação das redes sociais, a sua importância subiu de nível pois o meio online permite que os consumidores estejam mais informados e tenham mais consciência das diversas opções que existem no mercado. Como tal, as marcas aproveitam as redes sociais, tais como o Facebook, para se fazerem notar, para mostrarem o seu lado mais humano e assim estabelecer comunicação com os utilizadores de forma a criar ou manter uma relação mais íntima com o mesmo. Contudo, a liberdade de expressão que existe nas redes sociais nem sempre é favorável às marcas, o que faz com que estas optem por utilizar critérios de gatekeeping para filtrar alguns conteúdos. O que se pretende deste estudo não experimental de tipo exploratório e de método qualitativo, é aferir que critérios de gatekeeping é que são mais suscetíveis de serem utilizados pelas marcas, de forma a evitarem que a relação forte que detêm com o consumidor fique comprometida e manchada pelo ódio e, consequentemente, perceber como é feita a gestão das próprias páginas de Facebook. O objeto do estudo em causa envolve, assim, duas empresas do setor eletrónico que são concorrentes diretas e que têm consumidores muito dedicados e que foram selecionadas através de um método de amostragem não aleatório intencional.