A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Indicadores de qualidade na educação básica: uma discussão a partir dos documentos Indicadores de qualidade na educação da ação educativa e Indice de desenvolvimento da educação básica (IDEB), do MEC

O presente trabalho tem como finalidade discutir o conceito de qualidade em educação a partir dos indicadores propostos pelo Ministério da Educação e Cultura (MEC) e pela Ação Educativa, através da conceituação da ideia de indicadores de qualidade em educação e seus objetivos; da definição o percurso histórico do conceito de indicadores de qualidade em educação e da análise dos indicadores de qualidade em educação propostos pelo documento da Ação Educativa e do MEC, além de analisar formas de avaliação da qualidade da educação propostas pelas duas instituições. Esta pesquisa de natureza qualitativa se constituiu de uma pesquisa qualitativa envolvendo pesquisa bibliográfica e analise documental acerca do tema “Indicadores de Qualidade na Educação Básica”. Para tanto, a presente pesquisa buscou utilizar-se das publicações oficiais como “Indicadores de Qualidade em Educação”, da Ação Educativa e o “Índice de Desenvolvimento na Educação Básica”, do MEC, como fonte documental. A etapa seguinte envolveu o levantamento e seleção das informações relevantes para o tema proposto nesta pesquisa, evidenciando os dados relativos a critérios, formas de aplicação e metodologia usados nos documentos pelas instituições acima citadas que tratam da questão da qualidade em educação no país. A análise dos documentos mostra diferentes formas de avaliação da qualidade da educação, envolvendo quesitos quantitativos como as médias obtidas nas disciplinas de português e matemática, ou ainda, a partir da participação da própria comunidade escolar

Monitoramento participativo de sistemas de produção orgânica através de indicadores de sustentabilidade

O século passado foi marcado por grandes avanços tecnológicos na agricultura que culminaram com a chamada “Revolução Verde”, a qual é hoje, comprovadamente, considerada como um modelo insustentável. Tal fato tem motivado instituições científicas e agricultores a buscarem por novos paradigmas para a produção. A agroecologia tem se destacado por abordar o manejo de agroecossistemas dentro de uma visão holística, sistêmica e participativa, subsidiando a recuperação das suas funções e a autonomia durante a transição agroecológica. Nesse contexto, a utilização de ferramentas para avaliação e monitoramento do processo, como a análise de indicadores de sustentabilidade, é fundamental. O presente estudo teve como objetivo monitorar participativamente o grau de sustentabilidade de duas unidades de produção orgânica em Jaguariúna-SP, após cinco anos de uma primeira avaliação. Foram analisados 81 indicadores, abordando quatro dimensões da sustentabilidade: ambiental, social, econômica e política. Os resultados foram obtidos de forma consensual e participativa entre pesquisadores e agricultores, enriquecendo o estudo. Do ponto de vista global, houve um leve avanço no grau de sustentabilidade das duas propriedades. No entanto, ambas continuam no mesmo nível de transição agroecológica apresentado em pesquisa realizada em 2005.

Políticas Públicas de Resíduos Sólidos e a Coleta Seletiva em Regente Feijó - SP

This research was mainly focused on public policy analysis of solid waste, and the National Policy and State Solid Waste, as well as determining the performance of the Blue Green Municipality strategic project in relation to the management of municipal solid waste in Regente Feijó, São Paulo. The objective of this research was to analysis of the consequences of the deployment project of selective collection and integration of recyclable material collectors in an association of collectors, called the Association of Recyclable Material Collectors Rock, held in the city from the year 2008, with effective implementation in 2010. We analyzed the actions of the municipal government since the implementation of selective collection, to the development of the Association. The methodology used was literature concerning the issue; routine field surveys to monitor the activities in the landfill and association of collectors, collecting data from questionnaires appropriate to the research topic. We sought to examine old and new forms of urban solid waste management, the evolution of the historical process of this issue in the city and its social and environmental impacts, and the collectors the main social actors in this process. The complexity that addresses this issue was dealt with in this dynamic study, analyzing all parts involved

Entenda RP: campanha de difusão da profissão de Relações Públicas

The profession of public relations presents itself in Brazil currently as a profession in expansion. However, by it’s time of performance, it should already be instated and legitimatized by society like other areas that even though appeared later, are already known and understood. Therefore, this project intends to seek for answers about the current situation, analyzing since it’s appearance in Brazil until now a days. With this analysis of the whole historic trajectory it is possible to understand the many movements that occur today in the area of public relations that are constantly searching for a legitimating and valued profession. However in this context surfaces a paradox: How to value something that is not known? So this project starts up again a campaign of divulgation of public relations promoted by the ABRP (Brazilian Association of Public Relations), now on the internet using the social networks, seeking to have a wider audience, interaction and reach. By this campaign it is possible to show to different publics the existence and relevance of the profession in the Brazilian context in objective and practice way making it more comprehensible in Brazil

A conservação da biodiversidade no setor empresarial

A conservação da biodiversidade é tema recorrente nas ciências e nas políticas já há algumas décadas, porém esta inquietação não é recente, visto que muitos naturalistas de séculos passados alertaram sobre as adversidades da perda da biodiversidade. Mais recentemente, a sociedade passou a exigir das empresas uma postura pró-conservação, pois são elas as maiores responsáveis pela degradação ambiental. Sendo assim, esta pesquisa analisou como a conservação da biodiversidade está inserida no setor de negócios e quais práticas têm sido adotadas para alcançar este fim. Em um primeiro momento, foi feito um histórico a respeito da conservação da biodiversidade desde os primeiros naturalistas até as grandes cúpulas mundiais sobre meio ambiente. Posteriormente, foi discutida a importância da inter-relação entre a biodiversidade e o setor empresarial. Por fim, foram levantados os principais instrumentos de gestão ambiental utilizados pelas empresas. Para ilustrar este arcabouço teórico, foram identificados os principais acordos multilaterais pró-conservação da biodiversidade e as mais novas ferramentas de gestão ambiental desenvolvidas e aplicadas no setor empresarial. Além disso, foi conduzido um estudo de caso com duas empresas brasileiras do setor de cosméticos, fundamentados nos seus respectivos Relatórios de Sustentabilidade, que subsidiaram a extração de informações sobre o modo como as empresas gerenciam seus recursos naturais. Concluiu-se que as empresas analisadas possuem boas práticas ambientais, exemplificadas em um estudo de caso a partir do qual foi possível conhecer as ações em andamento que versam sobre economia de energia, economia e reutilização da água, compensação das emissões dos gases de efeito estufa, gerenciamento de resíduos sólidos e investimentos em projetos socioambientais... (Resumo completo, clicar acesso eletrônico abaixo)

Mapeamento do uso da terra como subsídio a um plano de recuperação das áreas de preservação permanente no entorno da represa de Salto Grande - Americana - SP

Currently, the dam of Salto Grande is very degraded. Water quality is seriously amended, and lack of riparian vegetation, as well as the advance of feed crops and land occupation in areas that should be permanently preserved, only complicate this situation. The permanent preservation area is essential for the water sources protection, soil erosion control and consequent watercourse sedimentation. Through aerial photography, using GIS techniques, it was able to identify the outwards bounds of the dam, to demarcate the permanent preservation areas and generate maps for land use. With this data, in addition to studies and ideas of reforestation in different environments, the development of a plan for restoration of degraded areas surrounding the dam is easier to be done. This study confirmed that about 72% of land use in permanent preservation areas is not in accordance with specific laws, making necessary its recovering.

O processo de envelhecimento e a transição demográfica na cidade de Rio Claro - SP

The proposed work aims to analyze the due process of demographic transition and pronounced population aging present in the city of Rio Claro-SP and the implications that such situation entails the locality. Given that the city is at an advanced point of this phenomenon is noticed a large contingent of people aged over 65 years living on site, so they depend on actions in order to live with dignity. Therefore, the project has the aim of investigating the evolution of population, mainly focusing on the plot elderly, verifying the importance of state enterprises that were present in the town in the lives of citizens, for example, FEPASA and Cesp

Diagnóstico dos resíduos de construção e demolição para elaboração e implantação da gestão integrada dos RCD no município de Guanambi – BA

Taking as starting the environmental, social and economic impact of construction and demolition waste in Brazilian cities were created legal mechanisms for management and administration, seeking to minimize the impacts to the maximum, since the irregular deposition can be characterized as environmental crime. CONAMA Resolution No. 307 of 2002 establishing the mandatory implementation of an Integrated Management System Construction Waste and Demolition, guiding the classification and designation of the waste generating agents, collection agents and transporters, and the areas of culling and disposal of waste. The technical partnership between the Ministry of Cities, the Environment Ministry and the Caixa Econômica Federal, coordinated by Pinto & Gonzales (2005) Management in the work and management of construction waste, proposed a guidance manual to guide the implementation of a System Integrated Management of Construction Waste in Municipalities. The municipality of Guanambi in the state of Bahia, in full economic rise, lacks a waste management of construction and demolition, since there has areas for the disposal of waste being proposed in this paper the diagnosis of waste generation in the municipality as part of the methodology proposed by the work of Pinto & Gonzales (2005).

População e áreas de risco: o caso das inundações na área central de São José do Rio Preto-SP

The problem of flooding in urban areas exist in many cities and their causes are as varied as the areas of occupancy or Valley weatherproofing Fund areas of infiltration in the drainage basin. The anthropic activity come triggering changes and impacts on the environment for a long time, and there is a growing need to come up with solutions and strategies that minimize and reverse the effects caused these risk areas. Thus, the present work will address the case study in São José do Rio Preto-SP that is an exception, since the area that is considered of risk lies in the Centre, unlike most lying on the outskirts. This will also analyze the processes of urban expansion and the situations of social and environmental vulnerability, including their interrelations in urban scale. The physical study of the area will serve as an important basis for the work, but it will focus mainly on the population and the problems which this is being in hazardous areas. We will not join a single methodology, wharever, we will follow our knowledge to adapt what we feel that fits better, every time. The importance of this study is that in addition to identifying the problems which the local population suffers with floods, lists measures that minimize the environmental impacts arising through the fostering of public policies

Políticas públicas na educação inclusiva: da legislação a concepção docente

This project was grounded in public policy for inclusive education in the city of Bauru / Brazil. Its objective was to examine the struture of these public policies aimed at inclusive education, which are in place and their effectiveness from the viewpoint of specialist teachers in municipal schools in Bauru/ Brazil. Subjects were 20 teachers of special education specialists who work with students from kindergarten and elementary school in the city of Bauru. To collect data were questionnaires and interviews. The theoretical studies carried out showed that the legislation today was the result of many years of changes in structure and design on the figure of people with disabilities and their integration into society. As a result it was possible to draw a profile of specialist teachers, their training, and that has knowledge about the specific legislation. As the profile of the specialist teacher noticed that they have good training, but this should be a continuous process, during his performance.Public policy for Special Education but there are geared towards a macro-structure, which makes them often decontextualized from everyday classroom, and often not enforced because of lack of policies in other areas of basic needs that are constitutional law as well as education

Avaliação da toxicidade de lodo de esgoto utilizando a análise morfológica do intestino médio do diplópodo Rhinocricus padbergi como biomarcador

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Estudo da elaboração do plano de descomissionamento para desativação de empreendimentos

Deconstructions, although hardly covered in Civil Engineering courses, are a very important field of study. Due to numerous factors, such as obsolescence, buildings life cycle comes to an end leading to their deactivations. Decommissioning is a process that intends to plan the hole deactivation by providing the cleaning of contaminated areas, avoiding risks to public health, as well as promoting a screening of generated waste, whether dangerous or not, offering their correct disposal or even reuse when possible. Decommissioning must be developed by a plan that covers from the recognition of the area until its releases to other uses. When this procedure is appropriate, attention must be paid to the cost effective of its implementation and to the cleaning standard that the plan intends to reach. The execution of the service allows to reuse the area, becoming productive again

Potencial de aproveitamento de agregados reciclados de resíduos da construção e demolição

CONAMA Resolution 307 / 02, in Article 4, states that the primary goal of those involved in the reuse process of construction and demolition waste is not the generation of such wastes, secondarily is the reduce, reuse, recycling and proper disposal of such material. The disposal problem of large volumes of waste generated coupled with the scarcity of natural resources and environmental degradation involved in the extraction process of such materials resulted in several studies, that after many analyzes proposed various forms of reuse and recycling . The NBR 15.116/04 provides requirements for the use of recycled aggregates in paving and concrete without structural function. This work aims to show the usage potential of recycled aggregates from waste generated in construction and demolition sampled Group AB Areias, Pindamonhangaba (SP) in order to meet the standards in Brazil, as well as the environmental contribution by reducing the use of raw materials extracted from nature. After stabilization and particle size analysis of the California Bearing Ratio and Proctor, obtained mixtures of recycled aggregates showed higher values submitted by the minimum standards related, with excellent potential for use in paving

Diagnóstico dos resíduos gerados nas oficinas mecânicas de veículos automotivos do município de São Carlos-SP

The mechanical garages do varied types to activities related to the reparation from vehicles such as change from Motor oil, change and cleaning from car pieces, motor rectification, among others. These activities generate different kinds of waste and wastewater that when disposed in an inappropriate way can pollute the environmentand cause risks to the public health. Despite the environmental issues that involves these enterprises, they aren´t object of environmental licensing and there are any rules that regularizes their activities with the goal of these possible environmental impacts mitigation. The environmental diagnosis proposed by the present work has as goal the knowledge of the possible environmental aspects and their effects in the environment, for establishing control measures and from that to generate subsidy for environmental normatization of the sector in the municipal level. Furthermore, it should also define practices as waste production reduction, separation of them at the generator source and convenient final disposal, as well as wastewater production reduction and treatment of them before its launching in the wastewater network. The environmental diagnosis was based on a survey realized in garages from the city of São Carlos – SP, in order to define the more important characteristics of this activity that are related to the environment and public health. From the obtained information from the survey and the interpretation of the data, subsidy for the municipal environment management of the mechanical garages were generated.