DISAGREEING OVER EVALUATIVES: PREFERENCE, NORMATIVE AND MORAL DISCOURSE

Abstract Why would we argue about taste, norms or morality when we know that these topics are relative to taste preferences, systems of norms or values to which we are committed? Yet, disagreements over these topics are common in our evaluative discourses. I will claim that the motives to discuss rely on our attitudes towards the standard held by the speakers in each domain of discourse, relating different attitudes to different motives -mainly, conviction and correction. These notions of attitudes and motives will allow me to claim that different domains of evaluative discourse have a different distribution of disagreements driven by them.

Customer reference marketing and utilization of social media as an integral part of customer references

The objective of this Bachelor's Thesis is to find out the role of social media in the B-to-B marketing environment of the information technology industry and to discover how IT-firms utilize social media as a part of their customer reference marketing. To reach the objectives the concepts of customer reference marketing and social media are determined. Customer reference marketing can be characterized as one of the most practically relevant but academically relatively overlooked ways in which a company can leverage its customers and delivered solutions and use them as references in its marketing activities. We will cover which external and internal functions customer references have, that contribute to the growth and performance of B-to-B firms. We also address the three mechanisms of customer reference marketing which are 'status transfer', 'validation through testimonials' and 'demonstration of experience and prior performance'. The concept of social media stands for social interaction and creation of user-based content which exclusively occurs through Internet. The social media are excellent tools for networking because of the fast and easy access, easy interaction and vast amount of multimedia attributes. The allocation of social media is determined. The case company helps clarify the specific characteristics of social media usage as part of customer-reference-marketing activities. For IT-firms the best channels to utilize social media in their customer reference marketing activities are publishing and distribution services of content and networking services.

Media-antropologian hahmoa hakemassa

Kirja-arvio

Media in the Ubiquitous Era: Ambient, Social and Gaming Media

http://www.igi-global.com/book/media-ubiquitous-era/49581

Uusien uhkakuvien luominen: tapaus 'kiinalaiset kybersoturit' : lingvistinen uhka-analyysi kyberdiskurssista

Since his inauguration, President Barack Obama has emphasized the need for a new cybersecurity policy, pledging to make it a "national security priority". This is a significant change in security discourse after an eight-year war on terror – a term Obama announced to be no longer in use. After several white papers, reports and the release of the so-called 60-day Cybersecurity Review, Obama announced the creation of a "cyber czar" position and a new military cyber command to coordinate American cyber defence and warfare. China, as an alleged cyber rival, has played an important role in the discourse that introduced the need for the new office and the proposals for changes in legislation. Research conducted before this study suggest the dominance of state-centric enemy descriptions paused briefly after 9/11, but returned soon into threat discourse. The focus on China's cyber activities fits this trend. The aim of this study is to analyze the type of modern threat scenarios through a linguistic case study on the reporting on Chinese hackers. The methodology of this threat analysis is based on the systemic functional language theory, and realizes as an analysis of action and being descriptions (verbs) used by the American authorities. The main sources of data include the Cybersecurity Act 2009, Securing Cyberspace for the 44th Presidency, and 2008 Report to Congress of the U.S. - China Economic and Security Review Commission. Contrary to the prevailing and popularized terrorism discourse, the results show the comeback of Cold War rhetoric as well as the establishment of a state-centric threat perception in cyber discourse. Cyber adversaries are referred to with descriptions of capacity, technological superiority and untrustworthiness, whereas the ‘self’ is described as vulnerable and weak. The threat of cyber attacks is compared to physical attacks on critical military and civilian infrastructure. The authorities and the media form a cycle, in which both sides quote each other and foster each other’s distrust and rhetoric. The white papers present China's cyber army as an existential threat. This leads to cyber discourse turning into a school-book example of a securitization process. The need for security demands action descriptions, which makes new rules and regulations acceptable. Cyber discourse has motives and agendas that are separate from real security discourse: the arms race of the 21st century is about unmanned war.

Menestyksen eväät ja murtuva media. Tapaustutkimus aikakauslehden aineettomista kilpailutekijöistä muuttuvassa markkinatilanteessa.

Tutkimuksessa analysoidaan yhden aikakauslehden aineettoman pääoman keskeisiä tekijöitä ja niiden dynamiikkaa laadullisilla menetelmillä. Aineisto perustuu haastattelumateriaaliin. Taustan muodostaa tietojohtamisen teoriakirjallisuus, jossa eri tietopääomatekijät jaotellaan suhde-, rakenne ja inhimillisiin tekijöihin. Aikakauslehdet, kuten koko mediatoimiala, ovat vahvassa muutostilanteessa ja aineettoman pääoman tekijöiden kautta ne voivat jatkossakin ylläpitää markkina-asemaansa. Tutkimuksen kohteena on hyvän markkina-aseman omaava aikakauslehti, jonka arvonmuodostusta ja aineettomia tekijöitä ja niiden välistä dynamiikkaa tutkimuksessa analysoidaan. Tutkimustulokset osoittavat, että tarkasteltavan aikakauslehden arvonmuodostus perustuu vahvaan aineettomien tekijöiden kombinaatioon, vahvaan organisaatiokulttuuriin ja aineettomien tekijöiden väliseen dynamiikkaan, mikä saadaan ulosmitattua printtituotteen muodossa kuluttajamarkkinoilla. Haasteena on näiden pääomatekijöiden hyödyntäminen yhtä tehokkaalla tavalla muuttuvan markkinatilanteen myötä.

MeDia

keksintöilmoitus, luottamuksellinen

Kuka soittaa ja kenelle? : musiikki, media ja sukupuoli

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